Table A3-69
Nonprofit Standard Mail by Content by Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 GRA_J A371ROW _NAME_ _LABEL_ COL1 COL2 GRA_J A371ROWB _NAME_ _LABEL_ COL1 COL2 GRA_J _NAME_ _LABEL_ COL1 COL2
Advertising   PCT_ROW Percent of Row Frequency   Advertising   PCT_ROW Percent of Row Frequency   Advertising PCT_COL Percent of Column Frequency 26.17199 27.50116
Advertising MEDICAL PCT_ROW Percent of Row Frequency 33.22484 40.0204 Advertising ALL OTHER PCT_ROW Percent of Row Frequency 64.40306 65.33061 Solicitation for funds PCT_COL Percent of Column Frequency 42.69958 48.03482
Advertising Union or professional PCT_ROW Percent of Row Frequency 24.10496 26.02715 Advertising Nonprofit Publications PCT_ROW Percent of Row Frequency 20.64287 21.90782 Other PCT_COL Percent of Column Frequency 27.16839 19.73116
Advertising CHURCH PCT_ROW Percent of Row Frequency 18.20986 16.5516 Solicitation for funds   PCT_ROW Percent of Row Frequency   DK/RF PCT_COL Percent of Column Frequency 3.960047 4.732855
Advertising VETERANS PCT_ROW Percent of Row Frequency 7.186728 9.270984 Solicitation for funds ALL OTHER PCT_ROW Percent of Row Frequency 13.10976 11.38996  
Industry Advertising Fund Request Other Don't Know/
No Answer		 Total Advertising EDUCATIONAL PCT_ROW Percent of Row Frequency 45.69724 47.70293 Solicitation for funds Nonprofit Publications PCT_ROW Percent of Row Frequency 47.38346 53.98838  
Advertising CHARITIES PCT_ROW Percent of Row Frequency 6.433175 6.291248 Other   PCT_ROW Percent of Row Frequency    
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 Advertising POLITICAL PCT_ROW Percent of Row Frequency 1.767422 4.785194 Other ALL OTHER PCT_ROW Percent of Row Frequency 18.58486 19.83081  
Medical 27.5 33.2 40.0 18.0 22.0 26.6 43.0 41.4 28.4 11.4 3.3 4.9 100.0 100.0 100.0 Advertising AARP PCT_ROW Percent of Row Frequency 57.73699 55.58342 Other Nonprofit Publications PCT_ROW Percent of Row Frequency 28.51754 19.83367  
Union or professional 28.5 24.1 26.0 21.3 39.3 42.3 40.8 28.2 23.6 9.4 8.3 8.1 100.0 100.0 100.0 Advertising MUSEUM PCT_ROW Percent of Row Frequency 46.54529 53.20322 DK/RF   PCT_ROW Percent of Row Frequency    
Church 14.7 18.2 16.6 30.5 44.5 52.3 44.8 33.8 26.4 10.0 3.5 4.8 100.0 100.0 100.0 Solicitation for funds   PCT_ROW Percent of Row Frequency   DK/RF ALL OTHER PCT_ROW Percent of Row Frequency 3.902324 3.448619  
Veterans 18.4 7.2 9.3 42.7 65.0 67.8 31.4 23.1 19.1 7.6 4.7 3.9 100.0 100.0 100.0 Solicitation for funds MEDICAL PCT_ROW Percent of Row Frequency 22.04058 26.63098 DK/RF Nonprofit Publications PCT_ROW Percent of Row Frequency 3.456126 4.270135  
Educational 35.6 45.7 47.7 14.7 16.1 17.9 41.6 37.0 31.7 8.0 1.3 2.7 100.0 100.0 100.0 Solicitation for funds Union or professional PCT_ROW Percent of Row Frequency 39.34124 42.25335    
Charities 7.7 6.4 6.3 79.3 78.6 82.5 6.8 11.7 7.3 6.2 3.3 3.9 100.0 100.0 100.0 Solicitation for funds CHURCH PCT_ROW Percent of Row Frequency 44.45661 52.27124    
Political 4.3 1.8 4.8 28.1 25.5 62.8 56.2 69.7 29.4 11.4 3.1 3.0 100.0 100.0 100.0 Solicitation for funds VETERANS PCT_ROW Percent of Row Frequency 64.98954 67.75265    
AARP 65.8 57.7 55.6 7.6 17.8 22.7 13.9 19.0 16.3 12.7 5.4 5.4 100.0 100.0 100.0 Solicitation for funds EDUCATIONAL PCT_ROW Percent of Row Frequency 16.05554 17.86144    
Museum 60.5 46.5 53.2 16.9 28.3 32.2 15.7 22.6 12.6 6.9 2.5 2.0 100.0 100.0 100.0 Solicitation for funds CHARITIES PCT_ROW Percent of Row Frequency 78.55948 82.52713    
Nonprofit publication 62.4 20.6 21.9 3.7 47.4 54.0 19.0 28.5 19.8 14.9 3.5 4.3 100.0 100.0 100.0 Solicitation for funds POLITICAL PCT_ROW Percent of Row Frequency 25.51874 62.78754    
Total Mail Received by Households 26.3 26.2 27.5 34.0 42.7 48.0 29.4 27.2 19.7 10.3 4.0 4.7 100.0 100.0 100.0 Solicitation for funds AARP PCT_ROW Percent of Row Frequency 17.77689 22.69149    
Note: Percentages are row percentages within Industry classification.  Solicitation for funds MUSEUM PCT_ROW Percent of Row Frequency 28.30108 32.18374    
Other   PCT_ROW Percent of Row Frequency      
Other MEDICAL PCT_ROW Percent of Row Frequency 41.43591 28.42199    
Other Union or professional PCT_ROW Percent of Row Frequency 28.21166 23.61772    
Other CHURCH PCT_ROW Percent of Row Frequency 33.78892 26.40905    
Other VETERANS PCT_ROW Percent of Row Frequency 23.10344 19.1016    
Other EDUCATIONAL PCT_ROW Percent of Row Frequency 36.96884 31.74076    
Other CHARITIES PCT_ROW Percent of Row Frequency 11.66176 7.257094    
Other POLITICAL PCT_ROW Percent of Row Frequency 69.66037 29.37959    
Other AARP PCT_ROW Percent of Row Frequency 19.04622 16.32768    
Other MUSEUM PCT_ROW Percent of Row Frequency 22.6076 12.6437    
DK/RF   PCT_ROW Percent of Row Frequency      
DK/RF MEDICAL PCT_ROW Percent of Row Frequency 3.29867 4.926623    
DK/RF Union or professional PCT_ROW Percent of Row Frequency 8.342141 8.101774    
DK/RF CHURCH PCT_ROW Percent of Row Frequency 3.544616 4.768109    
DK/RF VETERANS PCT_ROW Percent of Row Frequency 4.720297 3.874761    
DK/RF EDUCATIONAL PCT_ROW Percent of Row Frequency 1.278388 2.694864    
DK/RF CHARITIES PCT_ROW Percent of Row Frequency 3.345581 3.924528    
DK/RF POLITICAL PCT_ROW Percent of Row Frequency 3.053473 3.047683    
DK/RF AARP PCT_ROW Percent of Row Frequency 5.439894 5.397407    
DK/RF MUSEUM PCT_ROW Percent of Row Frequency 2.546034 1.969345