| Table A3-69 Unaddressed Mail Received Response to Bundled Flyers by Industry (Percentage of Mail Received by Households) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Industry | Read Immediately ‚ | Found Useful | ||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | |||||
| Financial: | ||||||||||
| Bank | 18.9 | 15.9 | 13.4 | 11.2 | 17.9 | 9.5 | ||||
| Insurance company | 12.5 | 12.7 | 5.8 | 7.7 | 8.4 | 6.2 | ||||
| Real estate/Mortgage | 13.3 | 24.2 | 8.1 | 9.0 | 9.3 | 8.9 | ||||
| Total Financial | 16.1 | 14.4 | 6.6 | 10.1 | 9.1 | 6.7 | ||||
| Merchants: | ||||||||||
| Supermarkets | 37.7 | 32.2 | 33.2 | 46.8 | 51.5 | 53.5 | ||||
| Department store | 33.9 | 29.1 | 31.9 | 39.8 | 41.5 | 44.0 | ||||
| Mail order company | 18.5 | 9.0 | 13.8 | 19.0 | 7.3 | 12.4 | ||||
| Specialty store | 24.6 | 19.9 | 18.7 | 28.4 | 26.4 | 26.6 | ||||
| Publisher | 33.6 | 24.5 | 25.3 | 39.9 | 34.4 | 36.3 | ||||
| Restaurant | 31.6 | 25.0 | 24.4 | 33.3 | 34.6 | 35.9 | ||||
| Consumer packaged goods | 17.4 | 15.8 | 13.3 | 15.0 | 17.1 | 21.5 | ||||
| Auto dealers | 0.8 | 13.0 | 8.6 | 2.8 | 11.6 | 10.0 | ||||
| Service stations | 17.9 | 8.7 | 10.0 | 20.4 | 14.6 | 10.5 | ||||
| Total Merchants | 27.1 | 25.1 | 25.0 | 35.7 | 36.3 | 36.8 | ||||
| Services: | ||||||||||
| Medical | 12.6 | 28.2 | 22.2 | 10.6 | 28.5 | 31.3 | ||||
| Other professional | 17.3 | 31.1 | 4.3 | 17.0 | 25.4 | 10.2 | ||||
| Leisure service | 26.0 | 29.8 | 11.3 | 30.9 | 26.0 | 29.0 | ||||
| Craftsman | 22.9 | 4.1 | 3.0 | 10.4 | 11.3 | 9.9 | ||||
| Total Services | 17.1 | 26.4 | 16.2 | 15.9 | 26.2 | 27.0 | ||||
| Total Social/Charitable/Social/Nonprofit | 29.0 | 17.7 | 26.2 | 25.9 | 19.4 | 24.4 | ||||
| Note: Percentages are row percentages within each Industry classification. | ||||||||||
| Fluctuations may be due to small sample sizes. | ||||||||||
| ‚ Defined as "Read by One Member of the Household". | ||||||||||