Table A3-69 Unaddressed Mail Received Response to Bundled Flyers by Industry (Percentage of Mail Received by Households) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Industry	Read Immediately ‚			Found Useful
	1987	2006	2007	1987	2006	2007
Financial:
Bank �	18.9	15.9	13.4	11.2	17.9	9.5
Insurance company	12.5	12.7	5.8	7.7	8.4	6.2
Real estate/Mortgage �	13.3	24.2	8.1	9.0	9.3	8.9
Total Financial	16.1	14.4	6.6	10.1	9.1	6.7
Merchants:
Supermarkets	37.7	32.2	33.2	46.8	51.5	53.5
Department store	33.9	29.1	31.9	39.8	41.5	44.0
Mail order company	18.5	9.0	13.8	19.0	7.3	12.4
Specialty store	24.6	19.9	18.7	28.4	26.4	26.6
Publisher	33.6	24.5	25.3	39.9	34.4	36.3
Restaurant	31.6	25.0	24.4	33.3	34.6	35.9
Consumer packaged goods �	17.4	15.8	13.3	15.0	17.1	21.5
Auto dealers �	0.8	13.0	8.6	2.8	11.6	10.0
Service stations	17.9	8.7	10.0	20.4	14.6	10.5
Total Merchants	27.1	25.1	25.0	35.7	36.3	36.8
Services:
Medical �	12.6	28.2	22.2	10.6	28.5	31.3
Other professional �	17.3	31.1	4.3	17.0	25.4	10.2
Leisure service �	26.0	29.8	11.3	30.9	26.0	29.0
Craftsman �	22.9	4.1	3.0	10.4	11.3	9.9
Total Services	17.1	26.4	16.2	15.9	26.2	27.0
Total Social/Charitable/Social/Nonprofit	29.0	17.7	26.2	25.9	19.4	24.4
Note: Percentages are row percentages within each Industry classification.
� Fluctuations may be due to small sample sizes.
‚ Defined as "Read by One Member of the Household".