| Table A3-69 Nonprofit Standard Mail by Content by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
GRA_J | A371ROW | _NAME_ | _LABEL_ | COL1 | COL2 | GRA_J | A371ROWB | _NAME_ | _LABEL_ | COL1 | COL2 | GRA_J | _NAME_ | _LABEL_ | COL1 | COL2 | |||||||||||||||||||||
| Advertising | PCT_ROW | Percent of Row Frequency | Advertising | PCT_ROW | Percent of Row Frequency | Advertising | PCT_COL | Percent of Column Frequency | 26.17199 | 27.50116 | ||||||||||||||||||||||||||||
| Advertising | MEDICAL | PCT_ROW | Percent of Row Frequency | 33.22484 | 40.0204 | Advertising | ALL OTHER | PCT_ROW | Percent of Row Frequency | 64.40306 | 65.33061 | Solicitation for funds | PCT_COL | Percent of Column Frequency | 42.69958 | 48.03482 | ||||||||||||||||||||||
| Advertising | Union or professional | PCT_ROW | Percent of Row Frequency | 24.10496 | 26.02715 | Advertising | Nonprofit Publications | PCT_ROW | Percent of Row Frequency | 20.64287 | 21.90782 | Other | PCT_COL | Percent of Column Frequency | 27.16839 | 19.73116 | ||||||||||||||||||||||
| Advertising | CHURCH | PCT_ROW | Percent of Row Frequency | 18.20986 | 16.5516 | Solicitation for funds | PCT_ROW | Percent of Row Frequency | DK/RF | PCT_COL | Percent of Column Frequency | 3.960047 | 4.732855 | |||||||||||||||||||||||||
| Advertising | VETERANS | PCT_ROW | Percent of Row Frequency | 7.186728 | 9.270984 | Solicitation for funds | ALL OTHER | PCT_ROW | Percent of Row Frequency | 13.10976 | 11.38996 | |||||||||||||||||||||||||||
| Industry | Advertising | Fund Request | Other | Don't Know/ No Answer |
Total | Advertising | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 45.69724 | 47.70293 | Solicitation for funds | Nonprofit Publications | PCT_ROW | Percent of Row Frequency | 47.38346 | 53.98838 | |||||||||||||||||||||
| Advertising | CHARITIES | PCT_ROW | Percent of Row Frequency | 6.433175 | 6.291248 | Other | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | Advertising | POLITICAL | PCT_ROW | Percent of Row Frequency | 1.767422 | 4.785194 | Other | ALL OTHER | PCT_ROW | Percent of Row Frequency | 18.58486 | 19.83081 | ||||||||||||
| Medical | 27.5 | 33.2 | 40.0 | 18.0 | 22.0 | 26.6 | 43.0 | 41.4 | 28.4 | 11.4 | 3.3 | 4.9 | 100.0 | 100.0 | 100.0 | Advertising | AARP | PCT_ROW | Percent of Row Frequency | 57.73699 | 55.58342 | Other | Nonprofit Publications | PCT_ROW | Percent of Row Frequency | 28.51754 | 19.83367 | |||||||||||
| Union or professional | 28.5 | 24.1 | 26.0 | 21.3 | 39.3 | 42.3 | 40.8 | 28.2 | 23.6 | 9.4 | 8.3 | 8.1 | 100.0 | 100.0 | 100.0 | Advertising | MUSEUM | PCT_ROW | Percent of Row Frequency | 46.54529 | 53.20322 | DK/RF | PCT_ROW | Percent of Row Frequency | ||||||||||||||
| Church | 14.7 | 18.2 | 16.6 | 30.5 | 44.5 | 52.3 | 44.8 | 33.8 | 26.4 | 10.0 | 3.5 | 4.8 | 100.0 | 100.0 | 100.0 | Solicitation for funds | PCT_ROW | Percent of Row Frequency | DK/RF | ALL OTHER | PCT_ROW | Percent of Row Frequency | 3.902324 | 3.448619 | ||||||||||||||
| Veterans | 18.4 | 7.2 | 9.3 | 42.7 | 65.0 | 67.8 | 31.4 | 23.1 | 19.1 | 7.6 | 4.7 | 3.9 | 100.0 | 100.0 | 100.0 | Solicitation for funds | MEDICAL | PCT_ROW | Percent of Row Frequency | 22.04058 | 26.63098 | DK/RF | Nonprofit Publications | PCT_ROW | Percent of Row Frequency | 3.456126 | 4.270135 | |||||||||||
| Educational | 35.6 | 45.7 | 47.7 | 14.7 | 16.1 | 17.9 | 41.6 | 37.0 | 31.7 | 8.0 | 1.3 | 2.7 | 100.0 | 100.0 | 100.0 | Solicitation for funds | Union or professional | PCT_ROW | Percent of Row Frequency | 39.34124 | 42.25335 | |||||||||||||||||
| Charities | 7.7 | 6.4 | 6.3 | 79.3 | 78.6 | 82.5 | 6.8 | 11.7 | 7.3 | 6.2 | 3.3 | 3.9 | 100.0 | 100.0 | 100.0 | Solicitation for funds | CHURCH | PCT_ROW | Percent of Row Frequency | 44.45661 | 52.27124 | |||||||||||||||||
| Political | 4.3 | 1.8 | 4.8 | 28.1 | 25.5 | 62.8 | 56.2 | 69.7 | 29.4 | 11.4 | 3.1 | 3.0 | 100.0 | 100.0 | 100.0 | Solicitation for funds | VETERANS | PCT_ROW | Percent of Row Frequency | 64.98954 | 67.75265 | |||||||||||||||||
| AARP | 65.8 | 57.7 | 55.6 | 7.6 | 17.8 | 22.7 | 13.9 | 19.0 | 16.3 | 12.7 | 5.4 | 5.4 | 100.0 | 100.0 | 100.0 | Solicitation for funds | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 16.05554 | 17.86144 | |||||||||||||||||
| Museum | 60.5 | 46.5 | 53.2 | 16.9 | 28.3 | 32.2 | 15.7 | 22.6 | 12.6 | 6.9 | 2.5 | 2.0 | 100.0 | 100.0 | 100.0 | Solicitation for funds | CHARITIES | PCT_ROW | Percent of Row Frequency | 78.55948 | 82.52713 | |||||||||||||||||
| Nonprofit publication | 62.4 | 20.6 | 21.9 | 3.7 | 47.4 | 54.0 | 19.0 | 28.5 | 19.8 | 14.9 | 3.5 | 4.3 | 100.0 | 100.0 | 100.0 | Solicitation for funds | POLITICAL | PCT_ROW | Percent of Row Frequency | 25.51874 | 62.78754 | |||||||||||||||||
| Total Mail Received by Households | 26.3 | 26.2 | 27.5 | 34.0 | 42.7 | 48.0 | 29.4 | 27.2 | 19.7 | 10.3 | 4.0 | 4.7 | 100.0 | 100.0 | 100.0 | Solicitation for funds | AARP | PCT_ROW | Percent of Row Frequency | 17.77689 | 22.69149 | |||||||||||||||||
| Note: Percentages are row percentages within Industry classification. | Solicitation for funds | MUSEUM | PCT_ROW | Percent of Row Frequency | 28.30108 | 32.18374 | ||||||||||||||||||||||||||||||||
| Other | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||||||||||||
| Other | MEDICAL | PCT_ROW | Percent of Row Frequency | 41.43591 | 28.42199 | |||||||||||||||||||||||||||||||||
| Other | Union or professional | PCT_ROW | Percent of Row Frequency | 28.21166 | 23.61772 | |||||||||||||||||||||||||||||||||
| Other | CHURCH | PCT_ROW | Percent of Row Frequency | 33.78892 | 26.40905 | |||||||||||||||||||||||||||||||||
| Other | VETERANS | PCT_ROW | Percent of Row Frequency | 23.10344 | 19.1016 | |||||||||||||||||||||||||||||||||
| Other | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 36.96884 | 31.74076 | |||||||||||||||||||||||||||||||||
| Other | CHARITIES | PCT_ROW | Percent of Row Frequency | 11.66176 | 7.257094 | |||||||||||||||||||||||||||||||||
| Other | POLITICAL | PCT_ROW | Percent of Row Frequency | 69.66037 | 29.37959 | |||||||||||||||||||||||||||||||||
| Other | AARP | PCT_ROW | Percent of Row Frequency | 19.04622 | 16.32768 | |||||||||||||||||||||||||||||||||
| Other | MUSEUM | PCT_ROW | Percent of Row Frequency | 22.6076 | 12.6437 | |||||||||||||||||||||||||||||||||
| DK/RF | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||||||||||||
| DK/RF | MEDICAL | PCT_ROW | Percent of Row Frequency | 3.29867 | 4.926623 | |||||||||||||||||||||||||||||||||
| DK/RF | Union or professional | PCT_ROW | Percent of Row Frequency | 8.342141 | 8.101774 | |||||||||||||||||||||||||||||||||
| DK/RF | CHURCH | PCT_ROW | Percent of Row Frequency | 3.544616 | 4.768109 | |||||||||||||||||||||||||||||||||
| DK/RF | VETERANS | PCT_ROW | Percent of Row Frequency | 4.720297 | 3.874761 | |||||||||||||||||||||||||||||||||
| DK/RF | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 1.278388 | 2.694864 | |||||||||||||||||||||||||||||||||
| DK/RF | CHARITIES | PCT_ROW | Percent of Row Frequency | 3.345581 | 3.924528 | |||||||||||||||||||||||||||||||||
| DK/RF | POLITICAL | PCT_ROW | Percent of Row Frequency | 3.053473 | 3.047683 | |||||||||||||||||||||||||||||||||
| DK/RF | AARP | PCT_ROW | Percent of Row Frequency | 5.439894 | 5.397407 | |||||||||||||||||||||||||||||||||
| DK/RF | MUSEUM | PCT_ROW | Percent of Row Frequency | 2.546034 | 1.969345 | |||||||||||||||||||||||||||||||||