Table A3-68
Unaddressed Mail Received Reaction
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Treatment Percent of Mail Pieces
1987 2006 2007
Read by member of household 29.3 23.4 22.5
Read by more than one member of household N/A 7.8 6.8
Looked at 24.0 15.2 15.8
Discarded 20.0 31.6 30.1
Set aside 3.9 2.4 3.0
Don't know/No answer 22.7 19.5 21.9
  Total 100.0 100.0 100.0
Usefulness Percent of Mail Pieces
1987 2006 2007
Useful 33.9 32.6 32.3
Interesting 16.9 7.9 6.9
Not interesting 21.6 34.5 34.1
Objectionable 4.4 5.4 4.6
Don't know/No answer 23.2 19.5 22.2
  Total 100.0 100.0 100.0
  This code was not presented in household diaries prior to 1992.
Note: Totals may not sum to 100 due to rounding.