| Table A3-68 Unaddressed Mail Received Reaction Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Treatment | Percent of Mail Pieces | |||||
| 1987 | 2006 | 2007 | ||||
| Read by member of household | 29.3 | 23.4 | 22.5 | |||
| Read by more than one member of household | N/A | 7.8 | 6.8 | |||
| Looked at | 24.0 | 15.2 | 15.8 | |||
| Discarded | 20.0 | 31.6 | 30.1 | |||
| Set aside | 3.9 | 2.4 | 3.0 | |||
| Don't know/No answer | 22.7 | 19.5 | 21.9 | |||
| Total | 100.0 | 100.0 | 100.0 | |||
| Usefulness | Percent of Mail Pieces | |||||
| 1987 | 2006 | 2007 | ||||
| Useful | 33.9 | 32.6 | 32.3 | |||
| Interesting | 16.9 | 7.9 | 6.9 | |||
| Not interesting | 21.6 | 34.5 | 34.1 | |||
| Objectionable | 4.4 | 5.4 | 4.6 | |||
| Don't know/No answer | 23.2 | 19.5 | 22.2 | |||
| Total | 100.0 | 100.0 | 100.0 | |||
| This code was not presented in household diaries prior to 1992. | ||||||
| Note: Totals may not sum to 100 due to rounding. | ||||||