Table A3-66
Unaddressed Mail Received Response to Bundled Flyers by Industry
(Percentage of Mail Received by Households)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 A369COL A369ROWA _NAME_ _LABEL_ COL1 COL2 PE_E A369ROWA _NAME_ _LABEL_ COL1 COL2 A369COL A369ROWB _NAME_ _LABEL_ COL1 COL2 PE_E A369ROWB _NAME_ _LABEL_ COL1 COL2
READ IMMEDIATELY   PCT_ROW Percent of Row Frequency   Useful information we like to receive   PCT_ROW Percent of Row Frequency   READ IMMEDIATELY   PCT_ROW Percent of Row Frequency   Useful information we like to receive   PCT_ROW Percent of Row Frequency  
READ IMMEDIATELY BANK PCT_ROW Percent of Row Frequency 13.36328 19.60462 Useful information we like to receive BANK PCT_ROW Percent of Row Frequency 9.485715 18.53079 READ IMMEDIATELY Total Financial PCT_ROW Percent of Row Frequency 6.585593 12.43388 Useful information we like to receive Total Financial PCT_ROW Percent of Row Frequency 6.714374 11.39212
READ IMMEDIATELY Insurance company PCT_ROW Percent of Row Frequency 5.829435 10.89061 Useful information we like to receive Insurance company PCT_ROW Percent of Row Frequency 6.226798 10.36403 READ IMMEDIATELY Total Merchants PCT_ROW Percent of Row Frequency 24.94973 22.68029 Useful information we like to receive Total Merchants PCT_ROW Percent of Row Frequency 36.8186 34.34986
READ IMMEDIATELY Real estate/Mortgage PCT_ROW Percent of Row Frequency 8.117979 20.54963 Useful information we like to receive Real estate/Mortgage PCT_ROW Percent of Row Frequency 8.897794 14.62509 READ IMMEDIATELY Total Services PCT_ROW Percent of Row Frequency 16.18459 20.03882 Useful information we like to receive Total Services PCT_ROW Percent of Row Frequency 27.04632 17.15736
Industry Read Immediately 1 Found Useful READ IMMEDIATELY SUPERMARKETS PCT_ROW Percent of Row Frequency 33.22357 29.2126 Useful information we like to receive SUPERMARKETS PCT_ROW Percent of Row Frequency 53.49542 49.18151 READ IMMEDIATELY Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 26.18356 19.24493 Useful information we like to receive Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 24.35924 18.96141
1987 2007 2008 1987 2007 2008 READ IMMEDIATELY Department store PCT_ROW Percent of Row Frequency 31.87942 29.1503 Useful information we like to receive Department store PCT_ROW Percent of Row Frequency 44.0259 42.40186 READ BY MORE THAN ONE   PCT_ROW Percent of Row Frequency   Interesting or enjoyable, but not useful   PCT_ROW Percent of Row Frequency  
Financial:             READ IMMEDIATELY Mail order company PCT_ROW Percent of Row Frequency 13.75891 9.026466 Useful information we like to receive Mail order company PCT_ROW Percent of Row Frequency 12.43491 11.80586 READ BY MORE THAN ONE Total Financial PCT_ROW Percent of Row Frequency 1.254912 2.732494 Interesting or enjoyable, but not useful Total Financial PCT_ROW Percent of Row Frequency 4.057484 5.124693
Bank 18.9 13.4 19.6 11.2 9.5 18.5 READ IMMEDIATELY SPECIALTY STORE PCT_ROW Percent of Row Frequency 18.70743 15.92341 Useful information we like to receive SPECIALTY STORE PCT_ROW Percent of Row Frequency 26.59797 22.97774 READ BY MORE THAN ONE Total Merchants PCT_ROW Percent of Row Frequency 7.664568 6.314806 Interesting or enjoyable, but not useful Total Merchants PCT_ROW Percent of Row Frequency 7.229584 6.016398
Insurance company 12.5 5.8 10.9 7.7 6.2 10.4 READ IMMEDIATELY PUBLISHER PCT_ROW Percent of Row Frequency 25.33975 31.04072 Useful information we like to receive PUBLISHER PCT_ROW Percent of Row Frequency 36.33686 38.11743 READ BY MORE THAN ONE Total Services PCT_ROW Percent of Row Frequency 7.604323 3.539851 Interesting or enjoyable, but not useful Total Services PCT_ROW Percent of Row Frequency 8.178645 13.2203
Real estate/Mortgage 13.3 8.1 20.5 9.0 8.9 14.6 READ IMMEDIATELY MEDICAL PCT_ROW Percent of Row Frequency 22.18278 19.0392 Useful information we like to receive MEDICAL PCT_ROW Percent of Row Frequency 31.26551 33.53421 READ BY MORE THAN ONE Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 4.37332 5.438971 Interesting or enjoyable, but not useful Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 7.521324 9.614134
Total Financial 16.1 6.6 12.4 10.1 6.7 11.4 READ IMMEDIATELY Other professional PCT_ROW Percent of Row Frequency 4.28971 9.290574 Useful information we like to receive Other professional PCT_ROW Percent of Row Frequency 10.17471 4.303521 LOOKED AT   PCT_ROW Percent of Row Frequency   Neither interesting, enjoyable, nor useful   PCT_ROW Percent of Row Frequency  
Merchants:             READ IMMEDIATELY Leisure service PCT_ROW Percent of Row Frequency 11.27575 46.18265 Useful information we like to receive Leisure service PCT_ROW Percent of Row Frequency 29.03962 12.28523 LOOKED AT Total Financial PCT_ROW Percent of Row Frequency 18.17459 18.82043 Neither interesting, enjoyable, nor useful Total Financial PCT_ROW Percent of Row Frequency 55.73263 49.08528
Supermarkets 37.7 33.2 29.2 46.8 53.5 49.2 READ IMMEDIATELY Consumer packaged goods PCT_ROW Percent of Row Frequency 13.26086 20.31109 Useful information we like to receive Consumer packaged goods PCT_ROW Percent of Row Frequency 21.46776 11.84249 LOOKED AT Total Merchants PCT_ROW Percent of Row Frequency 15.10858 16.02719 Neither interesting, enjoyable, nor useful Total Merchants PCT_ROW Percent of Row Frequency 30.50586 30.02413
Department store 33.9 31.9 29.2 39.8 44.0 42.4 READ IMMEDIATELY RESTAURANT PCT_ROW Percent of Row Frequency 24.35515 16.93274 Useful information we like to receive RESTAURANT PCT_ROW Percent of Row Frequency 35.89978 22.24696 LOOKED AT Total Services PCT_ROW Percent of Row Frequency 25.37422 15.80016 Neither interesting, enjoyable, nor useful Total Services PCT_ROW Percent of Row Frequency 43.99543 37.50579
Mail order company 18.5 13.8 9.0 19.0 12.4 11.8 READ IMMEDIATELY AUTO DEALERS PCT_ROW Percent of Row Frequency 8.572017 1.687644 Useful information we like to receive AUTO DEALERS PCT_ROW Percent of Row Frequency 10.0288 3.736252 LOOKED AT Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 17.18855 23.53769 Neither interesting, enjoyable, nor useful Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 43.84682 56.19175
Specialty store 24.6 18.7 15.9 28.4 26.6 23.0 READ IMMEDIATELY Service stations PCT_ROW Percent of Row Frequency 10.03958 3.323844 Useful information we like to receive Service stations PCT_ROW Percent of Row Frequency 10.46599 6.315363 DISCARDED   PCT_ROW Percent of Row Frequency   Objectionable   PCT_ROW Percent of Row Frequency  
Publisher 33.6 25.3 31.0 39.9 36.3 38.1 READ IMMEDIATELY CRAFTSMAN PCT_ROW Percent of Row Frequency 2.969656 10.3954 Useful information we like to receive CRAFTSMAN PCT_ROW Percent of Row Frequency 9.907688 1.379717 DISCARDED Total Financial PCT_ROW Percent of Row Frequency 46.70405 38.69975 Objectionable Total Financial PCT_ROW Percent of Row Frequency 7.598164 9.133423
Restaurant 31.6 24.4 16.9 33.3 35.9 22.2 READ BY MORE THAN ONE   PCT_ROW Percent of Row Frequency   Interesting or enjoyable, but not useful   PCT_ROW Percent of Row Frequency   DISCARDED Total Merchants PCT_ROW Percent of Row Frequency 28.05657 25.56457 Objectionable Total Merchants PCT_ROW Percent of Row Frequency 4.222767 2.65609
Consumer packaged goods 17.4 13.3 20.3 15.0 21.5 11.8 READ BY MORE THAN ONE BANK PCT_ROW Percent of Row Frequency 0.848901 8.04139 Interesting or enjoyable, but not useful BANK PCT_ROW Percent of Row Frequency 8.374761 0 DISCARDED Total Services PCT_ROW Percent of Row Frequency 30.49557 32.83172 Objectionable Total Services PCT_ROW Percent of Row Frequency 3.724404 4.74717
Auto dealers 0.8 8.6 1.7 2.8 10.0 3.7 READ BY MORE THAN ONE Insurance company PCT_ROW Percent of Row Frequency 1.28233 2.115536 Interesting or enjoyable, but not useful Insurance company PCT_ROW Percent of Row Frequency 3.37774 5.451906 DISCARDED Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 27.90825 37.74548 Objectionable Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 4.862214 1.199773
Service stations 17.9 10.0 3.3 20.4 10.5 6.3 READ BY MORE THAN ONE Real estate/Mortgage PCT_ROW Percent of Row Frequency 1.319145 3.729283 Interesting or enjoyable, but not useful Real estate/Mortgage PCT_ROW Percent of Row Frequency 6.762298 6.721134 SET ASIDE   PCT_ROW Percent of Row Frequency   DK/RF   PCT_ROW Percent of Row Frequency  
Total Merchants 27.1 24.9 22.7 35.7 36.8 34.3 READ BY MORE THAN ONE SUPERMARKETS PCT_ROW Percent of Row Frequency 12.23505 8.613838 Interesting or enjoyable, but not useful SUPERMARKETS PCT_ROW Percent of Row Frequency 5.543419 3.316142 SET ASIDE Total Financial PCT_ROW Percent of Row Frequency 1.383513 2.048968 DK/RF Total Financial PCT_ROW Percent of Row Frequency 25.89735 25.26448
Services:             READ BY MORE THAN ONE Department store PCT_ROW Percent of Row Frequency 10.73051 11.46196 Interesting or enjoyable, but not useful Department store PCT_ROW Percent of Row Frequency 10.77075 10.58681 SET ASIDE Total Merchants PCT_ROW Percent of Row Frequency 3.222338 2.152993 DK/RF Total Merchants PCT_ROW Percent of Row Frequency 21.22318 26.95352
Medical 12.6 22.2 19.0 10.6 31.3 33.5 READ BY MORE THAN ONE Mail order company PCT_ROW Percent of Row Frequency 0.603624 6.100162 Interesting or enjoyable, but not useful Mail order company PCT_ROW Percent of Row Frequency 6.34571 3.730369 SET ASIDE Total Services PCT_ROW Percent of Row Frequency 3.286099 0.420069 DK/RF Total Services PCT_ROW Percent of Row Frequency 17.0552 27.36938
Other professional 17.3 4.3 9.3 17.0 10.2 4.3 READ BY MORE THAN ONE SPECIALTY STORE PCT_ROW Percent of Row Frequency 5.07284 2.84719 Interesting or enjoyable, but not useful SPECIALTY STORE PCT_ROW Percent of Row Frequency 7.988814 5.437091 SET ASIDE Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 4.935911 0 DK/RF Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 19.41041 14.03293
Leisure service 26.0 11.3 46.2 30.9 29.0 12.3 READ BY MORE THAN ONE PUBLISHER PCT_ROW Percent of Row Frequency 8.340241 6.074735 Interesting or enjoyable, but not useful PUBLISHER PCT_ROW Percent of Row Frequency 9.764692 8.465594 DK/RF   PCT_ROW Percent of Row Frequency    
Craftsman 22.9 3.0 10.4 10.4 9.9 1.4 READ BY MORE THAN ONE MEDICAL PCT_ROW Percent of Row Frequency 5.418385 4.706289 Interesting or enjoyable, but not useful MEDICAL PCT_ROW Percent of Row Frequency 7.235007 9.989954 DK/RF Total Financial PCT_ROW Percent of Row Frequency 25.89735 25.26448  
Total Services 17.1 16.2 20.0 15.9 27.0 17.2 READ BY MORE THAN ONE Other professional PCT_ROW Percent of Row Frequency 0 4.303521 Interesting or enjoyable, but not useful Other professional PCT_ROW Percent of Row Frequency 7.123673 0 DK/RF Total Merchants PCT_ROW Percent of Row Frequency 20.99822 27.26015  
Total Social/Charitable/Social/Nonprofit 29.0 26.2 19.2 25.9 24.4 19.0 READ BY MORE THAN ONE Leisure service PCT_ROW Percent of Row Frequency 17.00887 7.277094 Interesting or enjoyable, but not useful Leisure service PCT_ROW Percent of Row Frequency 11.45917 37.02208 DK/RF Total Services PCT_ROW Percent of Row Frequency 17.0552 27.36938  
Note: Percentages are row percentages within each Industry classification.  READ BY MORE THAN ONE Consumer packaged goods PCT_ROW Percent of Row Frequency 5.222531 8.548668 Interesting or enjoyable, but not useful Consumer packaged goods PCT_ROW Percent of Row Frequency 9.269139 8.258071 DK/RF Total Social/Charitable/Social/Nonprofit PCT_ROW Percent of Row Frequency 19.41041 14.03293  
1 Defined as "Read by One Member of the Household". READ BY MORE THAN ONE RESTAURANT PCT_ROW Percent of Row Frequency 5.2082 2.204991 Interesting or enjoyable, but not useful RESTAURANT PCT_ROW Percent of Row Frequency 5.141208 7.978917    
READ BY MORE THAN ONE AUTO DEALERS PCT_ROW Percent of Row Frequency 1.468583 0 Interesting or enjoyable, but not useful AUTO DEALERS PCT_ROW Percent of Row Frequency 2.403514 12.41827    
READ BY MORE THAN ONE Service stations PCT_ROW Percent of Row Frequency 0.807341 0 Interesting or enjoyable, but not useful Service stations PCT_ROW Percent of Row Frequency 6.959458 10.20256    
READ BY MORE THAN ONE CRAFTSMAN PCT_ROW Percent of Row Frequency 1.467157 0 Interesting or enjoyable, but not useful CRAFTSMAN PCT_ROW Percent of Row Frequency 6.346913 8.135388    
LOOKED AT   PCT_ROW Percent of Row Frequency   Neither interesting, enjoyable, nor useful   PCT_ROW Percent of Row Frequency      
LOOKED AT BANK PCT_ROW Percent of Row Frequency 17.07917 12.48689 Neither interesting, enjoyable, nor useful BANK PCT_ROW Percent of Row Frequency 52.3388 45.11839    
LOOKED AT Insurance company PCT_ROW Percent of Row Frequency 16.99087 20.81255 Neither interesting, enjoyable, nor useful Insurance company PCT_ROW Percent of Row Frequency 56.11813 49.59775    
LOOKED AT Real estate/Mortgage PCT_ROW Percent of Row Frequency 29.32405 5.654272 Neither interesting, enjoyable, nor useful Real estate/Mortgage PCT_ROW Percent of Row Frequency 54.90543 47.84974    
LOOKED AT SUPERMARKETS PCT_ROW Percent of Row Frequency 12.0549 13.33792 Neither interesting, enjoyable, nor useful SUPERMARKETS PCT_ROW Percent of Row Frequency 21.18275 24.14083    
LOOKED AT Department store PCT_ROW Percent of Row Frequency 17.67642 19.88688 Neither interesting, enjoyable, nor useful Department store PCT_ROW Percent of Row Frequency 32.48195 28.72    
LOOKED AT Mail order company PCT_ROW Percent of Row Frequency 16.17058 15.84782 Neither interesting, enjoyable, nor useful Mail order company PCT_ROW Percent of Row Frequency 42.7135 33.5786    
LOOKED AT SPECIALTY STORE PCT_ROW Percent of Row Frequency 16.19098 14.02314 Neither interesting, enjoyable, nor useful SPECIALTY STORE PCT_ROW Percent of Row Frequency 36.8944 34.55333    
LOOKED AT PUBLISHER PCT_ROW Percent of Row Frequency 17.08276 19.8695 Neither interesting, enjoyable, nor useful PUBLISHER PCT_ROW Percent of Row Frequency 30.35091 32.1857    
LOOKED AT MEDICAL PCT_ROW Percent of Row Frequency 27.60593 21.22415 Neither interesting, enjoyable, nor useful MEDICAL PCT_ROW Percent of Row Frequency 43.07529 30.48208    
LOOKED AT Other professional PCT_ROW Percent of Row Frequency 58.56335 27.87172 Neither interesting, enjoyable, nor useful Other professional PCT_ROW Percent of Row Frequency 57.22691 80.79508    
LOOKED AT Leisure service PCT_ROW Percent of Row Frequency 17.66594 14.50106 Neither interesting, enjoyable, nor useful Leisure service PCT_ROW Percent of Row Frequency 40.20111 23.64979    
LOOKED AT Consumer packaged goods PCT_ROW Percent of Row Frequency 29.8901 18.23377 Neither interesting, enjoyable, nor useful Consumer packaged goods PCT_ROW Percent of Row Frequency 44.88277 52.35309    
LOOKED AT RESTAURANT PCT_ROW Percent of Row Frequency 13.79394 18.19376 Neither interesting, enjoyable, nor useful RESTAURANT PCT_ROW Percent of Row Frequency 24.91108 26.27063    
LOOKED AT AUTO DEALERS PCT_ROW Percent of Row Frequency 9.947121 38.67604 Neither interesting, enjoyable, nor useful AUTO DEALERS PCT_ROW Percent of Row Frequency 51.76053 48.02078    
LOOKED AT Service stations PCT_ROW Percent of Row Frequency 14.70083 26.75086 Neither interesting, enjoyable, nor useful Service stations PCT_ROW Percent of Row Frequency 38.72709 44.28624    
LOOKED AT CRAFTSMAN PCT_ROW Percent of Row Frequency 20.3591 6.964834 Neither interesting, enjoyable, nor useful CRAFTSMAN PCT_ROW Percent of Row Frequency 51.27352 44.33573    
DISCARDED   PCT_ROW Percent of Row Frequency   Objectionable   PCT_ROW Percent of Row Frequency      
DISCARDED BANK PCT_ROW Percent of Row Frequency 51.88886 37.6242 Objectionable BANK PCT_ROW Percent of Row Frequency 12.98094 14.10792    
DISCARDED Insurance company PCT_ROW Percent of Row Frequency 47.66788 38.33698 Objectionable Insurance company PCT_ROW Percent of Row Frequency 7.520433 9.203609    
DISCARDED Real estate/Mortgage PCT_ROW Percent of Row Frequency 34.41655 43.14873 Objectionable Real estate/Mortgage PCT_ROW Percent of Row Frequency 4.252572 3.885951    
DISCARDED SUPERMARKETS PCT_ROW Percent of Row Frequency 21.94192 23.96014 Objectionable SUPERMARKETS PCT_ROW Percent of Row Frequency 3.429659 1.604152    
DISCARDED Department store PCT_ROW Percent of Row Frequency 27.4347 22.39059 Objectionable Department store PCT_ROW Percent of Row Frequency 3.726146 3.552894    
DISCARDED Mail order company PCT_ROW Percent of Row Frequency 37.25027 26.17839 Objectionable Mail order company PCT_ROW Percent of Row Frequency 7.284551 8.038011    
DISCARDED SPECIALTY STORE PCT_ROW Percent of Row Frequency 33.79169 30.31176 Objectionable SPECIALTY STORE PCT_ROW Percent of Row Frequency 4.302482 2.401574    
DISCARDED PUBLISHER PCT_ROW Percent of Row Frequency 25.46037 22.72453 Objectionable PUBLISHER PCT_ROW Percent of Row Frequency 4.809993 5.147008    
DISCARDED MEDICAL PCT_ROW Percent of Row Frequency 28.4344 33.76636 Objectionable MEDICAL PCT_ROW Percent of Row Frequency 2.850558 4.729754    
DISCARDED Other professional PCT_ROW Percent of Row Frequency 11.67223 58.53418 Objectionable Other professional PCT_ROW Percent of Row Frequency 0 14.9014    
DISCARDED Leisure service PCT_ROW Percent of Row Frequency 30.73615 10.96547 Objectionable Leisure service PCT_ROW Percent of Row Frequency 5.671082 8.462503    
DISCARDED Consumer packaged goods PCT_ROW Percent of Row Frequency 34.31729 27.64647 Objectionable Consumer packaged goods PCT_ROW Percent of Row Frequency 8.121757 2.286342    
DISCARDED RESTAURANT PCT_ROW Percent of Row Frequency 23.62082 20.17976 Objectionable RESTAURANT PCT_ROW Percent of Row Frequency 3.931261 2.67212    
DISCARDED AUTO DEALERS PCT_ROW Percent of Row Frequency 51.07738 37.3251 Objectionable AUTO DEALERS PCT_ROW Percent of Row Frequency 6.872252 13.51349    
DISCARDED Service stations PCT_ROW Percent of Row Frequency 33.70708 30.09318 Objectionable Service stations PCT_ROW Percent of Row Frequency 2.191571 1.420332    
DISCARDED CRAFTSMAN PCT_ROW Percent of Row Frequency 44.70545 37.23895 Objectionable CRAFTSMAN PCT_ROW Percent of Row Frequency 4.941289 0.748353    
SET ASIDE   PCT_ROW Percent of Row Frequency   DK/RF   PCT_ROW Percent of Row Frequency      
SET ASIDE BANK PCT_ROW Percent of Row Frequency 0 0 DK/RF BANK PCT_ROW Percent of Row Frequency 16.81979 22.24291    
SET ASIDE Insurance company PCT_ROW Percent of Row Frequency 1.472592 2.461623 DK/RF Insurance company PCT_ROW Percent of Row Frequency 26.7569 25.3827    
SET ASIDE Real estate/Mortgage PCT_ROW Percent of Row Frequency 1.640366 0 DK/RF Real estate/Mortgage PCT_ROW Percent of Row Frequency 25.18191 26.91808    
SET ASIDE SUPERMARKETS PCT_ROW Percent of Row Frequency 4.301014 3.423071 DK/RF SUPERMARKETS PCT_ROW Percent of Row Frequency 16.34875 21.75736    
SET ASIDE Department store PCT_ROW Percent of Row Frequency 3.426235 1.54663 DK/RF Department store PCT_ROW Percent of Row Frequency 8.995256 14.73845    
SET ASIDE Mail order company PCT_ROW Percent of Row Frequency 1.244101 0 DK/RF Mail order company PCT_ROW Percent of Row Frequency 31.22133 42.84716    
SET ASIDE SPECIALTY STORE PCT_ROW Percent of Row Frequency 2.306188 1.264236 DK/RF SPECIALTY STORE PCT_ROW Percent of Row Frequency 24.21634 34.63026    
SET ASIDE PUBLISHER PCT_ROW Percent of Row Frequency 5.18608 3.692567 DK/RF PUBLISHER PCT_ROW Percent of Row Frequency 18.73754 16.08427    
SET ASIDE MEDICAL PCT_ROW Percent of Row Frequency 0.784862 0 DK/RF MEDICAL PCT_ROW Percent of Row Frequency 15.57363 21.264    
SET ASIDE Other professional PCT_ROW Percent of Row Frequency 0 0 DK/RF Other professional PCT_ROW Percent of Row Frequency 25.47471 0    
SET ASIDE Leisure service PCT_ROW Percent of Row Frequency 9.684263 2.49331 DK/RF Leisure service PCT_ROW Percent of Row Frequency 13.62902 18.58041    
SET ASIDE Consumer packaged goods PCT_ROW Percent of Row Frequency 1.050656 0 DK/RF Consumer packaged goods PCT_ROW Percent of Row Frequency 16.25857 25.26    
SET ASIDE RESTAURANT PCT_ROW Percent of Row Frequency 3.246636 1.657388 DK/RF RESTAURANT PCT_ROW Percent of Row Frequency 30.11668 40.83137    
SET ASIDE AUTO DEALERS PCT_ROW Percent of Row Frequency 0 0 DK/RF AUTO DEALERS PCT_ROW Percent of Row Frequency 28.9349 22.31121    
SET ASIDE Service stations PCT_ROW Percent of Row Frequency 0.43845 2.056612 DK/RF Service stations PCT_ROW Percent of Row Frequency 41.65589 37.7755    
SET ASIDE CRAFTSMAN PCT_ROW Percent of Row Frequency 2.968046 0 DK/RF CRAFTSMAN PCT_ROW Percent of Row Frequency 27.53059 45.40081    
DK/RF   PCT_ROW Percent of Row Frequency        
DK/RF BANK PCT_ROW Percent of Row Frequency 16.81979 22.24291      
DK/RF Insurance company PCT_ROW Percent of Row Frequency 26.7569 25.3827      
DK/RF Real estate/Mortgage PCT_ROW Percent of Row Frequency 25.18191 26.91808      
DK/RF SUPERMARKETS PCT_ROW Percent of Row Frequency 16.24354 21.45243      
DK/RF Department store PCT_ROW Percent of Row Frequency 8.852716 15.56364      
DK/RF Mail order company PCT_ROW Percent of Row Frequency 30.97253 42.84716      
DK/RF SPECIALTY STORE PCT_ROW Percent of Row Frequency 23.93088 35.63026      
DK/RF PUBLISHER PCT_ROW Percent of Row Frequency 18.5908 16.59794      
DK/RF MEDICAL PCT_ROW Percent of Row Frequency 15.57363 21.264      
DK/RF Other professional PCT_ROW Percent of Row Frequency 25.47471 0      
DK/RF Leisure service PCT_ROW Percent of Row Frequency 13.62902 18.58041      
DK/RF Consumer packaged goods PCT_ROW Percent of Row Frequency 16.25857 25.26      
DK/RF RESTAURANT PCT_ROW Percent of Row Frequency 29.77526 40.83137      
DK/RF AUTO DEALERS PCT_ROW Percent of Row Frequency 28.9349 22.31121      
DK/RF Service stations PCT_ROW Percent of Row Frequency 40.30671 37.7755      
DK/RF CRAFTSMAN PCT_ROW Percent of Row Frequency 27.53059 45.40081