| Table A3-66 Unaddressed Mail Received Response to Bundled Flyers by Industry (Percentage of Mail Received by Households) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
A369COL | A369ROWA | _NAME_ | _LABEL_ | COL1 | COL2 | PE_E | A369ROWA | _NAME_ | _LABEL_ | COL1 | COL2 | A369COL | A369ROWB | _NAME_ | _LABEL_ | COL1 | COL2 | PE_E | A369ROWB | _NAME_ | _LABEL_ | COL1 | COL2 | ||||||||||||||
| READ IMMEDIATELY | PCT_ROW | Percent of Row Frequency | Useful information we like to receive | PCT_ROW | Percent of Row Frequency | READ IMMEDIATELY | PCT_ROW | Percent of Row Frequency | Useful information we like to receive | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||
| READ IMMEDIATELY | BANK | PCT_ROW | Percent of Row Frequency | 13.36328 | 19.60462 | Useful information we like to receive | BANK | PCT_ROW | Percent of Row Frequency | 9.485715 | 18.53079 | READ IMMEDIATELY | Total Financial | PCT_ROW | Percent of Row Frequency | 6.585593 | 12.43388 | Useful information we like to receive | Total Financial | PCT_ROW | Percent of Row Frequency | 6.714374 | 11.39212 | |||||||||||||||
| READ IMMEDIATELY | Insurance company | PCT_ROW | Percent of Row Frequency | 5.829435 | 10.89061 | Useful information we like to receive | Insurance company | PCT_ROW | Percent of Row Frequency | 6.226798 | 10.36403 | READ IMMEDIATELY | Total Merchants | PCT_ROW | Percent of Row Frequency | 24.94973 | 22.68029 | Useful information we like to receive | Total Merchants | PCT_ROW | Percent of Row Frequency | 36.8186 | 34.34986 | |||||||||||||||
| READ IMMEDIATELY | Real estate/Mortgage | PCT_ROW | Percent of Row Frequency | 8.117979 | 20.54963 | Useful information we like to receive | Real estate/Mortgage | PCT_ROW | Percent of Row Frequency | 8.897794 | 14.62509 | READ IMMEDIATELY | Total Services | PCT_ROW | Percent of Row Frequency | 16.18459 | 20.03882 | Useful information we like to receive | Total Services | PCT_ROW | Percent of Row Frequency | 27.04632 | 17.15736 | |||||||||||||||
| Industry | Read Immediately 1 | Found Useful | READ IMMEDIATELY | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 33.22357 | 29.2126 | Useful information we like to receive | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 53.49542 | 49.18151 | READ IMMEDIATELY | Total Social/Charitable/Social/Nonprofit | PCT_ROW | Percent of Row Frequency | 26.18356 | 19.24493 | Useful information we like to receive | Total Social/Charitable/Social/Nonprofit | PCT_ROW | Percent of Row Frequency | 24.35924 | 18.96141 | ||||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | READ IMMEDIATELY | Department store | PCT_ROW | Percent of Row Frequency | 31.87942 | 29.1503 | Useful information we like to receive | Department store | PCT_ROW | Percent of Row Frequency | 44.0259 | 42.40186 | READ BY MORE THAN ONE | PCT_ROW | Percent of Row Frequency | Interesting or enjoyable, but not useful | PCT_ROW | Percent of Row Frequency | |||||||||||||||
| Financial: | READ IMMEDIATELY | Mail order company | PCT_ROW | Percent of Row Frequency | 13.75891 | 9.026466 | Useful information we like to receive | Mail order company | PCT_ROW | Percent of Row Frequency | 12.43491 | 11.80586 | READ BY MORE THAN ONE | Total Financial | PCT_ROW | Percent of Row Frequency | 1.254912 | 2.732494 | Interesting or enjoyable, but not useful | Total Financial | PCT_ROW | Percent of Row Frequency | 4.057484 | 5.124693 | ||||||||||||||
| Bank | 18.9 | 13.4 | 19.6 | 11.2 | 9.5 | 18.5 | READ IMMEDIATELY | SPECIALTY STORE | PCT_ROW | Percent of Row Frequency | 18.70743 | 15.92341 | Useful information we like to receive | SPECIALTY STORE | PCT_ROW | Percent of Row Frequency | 26.59797 | 22.97774 | READ BY MORE THAN ONE | Total Merchants | PCT_ROW | Percent of Row Frequency | 7.664568 | 6.314806 | Interesting or enjoyable, but not useful | Total Merchants | PCT_ROW | Percent of Row Frequency | 7.229584 | 6.016398 | ||||||||
| Insurance company | 12.5 | 5.8 | 10.9 | 7.7 | 6.2 | 10.4 | READ IMMEDIATELY | PUBLISHER | PCT_ROW | Percent of Row Frequency | 25.33975 | 31.04072 | Useful information we like to receive | PUBLISHER | PCT_ROW | Percent of Row Frequency | 36.33686 | 38.11743 | READ BY MORE THAN ONE | Total Services | PCT_ROW | Percent of Row Frequency | 7.604323 | 3.539851 | Interesting or enjoyable, but not useful | Total Services | PCT_ROW | Percent of Row Frequency | 8.178645 | 13.2203 | ||||||||
| Real estate/Mortgage | 13.3 | 8.1 | 20.5 | 9.0 | 8.9 | 14.6 | READ IMMEDIATELY | MEDICAL | PCT_ROW | Percent of Row Frequency | 22.18278 | 19.0392 | Useful information we like to receive | MEDICAL | PCT_ROW | Percent of Row Frequency | 31.26551 | 33.53421 | READ BY MORE THAN ONE | Total Social/Charitable/Social/Nonprofit | PCT_ROW | Percent of Row Frequency | 4.37332 | 5.438971 | Interesting or enjoyable, but not useful | Total Social/Charitable/Social/Nonprofit | PCT_ROW | Percent of Row Frequency | 7.521324 | 9.614134 | ||||||||
| Total Financial | 16.1 | 6.6 | 12.4 | 10.1 | 6.7 | 11.4 | READ IMMEDIATELY | Other professional | PCT_ROW | Percent of Row Frequency | 4.28971 | 9.290574 | Useful information we like to receive | Other professional | PCT_ROW | Percent of Row Frequency | 10.17471 | 4.303521 | LOOKED AT | PCT_ROW | Percent of Row Frequency | Neither interesting, enjoyable, nor useful | PCT_ROW | Percent of Row Frequency | ||||||||||||||
| Merchants: | READ IMMEDIATELY | Leisure service | PCT_ROW | Percent of Row Frequency | 11.27575 | 46.18265 | Useful information we like to receive | Leisure service | PCT_ROW | Percent of Row Frequency | 29.03962 | 12.28523 | LOOKED AT | Total Financial | PCT_ROW | Percent of Row Frequency | 18.17459 | 18.82043 | Neither interesting, enjoyable, nor useful | Total Financial | PCT_ROW | Percent of Row Frequency | 55.73263 | 49.08528 | ||||||||||||||
| Supermarkets | 37.7 | 33.2 | 29.2 | 46.8 | 53.5 | 49.2 | READ IMMEDIATELY | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 13.26086 | 20.31109 | Useful information we like to receive | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 21.46776 | 11.84249 | LOOKED AT | Total Merchants | PCT_ROW | Percent of Row Frequency | 15.10858 | 16.02719 | Neither interesting, enjoyable, nor useful | Total Merchants | PCT_ROW | Percent of Row Frequency | 30.50586 | 30.02413 | ||||||||
| Department store | 33.9 | 31.9 | 29.2 | 39.8 | 44.0 | 42.4 | READ IMMEDIATELY | RESTAURANT | PCT_ROW | Percent of Row Frequency | 24.35515 | 16.93274 | Useful information we like to receive | RESTAURANT | PCT_ROW | Percent of Row Frequency | 35.89978 | 22.24696 | LOOKED AT | Total Services | PCT_ROW | Percent of Row Frequency | 25.37422 | 15.80016 | Neither interesting, enjoyable, nor useful | Total Services | PCT_ROW | Percent of Row Frequency | 43.99543 | 37.50579 | ||||||||
| Mail order company | 18.5 | 13.8 | 9.0 | 19.0 | 12.4 | 11.8 | READ IMMEDIATELY | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 8.572017 | 1.687644 | Useful information we like to receive | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 10.0288 | 3.736252 | LOOKED AT | Total Social/Charitable/Social/Nonprofit | PCT_ROW | Percent of Row Frequency | 17.18855 | 23.53769 | Neither interesting, enjoyable, nor useful | Total Social/Charitable/Social/Nonprofit | PCT_ROW | Percent of Row Frequency | 43.84682 | 56.19175 | ||||||||
| Specialty store | 24.6 | 18.7 | 15.9 | 28.4 | 26.6 | 23.0 | READ IMMEDIATELY | Service stations | PCT_ROW | Percent of Row Frequency | 10.03958 | 3.323844 | Useful information we like to receive | Service stations | PCT_ROW | Percent of Row Frequency | 10.46599 | 6.315363 | DISCARDED | PCT_ROW | Percent of Row Frequency | Objectionable | PCT_ROW | Percent of Row Frequency | ||||||||||||||
| Publisher | 33.6 | 25.3 | 31.0 | 39.9 | 36.3 | 38.1 | READ IMMEDIATELY | CRAFTSMAN | PCT_ROW | Percent of Row Frequency | 2.969656 | 10.3954 | Useful information we like to receive | CRAFTSMAN | PCT_ROW | Percent of Row Frequency | 9.907688 | 1.379717 | DISCARDED | Total Financial | PCT_ROW | Percent of Row Frequency | 46.70405 | 38.69975 | Objectionable | Total Financial | PCT_ROW | Percent of Row Frequency | 7.598164 | 9.133423 | ||||||||
| Restaurant | 31.6 | 24.4 | 16.9 | 33.3 | 35.9 | 22.2 | READ BY MORE THAN ONE | PCT_ROW | Percent of Row Frequency | Interesting or enjoyable, but not useful | PCT_ROW | Percent of Row Frequency | DISCARDED | Total Merchants | PCT_ROW | Percent of Row Frequency | 28.05657 | 25.56457 | Objectionable | Total Merchants | PCT_ROW | Percent of Row Frequency | 4.222767 | 2.65609 | ||||||||||||||
| Consumer packaged goods | 17.4 | 13.3 | 20.3 | 15.0 | 21.5 | 11.8 | READ BY MORE THAN ONE | BANK | PCT_ROW | Percent of Row Frequency | 0.848901 | 8.04139 | Interesting or enjoyable, but not useful | BANK | PCT_ROW | Percent of Row Frequency | 8.374761 | 0 | DISCARDED | Total Services | PCT_ROW | Percent of Row Frequency | 30.49557 | 32.83172 | Objectionable | Total Services | PCT_ROW | Percent of Row Frequency | 3.724404 | 4.74717 | ||||||||
| Auto dealers | 0.8 | 8.6 | 1.7 | 2.8 | 10.0 | 3.7 | READ BY MORE THAN ONE | Insurance company | PCT_ROW | Percent of Row Frequency | 1.28233 | 2.115536 | Interesting or enjoyable, but not useful | Insurance company | PCT_ROW | Percent of Row Frequency | 3.37774 | 5.451906 | DISCARDED | Total Social/Charitable/Social/Nonprofit | PCT_ROW | Percent of Row Frequency | 27.90825 | 37.74548 | Objectionable | Total Social/Charitable/Social/Nonprofit | PCT_ROW | Percent of Row Frequency | 4.862214 | 1.199773 | ||||||||
| Service stations | 17.9 | 10.0 | 3.3 | 20.4 | 10.5 | 6.3 | READ BY MORE THAN ONE | Real estate/Mortgage | PCT_ROW | Percent of Row Frequency | 1.319145 | 3.729283 | Interesting or enjoyable, but not useful | Real estate/Mortgage | PCT_ROW | Percent of Row Frequency | 6.762298 | 6.721134 | SET ASIDE | PCT_ROW | Percent of Row Frequency | DK/RF | PCT_ROW | Percent of Row Frequency | ||||||||||||||
| Total Merchants | 27.1 | 24.9 | 22.7 | 35.7 | 36.8 | 34.3 | READ BY MORE THAN ONE | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 12.23505 | 8.613838 | Interesting or enjoyable, but not useful | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 5.543419 | 3.316142 | SET ASIDE | Total Financial | PCT_ROW | Percent of Row Frequency | 1.383513 | 2.048968 | DK/RF | Total Financial | PCT_ROW | Percent of Row Frequency | 25.89735 | 25.26448 | ||||||||
| Services: | READ BY MORE THAN ONE | Department store | PCT_ROW | Percent of Row Frequency | 10.73051 | 11.46196 | Interesting or enjoyable, but not useful | Department store | PCT_ROW | Percent of Row Frequency | 10.77075 | 10.58681 | SET ASIDE | Total Merchants | PCT_ROW | Percent of Row Frequency | 3.222338 | 2.152993 | DK/RF | Total Merchants | PCT_ROW | Percent of Row Frequency | 21.22318 | 26.95352 | ||||||||||||||
| Medical | 12.6 | 22.2 | 19.0 | 10.6 | 31.3 | 33.5 | READ BY MORE THAN ONE | Mail order company | PCT_ROW | Percent of Row Frequency | 0.603624 | 6.100162 | Interesting or enjoyable, but not useful | Mail order company | PCT_ROW | Percent of Row Frequency | 6.34571 | 3.730369 | SET ASIDE | Total Services | PCT_ROW | Percent of Row Frequency | 3.286099 | 0.420069 | DK/RF | Total Services | PCT_ROW | Percent of Row Frequency | 17.0552 | 27.36938 | ||||||||
| Other professional | 17.3 | 4.3 | 9.3 | 17.0 | 10.2 | 4.3 | READ BY MORE THAN ONE | SPECIALTY STORE | PCT_ROW | Percent of Row Frequency | 5.07284 | 2.84719 | Interesting or enjoyable, but not useful | SPECIALTY STORE | PCT_ROW | Percent of Row Frequency | 7.988814 | 5.437091 | SET ASIDE | Total Social/Charitable/Social/Nonprofit | PCT_ROW | Percent of Row Frequency | 4.935911 | 0 | DK/RF | Total Social/Charitable/Social/Nonprofit | PCT_ROW | Percent of Row Frequency | 19.41041 | 14.03293 | ||||||||
| Leisure service | 26.0 | 11.3 | 46.2 | 30.9 | 29.0 | 12.3 | READ BY MORE THAN ONE | PUBLISHER | PCT_ROW | Percent of Row Frequency | 8.340241 | 6.074735 | Interesting or enjoyable, but not useful | PUBLISHER | PCT_ROW | Percent of Row Frequency | 9.764692 | 8.465594 | DK/RF | PCT_ROW | Percent of Row Frequency | |||||||||||||||||
| Craftsman | 22.9 | 3.0 | 10.4 | 10.4 | 9.9 | 1.4 | READ BY MORE THAN ONE | MEDICAL | PCT_ROW | Percent of Row Frequency | 5.418385 | 4.706289 | Interesting or enjoyable, but not useful | MEDICAL | PCT_ROW | Percent of Row Frequency | 7.235007 | 9.989954 | DK/RF | Total Financial | PCT_ROW | Percent of Row Frequency | 25.89735 | 25.26448 | ||||||||||||||
| Total Services | 17.1 | 16.2 | 20.0 | 15.9 | 27.0 | 17.2 | READ BY MORE THAN ONE | Other professional | PCT_ROW | Percent of Row Frequency | 0 | 4.303521 | Interesting or enjoyable, but not useful | Other professional | PCT_ROW | Percent of Row Frequency | 7.123673 | 0 | DK/RF | Total Merchants | PCT_ROW | Percent of Row Frequency | 20.99822 | 27.26015 | ||||||||||||||
| Total Social/Charitable/Social/Nonprofit | 29.0 | 26.2 | 19.2 | 25.9 | 24.4 | 19.0 | READ BY MORE THAN ONE | Leisure service | PCT_ROW | Percent of Row Frequency | 17.00887 | 7.277094 | Interesting or enjoyable, but not useful | Leisure service | PCT_ROW | Percent of Row Frequency | 11.45917 | 37.02208 | DK/RF | Total Services | PCT_ROW | Percent of Row Frequency | 17.0552 | 27.36938 | ||||||||||||||
| Note: Percentages are row percentages within each Industry classification. | READ BY MORE THAN ONE | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 5.222531 | 8.548668 | Interesting or enjoyable, but not useful | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 9.269139 | 8.258071 | DK/RF | Total Social/Charitable/Social/Nonprofit | PCT_ROW | Percent of Row Frequency | 19.41041 | 14.03293 | ||||||||||||||||||||
| 1 Defined as "Read by One Member of the Household". | READ BY MORE THAN ONE | RESTAURANT | PCT_ROW | Percent of Row Frequency | 5.2082 | 2.204991 | Interesting or enjoyable, but not useful | RESTAURANT | PCT_ROW | Percent of Row Frequency | 5.141208 | 7.978917 | ||||||||||||||||||||||||||
| READ BY MORE THAN ONE | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 1.468583 | 0 | Interesting or enjoyable, but not useful | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 2.403514 | 12.41827 | |||||||||||||||||||||||||||
| READ BY MORE THAN ONE | Service stations | PCT_ROW | Percent of Row Frequency | 0.807341 | 0 | Interesting or enjoyable, but not useful | Service stations | PCT_ROW | Percent of Row Frequency | 6.959458 | 10.20256 | |||||||||||||||||||||||||||
| READ BY MORE THAN ONE | CRAFTSMAN | PCT_ROW | Percent of Row Frequency | 1.467157 | 0 | Interesting or enjoyable, but not useful | CRAFTSMAN | PCT_ROW | Percent of Row Frequency | 6.346913 | 8.135388 | |||||||||||||||||||||||||||
| LOOKED AT | PCT_ROW | Percent of Row Frequency | Neither interesting, enjoyable, nor useful | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||||||
| LOOKED AT | BANK | PCT_ROW | Percent of Row Frequency | 17.07917 | 12.48689 | Neither interesting, enjoyable, nor useful | BANK | PCT_ROW | Percent of Row Frequency | 52.3388 | 45.11839 | |||||||||||||||||||||||||||
| LOOKED AT | Insurance company | PCT_ROW | Percent of Row Frequency | 16.99087 | 20.81255 | Neither interesting, enjoyable, nor useful | Insurance company | PCT_ROW | Percent of Row Frequency | 56.11813 | 49.59775 | |||||||||||||||||||||||||||
| LOOKED AT | Real estate/Mortgage | PCT_ROW | Percent of Row Frequency | 29.32405 | 5.654272 | Neither interesting, enjoyable, nor useful | Real estate/Mortgage | PCT_ROW | Percent of Row Frequency | 54.90543 | 47.84974 | |||||||||||||||||||||||||||
| LOOKED AT | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 12.0549 | 13.33792 | Neither interesting, enjoyable, nor useful | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 21.18275 | 24.14083 | |||||||||||||||||||||||||||
| LOOKED AT | Department store | PCT_ROW | Percent of Row Frequency | 17.67642 | 19.88688 | Neither interesting, enjoyable, nor useful | Department store | PCT_ROW | Percent of Row Frequency | 32.48195 | 28.72 | |||||||||||||||||||||||||||
| LOOKED AT | Mail order company | PCT_ROW | Percent of Row Frequency | 16.17058 | 15.84782 | Neither interesting, enjoyable, nor useful | Mail order company | PCT_ROW | Percent of Row Frequency | 42.7135 | 33.5786 | |||||||||||||||||||||||||||
| LOOKED AT | SPECIALTY STORE | PCT_ROW | Percent of Row Frequency | 16.19098 | 14.02314 | Neither interesting, enjoyable, nor useful | SPECIALTY STORE | PCT_ROW | Percent of Row Frequency | 36.8944 | 34.55333 | |||||||||||||||||||||||||||
| LOOKED AT | PUBLISHER | PCT_ROW | Percent of Row Frequency | 17.08276 | 19.8695 | Neither interesting, enjoyable, nor useful | PUBLISHER | PCT_ROW | Percent of Row Frequency | 30.35091 | 32.1857 | |||||||||||||||||||||||||||
| LOOKED AT | MEDICAL | PCT_ROW | Percent of Row Frequency | 27.60593 | 21.22415 | Neither interesting, enjoyable, nor useful | MEDICAL | PCT_ROW | Percent of Row Frequency | 43.07529 | 30.48208 | |||||||||||||||||||||||||||
| LOOKED AT | Other professional | PCT_ROW | Percent of Row Frequency | 58.56335 | 27.87172 | Neither interesting, enjoyable, nor useful | Other professional | PCT_ROW | Percent of Row Frequency | 57.22691 | 80.79508 | |||||||||||||||||||||||||||
| LOOKED AT | Leisure service | PCT_ROW | Percent of Row Frequency | 17.66594 | 14.50106 | Neither interesting, enjoyable, nor useful | Leisure service | PCT_ROW | Percent of Row Frequency | 40.20111 | 23.64979 | |||||||||||||||||||||||||||
| LOOKED AT | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 29.8901 | 18.23377 | Neither interesting, enjoyable, nor useful | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 44.88277 | 52.35309 | |||||||||||||||||||||||||||
| LOOKED AT | RESTAURANT | PCT_ROW | Percent of Row Frequency | 13.79394 | 18.19376 | Neither interesting, enjoyable, nor useful | RESTAURANT | PCT_ROW | Percent of Row Frequency | 24.91108 | 26.27063 | |||||||||||||||||||||||||||
| LOOKED AT | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 9.947121 | 38.67604 | Neither interesting, enjoyable, nor useful | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 51.76053 | 48.02078 | |||||||||||||||||||||||||||
| LOOKED AT | Service stations | PCT_ROW | Percent of Row Frequency | 14.70083 | 26.75086 | Neither interesting, enjoyable, nor useful | Service stations | PCT_ROW | Percent of Row Frequency | 38.72709 | 44.28624 | |||||||||||||||||||||||||||
| LOOKED AT | CRAFTSMAN | PCT_ROW | Percent of Row Frequency | 20.3591 | 6.964834 | Neither interesting, enjoyable, nor useful | CRAFTSMAN | PCT_ROW | Percent of Row Frequency | 51.27352 | 44.33573 | |||||||||||||||||||||||||||
| DISCARDED | PCT_ROW | Percent of Row Frequency | Objectionable | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||||||
| DISCARDED | BANK | PCT_ROW | Percent of Row Frequency | 51.88886 | 37.6242 | Objectionable | BANK | PCT_ROW | Percent of Row Frequency | 12.98094 | 14.10792 | |||||||||||||||||||||||||||
| DISCARDED | Insurance company | PCT_ROW | Percent of Row Frequency | 47.66788 | 38.33698 | Objectionable | Insurance company | PCT_ROW | Percent of Row Frequency | 7.520433 | 9.203609 | |||||||||||||||||||||||||||
| DISCARDED | Real estate/Mortgage | PCT_ROW | Percent of Row Frequency | 34.41655 | 43.14873 | Objectionable | Real estate/Mortgage | PCT_ROW | Percent of Row Frequency | 4.252572 | 3.885951 | |||||||||||||||||||||||||||
| DISCARDED | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 21.94192 | 23.96014 | Objectionable | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 3.429659 | 1.604152 | |||||||||||||||||||||||||||
| DISCARDED | Department store | PCT_ROW | Percent of Row Frequency | 27.4347 | 22.39059 | Objectionable | Department store | PCT_ROW | Percent of Row Frequency | 3.726146 | 3.552894 | |||||||||||||||||||||||||||
| DISCARDED | Mail order company | PCT_ROW | Percent of Row Frequency | 37.25027 | 26.17839 | Objectionable | Mail order company | PCT_ROW | Percent of Row Frequency | 7.284551 | 8.038011 | |||||||||||||||||||||||||||
| DISCARDED | SPECIALTY STORE | PCT_ROW | Percent of Row Frequency | 33.79169 | 30.31176 | Objectionable | SPECIALTY STORE | PCT_ROW | Percent of Row Frequency | 4.302482 | 2.401574 | |||||||||||||||||||||||||||
| DISCARDED | PUBLISHER | PCT_ROW | Percent of Row Frequency | 25.46037 | 22.72453 | Objectionable | PUBLISHER | PCT_ROW | Percent of Row Frequency | 4.809993 | 5.147008 | |||||||||||||||||||||||||||
| DISCARDED | MEDICAL | PCT_ROW | Percent of Row Frequency | 28.4344 | 33.76636 | Objectionable | MEDICAL | PCT_ROW | Percent of Row Frequency | 2.850558 | 4.729754 | |||||||||||||||||||||||||||
| DISCARDED | Other professional | PCT_ROW | Percent of Row Frequency | 11.67223 | 58.53418 | Objectionable | Other professional | PCT_ROW | Percent of Row Frequency | 0 | 14.9014 | |||||||||||||||||||||||||||
| DISCARDED | Leisure service | PCT_ROW | Percent of Row Frequency | 30.73615 | 10.96547 | Objectionable | Leisure service | PCT_ROW | Percent of Row Frequency | 5.671082 | 8.462503 | |||||||||||||||||||||||||||
| DISCARDED | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 34.31729 | 27.64647 | Objectionable | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 8.121757 | 2.286342 | |||||||||||||||||||||||||||
| DISCARDED | RESTAURANT | PCT_ROW | Percent of Row Frequency | 23.62082 | 20.17976 | Objectionable | RESTAURANT | PCT_ROW | Percent of Row Frequency | 3.931261 | 2.67212 | |||||||||||||||||||||||||||
| DISCARDED | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 51.07738 | 37.3251 | Objectionable | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 6.872252 | 13.51349 | |||||||||||||||||||||||||||
| DISCARDED | Service stations | PCT_ROW | Percent of Row Frequency | 33.70708 | 30.09318 | Objectionable | Service stations | PCT_ROW | Percent of Row Frequency | 2.191571 | 1.420332 | |||||||||||||||||||||||||||
| DISCARDED | CRAFTSMAN | PCT_ROW | Percent of Row Frequency | 44.70545 | 37.23895 | Objectionable | CRAFTSMAN | PCT_ROW | Percent of Row Frequency | 4.941289 | 0.748353 | |||||||||||||||||||||||||||
| SET ASIDE | PCT_ROW | Percent of Row Frequency | DK/RF | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||||||
| SET ASIDE | BANK | PCT_ROW | Percent of Row Frequency | 0 | 0 | DK/RF | BANK | PCT_ROW | Percent of Row Frequency | 16.81979 | 22.24291 | |||||||||||||||||||||||||||
| SET ASIDE | Insurance company | PCT_ROW | Percent of Row Frequency | 1.472592 | 2.461623 | DK/RF | Insurance company | PCT_ROW | Percent of Row Frequency | 26.7569 | 25.3827 | |||||||||||||||||||||||||||
| SET ASIDE | Real estate/Mortgage | PCT_ROW | Percent of Row Frequency | 1.640366 | 0 | DK/RF | Real estate/Mortgage | PCT_ROW | Percent of Row Frequency | 25.18191 | 26.91808 | |||||||||||||||||||||||||||
| SET ASIDE | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 4.301014 | 3.423071 | DK/RF | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 16.34875 | 21.75736 | |||||||||||||||||||||||||||
| SET ASIDE | Department store | PCT_ROW | Percent of Row Frequency | 3.426235 | 1.54663 | DK/RF | Department store | PCT_ROW | Percent of Row Frequency | 8.995256 | 14.73845 | |||||||||||||||||||||||||||
| SET ASIDE | Mail order company | PCT_ROW | Percent of Row Frequency | 1.244101 | 0 | DK/RF | Mail order company | PCT_ROW | Percent of Row Frequency | 31.22133 | 42.84716 | |||||||||||||||||||||||||||
| SET ASIDE | SPECIALTY STORE | PCT_ROW | Percent of Row Frequency | 2.306188 | 1.264236 | DK/RF | SPECIALTY STORE | PCT_ROW | Percent of Row Frequency | 24.21634 | 34.63026 | |||||||||||||||||||||||||||
| SET ASIDE | PUBLISHER | PCT_ROW | Percent of Row Frequency | 5.18608 | 3.692567 | DK/RF | PUBLISHER | PCT_ROW | Percent of Row Frequency | 18.73754 | 16.08427 | |||||||||||||||||||||||||||
| SET ASIDE | MEDICAL | PCT_ROW | Percent of Row Frequency | 0.784862 | 0 | DK/RF | MEDICAL | PCT_ROW | Percent of Row Frequency | 15.57363 | 21.264 | |||||||||||||||||||||||||||
| SET ASIDE | Other professional | PCT_ROW | Percent of Row Frequency | 0 | 0 | DK/RF | Other professional | PCT_ROW | Percent of Row Frequency | 25.47471 | 0 | |||||||||||||||||||||||||||
| SET ASIDE | Leisure service | PCT_ROW | Percent of Row Frequency | 9.684263 | 2.49331 | DK/RF | Leisure service | PCT_ROW | Percent of Row Frequency | 13.62902 | 18.58041 | |||||||||||||||||||||||||||
| SET ASIDE | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 1.050656 | 0 | DK/RF | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 16.25857 | 25.26 | |||||||||||||||||||||||||||
| SET ASIDE | RESTAURANT | PCT_ROW | Percent of Row Frequency | 3.246636 | 1.657388 | DK/RF | RESTAURANT | PCT_ROW | Percent of Row Frequency | 30.11668 | 40.83137 | |||||||||||||||||||||||||||
| SET ASIDE | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 0 | 0 | DK/RF | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 28.9349 | 22.31121 | |||||||||||||||||||||||||||
| SET ASIDE | Service stations | PCT_ROW | Percent of Row Frequency | 0.43845 | 2.056612 | DK/RF | Service stations | PCT_ROW | Percent of Row Frequency | 41.65589 | 37.7755 | |||||||||||||||||||||||||||
| SET ASIDE | CRAFTSMAN | PCT_ROW | Percent of Row Frequency | 2.968046 | 0 | DK/RF | CRAFTSMAN | PCT_ROW | Percent of Row Frequency | 27.53059 | 45.40081 | |||||||||||||||||||||||||||
| DK/RF | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||||||||||||
| DK/RF | BANK | PCT_ROW | Percent of Row Frequency | 16.81979 | 22.24291 | |||||||||||||||||||||||||||||||||
| DK/RF | Insurance company | PCT_ROW | Percent of Row Frequency | 26.7569 | 25.3827 | |||||||||||||||||||||||||||||||||
| DK/RF | Real estate/Mortgage | PCT_ROW | Percent of Row Frequency | 25.18191 | 26.91808 | |||||||||||||||||||||||||||||||||
| DK/RF | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 16.24354 | 21.45243 | |||||||||||||||||||||||||||||||||
| DK/RF | Department store | PCT_ROW | Percent of Row Frequency | 8.852716 | 15.56364 | |||||||||||||||||||||||||||||||||
| DK/RF | Mail order company | PCT_ROW | Percent of Row Frequency | 30.97253 | 42.84716 | |||||||||||||||||||||||||||||||||
| DK/RF | SPECIALTY STORE | PCT_ROW | Percent of Row Frequency | 23.93088 | 35.63026 | |||||||||||||||||||||||||||||||||
| DK/RF | PUBLISHER | PCT_ROW | Percent of Row Frequency | 18.5908 | 16.59794 | |||||||||||||||||||||||||||||||||
| DK/RF | MEDICAL | PCT_ROW | Percent of Row Frequency | 15.57363 | 21.264 | |||||||||||||||||||||||||||||||||
| DK/RF | Other professional | PCT_ROW | Percent of Row Frequency | 25.47471 | 0 | |||||||||||||||||||||||||||||||||
| DK/RF | Leisure service | PCT_ROW | Percent of Row Frequency | 13.62902 | 18.58041 | |||||||||||||||||||||||||||||||||
| DK/RF | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 16.25857 | 25.26 | |||||||||||||||||||||||||||||||||
| DK/RF | RESTAURANT | PCT_ROW | Percent of Row Frequency | 29.77526 | 40.83137 | |||||||||||||||||||||||||||||||||
| DK/RF | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 28.9349 | 22.31121 | |||||||||||||||||||||||||||||||||
| DK/RF | Service stations | PCT_ROW | Percent of Row Frequency | 40.30671 | 37.7755 | |||||||||||||||||||||||||||||||||
| DK/RF | CRAFTSMAN | PCT_ROW | Percent of Row Frequency | 27.53059 | 45.40081 | |||||||||||||||||||||||||||||||||