Table A3-65
Standard Mail Available Response Media from Major Industries
(Percentage of Pieces)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Response Media Department Store Mail Order Publisher
1987 2006 2007 1987 2006 2007 1987 2006 2007
Mail only 9.3 2.5 1.5 59.6 8.6 10.3 68.0 51.0 46.8
Mail + phone 4.4 2.8 2.2 31.8 9.2 8.1 5.6 10.1 7.4
Mail + in-person 2.3 1.0 1.2 0.6 0.2 0.1 0.8 0.1 0.5
Mail + fax machine N/A 0.0 0.0 N/A 0.1 0.1 N/A 0.2 0.1
Mail + internet N/A 0.5 0.6 N/A 2.6 2.8 N/A 5.2 5.4
Mail + phone + in-person 19.9 2.8 2.4 4.0 0.8 0.5 8.5 0.9 1.1
Mail + phone + fax machine N/A 0.1 0.0 N/A 2.0 1.7 N/A 0.8 0.5
Mail + phone + internet N/A 3.9 3.2 N/A 28.2 28.8 N/A 8.5 10.1
Mail + in-person + internet N/A 0.9 1.3 N/A 0.2 0.3 N/A 0.1 0.1
Mail + fax machine + internet N/A 0.0 0.0 N/A 0.2 0.2 N/A 0.2 0.1
Mail + phone + in-person + fax machine N/A 1.0 0.5 N/A 0.7 0.3 N/A 0.4 0.4
Mail + in-person + fax machine N/A 0.0 0.0 N/A 0.0 0.0 N/A 0.0 0.0
Mail + phone + in-person + internet N/A 8.7 9.7 N/A 3.3 2.3 N/A 2.0 3.8
Mail + phone + fax machine + internet N/A 2.2 1.5 N/A 22.2 21.1 N/A 2.7 2.8
Mail + in-person + fax machine + internet N/A 0.1 0.0 N/A 0.3 0.1 N/A 0.0 0.0
Mail + phone + in-person + fax machine + internet N/A 0.6 0.3 N/A 0.7 0.4 N/A 0.2 0.1
Total Possible Mail Response 35.9 27.3 24.5 96.0 79.4 77.1 82.9 82.3 79.3
Phone only 2.9 1.6 1.5 2.1 2.4 2.9 2.0 2.9 3.2
Phone + in-person 7.0 5.1 4.5 0.6 0.3 0.2 2.9 1.7 2.0
Phone + fax machine N/A 0.1 0.0 N/A 0.2 0.2 N/A 0.1 0.0
Phone + internet N/A 3.7 3.0 N/A 11.4 13.7 N/A 1.7 2.3
Phone + in-person + fax machine N/A 0.0 0.1 N/A 1.4 1.0 N/A 0.1 0.0
Phone + in-person + internet N/A 15.3 17.0 N/A 0.5 0.6 N/A 2.8 5.5
At a store only 54.2 33.6 33.3 1.3 0.2 0.3 12.3 2.6 2.3
At a store + fax machine N/A 0.0 0.1 N/A 0.0 0.0 N/A 0.0 0.0
At a store + internet N/A 11.0 14.3 N/A 0.0 0.0 N/A 0.3 0.6
At a store + fax machine + internet N/A 0.0 0.0 N/A 0.0 0.1 N/A 0.0 0.0
Fax machine only N/A 0.6 0.3 N/A 0.0 0.0 N/A 0.0 0.0
Fax machine + internet N/A 1.6 1.5 N/A 1.5 1.7 N/A 0.0 0.0
Internet only N/A 0.0 0.0 N/A 2.6 2.2 N/A 0.7 0.7
Don't know/No response N/A 0.0 0.0 N/A 0.0 0.0 N/A 4.7 4.0
  Total  100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
Note: Totals may not sum to 100 due to rounding.