| Table A3-65 Unaddressed Mail Received Reaction Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
PE_D | _NAME_ | _LABEL_ | COL1 | COL2 | PE_E | _NAME_ | _LABEL_ | COL1 | COL2 | |||||||
| Read by member of household | PCT_COL | Percent of Column Frequency | 22.46916 | 22.1151 | Useful | PCT_COL | Percent of Column Frequency | 32.28163 | 32.24201 | ||||||||
| Read by more than one member of household 1 | PCT_COL | Percent of Column Frequency | 6.750685 | 7.184835 | Interesting | PCT_COL | Percent of Column Frequency | 6.916972 | 7.448427 | ||||||||
| Looked at | PCT_COL | Percent of Column Frequency | 15.77234 | 16.86567 | Not interesting | PCT_COL | Percent of Column Frequency | 34.06613 | 32.31545 | ||||||||
| Discarded | PCT_COL | Percent of Column Frequency | 30.0949 | 27.14938 | Objectionable | PCT_COL | Percent of Column Frequency | 4.575048 | 4.612849 | ||||||||
| Treatment | Percent of Mail Pieces | Set aside | PCT_COL | Percent of Column Frequency | 2.975084 | 3.087869 | Don't know/No answer | PCT_COL | Percent of Column Frequency | 22.16022 | 23.38127 | ||||||
| 1987 | 2007 | 2008 | Don't know/No answer | PCT_COL | Percent of Column Frequency | 21.93783 | 23.59715 | ||||||||||
| Read by member of household | 29.3 | 22.5 | 22.1 | ||||||||||||||
| Read by more than one member of household 1 | N/A | 6.8 | 7.2 | ||||||||||||||
| Looked at | 24.0 | 15.8 | 16.9 | ||||||||||||||
| Discarded | 20.0 | 30.1 | 27.1 | ||||||||||||||
| Set aside | 3.9 | 3.0 | 3.1 | ||||||||||||||
| Don't know/No answer | 22.7 | 21.9 | 23.6 | ||||||||||||||
| Total | 100.0 | 100.0 | 100.0 | ||||||||||||||
| Usefulness | Percent of Mail Pieces | ||||||||||||||||
| 1987 | 2007 | 2008 | |||||||||||||||
| Useful | 33.9 | 32.3 | 32.2 | ||||||||||||||
| Interesting | 16.9 | 6.9 | 7.4 | ||||||||||||||
| Not interesting | 21.6 | 34.1 | 32.3 | ||||||||||||||
| Objectionable | 4.4 | 4.6 | 4.6 | ||||||||||||||
| Don't know/No answer | 23.2 | 22.2 | 23.4 | ||||||||||||||
| Total | 100.0 | 100.0 | 100.0 | ||||||||||||||
| Note: Totals may not sum to 100 due to rounding. | |||||||||||||||||