| Table A3-65 Standard Mail Available Response Media from Major Industries (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Response Media | Department Store | Mail Order | Publisher | |||||||||||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | ||||||||||||
| Mail only | 9.3 | 2.5 | 1.5 | 59.6 | 8.6 | 10.3 | 68.0 | 51.0 | 46.8 | |||||||||||
| Mail + phone | 4.4 | 2.8 | 2.2 | 31.8 | 9.2 | 8.1 | 5.6 | 10.1 | 7.4 | |||||||||||
| Mail + in-person | 2.3 | 1.0 | 1.2 | 0.6 | 0.2 | 0.1 | 0.8 | 0.1 | 0.5 | |||||||||||
| Mail + fax machine | N/A | 0.0 | 0.0 | N/A | 0.1 | 0.1 | N/A | 0.2 | 0.1 | |||||||||||
| Mail + internet | N/A | 0.5 | 0.6 | N/A | 2.6 | 2.8 | N/A | 5.2 | 5.4 | |||||||||||
| Mail + phone + in-person | 19.9 | 2.8 | 2.4 | 4.0 | 0.8 | 0.5 | 8.5 | 0.9 | 1.1 | |||||||||||
| Mail + phone + fax machine | N/A | 0.1 | 0.0 | N/A | 2.0 | 1.7 | N/A | 0.8 | 0.5 | |||||||||||
| Mail + phone + internet | N/A | 3.9 | 3.2 | N/A | 28.2 | 28.8 | N/A | 8.5 | 10.1 | |||||||||||
| Mail + in-person + internet | N/A | 0.9 | 1.3 | N/A | 0.2 | 0.3 | N/A | 0.1 | 0.1 | |||||||||||
| Mail + fax machine + internet | N/A | 0.0 | 0.0 | N/A | 0.2 | 0.2 | N/A | 0.2 | 0.1 | |||||||||||
| Mail + phone + in-person + fax machine | N/A | 1.0 | 0.5 | N/A | 0.7 | 0.3 | N/A | 0.4 | 0.4 | |||||||||||
| Mail + in-person + fax machine | N/A | 0.0 | 0.0 | N/A | 0.0 | 0.0 | N/A | 0.0 | 0.0 | |||||||||||
| Mail + phone + in-person + internet | N/A | 8.7 | 9.7 | N/A | 3.3 | 2.3 | N/A | 2.0 | 3.8 | |||||||||||
| Mail + phone + fax machine + internet | N/A | 2.2 | 1.5 | N/A | 22.2 | 21.1 | N/A | 2.7 | 2.8 | |||||||||||
| Mail + in-person + fax machine + internet | N/A | 0.1 | 0.0 | N/A | 0.3 | 0.1 | N/A | 0.0 | 0.0 | |||||||||||
| Mail + phone + in-person + fax machine + internet | N/A | 0.6 | 0.3 | N/A | 0.7 | 0.4 | N/A | 0.2 | 0.1 | |||||||||||
| Total Possible Mail Response | 35.9 | 27.3 | 24.5 | 96.0 | 79.4 | 77.1 | 82.9 | 82.3 | 79.3 | |||||||||||
| Phone only | 2.9 | 1.6 | 1.5 | 2.1 | 2.4 | 2.9 | 2.0 | 2.9 | 3.2 | |||||||||||
| Phone + in-person | 7.0 | 5.1 | 4.5 | 0.6 | 0.3 | 0.2 | 2.9 | 1.7 | 2.0 | |||||||||||
| Phone + fax machine | N/A | 0.1 | 0.0 | N/A | 0.2 | 0.2 | N/A | 0.1 | 0.0 | |||||||||||
| Phone + internet | N/A | 3.7 | 3.0 | N/A | 11.4 | 13.7 | N/A | 1.7 | 2.3 | |||||||||||
| Phone + in-person + fax machine | N/A | 0.0 | 0.1 | N/A | 1.4 | 1.0 | N/A | 0.1 | 0.0 | |||||||||||
| Phone + in-person + internet | N/A | 15.3 | 17.0 | N/A | 0.5 | 0.6 | N/A | 2.8 | 5.5 | |||||||||||
| At a store only | 54.2 | 33.6 | 33.3 | 1.3 | 0.2 | 0.3 | 12.3 | 2.6 | 2.3 | |||||||||||
| At a store + fax machine | N/A | 0.0 | 0.1 | N/A | 0.0 | 0.0 | N/A | 0.0 | 0.0 | |||||||||||
| At a store + internet | N/A | 11.0 | 14.3 | N/A | 0.0 | 0.0 | N/A | 0.3 | 0.6 | |||||||||||
| At a store + fax machine + internet | N/A | 0.0 | 0.0 | N/A | 0.0 | 0.1 | N/A | 0.0 | 0.0 | |||||||||||
| Fax machine only | N/A | 0.6 | 0.3 | N/A | 0.0 | 0.0 | N/A | 0.0 | 0.0 | |||||||||||
| Fax machine + internet | N/A | 1.6 | 1.5 | N/A | 1.5 | 1.7 | N/A | 0.0 | 0.0 | |||||||||||
| Internet only | N/A | 0.0 | 0.0 | N/A | 2.6 | 2.2 | N/A | 0.7 | 0.7 | |||||||||||
| Don't know/No response | N/A | 0.0 | 0.0 | N/A | 0.0 | 0.0 | N/A | 4.7 | 4.0 | |||||||||||
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | |||||||||||
| Note: Totals may not sum to 100 due to rounding. | ||||||||||||||||||||