Table A3-65
Unaddressed Mail Received Reaction
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)
PE_D _NAME_ _LABEL_ COL1 COL2 PE_E _NAME_ _LABEL_ COL1 COL2
Read by member of household PCT_COL Percent of Column Frequency 22.46916 22.1151 Useful PCT_COL Percent of Column Frequency 32.28163 32.24201
Read by more than one member of household 1 PCT_COL Percent of Column Frequency 6.750685 7.184835 Interesting PCT_COL Percent of Column Frequency 6.916972 7.448427
Looked at PCT_COL Percent of Column Frequency 15.77234 16.86567 Not interesting PCT_COL Percent of Column Frequency 34.06613 32.31545
Discarded PCT_COL Percent of Column Frequency 30.0949 27.14938 Objectionable PCT_COL Percent of Column Frequency 4.575048 4.612849
Treatment Percent of Mail Pieces Set aside PCT_COL Percent of Column Frequency 2.975084 3.087869 Don't know/No answer PCT_COL Percent of Column Frequency 22.16022 23.38127
1987 2007 2008 Don't know/No answer PCT_COL Percent of Column Frequency 21.93783 23.59715  
Read by member of household 29.3 22.5 22.1    
Read by more than one member of household 1 N/A 6.8 7.2    
Looked at 24.0 15.8 16.9    
Discarded 20.0 30.1 27.1    
Set aside 3.9 3.0 3.1    
Don't know/No answer 22.7 21.9 23.6    
  Total 100.0 100.0 100.0    
   
Usefulness Percent of Mail Pieces    
1987 2007 2008    
Useful 33.9 32.3 32.2    
Interesting 16.9 6.9 7.4    
Not interesting 21.6 34.1 32.3    
Objectionable 4.4 4.6 4.6    
Don't know/No answer 23.2 22.2 23.4    
  Total 100.0 100.0 100.0    
Note: Totals may not sum to 100 due to rounding.