| Table A3-64 Standard Mail Available Response Media (For Mail Piece Containing Advertising or Request for Donations) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Response Media | Percentage of Pieces | |||||
| 1987 | 2006 | 2007 | ||||
| Mail only | 37.5 | 11.6 | 11.0 | |||
| Mail + phone | 11.2 | 8.1 | 6.9 | |||
| Mail + in-person | 2.0 | 0.6 | 0.7 | |||
| Mail + fax machine | N/A | 0.1 | 0.1 | |||
| Mail + internet | N/A | 1.7 | 1.7 | |||
| Mail + phone + in-person | 9.0 | 1.6 | 1.5 | |||
| Mail + phone + fax machine | N/A | 0.7 | 0.5 | |||
| Mail + phone + internet | N/A | 12.9 | 13.2 | |||
| Mail + in-person + internet | N/A | 0.4 | 0.5 | |||
| Mail + fax machine + internet | N/A | 0.1 | 0.1 | |||
| Mail + phone + in-person + fax machine | N/A | 0.6 | 0.4 | |||
| Mail + in-person + fax machine | N/A | 0.0 | 0.0 | |||
| Mail + phone + in-person + internet | N/A | 4.1 | 5.1 | |||
| Mail + phone + fax machine + internet | N/A | 5.4 | 4.8 | |||
| Mail + in-person + fax machine + internet | N/A | 0.1 | 0.0 | |||
| Mail + phone + in-person + fax machine + internet | N/A | 0.4 | 0.5 | |||
| Total Possible Mail Response | 59.7 | 48.3 | 46.9 | |||
| Phone: | ||||||
| Phone only | 5.1 | 8.8 | 7.7 | |||
| Phone + in-person | 4.0 | 5.3 | 4.8 | |||
| Phone + fax machine | N/A | 0.2 | 0.1 | |||
| Phone + internet | N/A | 9.2 | 9.9 | |||
| Phone + in-person + fax machine | N/A | 0.1 | 0.1 | |||
| Phone + in-person + internet | N/A | 7.2 | 9.7 | |||
| Store: | ||||||
| At a store only | 29.7 | 13.4 | 12.9 | |||
| At a store + fax machine | N/A | 0.0 | 0.0 | |||
| At a store + internet | N/A | 2.7 | 3.4 | |||
| At a store + fax machine + internet | N/A | 0.0 | 0.0 | |||
| Fax machine only | N/A | 0.0 | 0.0 | |||
| Fax machine + internet | N/A | 0.0 | 0.0 | |||
| Internet only | N/A | 1.3 | 1.4 | |||
| Don't know/No response | N/A | 3.5 | 3.1 | |||
| Total | 100.0 | 100.0 | 100.0 | |||
| Total Pieces Per Household Per Week | 6.3 | 10.7 | 10.1 | |||
| Note: Estimates for 2006/2007 based on Advertising Pieces only. | ||||||
| Totals may not sum to 100 due to rounding. | ||||||