Table A3-64
Standard Mail Available Response Media
(For Mail Piece Containing Advertising or Request for Donations)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Response Media Percentage of Pieces
1987 2006 2007
Mail      
Mail only 37.5 11.6 11.0
Mail + phone 11.2 8.1 6.9
Mail + in-person 2.0 0.6 0.7
Mail + fax machine N/A 0.1 0.1
Mail + internet N/A 1.7 1.7
Mail + phone + in-person 9.0 1.6 1.5
Mail + phone + fax machine N/A 0.7 0.5
Mail + phone + internet N/A 12.9 13.2
Mail + in-person + internet N/A 0.4 0.5
Mail + fax machine + internet N/A 0.1 0.1
Mail + phone + in-person + fax machine N/A 0.6 0.4
Mail + in-person + fax machine N/A 0.0 0.0
Mail + phone + in-person + internet N/A 4.1 5.1
Mail + phone + fax machine + internet N/A 5.4 4.8
Mail + in-person + fax machine + internet N/A 0.1 0.0
Mail + phone + in-person + fax machine + internet N/A 0.4 0.5
Total Possible Mail Response 59.7 48.3 46.9
Phone:      
Phone only 5.1 8.8 7.7
Phone + in-person 4.0 5.3 4.8
Phone + fax machine N/A 0.2 0.1
Phone + internet N/A 9.2 9.9
Phone + in-person + fax machine N/A 0.1 0.1
Phone + in-person + internet N/A 7.2 9.7
Store:      
At a store only 29.7 13.4 12.9
At a store + fax machine N/A 0.0 0.0
At a store + internet N/A 2.7 3.4
At a store + fax machine + internet N/A 0.0 0.0
Fax machine only N/A 0.0 0.0
Fax machine + internet N/A 0.0 0.0
Internet only N/A 1.3 1.4
Don't know/No response N/A 3.5 3.1
  Total  100.0 100.0 100.0
  Total Pieces Per Household Per Week 6.3 10.7 10.1
Note: Estimates for 2006/2007 based on Advertising Pieces only. 
Totals may not sum to 100 due to rounding.