| Table A3-57 Standard Mail Reaction to Pieces from Publishers by Addressee (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Type of Address | Read Immediately | Set Aside | Found Useful | Will Respond | ||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | |
| Addressed to specific household members | 46.2 | 47.3 | 50.2 | 7.3 | 5.5 | 5.1 | 35.1 | 35.5 | 38.5 | 18.1 | 11.7 | 14.3 |
| Addressed to occupant/resident | 37.7 | 34.0 | 40.2 | 8.8 | 9.2 | 6.8 | 38.5 | 34.7 | 40.5 | 14.0 | 5.8 | 6.0 |
| NOTE: Percentages represent row percentages within each address
category; these do not sum to 100 due to the inclusion of multiple questions in this table. |
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