Table A3-56
Standard Mail Reaction to Pieces from Department Stores by Addressee
(Percentage of Pieces)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Type of Address Read Immediately Set Aside Found Useful Will Respond
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
Addressed to specific household members 48.1 64.6 64.6 9.8 6.5 6.9 56.9 64.2 67.3 15.4 21.0 21.5
Addressed to occupant/resident 39.4 51.8 60.4 9.9 6.3 7.1 48.1 55.5 62.7 16.3 18.3 23.8
NOTE: Percentages represent row percentages within each address category;
these do not sum to 100 due to the inclusion of multiple questions in this table.