Table A3-56
Standard Mail Reaction to Pieces from Publishers by Addressee
(Percentage of Pieces)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)
BL_A _NAME_ _LABEL_ C1Y1 C1Y2 C2Y1 C2Y2 C3Y1 C3Y2 C4Y1 C4Y2
Specific member(s) of HH PCT_ROW Percent of Row Frequency 50.15497 49.98369 5.132567 5.176274 38.4992 36.44001 14.28685 12.89793
Occupant, resident, postal patron PCT_ROW Percent of Row Frequency 40.21452 42.24305 6.806012 7.055595 40.52253 41.06659 5.993098 4.587351
DK/RF PCT_ROW Percent of Row Frequency 4.068376 3.447817 0 0.921684 4.912318 3.294227 0 1.442288
 
 
Type of Address Read Immediately Set Aside Found Useful Will Respond  
 
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008  
Addressed to specific household members 46.2 50.2 50.0 7.3 5.1 5.2 35.1 38.5 36.4 18.1 14.3 12.9  
Addressed to occupant/resident 37.7 40.2 42.2 8.8 6.8 7.1 38.5 40.5 41.1 14.0 6.0 4.6  
NOTE: Percentages represent row percentages within each address category;
these do not sum to 100 due to the inclusion of multiple questions in this table.