| Table A3-56 Standard Mail Reaction to Pieces from Department Stores by Addressee (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Type of Address | Read Immediately | Set Aside | Found Useful | Will Respond | ||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | |
| Addressed to specific household members | 48.1 | 64.6 | 64.6 | 9.8 | 6.5 | 6.9 | 56.9 | 64.2 | 67.3 | 15.4 | 21.0 | 21.5 |
| Addressed to occupant/resident | 39.4 | 51.8 | 60.4 | 9.9 | 6.3 | 7.1 | 48.1 | 55.5 | 62.7 | 16.3 | 18.3 | 23.8 |
| NOTE: Percentages represent row percentages within each address
category; these do not sum to 100 due to the inclusion of multiple questions in this table. |
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