Table A3-55
Standard Mail Reaction to Mail Piece by Addressee
(Percentage of Pieces)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Type of Address Read Immediately Set Aside Found Useful Will Respond
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
Addressed to specific household members 44.9 43.7 43.8 8.7 6.7 6.4 40.1 38.8 39.1 14.4 10.3 10.8
Addressed to occupant/resident 35.7 35.8 37.0 7.1 4.2 4.8 40.3 33.1 35.8 14.9 9.3 9.2
NOTE: Percentages represent row percentages within each shape category;
these do not sum to 100 due to the inclusion of multiple questions in this table.