Table A3-55
Standard Mail Reaction to Pieces from Department Stores by Addressee
(Percentage of Pieces)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)
BL_A _NAME_ _LABEL_ C1Y1 C1Y2 C2Y1 C2Y2 C3Y1 C3Y2 C4Y1 C4Y2
Specific member(s) of HH PCT_ROW Percent of Row Frequency 64.61755 65.39109 6.867709 7.635107 67.25751 66.60489 21.54209 23.60182
Occupant, resident, postal patron PCT_ROW Percent of Row Frequency 60.39763 57.52914 7.07225 5.15762 62.65251 61.39415 23.79325 17.15084
DK/RF PCT_ROW Percent of Row Frequency 5.089723 16.78052 0 0 5.089723 15.15476 0 0
 
 
Type of Address Read Immediately Set Aside Found Useful Will Respond  
 
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008  
Addressed to specific household members 48.1 64.6 65.4 9.8 6.9 7.6 56.9 67.3 66.6 15.4 21.5 23.6  
Addressed to occupant/resident 39.4 60.4 57.5 9.9 7.1 5.2 48.1 62.7 61.4 16.3 23.8 17.2  
NOTE: Percentages represent row percentages within each address category;
these do not sum to 100 due to the inclusion of multiple questions in this table.