Table A3-54
Standard Mail Reaction to Mail Piece by Addressee
(Percentage of Pieces)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)
BL_A _NAME_ _LABEL_ C1Y1 C1Y2 C2Y1 C2Y2 C3Y1 C3Y2 C4Y1 C4Y2
Specific member(s) of HH PCT_ROW Percent of Row Frequency 43.80896 44.71534 6.378446 6.276949 39.11222 38.77753 10.79554 10.81789
Occupant, resident, postal patron PCT_ROW Percent of Row Frequency 36.9945 37.34478 4.778501 5.398691 35.75848 37.28199 9.244483 10.40398
DK/RF PCT_ROW Percent of Row Frequency 4.218529 4.220965 0.506992 0.633582 3.293154 3.063274 1.624453 1.899484
 
 
Type of Address Read Immediately Set Aside Found Useful Will Respond  
 
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008  
Addressed to specific household members 44.9 43.8 44.7 8.7 6.4 6.3 40.1 39.1 38.8 14.4 10.8 10.8  
Addressed to occupant/resident 35.7 37.0 37.3 7.1 4.8 5.4 40.3 35.8 37.3 14.9 9.2 10.4  
NOTE: Percentages represent row percentages within each shape category;
these do not sum to 100 due to the inclusion of multiple questions in this table.