Table A3-54 Intended Response Rates for Major Industries by Enclosure of Reply Envelopes/Cards (Percentage of Pieces to Which Recipients Intend to Respond) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Industry	Response Rate for Pieces with Business Reply Enclosures			Response Rate for Pieces with Courtesy Reply Enclosures
	1987	2006	2007	1987	2006	2007
Standard Mail:
Credit card	8.9	1.9	1.7	7.0	7.5	8.2
Department store	11.6	9.0	4.2	24.9	23.2	19.1
Mail order	10.3	8.5	10.8	17.4	15.1	15.4
Publisher	14.3	8.4	10.4	23.4	24.2	28.6
First Class Mail:
Credit card	N/A	2.7	3.9	N/A	4.2	5.9
Department store	N/A	2.7	36.5	N/A	6.6	7.8
Mail order	N/A	12.1	23.9	N/A	17.3	12.7
Publisher	N/A	15.2	15.5	N/A	16.0	20.5