| Table A3-54 Intended Response Rates for Major Industries by Enclosure of Reply Envelopes/Cards (Percentage of Pieces to Which Recipients Intend to Respond) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Industry | Response Rate for Pieces with Business Reply Enclosures | Response Rate for Pieces with Courtesy Reply Enclosures | ||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | |
| Standard Mail: | ||||||
| Credit card | 8.9 | 1.9 | 1.7 | 7.0 | 7.5 | 8.2 |
| Department store | 11.6 | 9.0 | 4.2 | 24.9 | 23.2 | 19.1 |
| Mail order | 10.3 | 8.5 | 10.8 | 17.4 | 15.1 | 15.4 |
| Publisher | 14.3 | 8.4 | 10.4 | 23.4 | 24.2 | 28.6 |
| First Class Mail: | ||||||
| Credit card | N/A | 2.7 | 3.9 | N/A | 4.2 | 5.9 |
| Department store | N/A | 2.7 | 36.5 | N/A | 6.6 | 7.8 |
| Mail order | N/A | 12.1 | 23.9 | N/A | 17.3 | 12.7 |
| Publisher | N/A | 15.2 | 15.5 | N/A | 16.0 | 20.5 |