Table A3-53b Standard Mail Industry Usage of Reply Mail (Percentage of Pieces From Each Industry That Contain Reply Mail) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Industry	No Reply Mail			Don't Know/ No Answer			Total
	1987	2006	2007	1987	2006	2007	1987	2006	2007
Financial:
Credit card	20.7	23.5	26.2	6.1	4.1	2.9	100.0	100.0	100.0
Bank	45.8	66.1	59.4	7.7	4.3	3.7	100.0	100.0	100.0
Securities Broker	40.8	73.9	76.8	7.7	4.8	4.4	100.0	100.0	100.0
Money market �	36.0	79.4	73.0	7.8	3.4	5.6	100.0	100.0	100.0
Insurance	20.6	54.0	55.1	6.7	6.3	4.5	100.0	100.0	100.0
Real Estate/Mortgage	71.2	81.8	85.3	5.6	2.2	2.0	100.0	100.0	100.0
Total Financial	33.4	47.0	48.8	6.8	4.4	3.5	100.0	100.0	100.0
Merchants:
Supermarkets	87.6	94.5	93.8	10.5	3.3	2.8	100.0	100.0	100.0
Department store	82.5	91.1	93.0	6.1	3.6	2.5	100.0	100.0	100.0
Mail order	25.1	56.6	57.9	5.9	8.1	7.4	100.0	100.0	100.0
Specialty store	74.8	89.5	91.3	6.2	4.3	3.7	100.0	100.0	100.0
Publisher	33.7	27.4	34.0	10.9	7.6	5.6	100.0	100.0	100.0
Land promotion �	79.8	86.1	87.6	5.9	2.5	2.1	100.0	100.0	100.0
Online Auction	N/A	N/A	94.9	N/A	N/A	0.0	N/A	N/A	100.0
Restaurant	90.1	98.0	98.2	7.2	1.1	1.0	100.0	100.0	100.0
Consumer packaged goods	78.5	75.1	75.3	5.7	4.9	4.5	100.0	100.0	100.0
Auto Dealers	76.9	95.2	96.6	11.7	2.7	1.2	100.0	100.0	100.0
Service stations �	90.9	91.2	94.4	6.9	2.9	2.3	100.0	100.0	100.0
Mall �	91.3	100.0	100.0	8.7	0.0	0.0	100.0	100.0	100.0
Total Merchants	55.3	69.2	72.7	7.6	5.9	4.8	100.0	100.0	100.0
Services:
Telephone	31.8	91.0	92.0	6.2	3.7	2.9	100.0	100.0	100.0
Other utilities �	52.6	60.8	57.4	13.4	3.9	3.7	100.0	100.0	100.0
Medical	78.6	80.8	80.8	4.2	3.5	3.1	100.0	100.0	100.0
Other professional �	55.7	81.5	75.1	5.5	3.2	5.2	100.0	100.0	100.0
Leisure service	62.5	78.3	74.7	6.1	3.2	3.0	100.0	100.0	100.0
Cable TV	72.8	95.0	95.3	6.7	2.0	2.0	100.0	100.0	100.0
Computer	36.6	86.7	93.3	5.9	6.7	2.3	100.0	100.0	100.0
Craftsman �	30.5	83.9	84.1	2.4	1.0	0.8	100.0	100.0	100.0
Total Services	57.3	83.3	81.3	6.5	3.6	2.9	100.0	100.0	100.0
Federal Government	N/A	84.6	88.9	N/A	1.8	0.9	N/A	100.0	100.0
Nonfederal Government	74.7	81.6	84.7	5.2	3.2	2.1	100.0	100.0	100.0
Social/Charitable/Social/Nonprofit	62.7	70.4	69.6	9.0	3.4	2.8	100.0	100.0	100.0
Total Nonhousehold Mail Received by Households	56.5	67.4	69.7	8.4	5.4	4.2	100.0	100.0	100.0
Total Pieces Per Household Per Week	4.4	8.3	8.1	0.7	0.7	0.5	5.1	12.3	11.6
� Fluctuations may be due to small sample sizes.