Table A3-53
Intended Response Rates for
Major Industries by Enclosure of Reply Envelopes/Cards
(Percentage of Pieces to Which Recipients Intend to Respond)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 BL_K A354ROW _NAME_ _LABEL_ COL1 COL2 PUR_I A354FCROW _NAME_ _LABEL_ COL1 COL2
  PCT_ROW Percent of Row Frequency     PCT_ROW Percent of Row Frequency  
  CRED CARD - BRM PCT_ROW Percent of Row Frequency     CRED CARD - BRM PCT_ROW Percent of Row Frequency  
  DEPT STORE - BRM PCT_ROW Percent of Row Frequency     DEPT STORE - BRM PCT_ROW Percent of Row Frequency  
  MAIL ORDER - BRM PCT_ROW Percent of Row Frequency     MAIL ORDER - BRM PCT_ROW Percent of Row Frequency  
  PUBLISHER - BRM PCT_ROW Percent of Row Frequency     PUBLISHER - BRM PCT_ROW Percent of Row Frequency  
  CRED CARD - CRM PCT_ROW Percent of Row Frequency     CRED CARD - CRM PCT_ROW Percent of Row Frequency  
Industry Response Rate for Pieces with Business Reply Enclosures Response Rate for Pieces with Courtesy Reply Enclosures   DEPT STORE - CRM PCT_ROW Percent of Row Frequency     DEPT STORE - CRM PCT_ROW Percent of Row Frequency  
  MAIL ORDER - CRM PCT_ROW Percent of Row Frequency     MAIL ORDER - CRM PCT_ROW Percent of Row Frequency  
  PUBLISHER - CRM PCT_ROW Percent of Row Frequency     PUBLISHER - CRM PCT_ROW Percent of Row Frequency  
1987 2007 2008 1987 2007 2008 Yes   PCT_ROW Percent of Row Frequency   Yes   PCT_ROW Percent of Row Frequency  
Standard Mail:             Yes CRED CARD - BRM PCT_ROW Percent of Row Frequency 1.739357 1.846729 Yes CRED CARD - BRM PCT_ROW Percent of Row Frequency 3.931665 4.421275
Credit card 8.9 1.7 1.8 7.0 8.2 16.3 Yes DEPT STORE - BRM PCT_ROW Percent of Row Frequency 4.160757 15.27632 Yes DEPT STORE - BRM PCT_ROW Percent of Row Frequency 36.48503 19.42682
Department store 11.6 4.2 15.3 24.9 19.1 35.3 Yes MAIL ORDER - BRM PCT_ROW Percent of Row Frequency 10.81597 11.86148 Yes MAIL ORDER - BRM PCT_ROW Percent of Row Frequency 23.8788 25.19734
Mail order 10.3 10.8 11.9 17.4 15.4 16.5 Yes PUBLISHER - BRM PCT_ROW Percent of Row Frequency 10.36351 11.79034 Yes PUBLISHER - BRM PCT_ROW Percent of Row Frequency 15.46483 19.22511
Publisher 14.3 10.4 11.8 23.4 28.6 22.4 Yes CRED CARD - CRM PCT_ROW Percent of Row Frequency 8.19128 16.25943 Yes CRED CARD - CRM PCT_ROW Percent of Row Frequency 5.928246 8.103618
First Class Mail:   Yes DEPT STORE - CRM PCT_ROW Percent of Row Frequency 19.11628 35.26237 Yes DEPT STORE - CRM PCT_ROW Percent of Row Frequency 7.796014 10.96895
Credit card N/A 3.9 4.4 N/A 5.9 8.1 Yes MAIL ORDER - CRM PCT_ROW Percent of Row Frequency 15.43614 16.52119 Yes MAIL ORDER - CRM PCT_ROW Percent of Row Frequency 12.65015 25.07408
Department store N/A 36.5 19.4 N/A 7.8 11.0 Yes PUBLISHER - CRM PCT_ROW Percent of Row Frequency 28.59669 22.42236 Yes PUBLISHER - CRM PCT_ROW Percent of Row Frequency 20.54486 20.93795
Mail order N/A 23.9 25.2 N/A 12.7 25.1 No   PCT_ROW Percent of Row Frequency   No   PCT_ROW Percent of Row Frequency  
Publisher N/A 15.5 19.2 N/A 20.5 20.9 No CRED CARD - BRM PCT_ROW Percent of Row Frequency 84.56378 86.81218 No CRED CARD - BRM PCT_ROW Percent of Row Frequency 78.29499 73.93234
No DEPT STORE - BRM PCT_ROW Percent of Row Frequency 78.29246 70.35825 No DEPT STORE - BRM PCT_ROW Percent of Row Frequency 56.39917 49.32661
No MAIL ORDER - BRM PCT_ROW Percent of Row Frequency 63.75652 68.48767 No MAIL ORDER - BRM PCT_ROW Percent of Row Frequency 65.4593 40.09894
No PUBLISHER - BRM PCT_ROW Percent of Row Frequency 73.42161 71.61752 No PUBLISHER - BRM PCT_ROW Percent of Row Frequency 54.10436 56.25689
No CRED CARD - CRM PCT_ROW Percent of Row Frequency 76.33248 71.25202 No CRED CARD - CRM PCT_ROW Percent of Row Frequency 83.58248 83.44941
No DEPT STORE - CRM PCT_ROW Percent of Row Frequency 44.92307 50.04406 No DEPT STORE - CRM PCT_ROW Percent of Row Frequency 78.33332 76.6739
No MAIL ORDER - CRM PCT_ROW Percent of Row Frequency 46.70353 51.57391 No MAIL ORDER - CRM PCT_ROW Percent of Row Frequency 61.35307 39.91424
No PUBLISHER - CRM PCT_ROW Percent of Row Frequency 51.61196 59.58527 No PUBLISHER - CRM PCT_ROW Percent of Row Frequency 50.42805 57.88495
Maybe   PCT_ROW Percent of Row Frequency   Maybe   PCT_ROW Percent of Row Frequency  
Maybe CRED CARD - BRM PCT_ROW Percent of Row Frequency 2.92199 3.638147 Maybe CRED CARD - BRM PCT_ROW Percent of Row Frequency 3.435532 4.841683
Maybe DEPT STORE - BRM PCT_ROW Percent of Row Frequency 8.061359 10.82423 Maybe DEPT STORE - BRM PCT_ROW Percent of Row Frequency 3.815196 8.378573
Maybe MAIL ORDER - BRM PCT_ROW Percent of Row Frequency 21.96414 15.5136 Maybe MAIL ORDER - BRM PCT_ROW Percent of Row Frequency 4.995481 12.20172
Maybe PUBLISHER - BRM PCT_ROW Percent of Row Frequency 11.53091 12.26008 Maybe PUBLISHER - BRM PCT_ROW Percent of Row Frequency 12.68365 8.63502
Maybe CRED CARD - CRM PCT_ROW Percent of Row Frequency 5.941702 5.121645 Maybe CRED CARD - CRM PCT_ROW Percent of Row Frequency 4.928022 4.762675
Maybe DEPT STORE - CRM PCT_ROW Percent of Row Frequency 31.21334 11.82085 Maybe DEPT STORE - CRM PCT_ROW Percent of Row Frequency 8.647849 6.992634
Maybe MAIL ORDER - CRM PCT_ROW Percent of Row Frequency 35.21907 29.25184 Maybe MAIL ORDER - CRM PCT_ROW Percent of Row Frequency 12.5609 22.89764
Maybe PUBLISHER - CRM PCT_ROW Percent of Row Frequency 14.5964 13.9462 Maybe PUBLISHER - CRM PCT_ROW Percent of Row Frequency 11.35263 7.539182
DK/RF   PCT_ROW Percent of Row Frequency   DK/RF   PCT_ROW Percent of Row Frequency  
DK/RF CRED CARD - BRM PCT_ROW Percent of Row Frequency 10.77488 7.702945 DK/RF CRED CARD - BRM PCT_ROW Percent of Row Frequency 14.33781 16.8047
DK/RF DEPT STORE - BRM PCT_ROW Percent of Row Frequency 9.485429 3.541202 DK/RF DEPT STORE - BRM PCT_ROW Percent of Row Frequency 3.300603 22.86799
DK/RF MAIL ORDER - BRM PCT_ROW Percent of Row Frequency 3.463372 4.137249 DK/RF MAIL ORDER - BRM PCT_ROW Percent of Row Frequency 5.66642 22.50201
DK/RF PUBLISHER - BRM PCT_ROW Percent of Row Frequency 4.683972 4.33206 DK/RF PUBLISHER - BRM PCT_ROW Percent of Row Frequency 17.74716 15.88299
DK/RF CRED CARD - CRM PCT_ROW Percent of Row Frequency 9.534539 7.366906 DK/RF CRED CARD - CRM PCT_ROW Percent of Row Frequency 5.561252 3.684301
DK/RF DEPT STORE - CRM PCT_ROW Percent of Row Frequency 4.747301 2.872714 DK/RF DEPT STORE - CRM PCT_ROW Percent of Row Frequency 5.222814 5.364514
DK/RF MAIL ORDER - CRM PCT_ROW Percent of Row Frequency 2.641262 2.653062 DK/RF MAIL ORDER - CRM PCT_ROW Percent of Row Frequency 13.43588 12.11404
DK/RF PUBLISHER - CRM PCT_ROW Percent of Row Frequency 5.194951 4.046175 DK/RF PUBLISHER - CRM PCT_ROW Percent of Row Frequency 17.67446 13.63791