Table A3-53a Standard Mail Industry Usage of Reply Mail (Percentage of Pieces from Each Industry That Contain Reply Mail) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Industry	Business Reply			Courtesy Reply
	1987	2006	2007	1987	2006	2007
Financial:
Credit card	57.8	65.9	64.3	15.4	6.5	6.7
Bank	36.1	23.7	32.2	10.4	6.0	4.8
Securities Broker	40.6	18.0	15.9	11.0	3.3	2.8
Money market �	42.9	12.6	16.8	13.3	4.6	4.6
Insurance	62.7	34.9	34.5	10.1	4.9	5.9
Real Estate/Mortgage	19.1	13.2	10.8	4.1	2.8	1.9
Total Financial	48.7	43.1	42.3	11.1	5.5	5.4
Merchants:
Supermarkets	1.1	1.2	2.7	0.8	1.0	0.8
Department store	7.0	2.7	2.7	4.4	2.6	1.8
Mail order	21.9	10.5	12.4	47.2	24.8	22.3
Specialty store	6.9	3.0	2.1	12.1	3.3	2.9
Publisher	30.2	46.6	43.6	25.2	18.4	16.8
Land promotion �	11.5	7.2	7.3	2.7	4.1	2.9
Online auction	N/A	N/A	1.8	N/A	N/A	3.3
Restaurant	2.1	0.4	0.2	0.6	0.5	0.6
Consumer packaged goods	10.4	14.5	12.9	5.3	5.6	7.3
Auto Dealers	8.9	1.2	1.4	2.5	0.9	0.8
Service stations �	1.7	5.6	2.5	0.5	0.3	0.8
Mall �	0.0	0.0	0.0	0.0	0.0	0.0
Total Merchants	15.8	12.0	11.6	21.3	12.9	10.9
Services:
Telephone	53.1	2.6	2.7	9.0	2.8	2.4
Other utilities �	24.7	24.2	30.0	9.4	11.0	9.0
Medical	13.2	9.3	10.3	4.0	6.5	5.8
Other professional �	26.2	10.4	14.3	12.6	4.9	5.4
Leisure service	21.2	14.9	17.8	10.2	3.5	4.5
Cable TV	11.5	1.7	1.3	8.9	1.2	1.4
Computer	41.9	4.0	3.4	15.5	2.6	1.0
Craftsman �	60.7	13.0	13.9	6.4	2.1	1.2
Total Services	26.8	9.3	12.1	9.3	3.8	3.7
Federal Government	N/A	8.5	6.5	N/A	5.1	3.7
Nonfederal Government	5.7	6.8	4.4	14.4	8.4	8.8
Social/Charitable/Social/Nonprofit	18.0	17.3	17.7	10.4	9.0	9.9
Total Nonhousehold Mail Received by Households	18.7	19.2	18.7	16.4	8.1	7.4
Total Pieces Per Household Per Week	1.5	2.4	2.2	1.3	1.0	0.9
� Fluctuations may be due to small sample sizes.
Note: Percents are row percentages within each Industry classification.