Table A3-53a
Standard Mail Industry Usage of Reply Mail
(Percentage of Pieces from Each Industry That Contain Reply Mail)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Industry Business Reply Courtesy Reply
1987 2006 2007 1987 2006 2007
Financial:            
Credit card 57.8 65.9 64.3 15.4 6.5 6.7
Bank 36.1 23.7 32.2 10.4 6.0 4.8
Securities Broker 40.6 18.0 15.9 11.0 3.3 2.8
Money market 42.9 12.6 16.8 13.3 4.6 4.6
Insurance 62.7 34.9 34.5 10.1 4.9 5.9
Real Estate/Mortgage 19.1 13.2 10.8 4.1 2.8 1.9
   Total Financial 48.7 43.1 42.3 11.1 5.5 5.4
Merchants:            
Supermarkets 1.1 1.2 2.7 0.8 1.0 0.8
Department store 7.0 2.7 2.7 4.4 2.6 1.8
Mail order  21.9 10.5 12.4 47.2 24.8 22.3
Specialty store 6.9 3.0 2.1 12.1 3.3 2.9
Publisher 30.2 46.6 43.6 25.2 18.4 16.8
Land promotion 11.5 7.2 7.3 2.7 4.1 2.9
Online auction N/A N/A 1.8 N/A N/A 3.3
Restaurant 2.1 0.4 0.2 0.6 0.5 0.6
Consumer packaged goods 10.4 14.5 12.9 5.3 5.6 7.3
Auto Dealers 8.9 1.2 1.4 2.5 0.9 0.8
Service stations 1.7 5.6 2.5 0.5 0.3 0.8
Mall 0.0 0.0 0.0 0.0 0.0 0.0
   Total Merchants 15.8 12.0 11.6 21.3 12.9 10.9
Services:            
Telephone 53.1 2.6 2.7 9.0 2.8 2.4
Other utilities 24.7 24.2 30.0 9.4 11.0 9.0
Medical 13.2 9.3 10.3 4.0 6.5 5.8
Other professional 26.2 10.4 14.3 12.6 4.9 5.4
Leisure service 21.2 14.9 17.8 10.2 3.5 4.5
Cable TV 11.5 1.7 1.3 8.9 1.2 1.4
Computer 41.9 4.0 3.4 15.5 2.6 1.0
Craftsman 60.7 13.0 13.9 6.4 2.1 1.2
   Total Services 26.8 9.3 12.1 9.3 3.8 3.7
Federal Government N/A 8.5 6.5 N/A 5.1 3.7
Nonfederal Government 5.7 6.8 4.4 14.4 8.4 8.8
Social/Charitable/Social/Nonprofit 18.0 17.3 17.7 10.4 9.0 9.9
Total Nonhousehold Mail
Received by Households
18.7 19.2 18.7 16.4 8.1 7.4
Total Pieces Per Household Per Week 1.5 2.4 2.2 1.3 1.0 0.9
  Fluctuations may be due to small sample sizes.
Note: Percents are row percentages within each Industry classification.