| Table A3-52 Standard Mail Users of Reply Envelopes by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Industry | BRM | CRM | Combined BRM/CRM | |||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | ||||
| Financial: | ||||||||||||
| Credit cards | 9.1 | 41.8 | 35.7 | 2.8 | 9.9 | 9.6 | 6.1 | 32.4 | 28.4 | |||
| Bank | 4.8 | 6.3 | 9.9 | 1.6 | 3.8 | 3.8 | 3.2 | 5.6 | 8.2 | |||
| Securities | 2.4 | 1.7 | 1.7 | 0.7 | 0.7 | 0.8 | 1.6 | 1.4 | 1.5 | |||
| Money market | 0.3 | 0.2 | 0.2 | 0.1 | 0.2 | 0.1 | 0.2 | 0.2 | 0.2 | |||
| Insurance company | 12.7 | 9.9 | 9.6 | 2.3 | 3.3 | 4.2 | 7.8 | 7.9 | 8.1 | |||
| Real Estate/Mortgage | 1.1 | 1.7 | 1.2 | 0.3 | 0.9 | 0.5 | 0.7 | 1.4 | 1.0 | |||
| Other financial | 0.5 | 0.3 | 0.2 | 0.3 | 0.3 | 0.2 | 0.5 | 0.3 | 0.2 | |||
| Total Financial | 30.9 | 61.8 | 58.5 | 8.1 | 0.2 | 0.1 | 20.1 | 49.3 | 47.5 | |||
| Merchants: | ||||||||||||
| Supermarkets | 0.2 | 0.1 | 0.2 | 0.2 | 0.2 | 0.1 | 0.3 | 0.1 | 0.2 | |||
| Department store | 5.6 | 1.2 | 1.0 | 4.0 | 2.9 | 1.8 | 5.1 | 1.7 | 1.2 | |||
| Mail order | 19.0 | 8.0 | 9.3 | 46.8 | 45.7 | 42.8 | 31.6 | 19.1 | 18.6 | |||
| Specialty store | 3.4 | 1.3 | 1.2 | 6.8 | 3.3 | 4.4 | 5.0 | 1.9 | 2.1 | |||
| Publisher | 22.1 | 15.0 | 14.1 | 21.1 | 14.2 | 14.0 | 21.4 | 14.8 | 14.1 | |||
| Land promotion | 0.4 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.3 | 0.1 | 0.1 | |||
| Online Auction | N/A | N/A | 0.0 | N/A | N/A | 0.0 | N/A | N/A | 0.0 | |||
| Restaurant | 0.1 | 0.0 | 0.0 | 0.0 | 0.0 | 0.1 | 0.1 | 0.0 | 0.0 | |||
| Consumer packaged goods | 0.9 | 1.6 | 1.5 | 0.5 | 1.5 | 2.2 | 0.8 | 1.6 | 1.7 | |||
| Auto dealers | 0.3 | 0.1 | 0.1 | 0.1 | 0.1 | 0.2 | 0.2 | 0.1 | 0.1 | |||
| Service stations | 0.0 | 0.1 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.1 | 0.0 | |||
| Mall | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |||
| Other merchants | 1.1 | 0.2 | 0.2 | 2.1 | 0.4 | 0.5 | 1.4 | 0.3 | 0.3 | |||
| Total Merchants | 53.1 | 27.6 | 27.8 | 81.7 | 68.5 | 66.2 | 66.2 | 39.6 | 38.5 | |||
| Services: | ||||||||||||
| Telephone | 2.3 | 0.3 | 0.3 | 0.4 | 0.6 | 0.6 | 1.4 | 0.4 | 0.4 | |||
| Other utilities | 0.2 | 0.7 | 0.8 | 0.1 | 0.8 | 0.6 | 0.2 | 0.7 | 0.8 | |||
| Medical | 0.6 | 0.8 | 1.1 | 0.2 | 1.4 | 1.5 | 0.4 | 1.0 | 1.2 | |||
| Other professional | 0.6 | 0.3 | 0.3 | 0.3 | 0.3 | 0.3 | 0.4 | 0.3 | 0.3 | |||
| Leisure service | 1.9 | 2.1 | 2.2 | 1.0 | 1.2 | 1.5 | 1.4 | 1.9 | 2.0 | |||
| Cable TV | 0.6 | 0.2 | 0.2 | 0.5 | 0.3 | 0.5 | 0.6 | 0.2 | 0.3 | |||
| Computer | 0.5 | 0.2 | 0.1 | 0.2 | 0.3 | 0.1 | 0.4 | 0.2 | 0.1 | |||
| Craftsman | 0.6 | 0.1 | 0.3 | 0.1 | 0.0 | 0.1 | 0.3 | 0.1 | 0.2 | |||
| Other services | 2.4 | 1.1 | 3.6 | 1.0 | 0.8 | 1.9 | 1.8 | 1.0 | 3.1 | |||
| Total Services | 9.7 | 5.7 | 9.0 | 3.8 | 5.7 | 7.1 | 6.9 | 5.7 | 8.5 | |||
| Federal Government | N/A | 0.5 | 0.4 | N/A | 0.7 | 0.6 | N/A | 0.5 | 0.4 | |||
| Nonfederal Government | 0.3 | 0.3 | 0.2 | 0.9 | 0.9 | 0.8 | 0.6 | 0.5 | 0.3 | |||
| Total Social/Charitable/ | 2.9 | 3.8 | 3.9 | 1.9 | 4.7 | 5.7 | 2.5 | 4.0 | 4.4 | |||
| Political/Nonprofit: | ||||||||||||
| Don't know/No answer | 0.3 | 0.4 | 0.3 | 0.6 | 0.4 | 0.5 | 0.4 | 0.4 | 0.3 | |||
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | |||
| Pieces Per Household Per | 1.5 | 2.4 | 2.2 | 1.3 | 1.0 | 0.9 | 2.7 | 3.4 | 3.0 | |||
| Week | ||||||||||||
| Note: Totals may not sum to 100 due to rounding. | ||||||||||||