Table A3-52
Standard Mail Users of Reply Envelopes by Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Industry BRM CRM Combined BRM/CRM
1987 2006 2007 1987 2006 2007 1987 2006 2007
Financial:                  
Credit cards 9.1 41.8 35.7 2.8 9.9 9.6 6.1 32.4 28.4
Bank 4.8 6.3 9.9 1.6 3.8 3.8 3.2 5.6 8.2
Securities  2.4 1.7 1.7 0.7 0.7 0.8 1.6 1.4 1.5
Money market 0.3 0.2 0.2 0.1 0.2 0.1 0.2 0.2 0.2
Insurance company 12.7 9.9 9.6 2.3 3.3 4.2 7.8 7.9 8.1
Real Estate/Mortgage 1.1 1.7 1.2 0.3 0.9 0.5 0.7 1.4 1.0
Other financial 0.5 0.3 0.2 0.3 0.3 0.2 0.5 0.3 0.2
   Total Financial 30.9 61.8 58.5 8.1 0.2 0.1 20.1 49.3 47.5
Merchants:                  
Supermarkets 0.2 0.1 0.2 0.2 0.2 0.1 0.3 0.1 0.2
Department store 5.6 1.2 1.0 4.0 2.9 1.8 5.1 1.7 1.2
Mail order  19.0 8.0 9.3 46.8 45.7 42.8 31.6 19.1 18.6
Specialty store 3.4 1.3 1.2 6.8 3.3 4.4 5.0 1.9 2.1
Publisher 22.1 15.0 14.1 21.1 14.2 14.0 21.4 14.8 14.1
Land promotion  0.4 0.1 0.1 0.1 0.1 0.1 0.3 0.1 0.1
Online Auction N/A N/A 0.0 N/A N/A 0.0 N/A N/A 0.0
Restaurant 0.1 0.0 0.0 0.0 0.0 0.1 0.1 0.0 0.0
Consumer packaged goods 0.9 1.6 1.5 0.5 1.5 2.2 0.8 1.6 1.7
Auto dealers 0.3 0.1 0.1 0.1 0.1 0.2 0.2 0.1 0.1
Service stations 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0
Mall 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other merchants 1.1 0.2 0.2 2.1 0.4 0.5 1.4 0.3 0.3
   Total Merchants 53.1 27.6 27.8 81.7 68.5 66.2 66.2 39.6 38.5
Services:                  
Telephone 2.3 0.3 0.3 0.4 0.6 0.6 1.4 0.4 0.4
Other utilities 0.2 0.7 0.8 0.1 0.8 0.6 0.2 0.7 0.8
Medical 0.6 0.8 1.1 0.2 1.4 1.5 0.4 1.0 1.2
Other professional 0.6 0.3 0.3 0.3 0.3 0.3 0.4 0.3 0.3
Leisure service 1.9 2.1 2.2 1.0 1.2 1.5 1.4 1.9 2.0
Cable TV 0.6 0.2 0.2 0.5 0.3 0.5 0.6 0.2 0.3
Computer 0.5 0.2 0.1 0.2 0.3 0.1 0.4 0.2 0.1
Craftsman 0.6 0.1 0.3 0.1 0.0 0.1 0.3 0.1 0.2
Other services 2.4 1.1 3.6 1.0 0.8 1.9 1.8 1.0 3.1
   Total Services 9.7 5.7 9.0 3.8 5.7 7.1 6.9 5.7 8.5
Federal Government N/A 0.5 0.4 N/A 0.7 0.6 N/A 0.5 0.4
Nonfederal Government 0.3 0.3 0.2 0.9 0.9 0.8 0.6 0.5 0.3
   Total Social/Charitable/ 2.9 3.8 3.9 1.9 4.7 5.7 2.5 4.0 4.4
   Political/Nonprofit:
Don't know/No answer 0.3 0.4 0.3 0.6 0.4 0.5 0.4 0.4 0.3
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
   Pieces Per Household Per  1.5 2.4 2.2 1.3 1.0 0.9 2.7 3.4 3.0
   Week
Note: Totals may not sum to 100 due to rounding.