Table A3-52a
Standard Mail Industry Usage of Reply Mail
(Percentage of Pieces from Each Industry That Contain Reply Mail)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 BL_G A353ROW _NAME_ _LABEL_ COL1 COL2 BL_G A348ROWB _NAME_ _LABEL_ COL1 COL2 BL_G _NAME_ _LABEL_ COL1 COL2 BL_G _NAME_ _LABEL_ COL1 COL2
Yes - pre-stamped or postage paid   PCT_ROW Percent of Row Frequency   Yes - pre-stamped or postage paid   PCT_ROW Percent of Row Frequency   Yes - pre-stamped or postage paid COUNT Frequency Count 2.16715 2.052156 Yes - pre-stamped or postage paid PCT_COL Percent of Column Frequency 18.71136 17.96545
Yes - pre-stamped or postage paid CREDIT CARD PCT_ROW Percent of Row Frequency 64.2505 73.62405 Yes - pre-stamped or postage paid Total Financial PCT_ROW Percent of Row Frequency 42.34649 40.05959 Yes - Needs a stamp COUNT Frequency Count 0.852523 0.813547 Yes - Needs a stamp PCT_COL Percent of Column Frequency 7.360754 7.122133
Yes - pre-stamped or postage paid BANK PCT_ROW Percent of Row Frequency 32.17833 8.003592 Yes - pre-stamped or postage paid Total Merchants PCT_ROW Percent of Row Frequency 11.56758 10.39613 No return envelope or card included COUNT Frequency Count 8.077527 8.01374 No return envelope or card included PCT_COL Percent of Column Frequency 69.74206 70.15569
Yes - pre-stamped or postage paid SECURITIES PCT_ROW Percent of Row Frequency 15.92398 15.27068 Yes - pre-stamped or postage paid Total Services PCT_ROW Percent of Row Frequency 12.07089 12.68966 DK/RF COUNT Frequency Count 0.484803 0.543352 DK/RF PCT_COL Percent of Column Frequency 4.185828 4.756731
Yes - pre-stamped or postage paid MONEY MARKET PCT_ROW Percent of Row Frequency 16.78002 12.00117 Yes - pre-stamped or postage paid Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 17.66171 22.59251    
Industry Business Reply Courtesy Reply Yes - pre-stamped or postage paid INSURANCE PCT_ROW Percent of Row Frequency 34.49116 31.62839 Yes - Needs a stamp   PCT_ROW Percent of Row Frequency      
Yes - pre-stamped or postage paid Real Estate/Mortgage PCT_ROW Percent of Row Frequency 10.82142 11.59106 Yes - Needs a stamp Total Financial PCT_ROW Percent of Row Frequency 5.398212 6.799057    
1987 2007 2008 1987 2007 2008 Yes - pre-stamped or postage paid OTHER FINANCIAL PCT_ROW Percent of Row Frequency 15.66513 8.853801 Yes - Needs a stamp Total Merchants PCT_ROW Percent of Row Frequency 10.95158 9.754372    
Financial:             Yes - pre-stamped or postage paid SUPERMARKETS PCT_ROW Percent of Row Frequency 2.658809 1.762617 Yes - Needs a stamp Total Services PCT_ROW Percent of Row Frequency 3.729654 4.360621    
Credit card 57.8 64.3 73.6 15.4 6.7 6.7 Yes - pre-stamped or postage paid Department store PCT_ROW Percent of Row Frequency 2.660441 2.702336 Yes - Needs a stamp Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 9.897909 9.209635    
Bank 36.1 32.2 8.0 10.4 4.8 10.5 Yes - pre-stamped or postage paid MAIL ORDER PCT_ROW Percent of Row Frequency 12.44354 9.865604 No return envelope or card included   PCT_ROW Percent of Row Frequency      
Securities 40.6 15.9 15.3 11.0 2.8 2.4 Yes - pre-stamped or postage paid Specialty store PCT_ROW Percent of Row Frequency 2.079007 2.189509 No return envelope or card included Total Financial PCT_ROW Percent of Row Frequency 48.75228 48.97418    
Money market 42.9 16.8 12.0 13.3 4.6 7.0 Yes - pre-stamped or postage paid PUBLISHER PCT_ROW Percent of Row Frequency 43.59158 47.29234 No return envelope or card included Total Merchants PCT_ROW Percent of Row Frequency 72.66577 74.97609    
Insurance 62.7 34.5 31.6 10.1 5.9 5.6 Yes - pre-stamped or postage paid Land promotion PCT_ROW Percent of Row Frequency 7.282159 3.358406 No return envelope or card included Total Services PCT_ROW Percent of Row Frequency 81.35153 79.64243    
Real Estate/Mortgage 19.1 10.8 11.6 4.1 1.9 4.6 Yes - pre-stamped or postage paid ONLINE AUCTION PCT_ROW Percent of Row Frequency 1.805044 0 No return envelope or card included Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 69.64978 63.24929    
Total Financial 48.7 42.3 40.1 11.1 5.4 6.8 Yes - pre-stamped or postage paid OTH MERCHANTS PCT_ROW Percent of Row Frequency 7.738357 8.053337 DK/RF   PCT_ROW Percent of Row Frequency      
Merchants:             Yes - pre-stamped or postage paid TELEPHONE PCT_ROW Percent of Row Frequency 2.651358 1.563553 DK/RF Total Financial PCT_ROW Percent of Row Frequency 3.503015 4.167177    
Supermarkets 1.1 2.7 1.8 0.8 0.8 2.7 Yes - pre-stamped or postage paid Other utilities PCT_ROW Percent of Row Frequency 29.99963 24.62606 DK/RF Total Merchants PCT_ROW Percent of Row Frequency 4.815078 4.87341    
Department store 7.0 2.7 2.7 4.4 1.8 2.8 Yes - pre-stamped or postage paid MEDICAL PCT_ROW Percent of Row Frequency 10.33301 10.0316 DK/RF Total Services PCT_ROW Percent of Row Frequency 2.847927 3.307289    
Mail order 21.9 12.4 9.9 47.2 22.3 19.4 Yes - pre-stamped or postage paid Other professional PCT_ROW Percent of Row Frequency 14.32138 11.60031 DK/RF Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 2.790598 4.948569    
Specialty store 6.9 2.1 2.2 12.1 2.9 2.8 Yes - pre-stamped or postage paid Leisure service PCT_ROW Percent of Row Frequency 17.83521 24.95739      
Publisher 30.2 43.6 47.3 25.2 16.8 16.8 Yes - pre-stamped or postage paid CABLE TV PCT_ROW Percent of Row Frequency 1.286459 2.143625      
Land promotion 11.5 7.3 3.4 2.7 2.9 12.9 Yes - pre-stamped or postage paid COMPUTER PCT_ROW Percent of Row Frequency 3.356306 3.55793      
Online auction N/A 1.8 0.0 N/A 3.3 4.8 Yes - pre-stamped or postage paid OTHER SERVICES PCT_ROW Percent of Row Frequency 23.43681 21.71793      
Restaurant 2.1 0.2 0.4 0.6 0.6 0.2 Yes - pre-stamped or postage paid Consumer packaged goods PCT_ROW Percent of Row Frequency 12.93157 11.69251      
Consumer packaged goods 10.4 12.9 11.7 5.3 7.3 6.3 Yes - pre-stamped or postage paid Federal Government PCT_ROW Percent of Row Frequency 6.453902 10.20929      
Auto Dealers 8.9 1.4 2.3 2.5 0.8 0.7 Yes - pre-stamped or postage paid Nonfederal Government PCT_ROW Percent of Row Frequency 4.394352 4.090835      
Service stations 1.7 2.5 4.4 0.5 0.8 1.6 Yes - pre-stamped or postage paid Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 17.66171 22.59251      
Mall 0.0 0.0 0.0 0.0 0.0 0.0 Yes - pre-stamped or postage paid RESTAURANT PCT_ROW Percent of Row Frequency 0.238861 0.43646      
Total Merchants 15.8 11.6 10.4 21.3 11.0 9.8 Yes - pre-stamped or postage paid AUTO DEALERS PCT_ROW Percent of Row Frequency 1.391928 2.336851      
Services:             Yes - pre-stamped or postage paid Service stations PCT_ROW Percent of Row Frequency 2.509633 4.407221      
Telephone 53.1 2.7 1.6 9.0 2.4 4.1 Yes - pre-stamped or postage paid CRAFTSMEN PCT_ROW Percent of Row Frequency 13.92416 9.203956      
Other utilities 24.7 30.0 24.6 9.4 9.0 12.6 Yes - pre-stamped or postage paid MALL PCT_ROW Percent of Row Frequency 0 0      
Medical 13.2 10.3 10.0 4.0 5.8 4.3 Yes - Needs a stamp   PCT_ROW Percent of Row Frequency        
Other professional 26.2 14.3 11.6 12.6 5.4 5.6 Yes - Needs a stamp CREDIT CARD PCT_ROW Percent of Row Frequency 6.688886 6.682394      
Leisure service 21.2 17.8 25.0 10.2 4.5 5.3 Yes - Needs a stamp BANK PCT_ROW Percent of Row Frequency 4.769779 10.5214      
Cable TV 11.5 1.3 2.1 8.9 1.4 2.6 Yes - Needs a stamp SECURITIES PCT_ROW Percent of Row Frequency 2.795569 2.44475      
Computer 41.9 3.4 3.6 15.5 1.0 1.3 Yes - Needs a stamp MONEY MARKET PCT_ROW Percent of Row Frequency 4.599251 7.038484      
Craftsmen 60.7 13.9 9.2 6.4 1.2 3.1 Yes - Needs a stamp INSURANCE PCT_ROW Percent of Row Frequency 5.878988 5.618473      
Total Services 26.8 12.1 12.7 9.3 3.7 4.4 Yes - Needs a stamp Real Estate/Mortgage PCT_ROW Percent of Row Frequency 1.942221 4.630303      
Federal Government N/A 6.5 10.2 N/A 3.7 5.6 Yes - Needs a stamp OTHER FINANCIAL PCT_ROW Percent of Row Frequency 5.937638 8.785924      
Nonfederal Government 5.7 4.4 4.1 14.4 8.8 7.3 Yes - Needs a stamp SUPERMARKETS PCT_ROW Percent of Row Frequency 0.770819 2.653623      
Total Social/Charitable/Political/Nonprofit 18.0 17.7 22.6 10.4 9.9 9.2 Yes - Needs a stamp Department store PCT_ROW Percent of Row Frequency 1.833932 2.828634      
Total Nonhousehold Mail
Received by Households		 18.7 18.7 18.0 16.4 7.4 7.1 Yes - Needs a stamp MAIL ORDER PCT_ROW Percent of Row Frequency 22.27204 19.35599      
Total Pieces Per Household Per Week 1.5 2.2 2.1 1.3 0.9 0.8 Yes - Needs a stamp Specialty store PCT_ROW Percent of Row Frequency 2.893193 2.750308      
Note: Percents are row percentages within each Industry classification. Yes - Needs a stamp PUBLISHER PCT_ROW Percent of Row Frequency 16.78741 16.84287      
Yes - Needs a stamp Land promotion PCT_ROW Percent of Row Frequency 2.936244 12.93878      
Yes - Needs a stamp ONLINE AUCTION PCT_ROW Percent of Row Frequency 3.259353 4.813149      
Yes - Needs a stamp OTH MERCHANTS PCT_ROW Percent of Row Frequency 7.472173 4.956815      
Yes - Needs a stamp TELEPHONE PCT_ROW Percent of Row Frequency 2.425124 4.063908      
Yes - Needs a stamp Other utilities PCT_ROW Percent of Row Frequency 8.9676 12.61659      
Yes - Needs a stamp MEDICAL PCT_ROW Percent of Row Frequency 5.785828 4.306445      
Yes - Needs a stamp Other professional PCT_ROW Percent of Row Frequency 5.437483 5.593814      
Yes - Needs a stamp Leisure service PCT_ROW Percent of Row Frequency 4.493979 5.306317      
Yes - Needs a stamp CABLE TV PCT_ROW Percent of Row Frequency 1.412603 2.591759      
Yes - Needs a stamp COMPUTER PCT_ROW Percent of Row Frequency 1.045797 1.318666      
Yes - Needs a stamp OTHER SERVICES PCT_ROW Percent of Row Frequency 4.803178 4.610287      
Yes - Needs a stamp Consumer packaged goods PCT_ROW Percent of Row Frequency 7.296582 6.327405      
Yes - Needs a stamp Federal Government PCT_ROW Percent of Row Frequency 3.741667 5.600133      
Yes - Needs a stamp Nonfederal Government PCT_ROW Percent of Row Frequency 8.831828 7.32278      
Yes - Needs a stamp Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 9.897909 9.209635      
Yes - Needs a stamp RESTAURANT PCT_ROW Percent of Row Frequency 0.58908 0.241891      
Yes - Needs a stamp AUTO DEALERS PCT_ROW Percent of Row Frequency 0.831746 0.680061      
Yes - Needs a stamp Service stations PCT_ROW Percent of Row Frequency 0.797706 1.586333      
Yes - Needs a stamp CRAFTSMEN PCT_ROW Percent of Row Frequency 1.160834 3.13181      
Yes - Needs a stamp MALL PCT_ROW Percent of Row Frequency 0 0      
No return envelope or card included   PCT_ROW Percent of Row Frequency        
No return envelope or card included CREDIT CARD PCT_ROW Percent of Row Frequency 26.16153 17.88526      
No return envelope or card included BANK PCT_ROW Percent of Row Frequency 59.35207 73.88052      
No return envelope or card included SECURITIES PCT_ROW Percent of Row Frequency 76.8342 78.24873      
No return envelope or card included MONEY MARKET PCT_ROW Percent of Row Frequency 73.00065 78.68355      
No return envelope or card included INSURANCE PCT_ROW Percent of Row Frequency 55.09773 57.33157      
No return envelope or card included Real Estate/Mortgage PCT_ROW Percent of Row Frequency 85.25192 81.2498      
No return envelope or card included OTHER FINANCIAL PCT_ROW Percent of Row Frequency 72.89556 78.0565      
No return envelope or card included SUPERMARKETS PCT_ROW Percent of Row Frequency 93.78834 93.57617      
No return envelope or card included Department store PCT_ROW Percent of Row Frequency 92.99368 91.63203      
No return envelope or card included MAIL ORDER PCT_ROW Percent of Row Frequency 57.86826 63.20811      
No return envelope or card included Specialty store PCT_ROW Percent of Row Frequency 91.28094 92.04607      
No return envelope or card included PUBLISHER PCT_ROW Percent of Row Frequency 34.00086 28.83775      
No return envelope or card included Land promotion PCT_ROW Percent of Row Frequency 87.6402 82.34062      
No return envelope or card included ONLINE AUCTION PCT_ROW Percent of Row Frequency 94.9356 94.04379      
No return envelope or card included OTH MERCHANTS PCT_ROW Percent of Row Frequency 82.87989 82.11876      
No return envelope or card included TELEPHONE PCT_ROW Percent of Row Frequency 92.04104 89.55976      
No return envelope or card included Other utilities PCT_ROW Percent of Row Frequency 57.37218 59.89119      
No return envelope or card included MEDICAL PCT_ROW Percent of Row Frequency 80.8274 81.83624      
No return envelope or card included Other professional PCT_ROW Percent of Row Frequency 75.0857 79.15397      
No return envelope or card included Leisure service PCT_ROW Percent of Row Frequency 74.71636 67.34899      
No return envelope or card included CABLE TV PCT_ROW Percent of Row Frequency 95.33088 92.38057      
No return envelope or card included COMPUTER PCT_ROW Percent of Row Frequency 93.27257 91.60032      
No return envelope or card included OTHER SERVICES PCT_ROW Percent of Row Frequency 68.41932 69.73935      
No return envelope or card included Consumer packaged goods PCT_ROW Percent of Row Frequency 75.3156 77.90279      
No return envelope or card included Federal Government PCT_ROW Percent of Row Frequency 88.90148 82.67911      
No return envelope or card included Nonfederal Government PCT_ROW Percent of Row Frequency 84.7161 80.36618      
No return envelope or card included Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 69.64978 63.24929      
No return envelope or card included RESTAURANT PCT_ROW Percent of Row Frequency 98.20566 98.28674      
No return envelope or card included AUTO DEALERS PCT_ROW Percent of Row Frequency 96.60092 94.40572      
No return envelope or card included Service stations PCT_ROW Percent of Row Frequency 94.38919 92.53813      
No return envelope or card included CRAFTSMEN PCT_ROW Percent of Row Frequency 84.1446 86.35064      
No return envelope or card included MALL PCT_ROW Percent of Row Frequency 100 88.9402      
DK/RF   PCT_ROW Percent of Row Frequency        
DK/RF CREDIT CARD PCT_ROW Percent of Row Frequency 2.899085 1.808295      
DK/RF BANK PCT_ROW Percent of Row Frequency 3.699821 7.594481      
DK/RF SECURITIES PCT_ROW Percent of Row Frequency 4.44625 4.035837      
DK/RF MONEY MARKET PCT_ROW Percent of Row Frequency 5.620072 2.276804      
DK/RF INSURANCE PCT_ROW Percent of Row Frequency 4.532113 5.421565      
DK/RF Real Estate/Mortgage PCT_ROW Percent of Row Frequency 1.98444 2.528832      
DK/RF OTHER FINANCIAL PCT_ROW Percent of Row Frequency 5.501666 4.303776      
DK/RF SUPERMARKETS PCT_ROW Percent of Row Frequency 2.782031 2.007594      
DK/RF Department store PCT_ROW Percent of Row Frequency 2.511943 2.836999      
DK/RF MAIL ORDER PCT_ROW Percent of Row Frequency 7.416154 7.570292      
DK/RF Specialty store PCT_ROW Percent of Row Frequency 3.746859 3.014112      
DK/RF PUBLISHER PCT_ROW Percent of Row Frequency 5.620153 7.027031      
DK/RF Land promotion PCT_ROW Percent of Row Frequency 2.141399 1.362198      
DK/RF ONLINE AUCTION PCT_ROW Percent of Row Frequency 0 1.14306      
DK/RF OTH MERCHANTS PCT_ROW Percent of Row Frequency 1.909575 4.871084      
DK/RF TELEPHONE PCT_ROW Percent of Row Frequency 2.882475 4.81278      
DK/RF Other utilities PCT_ROW Percent of Row Frequency 3.660593 2.866166      
DK/RF MEDICAL PCT_ROW Percent of Row Frequency 3.053757 3.825722      
DK/RF Other professional PCT_ROW Percent of Row Frequency 5.155434 3.65191      
DK/RF Leisure service PCT_ROW Percent of Row Frequency 2.954459 2.387305      
DK/RF CABLE TV PCT_ROW Percent of Row Frequency 1.970062 2.884048      
DK/RF COMPUTER PCT_ROW Percent of Row Frequency 2.325325 3.523087      
DK/RF OTHER SERVICES PCT_ROW Percent of Row Frequency 3.340688 3.932439      
DK/RF Consumer packaged goods PCT_ROW Percent of Row Frequency 4.456243 4.0773      
DK/RF Federal Government PCT_ROW Percent of Row Frequency 0.90295 1.511471      
DK/RF Nonfederal Government PCT_ROW Percent of Row Frequency 2.057721 8.220203      
DK/RF Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 2.790598 4.948569      
DK/RF RESTAURANT PCT_ROW Percent of Row Frequency 0.966396 1.034912      
DK/RF AUTO DEALERS PCT_ROW Percent of Row Frequency 1.175406 2.577369      
DK/RF Service stations PCT_ROW Percent of Row Frequency 2.303469 1.468315      
DK/RF CRAFTSMEN PCT_ROW Percent of Row Frequency 0.770406 1.313593      
DK/RF MALL PCT_ROW Percent of Row Frequency 0 11.0598