Table A3-51
Standard Mail Users of Reply Envelopes by Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 BL_G A352ROW _NAME_ _LABEL_ COL1 COL2 A352COL A352ROW _NAME_ _LABEL_ COL1 COL2 BL_G _NAME_ _LABEL_ COL1 COL2 A352COL _NAME_ _LABEL_ COL1 COL2
Yes - pre-stamped or postage paid   PCT_COL Percent of Column Frequency   TOTAL REPLY MAIL   PCT_COL Percent of Column Frequency   Yes - pre-stamped or postage paid COUNT Frequency Count 2.16715 2.052156 TOTAL REPLY MAIL COUNT Frequency Count 3.019673 2.865702
Yes - pre-stamped or postage paid CREDIT CARD PCT_COL Percent of Column Frequency 35.74984 40.99463 TOTAL REPLY MAIL CREDIT CARD PCT_COL Percent of Column Frequency 28.43314 32.01627 Yes - Needs a stamp COUNT Frequency Count 0.852523 0.813547 OTHER COUNT Frequency Count 8.56233 8.557091
Yes - pre-stamped or postage paid BANK PCT_COL Percent of Column Frequency 9.907998 2.42067 TOTAL REPLY MAIL BANK PCT_COL Percent of Column Frequency 8.195103 4.011638 No return envelope or card included COUNT Frequency Count 8.077527 8.01374  
Yes - pre-stamped or postage paid SECURITIES PCT_COL Percent of Column Frequency 1.74684 1.944936 TOTAL REPLY MAIL SECURITIES PCT_COL Percent of Column Frequency 1.479233 1.615517 DK/RF COUNT Frequency Count 0.484803 0.543352  
Yes - pre-stamped or postage paid MONEY MARKET PCT_COL Percent of Column Frequency 0.206484 0.162149 TOTAL REPLY MAIL MONEY MARKET PCT_COL Percent of Column Frequency 0.189507 0.184189    
Industry BRM CRM Combined BRM/CRM Yes - pre-stamped or postage paid Insurance company PCT_COL Percent of Column Frequency 9.552514 10.78917 TOTAL REPLY MAIL Insurance company PCT_COL Percent of Column Frequency 8.05397 9.097329    
1987 2007 2008 1987 2007 2008 1987 2007 2008 Yes - pre-stamped or postage paid Real Estate/Mortgage PCT_COL Percent of Column Frequency 1.154284 0.789386 TOTAL REPLY MAIL Real Estate/Mortgage PCT_COL Percent of Column Frequency 0.980715 0.790982    
Financial:                   Yes - pre-stamped or postage paid OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.179335 0.182316 TOTAL REPLY MAIL OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.178148 0.260076    
Credit card 9.1 35.7 41.0 2.8 9.6 9.4 6.1 28.4 32.0 Yes - pre-stamped or postage paid SUPERMARKETS PCT_COL Percent of Column Frequency 0.179773 0.119935 TOTAL REPLY MAIL SUPERMARKETS PCT_COL Percent of Column Frequency 0.167042 0.215155    
Bank 4.8 9.9 2.4 1.6 3.8 8.0 3.2 8.2 4.0 Yes - pre-stamped or postage paid Department store PCT_COL Percent of Column Frequency 1.022739 1.187612 TOTAL REPLY MAIL Department store PCT_COL Percent of Column Frequency 1.244572 1.740402    
Securities 2.4 1.7 1.9 0.7 0.8 0.8 1.6 1.5 1.6 Yes - pre-stamped or postage paid MAIL ORDER PCT_COL Percent of Column Frequency 9.272726 7.204096 TOTAL REPLY MAIL MAIL ORDER PCT_COL Percent of Column Frequency 18.63492 15.27822    
Money market 0.3 0.2 0.2 0.1 0.1 0.2 0.2 0.2 0.2 Yes - pre-stamped or postage paid Specialty store PCT_COL Percent of Column Frequency 1.223167 1.356669 TOTAL REPLY MAIL Specialty store PCT_COL Percent of Column Frequency 2.10726 2.191549    
Insurance company 12.7 9.6 10.8 2.3 4.2 4.8 7.8 8.1 9.1 Yes - pre-stamped or postage paid PUBLISHER PCT_COL Percent of Column Frequency 14.11961 13.56273 TOTAL REPLY MAIL PUBLISHER PCT_COL Percent of Column Frequency 14.08788 13.1694    
Real Estate/Mortgage 1.1 1.2 0.8 0.3 0.5 0.8 0.7 1.0 0.8 Yes - pre-stamped or postage paid Land promotion PCT_COL Percent of Column Frequency 0.076557 0.027309 TOTAL REPLY MAIL Land promotion PCT_COL Percent of Column Frequency 0.077383 0.094884    
Other financial 0.5 0.2 0.2 0.3 0.2 0.5 0.5 0.2 0.3 Yes - pre-stamped or postage paid ONLINE AUCTION PCT_COL Percent of Column Frequency 0.006283 0 TOTAL REPLY MAIL ONLINE AUCTION PCT_COL Percent of Column Frequency 0.012699 0.009213    
   Total Financial 30.9 58.5 57.3 8.1 19.2 24.5 20.1 47.5 48.0 Yes - pre-stamped or postage paid OTHER MERCHANTS PCT_COL Percent of Column Frequency 0.169114 0.272977 TOTAL REPLY MAIL OTHER MERCHANTS PCT_COL Percent of Column Frequency 0.23945 0.315752    
Merchants:                   Yes - pre-stamped or postage paid TELEPHONE PCT_COL Percent of Column Frequency 0.257047 0.196617 TOTAL REPLY MAIL TELEPHONE PCT_COL Percent of Column Frequency 0.354525 0.506681    
Supermarkets 0.2 0.2 0.1 0.2 0.1 0.5 0.3 0.2 0.2 Yes - pre-stamped or postage paid Other utilities PCT_COL Percent of Column Frequency 0.828491 0.902415 TOTAL REPLY MAIL Other utilities PCT_COL Percent of Column Frequency 0.775196 0.977159    
Department store 5.6 1.0 1.2 4.0 1.8 3.1 5.1 1.2 1.7 Yes - pre-stamped or postage paid MEDICAL PCT_COL Percent of Column Frequency 1.062382 1.023468 TOTAL REPLY MAIL MEDICAL PCT_COL Percent of Column Frequency 1.193789 1.047386    
Mail order 19.0 9.3 7.2 46.8 42.8 35.6 31.6 18.6 15.3 Yes - pre-stamped or postage paid Other professional PCT_COL Percent of Column Frequency 0.348965 0.218582 TOTAL REPLY MAIL Other professional PCT_COL Percent of Column Frequency 0.346816 0.231973    
Specialty store 3.4 1.2 1.4 6.8 4.4 4.3 5.0 2.1 2.2 Yes - pre-stamped or postage paid Leisure service PCT_COL Percent of Column Frequency 2.240215 4.283114 TOTAL REPLY MAIL Leisure service PCT_COL Percent of Column Frequency 2.020339 3.718739    
Publisher 22.1 14.1 13.6 21.1 14.0 12.2 21.4 14.1 13.2 Yes - pre-stamped or postage paid CABLE TV PCT_COL Percent of Column Frequency 0.171948 0.326815 TOTAL REPLY MAIL CABLE TV PCT_COL Percent of Column Frequency 0.259869 0.516917    
Land promotion 0.4 0.1 0.0 0.1 0.1 0.3 0.3 0.1 0.1 Yes - pre-stamped or postage paid COMPUTER PCT_COL Percent of Column Frequency 0.147896 0.121516 TOTAL REPLY MAIL COMPUTER PCT_COL Percent of Column Frequency 0.139731 0.119252    
Online Auction N/A 0.0 0.0 N/A 0.0 0.0 N/A 0.0 0.0 Yes - pre-stamped or postage paid OTHER SERVICES PCT_COL Percent of Column Frequency 3.669881 3.344123 TOTAL REPLY MAIL OTHER SERVICES PCT_COL Percent of Column Frequency 3.185354 2.902674    
Restaurant 0.1 0.0 0.0 0.0 0.1 0.0 0.1 0.0 0.0 Yes - pre-stamped or postage paid Consumer packaged goods PCT_COL Percent of Column Frequency 1.531669 1.430742 TOTAL REPLY MAIL Consumer packaged goods PCT_COL Percent of Column Frequency 1.725877 1.578772    
Consumer packaged goods 0.9 1.5 1.4 0.5 2.2 2.0 0.8 1.7 1.6 Yes - pre-stamped or postage paid Federal Government PCT_COL Percent of Column Frequency 0.370478 0.581048 TOTAL REPLY MAIL Federal Government PCT_COL Percent of Column Frequency 0.42159 0.644237    
Auto dealers 0.3 0.1 0.2 0.1 0.2 0.1 0.2 0.1 0.2 Yes - pre-stamped or postage paid Nonfederal Government PCT_COL Percent of Column Frequency 0.159809 0.195151 TOTAL REPLY MAIL Nonfederal Government PCT_COL Percent of Column Frequency 0.346481 0.389847    
Service stations 0.0 0.0 0.1 0.0 0.0 0.1 0.0 0.0 0.1 Yes - pre-stamped or postage paid Total Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 3.917058 5.515503 TOTAL REPLY MAIL Total Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 4.402914 5.558917    
Mall 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Yes - pre-stamped or postage paid RESTAURANT PCT_COL Percent of Column Frequency 0.011132 0.017581 TOTAL REPLY MAIL RESTAURANT PCT_COL Percent of Column Frequency 0.027794 0.019564    
Other merchants 1.1 0.2 0.3 2.1 0.4 0.4 1.4 0.2 0.3 Yes - pre-stamped or postage paid AUTO DEALERS PCT_COL Percent of Column Frequency 0.098438 0.162653 TOTAL REPLY MAIL AUTO DEALERS PCT_COL Percent of Column Frequency 0.113281 0.150351    
   Total Merchants 53.1 27.8 25.4 81.7 66.1 58.6 66.2 38.5 34.9 Yes - pre-stamped or postage paid Service stations PCT_COL Percent of Column Frequency 0.04596 0.107413 TOTAL REPLY MAIL Service stations PCT_COL Percent of Column Frequency 0.04363 0.10459    
Services:                   Yes - pre-stamped or postage paid CRAFTSMEN PCT_COL Percent of Column Frequency 0.290793 0.31825 TOTAL REPLY MAIL CRAFTSMEN PCT_COL Percent of Column Frequency 0.226934 0.305403    
Telephone 2.3 0.3 0.2 0.4 0.6 1.3 1.4 0.4 0.5 Yes - pre-stamped or postage paid MALL PCT_COL Percent of Column Frequency 0 0 TOTAL REPLY MAIL MALL PCT_COL Percent of Column Frequency 0 0    
Other utilities 0.2 0.8 0.9 0.1 0.6 1.2 0.2 0.8 1.0 Yes - pre-stamped or postage paid Don't know/No answer PCT_COL Percent of Column Frequency 0.28057 0.240424 TOTAL REPLY MAIL Don't know/No answer PCT_COL Percent of Column Frequency 0.33485 0.236965    
Medical 0.6 1.1 1.0 0.2 1.5 1.1 0.4 1.2 1.0 Yes - Needs a stamp   PCT_COL Percent of Column Frequency   OTHER   PCT_COL Percent of Column Frequency      
Other professional 0.6 0.3 0.2 0.3 0.3 0.3 0.4 0.3 0.2 Yes - Needs a stamp CREDIT CARD PCT_COL Percent of Column Frequency 9.586644 9.380674 OTHER CREDIT CARD PCT_COL Percent of Column Frequency 4.665417 2.983415    
Leisure service 1.9 2.2 4.3 1.0 1.5 2.3 1.4 2.0 3.7 Yes - Needs a stamp BANK PCT_COL Percent of Column Frequency 3.782996 8.022673 OTHER BANK PCT_COL Percent of Column Frequency 5.601555 6.70436    
Cable TV 0.6 0.2 0.3 0.5 0.5 1.0 0.6 0.3 0.5 Yes - Needs a stamp SECURITIES PCT_COL Percent of Column Frequency 0.789927 0.785011 OTHER SECURITIES PCT_COL Percent of Column Frequency 2.572621 2.85133    
Computer 0.5 0.1 0.1 0.2 0.1 0.1 0.4 0.1 0.1 Yes - Needs a stamp MONEY MARKET PCT_COL Percent of Column Frequency 0.145779 0.239754 OTHER MONEY MARKET PCT_COL Percent of Column Frequency 0.279137 0.297609    
Craftsmen 0.6 0.3 0.3 0.1 0.1 0.3 0.3 0.2 0.3 Yes - Needs a stamp Insurance company PCT_COL Percent of Column Frequency 4.193992 4.831971 OTHER Insurance company PCT_COL Percent of Column Frequency 4.764987 5.824102    
Other services 2.4 3.7 3.3 1.0 1.9 1.8 1.8 3.2 2.9 Yes - Needs a stamp Real Estate/Mortgage PCT_COL Percent of Column Frequency 0.533632 0.795006 OTHER Real Estate/Mortgage PCT_COL Percent of Column Frequency 2.684813 1.552321    
   Total Services 9.7 9.0 10.7 3.8 7.2 9.3 6.9 8.5 10.3 Yes - Needs a stamp OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.175089 0.456118 OTHER OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.258952 0.461419    
Federal Government N/A 0.4 0.6 N/A 0.6 0.8 N/A 0.4 0.6 Yes - Needs a stamp SUPERMARKETS PCT_COL Percent of Column Frequency 0.134247 0.455219 OTHER SUPERMARKETS PCT_COL Percent of Column Frequency 1.883955 1.76951    
Nonfederal Government 0.3 0.2 0.2 0.9 0.8 0.9 0.6 0.3 0.4 Yes - Needs a stamp Department store PCT_COL Percent of Column Frequency 1.815973 3.134056 OTHER Department store PCT_COL Percent of Column Frequency 10.59322 11.29554    
Total Social/Charitable/Political/Nonprofit 2.9 3.9 5.5 1.9 5.7 5.7 2.5 4.4 5.6 Yes - Needs a stamp MAIL ORDER PCT_COL Percent of Column Frequency 42.75024 35.63412 OTHER MAIL ORDER PCT_COL Percent of Column Frequency 14.03657 14.06173    
Don't know/No answer 0.3 0.3 0.2 0.6 0.5 0.2 0.4 0.3 0.2 Yes - Needs a stamp Specialty store PCT_COL Percent of Column Frequency 4.384523 4.296388 OTHER Specialty store PCT_COL Percent of Column Frequency 16.13127 16.02538    
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Yes - Needs a stamp PUBLISHER PCT_COL Percent of Column Frequency 14.00616 12.17776 OTHER PUBLISHER PCT_COL Percent of Column Frequency 3.702831 2.798382    
   Pieces Per Household Per Week 1.5 2.2 2.1 1.3 0.9 0.8 2.7 3.0 2.9 Yes - Needs a stamp Land promotion PCT_COL Percent of Column Frequency 0.079512 0.265249 OTHER Land promotion PCT_COL Percent of Column Frequency 0.272333 0.185177    
Note: Totals may not sum to 100 due to rounding. Yes - Needs a stamp ONLINE AUCTION PCT_COL Percent of Column Frequency 0.029224 0.032439 OTHER ONLINE AUCTION PCT_COL Percent of Column Frequency 0.095348 0.069231    
Yes - Needs a stamp OTHER MERCHANTS PCT_COL Percent of Column Frequency 0.420623 0.423592 OTHER OTHER MERCHANTS PCT_COL Percent of Column Frequency 0.534639 0.802235    
Yes - Needs a stamp TELEPHONE PCT_COL Percent of Column Frequency 0.605611 1.288392 OTHER TELEPHONE PCT_COL Percent of Column Frequency 2.655258 3.228771    
Yes - Needs a stamp Other utilities PCT_COL Percent of Column Frequency 0.637916 1.165597 OTHER Other utilities PCT_COL Percent of Column Frequency 0.486321 0.625689    
Yes - Needs a stamp MEDICAL PCT_COL Percent of Column Frequency 1.532268 1.107689 OTHER MEDICAL PCT_COL Percent of Column Frequency 2.488321 2.377795    
Yes - Needs a stamp Other professional PCT_COL Percent of Column Frequency 0.341279 0.265734 OTHER Other professional PCT_COL Percent of Column Frequency 0.564134 0.424509    
Yes - Needs a stamp Leisure service PCT_COL Percent of Column Frequency 1.453978 2.295876 OTHER Leisure service PCT_COL Percent of Column Frequency 2.814865 3.25613    
Yes - Needs a stamp CABLE TV PCT_COL Percent of Column Frequency 0.486337 0.99619 OTHER CABLE TV PCT_COL Percent of Column Frequency 3.752384 3.951542    
Yes - Needs a stamp COMPUTER PCT_COL Percent of Column Frequency 0.118702 0.113544 OTHER COMPUTER PCT_COL Percent of Column Frequency 1.215432 0.883904    
Yes - Needs a stamp OTHER SERVICES PCT_COL Percent of Column Frequency 1.937302 1.789726 OTHER OTHER SERVICES PCT_COL Percent of Column Frequency 3.242082 3.086365    
Yes - Needs a stamp Consumer packaged goods PCT_COL Percent of Column Frequency 2.226119 1.951974 OTHER Consumer packaged goods PCT_COL Percent of Column Frequency 2.726161 2.729256    
Yes - Needs a stamp Federal Government PCT_COL Percent of Column Frequency 0.553248 0.803544 OTHER Federal Government PCT_COL Percent of Column Frequency 1.487392 1.303654    
Yes - Needs a stamp Nonfederal Government PCT_COL Percent of Column Frequency 0.827315 0.880702 OTHER Nonfederal Government PCT_COL Percent of Column Frequency 0.910504 1.149761    
Yes - Needs a stamp Total Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 5.654392 5.668367 OTHER Total Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 4.635495 4.529746    
Yes - Needs a stamp RESTAURANT PCT_COL Percent of Column Frequency 0.070713 0.024565 OTHER RESTAURANT PCT_COL Percent of Column Frequency 1.333484 1.088486    
Yes - Needs a stamp AUTO DEALERS PCT_COL Percent of Column Frequency 0.151513 0.119336 OTHER AUTO DEALERS PCT_COL Percent of Column Frequency 1.995107 1.836574    
Yes - Needs a stamp Service stations PCT_COL Percent of Column Frequency 0.037629 0.097472 OTHER Service stations PCT_COL Percent of Column Frequency 0.510918 0.623349    
Yes - Needs a stamp CRAFTSMEN PCT_COL Percent of Column Frequency 0.062445 0.273014 OTHER CRAFTSMEN PCT_COL Percent of Column Frequency 0.511667 0.824706    
Yes - Needs a stamp MALL PCT_COL Percent of Column Frequency 0 0 OTHER MALL PCT_COL Percent of Column Frequency 0.015601 0.035609    
Yes - Needs a stamp Don't know/No answer PCT_COL Percent of Column Frequency 0.474666 0.228245 OTHER Don't know/No answer PCT_COL Percent of Column Frequency 0.577214 0.362408    
No return envelope or card included   PCT_COL Percent of Column Frequency        
No return envelope or card included CREDIT CARD PCT_COL Percent of Column Frequency 4.455184 2.889558      
No return envelope or card included BANK PCT_COL Percent of Column Frequency 5.593237 6.483501      
No return envelope or card included SECURITIES PCT_COL Percent of Column Frequency 2.579652 2.891699      
No return envelope or card included MONEY MARKET PCT_COL Percent of Column Frequency 0.274932 0.308464      
No return envelope or card included Insurance company PCT_COL Percent of Column Frequency 4.670341 5.674585      
No return envelope or card included Real Estate/Mortgage PCT_COL Percent of Column Frequency 2.783156 1.605526      
No return envelope or card included OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.255409 0.466373      
No return envelope or card included SUPERMARKETS PCT_COL Percent of Column Frequency 1.940852 1.847485      
No return envelope or card included Department store PCT_COL Percent of Column Frequency 10.94131 11.68454      
No return envelope or card included MAIL ORDER PCT_COL Percent of Column Frequency 13.19802 13.39238      
No return envelope or card included Specialty store PCT_COL Percent of Column Frequency 16.43671 16.54862      
No return envelope or card included PUBLISHER PCT_COL Percent of Column Frequency 3.370661 2.399644      
No return envelope or card included Land promotion PCT_COL Percent of Column Frequency 0.28199 0.194271      
No return envelope or card included ONLINE AUCTION PCT_COL Percent of Column Frequency 0.101141 0.072946      
No return envelope or card included OTHER MERCHANTS PCT_COL Percent of Column Frequency 0.554351 0.807648      
No return envelope or card included TELEPHONE PCT_COL Percent of Column Frequency 2.731061 3.267768      
No return envelope or card included Other utilities PCT_COL Percent of Column Frequency 0.484929 0.636801      
No return envelope or card included MEDICAL PCT_COL Percent of Column Frequency 2.543417 2.422584      
No return envelope or card included Other professional PCT_COL Percent of Column Frequency 0.559963 0.432759      
No return envelope or card included Leisure service PCT_COL Percent of Column Frequency 2.872316 3.353672      
No return envelope or card included CABLE TV PCT_COL Percent of Column Frequency 3.899785 4.086601      
No return envelope or card included COMPUTER PCT_COL Percent of Column Frequency 1.25792 0.90774      
No return envelope or card included OTHER SERVICES PCT_COL Percent of Column Frequency 3.278968 3.115808      
No return envelope or card included Consumer packaged goods PCT_COL Percent of Column Frequency 2.730258 2.765895      
No return envelope or card included Federal Government PCT_COL Percent of Column Frequency 1.561901 1.365341      
No return envelope or card included Nonfederal Government PCT_COL Percent of Column Frequency 0.942923 1.112399      
No return envelope or card included Total Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 4.727723 4.480283      
No return envelope or card included RESTAURANT PCT_COL Percent of Column Frequency 1.400722 1.148737      
No return envelope or card included AUTO DEALERS PCT_COL Percent of Column Frequency 2.090887 1.90659      
No return envelope or card included Service stations PCT_COL Percent of Column Frequency 0.529051 0.654396      
No return envelope or card included CRAFTSMEN PCT_COL Percent of Column Frequency 0.537831 0.866341      
No return envelope or card included MALL PCT_COL Percent of Column Frequency 0.016549 0.033776      
No return envelope or card included Don't know/No answer PCT_COL Percent of Column Frequency 0.396842 0.175278      
DK/RF   PCT_COL Percent of Column Frequency        
DK/RF CREDIT CARD PCT_COL Percent of Column Frequency 8.125511 4.395528      
DK/RF BANK PCT_COL Percent of Column Frequency 5.738458 10.02728      
DK/RF SECURITIES PCT_COL Percent of Column Frequency 2.4569 2.243959      
DK/RF MONEY MARKET PCT_COL Percent of Column Frequency 0.348359 0.134292      
DK/RF Insurance company PCT_COL Percent of Column Frequency 6.322701 8.073659      
DK/RF Real Estate/Mortgage PCT_COL Percent of Column Frequency 1.066248 0.751832      
DK/RF OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.317261 0.386883      
DK/RF SUPERMARKETS PCT_COL Percent of Column Frequency 0.947529 0.596344      
DK/RF Department store PCT_COL Percent of Column Frequency 4.864215 5.442882      
DK/RF MAIL ORDER PCT_COL Percent of Column Frequency 27.83775 24.13254      
DK/RF Specialty store PCT_COL Percent of Column Frequency 11.10425 8.153071      
DK/RF PUBLISHER PCT_COL Percent of Column Frequency 9.169812 8.797571      
DK/RF Land promotion PCT_COL Percent of Column Frequency 0.1134 0.048355      
DK/RF ONLINE AUCTION PCT_COL Percent of Column Frequency 0 0.01334      
DK/RF OTHER MERCHANTS PCT_COL Percent of Column Frequency 0.210213 0.720793      
DK/RF TELEPHONE PCT_COL Percent of Column Frequency 1.407675 2.642042      
DK/RF Other utilities PCT_COL Percent of Column Frequency 0.509232 0.458508      
DK/RF MEDICAL PCT_COL Percent of Column Frequency 1.581541 1.703931      
DK/RF Other professional PCT_COL Percent of Column Frequency 0.632782 0.300399      
DK/RF Leisure service PCT_COL Percent of Column Frequency 1.869311 1.788557      
DK/RF CABLE TV PCT_COL Percent of Column Frequency 1.326398 1.919507      
DK/RF COMPUTER PCT_COL Percent of Column Frequency 0.516143 0.525283      
DK/RF OTHER SERVICES PCT_COL Percent of Column Frequency 2.635005 2.643384      
DK/RF Consumer packaged goods PCT_COL Percent of Column Frequency 2.658732 2.178015      
DK/RF Federal Government PCT_COL Percent of Column Frequency 0.261093 0.375535      
DK/RF Nonfederal Government PCT_COL Percent of Column Frequency 0.37695 1.711888      
DK/RF Total Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 3.117573 5.273937      
DK/RF RESTAURANT PCT_COL Percent of Column Frequency 0.22686 0.181985      
DK/RF AUTO DEALERS PCT_COL Percent of Column Frequency 0.418721 0.783143      
DK/RF Service stations PCT_COL Percent of Column Frequency 0.212493 0.156223      
DK/RF CRAFTSMEN PCT_COL Percent of Column Frequency 0.081045 0.198285      
DK/RF MALL PCT_COL Percent of Column Frequency 0 0.063191      
DK/RF Don't know/No answer PCT_COL Percent of Column Frequency 3.545834 3.177856