Table A3-50
Standard Mail Reaction to Mail Piece by Age of Head of Household
Postal Fiscal Years 1987, 2006 and 2007
(Recruitment and Diary Data)
Age of Head of Household   Read Immediately       Set Aside
Percent Pieces Per Household Percent Pieces Per Household
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
18 - 21 46.9 37.4 42.2 1.8 3.0 2.2 10.3 3.5 5.3 0.4 0.3 0.3
22 - 24 35.6 37.3 46.9 1.1 2.6 2.8 6.9 3.7 6.5 0.2 0.3 0.4
25 - 34 40.4 36.2 37.8 2.7 3.8 3.7 8.4 5.1 4.8 0.6 0.5 0.5
35 - 44 39.9 39.9 38.8 3.3 5.0 4.7 7.8 6.4 5.8 0.6 0.8 0.7
45 - 54 39.6 42.5 40.3 3.5 5.7 5.3 7.8 6.8 6.9 0.7 0.9 0.9
55 - 64 45.0 43.4 44.5 4.4 6.1 5.8 9.2 6.4 6.3 0.9 0.9 0.8
65 - 69 42.5 43.4 47.2 3.5 6.2 6.2 7.4 6.7 5.8 0.6 1.0 0.8
70 -74 43.8 43.4 47.2 3.4 5.2 5.6 7.3 6.7 5.8 0.6 0.6 0.8
75+ 46.5 4.9 6.4 0.5
Age of Head of Household      Found Useful Will Respond
Percent Pieces Per Household Percent Pieces Per Household
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
18 - 21 53.5 27.8 15.3 2.1 2.2 0.8 16.5 5.9 5.6 0.5 0.4 0.2
22 - 24 35.7 27.8 38.9 1.1 2.0 2.3 17.5 8.7 10.4 0.5 0.5 0.6
25 - 34 42.7 32.0 34.7 2.8 3.3 3.4 15.9 8.5 9.4 0.9 0.8 0.8
35 - 44 40.8 36.9 36.4 3.4 4.6 4.4 16.1 9.5 9.5 1.1 1.1 1.0
45 - 54 38.8 39.8 39.2 3.4 5.4 5.2 13.0 11.5 11.4 0.9 1.4 1.3
55 - 64 41.2 39.3 40.4 4.0 5.5 5.3 12.7 11.0 11.2 1.0 1.4 1.3
65 - 69 38.1 38.6 40.7 3.1 5.5 5.3 13.2 10.0 11.7 0.9 1.2 1.4
70 -74 37.6 38.6 40.7 2.9 4.3 4.8 14.8 10.0 11.7 0.9 0.9 1.0
75+ 40.5 3.8 9.9 0.9
NOTE: Percentages represent row percentages within each age cohort classification;
these do not sum to 100 due to the inclusion of multiple questions in this table. 
  Of pieces containing an advertisement or request for funds.
  Fluctuations may be due to small sample sizes.