Table A3-49
Standard Mail Reaction to Mail Pieces by Income
Postal Fiscal Years 1987, 2006 and 2007
(Recruitment and Diary Data)
Income Read Immediately Set Aside
Percent Pieces Per Household Percent Pieces Per Household
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
Under $7K 43.0 40.5 24.1 1.6 1.7 1.9 18.8 4.8 11.6 0.3 0.2 0.9
$7K - $9.9K 41.0 39.2 31.3 2.1 2.4 1.8 18.8 4.2 8.4 0.3 0.3 0.5
$10K - $14.9K 45.0 42.8 47.3 2.6 2.6 3.1 11.9 5.1 4.8 0.5 0.3 0.3
$15K - $19.9K 45.0 41.2 48.2 2.9 3.3 3.2 9.4 6.1 5.5 0.6 0.5 0.4
$20K - $24.9K 42.5 43.7 48.9 2.8 3.8 3.5 8.5 4.8 5.4 0.6 0.4 0.4
$25K - $29.9K 44.2 41.3 44.3 3.5 4.0 3.7 8.0 6.5 6.7 0.6 0.6 0.5
$30K - $34.9K 41.4 3.6 8.3 0.7
$35K - $49.9K 41.4 42.4 43.9 3.9 4.5 4.3 7.5 6.1 5.9 0.8 0.6 0.6
$50K - $64.9K 41.1 42.1 42.1 4.4 5.1 4.8 7.0 5.9 5.9 0.8 0.7 0.7
$65K - $79.9K 40.4 41.0 42.1 6.1 5.4 5.3 6.7 6.4 5.5 1.5 0.8 0.7
$80K - $99.9K 31.4 41.9 41.9 4.4 7.0 5.9 8.9 5.5 6.4 1.3 0.9 0.9
$100K + 34.5 39.4 38.6 5.3 15.6 14.8 6.0 6.6 5.5 1.2 2.6 2.1
Income  Found Useful Will Respond
Percent Pieces Per Household Percent Pieces Per Household
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
Under $7K 36.0 25.2 29.1 1.4 1.0 2.3 17.5 9.4 12.4 0.5 0.3 0.9
$7K - $9.9K 37.1 23.8 35.6 1.9 1.4 2.1 12.6 10.4 14.9 0.5 0.5 0.8
$10K - $14.9K 39.6 28.9 33.0 2.3 1.8 2.2 17.7 10.2 9.2 0.8 0.5 0.5
$15K - $19.9K 41.9 33.7 32.2 2.7 2.7 2.2 15.3 10.6 11.9 0.8 0.7 0.6
$20K - $24.9K 42.8 33.1 38.6 2.8 2.8 2.8 15.6 7.7 9.8 0.9 0.6 0.6
$25K - $29.9K 40.4 36.1 34.6 3.2 3.5 2.9 14.8 9.8 9.6 1.0 0.8 0.7
$30K - $34.9K 40.4 3.5 14.8 1.1
$35K - $49.9K 41.9 37.0 38.3 4.0 3.9 3.7 14.8 10.3 11.8 1.1 1.0 1.0
$50K - $64.9K 42.2 37.1 37.8 4.6 4.5 4.3 14.8 11.6 11.0 1.3 1.3 1.1
$65K - $79.9K 40.5 37.3 38.5 6.1 4.9 4.9 11.1 10.0 10.1 1.4 1.2 1.1
$80K - $99.9K 34.7 38.2 39.6 4.9 6.4 5.6 10.9 10.7 9.8 1.3 1.6 1.2
$100K + 32.0 38.9 38.1 4.9 15.4 14.7 10.1 8.7 9.9 1.3 3.0 3.4
NOTE: Percentages represent row percentages within each income classification;
these do not sum to 100 due to the inclusion of multiple questions in this table. 
2006/2007 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K. 
  Of pieces identified by respondent as containing an advertisement or request for funds.