Table A3-49
Standard Mail Reaction to Mail Piece by Age of Head of Household
Postal Fiscal Years 1987, 2007 and 2008
(Recruitment and Diary Data)
agehead _NAME_ _LABEL_ C1Y1 C1Y2 C2Y1 C2Y2 C3Y1 C3Y2 C4Y1 C4Y2 agehead _NAME_ _LABEL_ COL1 COL2 C1Y1M C1Y2M C2Y1M C2Y2M C3Y1M C3Y2M C4Y1M C4Y2M
18-21 PCT_ROW Percent of Row Frequency 42.21335 39.30571 5.321971 5.338968 15.28048 41.4775 5.602836 15.51914 18-21 COUNT Frequency Count 2.367713 2.141654 2.15513 2.555818 0.271704 0.347162 0.780119 2.697038 0.227969 0.828709
22-24 PCT_ROW Percent of Row Frequency 46.93336 28.62171 6.501826 3.09074 38.91635 22.34184 10.43472 5.348966 22-24 COUNT Frequency Count 4.074434 4.215054 2.827956 1.735861 0.391766 0.187448 2.344893 1.354997 0.560505 0.301845
25-34 PCT_ROW Percent of Row Frequency 37.75569 39.2977 4.806766 5.95545 34.65222 34.46199 9.393928 9.983787 25-34 COUNT Frequency Count 19.47876 19.26926 3.714244 3.825027 0.472869 0.579672 3.408937 3.354345 0.829303 0.899418
35-44 PCT_ROW Percent of Row Frequency 38.83715 40.6978 5.759228 6.604838 36.40137 38.30709 9.517598 9.913883 35-44 COUNT Frequency Count 22.82108 22.48195 4.661957 4.821947 0.69133 0.782553 4.369569 4.538691 1.020194 1.073038
Age of Head of Household   Read Immediately       Set Aside 45-54 PCT_ROW Percent of Row Frequency 40.33256 42.87054 6.931571 5.915231 39.19881 38.61065 11.3714 11.8128 45-54 COUNT Frequency Count 23.97554 24.55207 5.305153 5.334113 0.911746 0.735995 5.156024 4.804082 1.322724 1.328208
Percent Pieces Per Household Percent Pieces Per Household 55-64 PCT_ROW Percent of Row Frequency 44.48008 45.02564 6.299717 6.146258 40.40351 40.43977 11.19411 11.40459 55-64 COUNT Frequency Count 19.02104 19.59228 5.800504 5.825258 0.821526 0.795181 5.268892 5.231954 1.293188 1.325
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 65-69 PCT_ROW Percent of Row Frequency 47.23143 47.0855 5.825746 5.507019 40.73599 40.52236 11.6891 11.50442 65-69 COUNT Frequency Count 6.655673 6.98639 6.176972 6.063223 0.761897 0.709142 5.327493 5.218084 1.35106 1.316739
18-21 46.9 42.2 39.3 1.8 2.2 2.6 10.3 5.3 5.3 0.4 0.3 0.3 70-74 PCT_ROW Percent of Row Frequency 46.50438 45.34639 6.358389 5.438539 40.52102 37.51088 9.86827 9.564912 70-74 COUNT Frequency Count 5.295356 5.303997 5.557248 5.105315 0.759824 0.612297 4.842239 4.223155 1.026257 0.93809
22-24 35.6 46.9 28.6 1.1 2.8 1.7 6.9 6.5 3.1 0.2 0.4 0.2 75+ PCT_ROW Percent of Row Frequency 46.85941 43.14337 5.025297 5.839194 37.14475 34.81297 9.609585 9.308899 75+ COUNT Frequency Count 11.82368 11.84665 4.855195 4.640259 0.520681 0.628031 3.848641 3.744289 0.850013 0.857866
25-34 40.4 37.8 39.3 2.7 3.7 3.8 8.4 4.8 6.0 0.6 0.5 0.6 DK/RF PCT_ROW Percent of Row Frequency 41.46161 39.95494 7.271181 6.809565 34.56788 35.82232 9.048326 8.19221 DK/RF COUNT Frequency Count 0.498166 0.39418 4.329091 4.579926 0.759199 0.780562 3.609302 4.106215 0.84495 0.795821
35-44 39.9 38.8 40.7 3.3 4.7 4.8 7.8 5.8 6.6 0.6 0.7 0.8    
45-54 39.6 40.3 42.9 3.5 5.3 5.3 7.8 6.9 5.9 0.7 0.9 0.7    
55-64 45.0 44.5 45.0 4.4 5.8 5.8 9.2 6.3 6.1 0.9 0.8 0.8    
65-69 42.5 47.2 47.1 3.5 6.2 6.1 7.4 5.8 5.5 0.6 0.8 0.7    
70-74 43.8 46.5 45.3 3.4 5.6 5.1 7.3 6.4 5.4 0.6 0.8 0.6    
75+ 46.9 43.1 4.9 4.6 5.0 5.8 0.5 0.6    
   
Age of Head of Household      Found Useful Will Respond 1    
Percent Pieces Per Household Percent Pieces Per Household    
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008    
18-21 53.5 15.3 41.5 2.1 0.8 2.7 16.5 5.6 15.5 0.5 0.2 0.8    
22-24 35.7 38.9 22.3 1.1 2.3 1.4 17.5 10.4 5.3 0.5 0.6 0.3    
25-34 42.7 34.7 34.5 2.8 3.4 3.4 15.9 9.4 10.0 0.9 0.8 0.9    
35-44 40.8 36.4 38.3 3.4 4.4 4.5 16.1 9.5 9.9 1.1 1.0 1.1    
45-54 38.8 39.2 38.6 3.4 5.2 4.8 13.0 11.4 11.8 0.9 1.3 1.3    
55-64 41.2 40.4 40.4 4.0 5.3 5.2 12.7 11.2 11.4 1.0 1.3 1.3    
65-69 38.1 40.7 40.5 3.1 5.3 5.2 13.2 11.7 11.5 0.9 1.4 1.3    
70-74 37.6 40.5 37.5 2.9 4.8 4.2 14.8 9.9 9.6 0.9 1.0 0.9    
75+ 37.1 34.8 3.8 3.7 9.6 9.3 0.9 0.9    
NOTE: Percentages represent row percentages within each age cohort classification;
these do not sum to 100 due to the inclusion of multiple questions in this table. 
   
1 Of pieces containing an advertisement or request for funds.