| Table A3-48b Standard Mail Reaction by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Industry | Read Immediately | Set Aside | Found Useful | Will Respond | |||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | ||
| Services: | |||||||||||||
| Telephone | 49.9 | 39.4 | 40.4 | 5.7 | 2.5 | 1.6 | 46.6 | 25.7 | 22.3 | 14.4 | 4.0 | 3.0 | |
| Other Utilities ‚ | 49.9 | 55.6 | 58.0 | 7.2 | 5.9 | 3.0 | 56.4 | 45.5 | 42.9 | 11.6 | 12.1 | 11.9 | |
| Medical | 44.3 | 41.6 | 43.2 | 5.2 | 3.4 | 5.5 | 41.0 | 35.3 | 33.5 | 6.8 | 7.6 | 7.5 | |
| Other professional ‚ | 53.2 | 41.9 | 43.5 | 6.4 | 3.7 | 5.3 | 42.4 | 31.1 | 34.3 | 12.2 | 8.5 | 6.7 | |
| Leisure service | 41.6 | 55.7 | 51.4 | 8.1 | 5.6 | 5.1 | 36.9 | 47.2 | 44.4 | 7.8 | 11.0 | 10.6 | |
| Cable TV | 51.5 | 28.2 | 28.7 | 9.2 | 2.0 | 1.1 | 43.7 | 16.2 | 18.1 | 8.4 | 3.1 | 2.9 | |
| Computer | 40.5 | 41.8 | 31.3 | 7.2 | 4.4 | 6.3 | 39.8 | 28.9 | 33.4 | 12.5 | 3.7 | 3.1 | |
| Total Services | 44.1 | 42.0 | 39.2 | 6.5 | 3.6 | 3.3 | 38.0 | 31.7 | 28.6 | 9.6 | 6.9 | 5.9 | |
| Federal Government | N/A | 63.6 | 61.5 | N/A | 5.1 | 4.9 | N/A | 53.0 | 56.1 | N/A | 10.7 | 9.7 | |
| Nonfederal Government | 48.7 | 62.5 | 56.8 | 15.6 | 7.9 | 10.6 | 57.6 | 64.0 | 62.0 | 18.6 | 25.5 | 13.2 | |
| Social/Charitable/Political: | |||||||||||||
| Union/professional ‚ | 49.5 | 48.7 | 52.4 | 7.6 | 7.3 | 8.7 | 55.9 | 44.0 | 46.2 | 11.3 | 10.8 | 9.3 | |
| Church | 51.8 | 60.6 | 66.2 | 3.6 | 7.2 | 8.4 | 39.7 | 53.1 | 54.7 | 6.6 | 19.9 | 15.7 | |
| Veterans | N/A | 60.4 | 48.9 | N/A | 4.6 | 8.3 | N/A | 44.1 | 37.0 | N/A | 8.0 | 13.6 | |
| Educational | 46.4 | 44.4 | 42.3 | 5.4 | 6.4 | 4.8 | 40.0 | 36.6 | 34.5 | 6.3 | 5.8 | 7.8 | |
| Charities | 531 | 42.6 | 52.6 | 0.6 | 4.0 | 7.4 | 29.7 | 36.9 | 42.8 | 8.6 | 16.8 | 20.2 | |
| Political | 37.5 | 39.9 | 44.9 | 8.1 | 3.8 | 3.3 | 27.6 | 33.3 | 25.4 | 13.0 | 21.8 | 6.9 | |
| AARP ‚ | 59.4 | 43.1 | 41.8 | 7.0 | 5.0 | 4.9 | 57.1 | 37.1 | 39.2 | 37.9 | 6.8 | 8.3 | |
| Total Social/Charitable/Political | 45.2 | 44.8 | 47.4 | 6.4 | 5.4 | 4.8 | 37.8 | 37.8 | 34.7 | 9.2 | 10.6 | 9.7 | |
| Of pieces containing an advertisement or request for funds. | |||||||||||||
| ‚ Fluctuations may be due to small sample sizes. | |||||||||||||