Table A3-48b Standard Mail Reaction by Industry (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Industry	Read Immediately			Set Aside			Found Useful			Will Respond �
	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007
Services:
Telephone	49.9	39.4	40.4	5.7	2.5	1.6	46.6	25.7	22.3	14.4	4.0	3.0
Other Utilities ‚	49.9	55.6	58.0	7.2	5.9	3.0	56.4	45.5	42.9	11.6	12.1	11.9
Medical	44.3	41.6	43.2	5.2	3.4	5.5	41.0	35.3	33.5	6.8	7.6	7.5
Other professional ‚	53.2	41.9	43.5	6.4	3.7	5.3	42.4	31.1	34.3	12.2	8.5	6.7
Leisure service	41.6	55.7	51.4	8.1	5.6	5.1	36.9	47.2	44.4	7.8	11.0	10.6
Cable TV	51.5	28.2	28.7	9.2	2.0	1.1	43.7	16.2	18.1	8.4	3.1	2.9
Computer	40.5	41.8	31.3	7.2	4.4	6.3	39.8	28.9	33.4	12.5	3.7	3.1
Total Services	44.1	42.0	39.2	6.5	3.6	3.3	38.0	31.7	28.6	9.6	6.9	5.9
Federal Government	N/A	63.6	61.5	N/A	5.1	4.9	N/A	53.0	56.1	N/A	10.7	9.7
Nonfederal Government	48.7	62.5	56.8	15.6	7.9	10.6	57.6	64.0	62.0	18.6	25.5	13.2
Social/Charitable/Political:
Union/professional ‚	49.5	48.7	52.4	7.6	7.3	8.7	55.9	44.0	46.2	11.3	10.8	9.3
Church	51.8	60.6	66.2	3.6	7.2	8.4	39.7	53.1	54.7	6.6	19.9	15.7
Veterans	N/A	60.4	48.9	N/A	4.6	8.3	N/A	44.1	37.0	N/A	8.0	13.6
Educational	46.4	44.4	42.3	5.4	6.4	4.8	40.0	36.6	34.5	6.3	5.8	7.8
Charities	531	42.6	52.6	0.6	4.0	7.4	29.7	36.9	42.8	8.6	16.8	20.2
Political	37.5	39.9	44.9	8.1	3.8	3.3	27.6	33.3	25.4	13.0	21.8	6.9
AARP ‚	59.4	43.1	41.8	7.0	5.0	4.9	57.1	37.1	39.2	37.9	6.8	8.3
Total Social/Charitable/Political	45.2	44.8	47.4	6.4	5.4	4.8	37.8	37.8	34.7	9.2	10.6	9.7
� Of pieces containing an advertisement or request for funds.
‚ Fluctuations may be due to small sample sizes.