Table A3-48
Standard Mail Reaction to Mail Pieces by Income
Postal Fiscal Years 1987, 2007 and 2008
(Recruitment and Diary Data)		 INCOM _NAME_ _LABEL_ C1Y1 C1Y2 C2Y1 C2Y2 C3Y1 C3Y2 C4Y1 C4Y2 INCOM _NAME_ _LABEL_ COL1 COL2 C1Y1M C1Y2M C2Y1M C2Y2M C3Y1M C3Y2M C4Y1M C4Y2M
Under*7K PCT_ROW Percent of Row Frequency 24.11323 34.36319 11.61272 4.155297 29.13932 29.73021 12.44488 14.06693 Under*7K COUNT Frequency Count 1.502843 1.622057 1.932676 1.56187 0.93076 0.188866 2.335518 1.351293 0.898486 0.537751
$7-*9.9K PCT_ROW Percent of Row Frequency 31.3193 24.83071 8.370187 6.844302 35.62445 22.45431 14.91176 8.235982 $7-*9.9K COUNT Frequency Count 2.514618 2.106672 1.833749 1.210971 0.490076 0.33379 2.085816 1.095076 0.79497 0.342484
$10-*14.9K PCT_ROW Percent of Row Frequency 47.29812 47.35545 4.830682 5.667162 33.02078 34.68038 9.216502 15.61821 $10-*14.9K COUNT Frequency Count 4.010984 3.756313 3.080029 3.316651 0.314572 0.396913 2.150296 2.428922 0.532152 0.950045
Income Read Immediately Set Aside $15-*19.9K PCT_ROW Percent of Row Frequency 48.18269 41.38722 5.466593 4.7734 32.20413 32.19962 11.94268 8.866178 $15-*19.9K COUNT Frequency Count 5.51289 4.372845 3.246671 2.890807 0.368353 0.333412 2.169995 2.249073 0.643407 0.543735
Percent Pieces Per Household Percent Pieces Per Household $20-*24.9K PCT_ROW Percent of Row Frequency 48.86654 42.14035 5.425139 5.504164 38.63209 35.99526 9.829433 7.848252 $20-*24.9K COUNT Frequency Count 6.261138 4.769949 3.493377 3.18347 0.387833 0.415809 2.761735 2.719242 0.610272 0.511318
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 $25-*34.9K PCT_ROW Percent of Row Frequency 44.288 48.20671 6.658929 6.711143 34.57835 38.7305 9.644285 12.53266 $25-*34.9K COUNT Frequency Count 9.835326 10.59971 3.654929 3.740484 0.549537 0.520735 2.853627 3.0052 0.698698 0.845365
Under $7K 43.0 24.1 34.4 1.6 1.9 1.6 18.8 11.6 4.2 0.3 0.9 0.2 $35-*49.9K PCT_ROW Percent of Row Frequency 43.85246 44.76271 5.886118 6.633153 38.31626 38.4667 11.7875 11.35863 $35-*49.9K COUNT Frequency Count 15.55011 15.50914 4.265993 4.276811 0.572605 0.633758 3.727428 3.675264 1.005125 0.984827
$7K - $9.9K 41.0 31.3 24.8 2.1 1.8 1.2 18.8 8.4 6.8 0.3 0.5 0.3 $50-*64.9K PCT_ROW Percent of Row Frequency 42.10948 43.9165 5.904354 5.923521 37.81106 39.57931 10.9863 10.65961 $50-*64.9K COUNT Frequency Count 15.78136 15.72791 4.751725 4.736438 0.66626 0.638858 4.266682 4.268667 1.103962 1.038296
$10K - $14.9K 45.0 47.3 47.4 2.6 3.1 3.3 11.9 4.8 5.7 0.5 0.3 0.4 $65-*79.9K PCT_ROW Percent of Row Frequency 42.08654 42.29703 5.461565 6.327174 38.45934 38.07098 10.09921 10.64564 $65-*79.9K COUNT Frequency Count 14.51798 16.11436 5.310955 5.315383 0.689202 0.795123 4.853234 4.784304 1.125525 1.206336
$15K - $19.9K 45.0 48.2 41.4 2.9 3.2 2.9 9.4 5.5 4.8 0.6 0.4 0.3 $80-*99.9K PCT_ROW Percent of Row Frequency 41.939 42.67229 6.360623 5.851658 39.57301 39.30158 9.770692 11.57539 $80-*99.9K COUNT Frequency Count 12.12377 12.66368 5.900087 5.749948 0.894829 0.788491 5.567234 5.295756 1.228495 1.419054
$20K - $24.9K 42.5 48.9 42.1 2.8 3.5 3.2 8.5 5.4 5.5 0.6 0.4 0.4 $100K*+ PCT_ROW Percent of Row Frequency 38.58319 39.44046 5.500567 5.669444 38.09644 37.30292 9.90617 9.781945 $100K*+ COUNT Frequency Count 8.165382 7.423643 14.84696 16.74005 2.116639 2.406331 14.65966 15.8328 3.405842 3.801739
$25K - $29.9K 44.2 44.3 48.2 3.5 3.7 3.7 8.0 6.7 6.7 0.6 0.5 0.5 DK/RF PCT_ROW Percent of Row Frequency 43.12152 42.63301 6.926499 5.841211 39.97354 36.49526 10.16649 9.656547 $100K*+ COUNT   4.812731 4.565924  
$30K - $34.9K 41.4 3.6 8.3 0.7   $100K*+ COUNT   5.519867 6.095833  
$35K - $49.9K 41.4 43.9 44.8 3.9 4.3 4.3 7.5 5.9 6.6 0.8 0.6 0.6   DK/RF COUNT Frequency Count 1.373925 2.984774 40.91379 19.3077 6.571877 2.645376 37.92698 16.52802 8.477835 3.868771
$50K - $64.9K 41.1 42.1 43.9 4.4 4.8 4.7 7.0 5.9 5.9 0.8 0.7 0.6   DK/RF COUNT   8.528511 8.470686  
$65K - $79.9K 40.4 42.1 42.3 6.1 5.3 5.3 6.7 5.5 6.3 1.5 0.7 0.8    
$80K - $99.9K 31.4 41.9 42.7 4.4 5.9 5.7 8.9 6.4 5.9 1.3 0.9 0.8    
$100K + 34.5 38.6 39.4 5.3 14.8 16.7 6.0 5.5 5.7 1.2 2.1 2.4    
   
Income  Found Useful Will Respond 1    
Percent Pieces Per Household Percent Pieces Per Household    
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008    
Under $7K 36.0 29.1 29.7 1.4 2.3 1.4 17.5 12.4 14.1 0.5 0.9 0.5    
$7K - $9.9K 37.1 35.6 22.5 1.9 2.1 1.1 12.6 14.9 8.2 0.5 0.8 0.3    
$10K - $14.9K 39.6 33.0 34.7 2.3 2.2 2.4 17.7 9.2 15.6 0.8 0.5 1.0    
$15K - $19.9K 41.9 32.2 32.2 2.7 2.2 2.2 15.3 11.9 8.9 0.8 0.6 0.5    
$20K - $24.9K 42.8 38.6 36.0 2.8 2.8 2.7 15.6 9.8 7.8 0.9 0.6 0.5    
$25K - $29.9K 40.4 34.6 38.7 3.2 2.9 3.0 14.8 9.6 12.5 1.0 0.7 0.8    
$30K - $34.9K 40.4 3.5 14.8 1.1    
$35K - $49.9K 41.9 38.3 38.5 4.0 3.7 3.7 14.8 11.8 11.4 1.1 1.0 1.0    
$50K - $64.9K 42.2 37.8 39.6 4.6 4.3 4.3 14.8 11.0 10.7 1.3 1.1 1.0    
$65K - $79.9K 40.5 38.5 38.1 6.1 4.9 4.8 11.1 10.1 10.6 1.4 1.1 1.2    
$80K - $99.9K 34.7 39.6 39.3 4.9 5.6 5.3 10.9 9.8 11.6 1.3 1.2 1.4    
$100K + 32.0 38.1 37.3 4.9 14.7 15.8 10.1 9.9 9.8 1.3 3.4 3.8    
NOTE: Percentages represent row percentages within each income classification;
these do not sum to 100 due to the inclusion of multiple questions in this table. 		    
2007/2008 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.     
1 Of pieces containing an advertisement or request for funds.