| Table A3-47 Standard Mail from Insurance Companies Reaction to Mail Pieces by Familiarity and Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Shape | Read (Immediately and Set Aside) |
Found Useful | Will Respond | ||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | |||
| Previous customer: | |||||||||||
| Letter size envelope | 59.7 | 62.2 | 62.3 | 46.3 | 47.8 | 48.6 | 12.2 | 10.9 | 7.3 | ||
| Larger than Letter size envelope |
69.6 | 59.1 | 62.8 | 49.5 | 55.0 | 47.4 | 11.3 | 9.7 | 5.8 | ||
| Organization known: | |||||||||||
| Letter size envelope | 37.4 | 24.5 | 21.3 | 19.1 | 11.9 | 11.2 | 4.3 | 0.9 | 1.5 | ||
| Larger than Letter size envelope |
39.4 | 20.5 | 27.3 | 29.5 | 13.0 | 7.3 | 10.1 | 3.2 | 2.0 | ||
| Organization unknown: | |||||||||||
| Letter size envelope | 22.2 | 19.5 | 21.1 | 8.6 | 6.7 | 5.5 | 2.0 | 1.2 | 0.9 | ||
| Larger than Letter size envelope |
25.3 | 23.0 | 21.4 | 11.9 | 4.5 | 6.1 | 3.2 | 0.4 | 1.6 | ||
| NOTE: Percentages represent row percentages within each
familiarity and shape category; these do not sum to 100 due to the inclusion of multiple questions in this table. |
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| Fluctuations may be due to small sample sizes. | |||||||||||