Table A3-46
Standard Mail from Insurance Companies
Reaction to Mail Piece by Shape
(Percentage of Pieces)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Shape  Read Immediately  Set Aside Found Useful
1987 2006 2007 1987 2006 2007 1987 2006 2007
Letter size envelope 33.5 29.7 30.1 3.7 1.9 2.6 23.4 19.5 20.8
Larger than
Letter size envelope
35.8 30.3 32.1 7.2 1.7 4.9 28.3 22.6 20.6
Postcard 64.3 41.7 31.8 0.0 1.3 1.0 38.0 27.5 18.8
Catalog not in envelope 41.6 42.1 42.0 14.6 25.1 7.8 34.1 68.8 46.7
Flyers 27.2 41.1 39.1 1.4 5.8 4.1 19.6 37.3 32.6
Newspapers/Magazines 49.1 46.5 45.4 14.1 14.6 13.2 14.1 60.1 60.6
Shape Will Respond Percentage of Pieces Received
1987 2006 2007 1987 2006 2007
Letter size envelope 6.1 3.3 3.0 66.8 55.2 58.8
Larger than
Letter size envelope
7.2 4.2 3.0 19.9 24.5 20.0
Postcard 41.7 5.6 2.0 0.7 5.1 4.7
Catalog not in envelope 0.0 15.1 3.7 1.4 0.6 0.8
Flyers 5.2 4.0 3.9 10.2 11.0 11.6
Newspapers/Magazines 0.0 8.8 3.1 0.5 2.8 3.5
NOTE: Percentages represent row percentages within each shape category;
these do not sum to 100 due to the inclusion of multiple questions in this table. 
  Fluctuations may be due to small sample size.