Table A3-46 Standard Mail from Insurance Companies Reaction to Mail Pieces by Familiarity and Shape� (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)												BL_F	A341ROW	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2
												Previous customer	Letter size envelope	PCT_ROW	Percent of Row Frequency	62.27986	67.61814	48.60655	49.39827	7.342157	10.64797
												Previous customer	Larger envelope	PCT_ROW	Percent of Row Frequency	62.8377	72.82321	47.40746	55.22062	5.842507	12.35997
												Previous customer	Catalog	PCT_ROW	Percent of Row Frequency	61.53848	84.2398	66.31242	86.06638	7.545767	12.49085
												Previous customer	ALL OTHER	PCT_ROW	Percent of Row Frequency	63.03396	65.11885	60.10982	62.99035	8.583457	3.707469
												Organization known	Letter size envelope	PCT_ROW	Percent of Row Frequency	21.31917	25.60059	11.16116	10.27366	1.549995	0.788031
												Organization known	Larger envelope	PCT_ROW	Percent of Row Frequency	27.33297	25.28793	7.32525	13.72167	1.972806	1.347326
Shape	Read (Immediately and Set Aside)			Found Useful			Will Respond					Organization known	Catalog	PCT_ROW	Percent of Row Frequency	100	32.37365	23.06159	0	0	0
												Organization known	ALL OTHER	PCT_ROW	Percent of Row Frequency	26.2936	32.96713	11.45478	16.39185	1.575176	0.836552
	1987	2007	2008	1987	2007	2008	1987	2007	2008			Organization unknown	Letter size envelope	PCT_ROW	Percent of Row Frequency	21.11436	24.72176	5.495352	6.467809	0.897315	3.179272
Previous customer:												Organization unknown	Larger envelope	PCT_ROW	Percent of Row Frequency	21.40188	28.72588	6.146328	9.99641	1.558266	1.141992
Letter size envelope	59.7	62.3	67.6	46.3	48.6	49.4	12.2	7.3	10.6			Organization unknown	Catalog	PCT_ROW	Percent of Row Frequency	39.36253	56.5692	0	0	0	43.4308
Larger envelope	69.6	62.8	72.8	49.5	47.4	55.2	11.3	5.8	12.4			Organization unknown	ALL OTHER	PCT_ROW	Percent of Row Frequency	27.71769	28.54368	6.062225	6.61394	0	0.556557
Organization known:												Don't know/No answer	Letter size envelope	PCT_ROW	Percent of Row Frequency	9.956601	12.60161	5.239139	6.381491	2.665977	1.030407
Letter size envelope	37.4	21.3	25.6	19.1	11.2	10.3	4.3	1.5	0.8			Don't know/No answer	Larger envelope	PCT_ROW	Percent of Row Frequency	9.955846	21.94639	4.139101	8.630152	0	5.248983
Larger envelope	39.4	27.3	25.3	29.5	7.3	13.7	10.1	2.0	1.3			Don't know/No answer	Catalog	PCT_ROW	Percent of Row Frequency	37.18719	0	17.60554	0	0	0
Organization unknown:												Don't know/No answer	ALL OTHER	PCT_ROW	Percent of Row Frequency	10.71442	11.3257	6.648928	7.180647	0	2.899219
Letter size envelope	22.2	21.1	24.7	8.6	5.5	6.5	2.0	0.9	3.2
Larger envelope	25.3	21.4	28.7	11.9	6.1	10.0	3.2	1.6	1.1
NOTE: Percentages represent row percentages within each familiarity and shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.