| Table A3-46 Standard Mail from Insurance Companies Reaction to Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Shape | Read Immediately | Set Aside | Found Useful | |||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | ||
| Letter size envelope | 33.5 | 29.7 | 30.1 | 3.7 | 1.9 | 2.6 | 23.4 | 19.5 | 20.8 | |
| Larger than Letter size envelope |
35.8 | 30.3 | 32.1 | 7.2 | 1.7 | 4.9 | 28.3 | 22.6 | 20.6 | |
| Postcard | 64.3 | 41.7 | 31.8 | 0.0 | 1.3 | 1.0 | 38.0 | 27.5 | 18.8 | |
| Catalog not in envelope | 41.6 | 42.1 | 42.0 | 14.6 | 25.1 | 7.8 | 34.1 | 68.8 | 46.7 | |
| Flyers | 27.2 | 41.1 | 39.1 | 1.4 | 5.8 | 4.1 | 19.6 | 37.3 | 32.6 | |
| Newspapers/Magazines | 49.1 | 46.5 | 45.4 | 14.1 | 14.6 | 13.2 | 14.1 | 60.1 | 60.6 | |
| Shape | Will Respond | Percentage of Pieces Received | ||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | |||||
| Letter size envelope | 6.1 | 3.3 | 3.0 | 66.8 | 55.2 | 58.8 | ||||
| Larger than Letter size envelope |
7.2 | 4.2 | 3.0 | 19.9 | 24.5 | 20.0 | ||||
| Postcard | 41.7 | 5.6 | 2.0 | 0.7 | 5.1 | 4.7 | ||||
| Catalog not in envelope | 0.0 | 15.1 | 3.7 | 1.4 | 0.6 | 0.8 | ||||
| Flyers | 5.2 | 4.0 | 3.9 | 10.2 | 11.0 | 11.6 | ||||
| Newspapers/Magazines | 0.0 | 8.8 | 3.1 | 0.5 | 2.8 | 3.5 | ||||
| NOTE: Percentages represent row percentages within each shape
category; these do not sum to 100 due to the inclusion of multiple questions in this table. |
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| Fluctuations may be due to small sample size. | ||||||||||