| Table A3-45 Standard Mail from Credit Card Companies Reaction to Mail Pieces by Familiarity and Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Shape | Read (Immediately and Set Aside) |
Found Useful | Will Respond | ||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | |||
| Previous customer: | |||||||||||
| Letter size envelope | 63.7 | 40.4 | 38.1 | 39.6 | 24.0 | 24.1 | 14.9 | 3.9 | 3.9 | ||
| Larger than Letter size envelope |
53.0 | 38.4 | 37.6 | 38.6 | 25.3 | 25.6 | 2.3 | 3.5 | 5.6 | ||
| Organization known: | |||||||||||
| Letter size envelope | 37.9 | 15.5 | 14.4 | 18.7 | 5.0 | 5.7 | 7.0 | 1.3 | 1.4 | ||
| Larger than Letter size envelope |
32.8 | 16.6 | 13.5 | 12.9 | 5.2 | 4.4 | 3.0 | 1.5 | 0.4 | ||
| Organization unknown: | |||||||||||
| Letter size envelope | 36.7 | 15.9 | 13.8 | 19.8 | 4.4 | 4.0 | 3.2 | 0.5 | 1.4 | ||
| Larger than Letter size envelope |
21.3 | 8.4 | 29.0 | 19.1 | 1.8 | 8.7 | 2.7 | 0.4 | 4.1 | ||
| NOTE: Percentages represent row percentages within each
familiarity and shape category; these do not sum to 100 due to the inclusion of multiple questions in this table. |
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| Fluctuations may be due to small sample sizes. | |||||||||||