Table A3-44
Standard Mail from Credit Card Companies
Reaction to Mail Piece by Shape
(Percentage of Pieces)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Shape  Read Immediately  Set Aside Found Useful
1987 2006 2007 1987 2006 2007 1987 2006 2007
Letter size envelope 43.4 23.6 23.1 4.2 2.0 2.0 28.0 12.6 13.9
Larger than
Letter size envelope
32.7 22.5 23.3 8.4 2.4 2.1 28.9 13.0 14.1
Postcard 25.1 51.6 38.0 0.0 2.8 7.0 9.9 37.8 42.4
Catalog not in envelope 43.8 45.7 65.9 21.3 6.9 11.5 45.9 44.7 68.0
Flyers 33.3 50.0 42.0 6.3 4.4 4.6 35.6 39.8 32.1
Shape Will Respond Percentage of Pieces Received
1987 2006 2007 1987 2006 2007
Letter size envelope 10.4 2.2 2.5 59.5 77.1 78.9
Larger than
Letter size envelope
3.1 2.5 2.9 28.1 18.2 15.7
Postcard 0.0 10.5 2.9 0.4 1.1 0.7
Catalog not in envelope 3.2 10.2 21.3 3.1 0.4 0.5
Flyers 12.1 10.0 11.5 8.1 2.6 3.6
NOTE: Percentages represent row percentages within each shape category;
these do not sum to 100 due to the inclusion of multiple questions in this table. 
  Fluctuations may be due to small sample size.