Table A3-44 Standard Mail from Credit Card Companies Reaction to Mail Pieces by Familiarity and Shape� (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)												BL_F	A341ROW	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2
												Previous customer	Letter size envelope	PCT_ROW	Percent of Row Frequency	38.05058	40.11631	24.14669	21.02742	3.885396	4.83153
												Previous customer	Larger envelope	PCT_ROW	Percent of Row Frequency	37.62225	42.73179	25.5539	23.92121	5.633489	5.603688
												Previous customer	Catalog	PCT_ROW	Percent of Row Frequency	73.93712	50.46701	67.52231	54.22022	18.27516	13.42964
												Previous customer	ALL OTHER	PCT_ROW	Percent of Row Frequency	52.90986	63.73593	41.84107	50.97598	11.70986	11.80812
												Organization known	Letter size envelope	PCT_ROW	Percent of Row Frequency	14.42143	16.55574	5.747868	6.028557	1.406289	1.392863
												Organization known	Larger envelope	PCT_ROW	Percent of Row Frequency	13.47462	16.1485	4.374852	4.825179	0.356179	0.361999
Shape	Read (Immediately and Set Aside)			Found Useful			Will Respond					Organization known	Catalog	PCT_ROW	Percent of Row Frequency	29.84836	15.18285	15.74477	0	0	0
												Organization known	ALL OTHER	PCT_ROW	Percent of Row Frequency	34.66596	15.80018	0	9.233459	13.38685	0
	1987	2007	2008	1987	2007	2008	1987	2007	2008			Organization unknown	Letter size envelope	PCT_ROW	Percent of Row Frequency	13.84847	15.35877	3.964147	6.293877	1.415759	0.176265
Previous customer:												Organization unknown	Larger envelope	PCT_ROW	Percent of Row Frequency	29.00968	15.92796	8.716458	7.398374	4.139151	0
Letter size envelope	63.7	38.1	40.1	39.6	24.1	21.0	14.9	3.9	4.8			Organization unknown	Catalog	PCT_ROW	Percent of Row Frequency	86.22504	37.97406	86.22504	0	0	0
Larger envelope	53.0	37.6	42.7	38.6	25.6	23.9	2.3	5.6	5.6			Organization unknown	ALL OTHER	PCT_ROW	Percent of Row Frequency	11.88499	47.73588	3.071608	17.43619	3.473048	0
Organization known:												Don't know/No answer	Letter size envelope	PCT_ROW	Percent of Row Frequency	12.2098	12.9524	4.857986	3.503774	1.577387	3.093271
Letter size envelope	37.9	14.4	16.6	18.7	5.7	6.0	7.0	1.4	1.4			Don't know/No answer	Larger envelope	PCT_ROW	Percent of Row Frequency	18.71875	0	7.239852	0	0.661529	0
Larger envelope	32.8	13.5	16.1	12.9	4.4	4.8	3.0	0.4	0.4			Don't know/No answer	Catalog	PCT_ROW	Percent of Row Frequency	100	0	100	0	100	0
Organization unknown:												Don't know/No answer	ALL OTHER	PCT_ROW	Percent of Row Frequency	21.7766	25.76386	9.495531	22.95868	9.101671	0
Letter size envelope	36.7	13.8	15.4	19.8	4.0	6.3	3.2	1.4	0.2
Larger envelope	21.3	29.0	15.9	19.1	8.7	7.4	2.7	4.1	0.0
NOTE: Percentages represent row percentages within each familiarity and shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.