Table A3-43
Standard Mail from Credit Card Companies
Reaction to Mail Piece by Shape
(Percentage of Pieces)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)
BL_B _NAME_ _LABEL_ C1Y1 C1Y2 C2Y1 C2Y2 C3Y1 C3Y2 C4Y1 C4Y2 BL_B _NAME_ _LABEL_ COL1 COL2
Letter Size Envelope PCT_ROW Percent of Row Frequency 23.05294 25.75389 2.004987 2.30078 13.92907 13.39476 2.501962 3.057469 Letter Size Envelope PCT_COL Percent of Column Frequency 78.92558 89.26559
Larger Envelope PCT_ROW Percent of Row Frequency 23.33031 27.7494 2.11832 1.739361 14.09437 14.63903 2.898379 2.90716 Larger Envelope PCT_COL Percent of Column Frequency 15.73554 6.646469
Other/Don't Know/No answer PCT_ROW Percent of Row Frequency 36.39947 20.18723 2.663259 3.167367 32.54541 10.74939 12.98997 3.053832 Other/Don't Know/No answer PCT_COL Percent of Column Frequency 0.458927 0.33224
Catalog (not in envelope) PCT_ROW Percent of Row Frequency 65.93664 39.27255 11.53216 6.292483 68.0205 43.17267 21.30431 10.44078 Catalog (not in envelope) PCT_COL Percent of Column Frequency 0.493812 0.515206
Postcard PCT_ROW Percent of Row Frequency 38.01912 39.68717 7.040291 0 42.44915 39.86469 2.889553 14.82254 Postcard PCT_COL Percent of Column Frequency 0.666274 0.395821
Flyers/Circulars PCT_ROW Percent of Row Frequency 41.96065 47.80801 4.589354 5.896227 32.05776 40.14476 11.49582 7.281444 Flyers/Circulars PCT_COL Percent of Column Frequency 3.63656 2.783863
Shape  Read Immediately  Set Aside Found Useful Magazines/Newsletters PCT_ROW Percent of Row Frequency 57.59442 46.49306 27.82123 0 46.69439 46.49306 30.36006 0 Magazines/Newsletters PCT_COL Percent of Column Frequency 0.083312 0.060813
   
1987 2007 2008 1987 2007 2008 1987 2007 2008    
Letter size envelope 43.4 23.1 25.8 4.2 2.0 2.3 28.0 13.9 13.4    
Larger envelope 32.7 23.3 27.7 8.4 2.1 1.7 28.9 14.1 14.6    
Postcard 25.1 38.0 39.7 0.0 7.0 0.0 9.9 42.4 39.9    
Catalog (not in envelope) 43.8 65.9 39.3 21.3 11.5 6.3 45.9 68.0 43.2    
Flyers/Circulars 33.3 42.0 47.8 6.3 4.6 5.9 35.6 32.1 40.1    
   
Shape Will Respond Percentage of Pieces Received    
   
1987 2007 2008 1987 2007 2008    
Letter size envelope 10.4 2.5 3.1 59.5 78.9 89.3    
Larger envelope 3.1 2.9 2.9 28.1 15.7 6.6    
Postcard 0.0 2.9 14.8 0.4 0.7 0.4    
Catalog (not in envelope) 3.2 21.3 10.4 3.1 0.5 0.5    
Flyers/Circulars 12.1 11.5 7.3 8.1 3.6 2.8    
NOTE: Percentages represent row percentages within each shape category;
these do not sum to 100 due to the inclusion of multiple questions in this table.