Table A3-42 Standard Mail from Publishers Reaction to Mail Piece by Familiarity and Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)												BL_F	A341ROW	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2
												Previous customer	Letter size envelope	PCT_ROW	Percent of Row Frequency	67.27762	68.92867	49.25904	47.82316	23.35204	19.97742
												Previous customer	Larger envelope	PCT_ROW	Percent of Row Frequency	70.83185	66.06121	53.72708	56.80482	25.25853	24.60513
												Previous customer	Catalog	PCT_ROW	Percent of Row Frequency	73.18981	67.76229	64.71453	51.83892	22.91522	17.63066
												Previous customer	ALL OTHER	PCT_ROW	Percent of Row Frequency	78.36293	77.15661	72.2982	68.97896	14.01386	10.51251
												Organization known	Letter size envelope	PCT_ROW	Percent of Row Frequency	34.91813	33.13879	11.88918	11.35434	2.538151	2.153711
												Organization known	Larger envelope	PCT_ROW	Percent of Row Frequency	42.06267	26.75708	17.36592	17.72626	4.775072	2.187542
Shape	Read (Immediately and Set Aside)			Found Useful			Will Respond					Organization known	Catalog	PCT_ROW	Percent of Row Frequency	37.38748	37.32925	22.84852	16.29815	0	2.188681
												Organization known	ALL OTHER	PCT_ROW	Percent of Row Frequency	52.81248	51.01807	41.8396	36.64717	2.98895	3.346458
	1987	2007	2008	1987	2007	2008	1987	2007	2008			Organization unknown	Letter size envelope	PCT_ROW	Percent of Row Frequency	37.72915	35.60786	11.80388	5.582242	2.014285	3.471244
Previous customer:												Organization unknown	Larger envelope	PCT_ROW	Percent of Row Frequency	32.20681	26.13566	9.582601	8.88806	4.596441	0
Letter size envelope	77.2	67.3	68.9	54.1	49.3	47.8	31.9	23.4	20.0			Organization unknown	Catalog	PCT_ROW	Percent of Row Frequency	15.90484	33.50471	12.90545	14.53599	0	3.061044
Larger envelope	68.8	70.8	66.1	44.8	53.7	56.8	25.8	25.3	24.6			Organization unknown	ALL OTHER	PCT_ROW	Percent of Row Frequency	32.59539	39.73527	13.09722	23.09544	3.386143	2.786374
Catalog	78.7	73.2	67.8	72.7	64.7	51.8	22.1	22.9	17.6			Don't know/No answer	Letter size envelope	PCT_ROW	Percent of Row Frequency	22.02522	14.7241	12.5812	7.389367	9.441948	8.327299
Organization known:												Don't know/No answer	Larger envelope	PCT_ROW	Percent of Row Frequency	33.50386	25.40884	14.55528	23.68386	7.544701	19.67847
Letter size envelope	34.2	34.9	33.1	20.8	11.9	11.4	5.7	2.5	2.2			Don't know/No answer	Catalog	PCT_ROW	Percent of Row Frequency	39.65549	48.21814	36.84182	5.716494	11.56288	5.495661
Larger envelope	31.3	42.1	26.8	13.3	17.4	17.7	7.7	4.8	2.2			Don't know/No answer	ALL OTHER	PCT_ROW	Percent of Row Frequency	23.8564	24.22328	19.06544	19.06089	4.187068	4.403844
Catalog	48.3	37.4	37.3	31.1	22.8	16.3	5.4	0.0	2.2
Organization unknown:
Letter size envelope	31.3	37.7	35.6	13.5	11.8	5.6	3.7	2.0	3.5
Larger envelope	35.8	32.2	26.1	13.9	9.6	8.9	7.4	4.6	0.0
Catalog	46.0	15.9	33.5	16.7	12.9	14.5	6.9	0.0	3.1
NOTE: Percentages represent row percentages within each familiarity and shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.