| Table A3-42 Standard Mail from Publishers Reaction to Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Shape | Read Immediately | Set Aside | Found Useful | |||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | ||
| Letter size envelope | 51.1 | 48.6 | 50.7 | 6.0 | 3.1 | 2.4 | 37.9 | 32.7 | 34.2 | |
| Larger than Letter size envelope |
41.4 | 41.7 | 48.8 | 6.8 | 5.3 | 5.3 | 27.4 | 28.0 | 34.1 | |
| Postcard | 45.2 | 37.4 | 59.7 | 5.9 | 0.7 | 2.1 | 30.4 | 17.4 | 41.4 | |
| Catalog not in envelope | 40.8 | 37.4 | 40.8 | 16.3 | 11.8 | 8.8 | 48.2 | 37.8 | 40.9 | |
| Flyers | 45.8 | 28.9 | 38.2 | 8.4 | 5.0 | 4.9 | 46.6 | 27.4 | 28.2 | |
| Newspapers/Magazines | 27.2 | 46.1 | 44.9 | 7.6 | 12.5 | 10.3 | 28.8 | 50.0 | 49.9 | |
| Shape | Will Respond | Percentage of Pieces Received | ||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | |||||
| Letter size envelope | 21.0 | 12.5 | 15.8 | 26.5 | 44.3 | 42.9 | ||||
| Larger than Letter size envelope |
16.6 | 13.0 | 15.5 | 34.1 | 19.0 | 15.7 | ||||
| Postcard | 26.1 | 5.3 | 13.9 | 1.2 | 2.6 | 1.8 | ||||
| Catalog not in envelope | 13.5 | 7.1 | 8.5 | 4.4 | 5.8 | 5.3 | ||||
| Flyers | 16.3 | 2.5 | 8.6 | 20.4 | 8.4 | 8.3 | ||||
| Newspapers/Magazines | 9.1 | 8.1 | 6.3 | 12.1 | 17.1 | 23.4 | ||||
| NOTE: Percentages represent row percentages within each shape
category; these do not sum to 100 due to the inclusion of multiple questions in this table. |
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| Fluctuations may be due to small sample size. | ||||||||||