Table A3-41
Standard Mail from Publishers
Reaction to Mail Piece by Shape
(Percentage of Pieces)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)
BL_B _NAME_ _LABEL_ C1Y1 C1Y2 C2Y1 C2Y2 C3Y1 C3Y2 C4Y1 C4Y2 BL_B _NAME_ _LABEL_ COL1 COL2
Letter Size Envelope PCT_ROW Percent of Row Frequency 50.69505 48.73769 2.363323 4.268532 34.2372 32.52955 15.78837 13.87865 Letter Size Envelope PCT_COL Percent of Column Frequency 42.87439 56.80326
Larger Envelope PCT_ROW Percent of Row Frequency 48.7932 41.72892 5.269612 6.300189 34.07512 38.39764 15.50603 15.76837 Larger Envelope PCT_COL Percent of Column Frequency 15.69768 7.413667
Other/Don't Know/No answer PCT_ROW Percent of Row Frequency 46.50167 44.7649 5.293765 1.839636 44.68378 33.69085 18.98974 14.35523 Other/Don't Know/No answer PCT_COL Percent of Column Frequency 2.634485 2.737045
Catalog (not in envelope) PCT_ROW Percent of Row Frequency 40.82463 45.70267 8.835103 6.753641 40.94529 31.01087 8.510959 7.95219 Catalog (not in envelope) PCT_COL Percent of Column Frequency 5.342927 5.615238
Postcard PCT_ROW Percent of Row Frequency 59.70816 37.87028 2.119261 2.890741 41.43192 15.55157 13.92558 1.368254 Postcard PCT_COL Percent of Column Frequency 1.836937 0.946281
Flyers/Circulars PCT_ROW Percent of Row Frequency 38.21519 36.59181 4.865045 5.794241 28.21171 26.73764 8.610613 8.350924 Flyers/Circulars PCT_COL Percent of Column Frequency 8.253996 8.545521
Shape  Read Immediately  Set Aside Found Useful Magazines/Newsletters PCT_ROW Percent of Row Frequency 44.87924 50.66768 10.33101 7.75328 49.9037 51.53063 6.286955 5.352283 Magazines/Newsletters PCT_COL Percent of Column Frequency 23.35958 17.93898
   
1987 2007 2008 1987 2007 2008 1987 2007 2008    
Letter size envelope 51.1 50.7 48.7 6.0 2.4 4.3 37.9 34.2 32.5    
Larger envelope 41.4 48.8 41.7 6.8 5.3 6.3 27.4 34.1 38.4    
Postcard 45.2 59.7 37.9 5.9 2.1 2.9 30.4 41.4 15.6    
Catalog (not in envelope) 40.8 40.8 45.7 16.3 8.8 6.8 48.2 40.9 31.0    
Flyers/Circulars 45.8 38.2 36.6 8.4 4.9 5.8 46.6 28.2 26.7    
Magazines/Newsletters 27.2 44.9 50.7 7.6 10.3 7.8 28.8 49.9 51.5    
   
Shape Will Respond Percentage of Pieces Received    
   
1987 2007 2008 1987 2007 2008    
Letter size envelope 21.0 15.8 13.9 26.5 42.9 56.8    
Larger envelope 16.6 15.5 15.8 34.1 15.7 7.4    
Postcard 26.1 13.9 1.4 1.2 1.8 0.9    
Catalog (not in envelope) 13.5 8.5 8.0 4.4 5.3 5.6    
Flyers/Circulars 16.3 8.6 8.4 20.4 8.3 8.5    
Magazines/Newsletters 9.1 6.3 5.4 12.1 23.4 17.9    
NOTE: Percentages represent row percentages within each shape category;
these do not sum to 100 due to the inclusion of multiple questions in this table.