Table A3-41 Standard Mail from Publishers Reaction to Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)												BL_B	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2			BL_B	_NAME_	_LABEL_	COL1	COL2
												Letter Size Envelope	PCT_ROW	Percent of Row Frequency	50.69505	48.73769	2.363323	4.268532	34.2372	32.52955	15.78837	13.87865			Letter Size Envelope	PCT_COL	Percent of Column Frequency	42.87439	56.80326
												Larger Envelope	PCT_ROW	Percent of Row Frequency	48.7932	41.72892	5.269612	6.300189	34.07512	38.39764	15.50603	15.76837			Larger Envelope	PCT_COL	Percent of Column Frequency	15.69768	7.413667
												Other/Don't Know/No answer	PCT_ROW	Percent of Row Frequency	46.50167	44.7649	5.293765	1.839636	44.68378	33.69085	18.98974	14.35523			Other/Don't Know/No answer	PCT_COL	Percent of Column Frequency	2.634485	2.737045
												Catalog (not in envelope)	PCT_ROW	Percent of Row Frequency	40.82463	45.70267	8.835103	6.753641	40.94529	31.01087	8.510959	7.95219			Catalog (not in envelope)	PCT_COL	Percent of Column Frequency	5.342927	5.615238
												Postcard	PCT_ROW	Percent of Row Frequency	59.70816	37.87028	2.119261	2.890741	41.43192	15.55157	13.92558	1.368254			Postcard	PCT_COL	Percent of Column Frequency	1.836937	0.946281
												Flyers/Circulars	PCT_ROW	Percent of Row Frequency	38.21519	36.59181	4.865045	5.794241	28.21171	26.73764	8.610613	8.350924			Flyers/Circulars	PCT_COL	Percent of Column Frequency	8.253996	8.545521
Shape	Read Immediately			Set Aside			Found Useful					Magazines/Newsletters	PCT_ROW	Percent of Row Frequency	44.87924	50.66768	10.33101	7.75328	49.9037	51.53063	6.286955	5.352283			Magazines/Newsletters	PCT_COL	Percent of Column Frequency	23.35958	17.93898
	1987	2007	2008	1987	2007	2008	1987	2007	2008
Letter size envelope	51.1	50.7	48.7	6.0	2.4	4.3	37.9	34.2	32.5
Larger envelope	41.4	48.8	41.7	6.8	5.3	6.3	27.4	34.1	38.4
Postcard	45.2	59.7	37.9	5.9	2.1	2.9	30.4	41.4	15.6
Catalog (not in envelope)	40.8	40.8	45.7	16.3	8.8	6.8	48.2	40.9	31.0
Flyers/Circulars	45.8	38.2	36.6	8.4	4.9	5.8	46.6	28.2	26.7
Magazines/Newsletters	27.2	44.9	50.7	7.6	10.3	7.8	28.8	49.9	51.5
Shape	Will Respond			Percentage of Pieces Received
	1987	2007	2008	1987	2007	2008
Letter size envelope	21.0	15.8	13.9	26.5	42.9	56.8
Larger envelope	16.6	15.5	15.8	34.1	15.7	7.4
Postcard	26.1	13.9	1.4	1.2	1.8	0.9
Catalog (not in envelope)	13.5	8.5	8.0	4.4	5.3	5.6
Flyers/Circulars	16.3	8.6	8.4	20.4	8.3	8.5
Magazines/Newsletters	9.1	6.3	5.4	12.1	23.4	17.9
NOTE: Percentages represent row percentages within each shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.