Table A3-40 Standard Mail from Mail Order Companies Reaction to Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Shape	Read Immediately			Set Aside			Found Useful
	1987	2006	2007	1987	2006	2007	1987	2006	2007
Letter size envelope	42.7	38.2	43.9	4.1	3.6	3.2	29.9	26.0	35.9
Larger than Letter size envelope	48.2	45.7	44.4	10.4	5.1	4.5	41.1	35.7	32.2
Postcard �	60.4	47.4	53.2	4.2	2.1	2.1	51.8	34.8	35.9
Catalog not in envelope	40.9	44.0	43.1	17.1	17.4	15.9	48.9	52.5	52.3
Flyers	39.8	38.5	45.3	7.8	12.8	4.5	32.9	45.3	42.4
Newspapers/Magazines �	57.0	51.6	47.7	0.0	14.1	21.3	62.3	56.5	50.0
Shape	Will Respond			Percentage of Pieces Received
	1987	2006	2007	1987	2006	2007
Letter size envelope	12.3	8.8	10.7	20.8	6.1	7.3
Larger than Letter size envelope	18.0	13.0	13.5	22.0	8.8	9.6
Postcard �	18.6	13.3	10.6	0.8	1.3	0.9
Catalog not in envelope	15.8	10.6	11.9	48.5	74.2	72.8
Flyers	10.0	11.2	8.2	7.0	4.0	3.9
Newspapers/Magazines �	19.8	7.0	11.8	0.2	2.2	2.0
NOTE: Percentages represent row percentages within each shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.
� Fluctuations may be due to small sample size.