Table A3-40 Standard Mail from Mail Order Companies Reaction to Mail Piece by Familiarity and Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)												BL_F	A341ROW	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2
												Previous customer	Letter size envelope	PCT_ROW	Percent of Row Frequency	59.51406	68.42746	54.10434	49.13517	14.42301	20.3575
												Previous customer	Larger envelope	PCT_ROW	Percent of Row Frequency	66.45933	70.71413	51.11462	49.60911	19.7258	19.05407
												Previous customer	Catalog	PCT_ROW	Percent of Row Frequency	75.86068	74.56406	73.44755	70.3413	17.8179	16.42641
												Previous customer	ALL OTHER	PCT_ROW	Percent of Row Frequency	73.91858	72.77812	67.41528	67.90192	15.98953	15.41622
												Organization known	Letter size envelope	PCT_ROW	Percent of Row Frequency	41.00407	39.86274	25.33476	17.98875	11.98536	1.73094
												Organization known	Larger envelope	PCT_ROW	Percent of Row Frequency	38.44656	40.99187	13.61652	23.39598	4.568025	5.297725
Shape	Read (Immediately and Set Aside)			Found Useful			Will Respond					Organization known	Catalog	PCT_ROW	Percent of Row Frequency	48.91898	49.2552	32.52548	29.23402	5.659386	3.028567
												Organization known	ALL OTHER	PCT_ROW	Percent of Row Frequency	35.4632	41.81519	19.64918	25.45762	2.575843	9.636293
	1987	2007	2008	1987	2007	2008	1987	2007	2008			Organization unknown	Letter size envelope	PCT_ROW	Percent of Row Frequency	29.37983	24.99606	5.532249	3.941347	2.58153	1.357381
Previous customer:												Organization unknown	Larger envelope	PCT_ROW	Percent of Row Frequency	24.40334	26.71261	6.618298	10.0573	3.965359	2.487363
Letter size envelope	65.0	59.5	68.4	52.2	54.1	49.1	18.8	14.4	20.4			Organization unknown	Catalog	PCT_ROW	Percent of Row Frequency	33.49712	35.05147	17.43645	16.42092	2.477457	1.794473
Larger envelope	74.3	66.5	70.7	58.7	51.1	49.6	27.1	19.7	19.1			Organization unknown	ALL OTHER	PCT_ROW	Percent of Row Frequency	35.42682	32.54416	8.584786	10.04138	0	2.457614
Catalog	74.9	75.9	74.6	70.3	73.4	70.3	25.1	17.8	16.4			Don't know/No answer	Letter size envelope	PCT_ROW	Percent of Row Frequency	27.74768	21.81775	16.68084	15.09241	1.056408	9.485542
Organization known:												Don't know/No answer	Larger envelope	PCT_ROW	Percent of Row Frequency	22.19667	45.775	13.80887	12.41288	12.19515	23.8084
Letter size envelope	34.2	41.0	39.9	13.3	25.3	18.0	5.6	12.0	1.7			Don't know/No answer	Catalog	PCT_ROW	Percent of Row Frequency	15.3067	16.28372	10.22294	10.47791	2.676371	1.432052
Larger envelope	44.5	38.4	41.0	27.0	13.6	23.4	9.7	4.6	5.3			Don't know/No answer	ALL OTHER	PCT_ROW	Percent of Row Frequency	14.22526	17.6673	6.962851	13.12262	2.535353	12.15307
Catalog	44.6	48.9	49.3	31.5	32.5	29.2	6.7	5.7	3.0
Organization unknown:
Letter size envelope	29.4	29.4	25.0	7.0	5.5	3.9	6.7	2.6	1.4
Larger envelope	32.9	24.4	26.7	14.2	6.6	10.1	4.7	4.0	2.5
Catalog	36.8	33.5	35.1	17.7	17.4	16.4	3.5	2.5	1.8
NOTE: Percentages represent row percentages within each familiarity and shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.