Table A3-39 Standard Mail from Department Stores Reaction to Mail Piece by Familiarity and Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Shape	Read (Immediately and Set Aside)			Found Useful			Will Respond
	1987	2006	2007	1987	2006	2007	1987	2006	2007
Previous customer:
Catalogs Not In Envelope	68.0	78.2	78.3	70.7	73.3	77.1	18.4	21.1	21.4
Flyers	59.0	76.9	78.2	64.2	75.0	75.6	18.2	25.5	27.0
Organization known:
Catalogs Not In Envelope	38.1	54.5	49.5	26.9	28.4	33.6	7.2	3.4	4.8
Flyers	24.0	34.0	41.4	22.9	18.9	22.6	4.7	5.5	4.1
Organization unknown: �
Catalogs Not In Envelope	23.5	40.8	49.6	20.6	21.9	22.2	13.7	4.4	3.4
Flyers	31.2	40.3	17.9	17.8	16.2	4.3	5.3	0.0	7.2
NOTE: Percentages represent row percentages within each familiarity and shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.
� Fluctuations may be due to small sample sizes.