Table A3-39 Standard Mail from Mail Order Companies Reaction to Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)												BL_B	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2			BL_B	_NAME_	_LABEL_	COL1	COL2
												Letter Size Envelope	PCT_ROW	Percent of Row Frequency	43.89649	43.24886	3.215312	5.182662	35.92369	30.99432	10.66111	12.65343			Letter Size Envelope	PCT_COL	Percent of Column Frequency	7.285355	12.84692
												Larger Envelope	PCT_ROW	Percent of Row Frequency	44.40591	45.64122	4.499721	9.076899	32.23529	34.53422	13.46499	13.05934			Larger Envelope	PCT_COL	Percent of Column Frequency	9.623478	4.183304
												Other/Don't Know/No answer	PCT_ROW	Percent of Row Frequency	47.06048	43.9826	12.70341	10.023	48.29024	43.17341	16.04759	14.27213			Other/Don't Know/No answer	PCT_COL	Percent of Column Frequency	3.463818	3.206739
												Catalog (not in envelope)	PCT_ROW	Percent of Row Frequency	43.06376	44.0744	15.94022	14.95364	52.30834	50.38398	11.89181	10.61266			Catalog (not in envelope)	PCT_COL	Percent of Column Frequency	72.79778	73.20457
												Postcard	PCT_ROW	Percent of Row Frequency	53.20477	67.74661	2.087972	0	35.88089	45.15755	10.56883	12.25357			Postcard	PCT_COL	Percent of Column Frequency	0.906396	0.458073
												Flyers/Circulars	PCT_ROW	Percent of Row Frequency	45.34384	44.54445	4.520566	3.150779	42.39324	36.75658	8.161779	9.414579			Flyers/Circulars	PCT_COL	Percent of Column Frequency	3.928247	4.256284
Shape	Read Immediately			Set Aside			Found Useful					Magazines/Newsletters	PCT_ROW	Percent of Row Frequency	47.70987	54.90819	21.33929	8.261236	50.01526	58.48707	11.76912	16.80564			Magazines/Newsletters	PCT_COL	Percent of Column Frequency	1.994928	1.844116
	1987	2007	2008	1987	2007	2008	1987	2007	2008
Letter size envelope	42.7	43.9	43.2	4.1	3.2	5.2	29.9	35.9	31.0
Larger envelope	48.2	44.4	45.6	10.4	4.5	9.1	41.1	32.2	34.5
Postcard	60.4	53.2	67.7	4.2	2.1	0.0	51.8	35.9	45.2
Catalog (not in envelope)	40.9	43.1	44.1	17.1	15.9	15.0	48.9	52.3	50.4
Flyers/Circulars	39.8	45.3	44.5	7.8	4.5	3.2	32.9	42.4	36.8
Magazines/Newsletters	57.0	47.7	54.9	0.0	21.3	8.3	62.3	50.0	58.5
Shape	Will Respond			Percentage of Pieces Received
	1987	2007	2008	1987	2007	2008
Letter size envelope	12.3	10.7	12.7	20.8	7.3	12.8
Larger envelope	18.0	13.5	13.1	22.0	9.6	4.2
Postcard	18.6	10.6	12.3	0.8	0.9	0.5
Catalog (not in envelope)	15.8	11.9	10.6	48.5	72.8	73.2
Flyers/Circulars	10.0	8.2	9.4	7.0	3.9	4.3
Magazines/Newsletters	19.8	11.8	16.8	0.2	2.0	1.8
NOTE: Percentages represent row percentages within each shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.