Table A3-38 Standard Mail from Department Stores Reaction to Mail Piece by Familiarity and Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)												BL_F	BL_B	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2
												Previous customer	Letter Size Envelope	PCT_ROW	Percent of Row Frequency	71.47463	77.26853	62.71604	67.24157	27.57474	26.64875
												Previous customer	Larger Envelope	PCT_ROW	Percent of Row Frequency	73.88399	77.65585	71.21453	61.91131	25.55682	24.98734
												Previous customer	Other/Don't Know/No answer	PCT_ROW	Percent of Row Frequency	78.08003	74.38853	74.58558	69.21551	18.10491	28.18996
												Previous customer	Catalog (not in envelope)	PCT_ROW	Percent of Row Frequency	78.25651	79.64439	77.14051	74.73782	21.44065	24.47442
												Previous customer	Postcard	PCT_ROW	Percent of Row Frequency	76.36296	82.75066	70.13873	80.27432	24.68844	26.47258
												Previous customer	Flyers/Circulars	PCT_ROW	Percent of Row Frequency	78.17781	78.95006	75.5722	74.2812	27.02251	26.38995
Shape	Read (Immediately and Set Aside)			Found Useful			Will Respond					Previous customer	Magazines/Newsletters	PCT_ROW	Percent of Row Frequency	71.64152	83.24767	73.08348	75.10949	18.40656	23.44816
												Organization known	Letter Size Envelope	PCT_ROW	Percent of Row Frequency	31.27581	31.04379	12.54996	10.626	2.555153	0
	1987	2007	2008	1987	2007	2008	1987	2007	2008			Organization known	Larger Envelope	PCT_ROW	Percent of Row Frequency	12.97403	41.9024	17.19354	45.4411	0	19.46483
Previous customer:												Organization known	Other/Don't Know/No answer	PCT_ROW	Percent of Row Frequency	11.88144	20.58534	30.37877	37.8488	0	11.5872
Catalog (not in envelope)	68.0	78.3	79.6	70.7	77.1	74.7	18.4	21.4	24.5			Organization known	Catalog (not in envelope)	PCT_ROW	Percent of Row Frequency	49.51388	36.17239	33.61555	32.81818	4.79304	12.09241
Flyers/Circulars	59.0	78.2	79.0	64.2	75.6	74.3	18.2	27.0	26.4			Organization known	Postcard	PCT_ROW	Percent of Row Frequency	28.77329	37.13626	15.76106	11.59677	7.76614	0
Organization known:												Organization known	Flyers/Circulars	PCT_ROW	Percent of Row Frequency	41.41056	42.35904	22.57966	27.59101	4.148888	7.988397
Catalog (not in envelope)	38.1	49.5	36.2	26.9	33.6	32.8	7.2	4.8	12.1			Organization known	Magazines/Newsletters	PCT_ROW	Percent of Row Frequency	66.5727	0	18.07282	10.13832	2.366985	0
Flyers/Circulars	24.0	41.4	42.4	22.9	22.6	27.6	4.7	4.1	8.0			Organization unknown	Letter Size Envelope	PCT_ROW	Percent of Row Frequency	29.35079	64.90618	21.5181	29.71424	19.44315	22.67031
Organization unknown:												Organization unknown	Larger Envelope	PCT_ROW	Percent of Row Frequency	37.1104	46.76202	37.35179	46.76202	0	46.76202
Catalog (not in envelope)	23.5	49.6	38.7	20.6	22.2	18.8	13.7	3.4	0.0			Organization unknown	Other/Don't Know/No answer	PCT_ROW	Percent of Row Frequency	19.52773	20.39007	19.52773	59.48711	0	0
Flyers/Circulars	31.2	17.9	23.6	17.8	4.3	13.7	5.3	7.2	2.4			Organization unknown	Catalog (not in envelope)	PCT_ROW	Percent of Row Frequency	49.62129	38.70219	22.18334	18.82675	3.361914	0
NOTE: Percentages represent row percentages within each familiarity and shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.												Organization unknown	Postcard	PCT_ROW	Percent of Row Frequency	16.26865	25.06882	2.995443	29.07671	0	9.5837
												Organization unknown	Flyers/Circulars	PCT_ROW	Percent of Row Frequency	17.86584	23.61868	4.265638	13.69809	7.195884	2.352841
												Organization unknown	Magazines/Newsletters	PCT_ROW	Percent of Row Frequency	70.71759	0	70.71759	0	38.83003	0
												Don't know/No answer	Letter Size Envelope	PCT_ROW	Percent of Row Frequency	48.58575	30.9593	35.74873	17.89192	1.803079	9.580386
												Don't know/No answer	Larger Envelope	PCT_ROW	Percent of Row Frequency	23.90821	0	25.11853	0	2.863696	0
												Don't know/No answer	Other/Don't Know/No answer	PCT_ROW	Percent of Row Frequency	18.74376	44.81581	18.74376	50.69008	26.18953	0
												Don't know/No answer	Catalog (not in envelope)	PCT_ROW	Percent of Row Frequency	19.77332	21.32309	9.642388	13.41307	0.880701	1.886566
												Don't know/No answer	Postcard	PCT_ROW	Percent of Row Frequency	13.7398	41.72032	13.7398	35.88362	0	15.87814
												Don't know/No answer	Flyers/Circulars	PCT_ROW	Percent of Row Frequency	21.52369	17.93159	14.99779	16.47572	1.958911	3.22664
												Don't know/No answer	Magazines/Newsletters	PCT_ROW	Percent of Row Frequency	24.62951	0	47.92113	0	28.52863	0