Table A3-38 Standard Mail from Department Stores Reaction to Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Shape	Read Immediately			Set Aside			Found Useful
	1987	2006	2007	1987	2006	2007	1987	2006	2007
Letter size envelope	53.3	64.2	62.2	2.5	1.7	1.9	37.4	52.1	54.0
Larger than Letter size envelope	45.8	63.3	64.3	10.2	2.3	2.5	40.8	56.6	64.8
Postcard	56.9	69.8	64.1	1.3	2.8	3.8	48.5	61.8	61.2
Catalog not in envelope	45.9	60.2	61.7	15.8	11.0	12.2	62.5	64.5	71.3
Flyers	42.4	62.6	66.0	6.1	5.5	5.7	51.2	64.8	68.0
Shape	Will Respond			Percentage of Pieces Received
	1987	2006	2007	1987	2006	2007
Letter size envelope	12.3	22.4	22.5	8.8	7.6	8.2
Larger than Letter size envelope	10.9	25.4	22.5	3.6	7.2	8.6
Postcard	12.3	20.5	21.4	3.3	12.8	12.4
Catalog not in envelope	17.1	18.0	19.6	40.8	30.8	29.3
Flyers	15.4	21.7	23.9	42.5	36.0	36.1
NOTE: Percentages represent row percentages within each shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.