| Table A3-37 Standard Mail Percentage of Pieces Found Useful by Shape and Familiarity With Organization Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
||||||||||
| Familiarity | Shape | |||||||||
| Letter Size Envelope | Larger Than Letter Envelope | Postcard | ||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | ||
| Previous customer | 53.4 | 75.5 | 78.7 | 53.6 | 81.1 | 83.5 | 58.4 | 79.8 | 81.7 | |
| Organization known | 22.8 | 13.3 | 12.8 | 19.8 | 9.7 | 9.7 | 28.3 | 10.7 | 10.9 | |
| Organization unknown | 12.7 | 5.8 | 4.7 | 13.6 | 4.2 | 3.8 | 10.6 | 6.1 | 5.1 | |
| Familiarity | Shape | |||||||||
| Catalog Not In Envelope | Flyers | Newspapers/Magazines | ||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | ||
| Previous customer | 70.5 | 83.8 | 86.4 | 66.6 | 82.0 | 85.6 | 67.4 | 77.4 | 76.4 | |
| Organization known | 30.2 | 9.2 | 8.2 | 28.7 | 9.0 | 8.4 | 46.0 | 14.2 | 14.0 | |
| Organization unknown | 18.9 | 4.2 | 3.6 | 16.3 | 4.8 | 3.0 | 25.9 | 3.6 | 2.9 | |
| NOTE: Percentages do not add up to 100% due to the exclusion of "missing". | ||||||||||