Table A3-37 Standard Mail from Department Stores Reaction to Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)												BL_B	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2			BL_B	_NAME_	_LABEL_	COL1	COL2
												Letter Size Envelope	PCT_ROW	Percent of Row Frequency	62.18089	64.77353	1.908938	4.420905	53.9691	57.64068	22.4751	23.17625			Letter Size Envelope	PCT_COL	Percent of Column Frequency	8.157651	12.4041
												Larger Envelope	PCT_ROW	Percent of Row Frequency	64.31756	69.67481	2.485409	3.801291	64.76788	59.55831	22.49816	25.05766			Larger Envelope	PCT_COL	Percent of Column Frequency	8.580685	3.306411
												Other/Don't Know/No answer	PCT_ROW	Percent of Row Frequency	62.90054	53.98605	5.767944	11.01337	66.0534	65.13436	18.45657	22.85876			Other/Don't Know/No answer	PCT_COL	Percent of Column Frequency	2.607527	2.491822
												Catalog (not in envelope)	PCT_ROW	Percent of Row Frequency	61.73384	60.12099	12.2496	12.22258	71.34894	67.15734	19.55977	21.82397			Catalog (not in envelope)	PCT_COL	Percent of Column Frequency	29.3213	29.42312
												Postcard	PCT_ROW	Percent of Row Frequency	64.09858	73.07058	3.75494	3.540346	61.21506	72.98058	21.41003	23.93957			Postcard	PCT_COL	Percent of Column Frequency	12.42856	6.592217
												Flyers/Circulars	PCT_ROW	Percent of Row Frequency	66.04693	66.13789	5.666161	5.436024	67.96441	66.74207	23.92827	23.41522			Flyers/Circulars	PCT_COL	Percent of Column Frequency	36.08939	42.79583
Shape	Read Immediately			Set Aside			Found Useful					Magazines/Newsletters	PCT_ROW	Percent of Row Frequency	60.81731	65.73376	8.234971	9.07805	60.11608	67.74708	15.33591	21.07205			Magazines/Newsletters	PCT_COL	Percent of Column Frequency	2.814884	2.986496
	1987	2007	2008	1987	2007	2008	1987	2007	2008
Letter size envelope	53.3	62.2	64.8	2.5	1.9	4.4	37.4	54.0	57.6
Larger envelope	45.8	64.3	69.7	10.2	2.5	3.8	40.8	64.8	59.6
Postcard	56.9	64.1	73.1	1.3	3.8	3.5	48.5	61.2	73.0
Catalog (not in envelope)	45.9	61.7	60.1	15.8	12.2	12.2	62.5	71.3	67.2
Flyers/Circulars	42.4	66.0	66.1	6.1	5.7	5.4	51.2	68.0	66.7
Shape	Will Respond			Percentage of Pieces Received
	1987	2007	2008	1987	2007	2008
Letter size envelope	12.3	22.5	23.2	8.8	8.2	12.4
Larger envelope	10.9	22.5	25.1	3.6	8.6	3.3
Postcard	12.3	21.4	23.9	3.3	12.4	6.6
Catalog (not in envelope)	17.1	19.6	21.8	40.8	29.3	29.4
Flyers/Circulars	15.4	23.9	23.4	42.5	36.1	42.8
NOTE: Percentages represent row percentages within each shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.