Table A3-36
Standard Mail Percentage of Pieces Found
Useful by Shape and Familiarity With Organization
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 BL_B BL_F _NAME_ _LABEL_ COL1 COL2
In letter sized envelope   PCT_COL Percent of Column Frequency  
In letter sized envelope Previous customer PCT_COL Percent of Column Frequency 78.7095 80.19171
In letter sized envelope Organization known PCT_COL Percent of Column Frequency 12.78202 12.82618
In letter sized envelope Organization unknown PCT_COL Percent of Column Frequency 4.709974 3.688157
In letter sized envelope Don't know/No answer PCT_COL Percent of Column Frequency 3.798508 3.293959
Familiarity Shape In envelope larger than letter size (not catalog)   PCT_COL Percent of Column Frequency  
Letter Size Envelope Larger Than Letter Envelope Postcard In envelope larger than letter size (not catalog) Previous customer PCT_COL Percent of Column Frequency 83.54245 84.89138
1987 2007 2008 1987 2007 2008 1987 2007 2008 In envelope larger than letter size (not catalog) Organization known PCT_COL Percent of Column Frequency 9.691244 9.950987
Previous customer 53.4 78.7 80.2 53.6 83.5 84.9 58.4 81.7 85.3 In envelope larger than letter size (not catalog) Organization unknown PCT_COL Percent of Column Frequency 3.835195 3.768017
Organization known 22.8 12.8 12.8 19.8 9.7 10.0 28.3 10.9 7.5 In envelope larger than letter size (not catalog) Don't know/No answer PCT_COL Percent of Column Frequency 2.931112 1.389618
Organization unknown 12.7 4.7 3.7 13.6 3.8 3.8 10.6 5.1 6.1 Catalog in envelope   PCT_COL Percent of Column Frequency  
Catalog in envelope Previous customer PCT_COL Percent of Column Frequency 89.0827 88.97881
Familiarity Shape Catalog in envelope Organization known PCT_COL Percent of Column Frequency 7.329116 3.84199
Catalog Not In Envelope Flyers Newspapers/Magazines Catalog in envelope Organization unknown PCT_COL Percent of Column Frequency 2.965023 5.04896
1987 2007 2008 1987 2007 2008 1987 2007 2008 Catalog in envelope Don't know/No answer PCT_COL Percent of Column Frequency 0.623159 2.130241
Previous customer 70.5 86.4 87.4 66.6 85.6 85.1 67.4 76.4 79.2 Catalog not in envelope   PCT_COL Percent of Column Frequency  
Organization known 30.2 8.2 7.7 28.7 8.4 8.6 46.0 14.0 10.7 Catalog not in envelope Previous customer PCT_COL Percent of Column Frequency 86.42771 87.35381
Organization unknown 18.9 3.6 2.9 16.3 3.0 3.7 25.9 2.9 3.2 Catalog not in envelope Organization known PCT_COL Percent of Column Frequency 8.233841 7.682748
Catalog not in envelope Organization unknown PCT_COL Percent of Column Frequency 3.606973 2.886504
Note: Totals may not equal exactly 100% due to unreported categories. Catalog not in envelope Don't know/No answer PCT_COL Percent of Column Frequency 1.731477 2.076942
Detached label card   PCT_COL Percent of Column Frequency  
Detached label card Previous customer PCT_COL Percent of Column Frequency 68.93864 66.75943
Detached label card Organization known PCT_COL Percent of Column Frequency 16.34728 6.67486
Detached label card Organization unknown PCT_COL Percent of Column Frequency 11.25334 5.159173
Detached label card Don't know/No answer PCT_COL Percent of Column Frequency 3.460737 21.40654
Postcard   PCT_COL Percent of Column Frequency  
Postcard Previous customer PCT_COL Percent of Column Frequency 81.67151 85.32645
Postcard Organization known PCT_COL Percent of Column Frequency 10.91062 7.538492
Postcard Organization unknown PCT_COL Percent of Column Frequency 5.060549 6.110604
Postcard Don't know/No answer PCT_COL Percent of Column Frequency 2.357326 1.024458
Addressed flyer/circulars/folded piece   PCT_COL Percent of Column Frequency  
Addressed flyer/circulars/folded piece Previous customer PCT_COL Percent of Column Frequency 85.58367 85.09365
Addressed flyer/circulars/folded piece Organization known PCT_COL Percent of Column Frequency 8.381772 8.647196
Addressed flyer/circulars/folded piece Organization unknown PCT_COL Percent of Column Frequency 3.049081 3.692619
Addressed flyer/circulars/folded piece Don't know/No answer PCT_COL Percent of Column Frequency 2.98548 2.566536
Newspapers/Magazine/Newsletters   PCT_COL Percent of Column Frequency  
Newspapers/Magazine/Newsletters Previous customer PCT_COL Percent of Column Frequency 76.40188 79.17709
Newspapers/Magazine/Newsletters Organization known PCT_COL Percent of Column Frequency 14.01037 10.7045
Newspapers/Magazine/Newsletters Organization unknown PCT_COL Percent of Column Frequency 2.875792 3.1545
Newspapers/Magazine/Newsletters Don't know/No answer PCT_COL Percent of Column Frequency 6.711954 6.963909
Unclassified   PCT_COL Percent of Column Frequency  
Unclassified Previous customer PCT_COL Percent of Column Frequency 88.88395 93.16783
Unclassified Organization known PCT_COL Percent of Column Frequency 5.545594 3.940261
Unclassified Organization unknown PCT_COL Percent of Column Frequency 3.217517 2.89191
Unclassified Don't know/No answer PCT_COL Percent of Column Frequency 2.352941 0
DK/RF   PCT_COL Percent of Column Frequency  
DK/RF Previous customer PCT_COL Percent of Column Frequency 59.39278 68.97235
DK/RF Organization known PCT_COL Percent of Column Frequency 8.384624 10.4908
DK/RF Organization unknown PCT_COL Percent of Column Frequency 0 3.835816
DK/RF Don't know/No answer PCT_COL Percent of Column Frequency 32.22259 16.70104