| Table A3-36 Standard Mail Percentage of Pieces Eliciting Intended Response by Shape and Familiarity With Organization Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Familiarity | Shape | ||||||||||
| Letter Size Envelope | Larger Than Letter Size Envelope | Postcard | |||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | |||
| Previous customer | 20.3 | 15.1 | 16.8 | 22.7 | 9.7 | 10.0 | 20.3 | 12.1 | 10.5 | ||
| Organization known | 5.9 | 31.3 | 31.0 | 7.1 | 13.5 | 16.1 | 8.8 | 10.0 | 10.7 | ||
| Organization unknown | 5.0 | 27.8 | 25.6 | 5.2 | 5.5 | 17.6 | 3.6 | 9.4 | 9.1 | ||
| Familiarity | Shape | ||||||||||
| Catalog Not In Envelope | Flyers | Newspapers/Magazines | |||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | |||
| Previous customer | 21.5 | 28.2 | 28.2 | 22.3 | 28.4 | 28.8 | 21.8 | 3.3 | 3.0 | ||
| Organization known | 6.4 | 24.5 | 24.5 | 4.6 | 15.4 | 14.0 | 0.0 | 3.7 | 1.8 | ||
| Organization unknown | 5.0 | 18.7 | 30.3 | 4.8 | 33.7 | 14.7 | 4.5 | 2.6 | 1.6 | ||
| Note: Percents are row percentages within each familiarity classification. | |||||||||||
| Totals may not equal exactly 100% due to unreported categories. | |||||||||||
| Fluctuations may be due to small sample sizes. | |||||||||||