Table A3-35 Standard Mail Percentage of Pieces Read Immediately and Set Aside by Shape and Familiarity With Organization Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Familiarity	Shape
	Letter Size Envelope						Larger Than Letter Size Envelope						Postcard
	Read			Set Aside			Read			Set Aside			Read			Set Aside
	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007
Previous customer	64.7	54.2	52.3	5.3	3.4	3.1	60.1	56.2	57.1	10.4	6.0	6.4	67.9	70.1	67.5	2.6	2.8	2.4
Organization known	34.6	21.4	20.9	5.8	2.5	1.9	30.3	23.5	26.2	6.2	2.4	3.1	38.3	35.9	32.9	2.1	1.0	1.7
Organization unknown	29.0	22.6	23.3	4.6	1.5	2.0	27.6	22.8	26.5	7.0	3.5	1.7	32.8	26.6	27.8	1.9	1.7	0.7
Familiarity	Shape
	Catalog Not in Envelope						Flyers						Newspapers/Magazines
	Read			Set Aside			Read			Set Aside			Read			Set Aside
	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007
Previous customer	53.1	58.3	58.3	17.6	17.8	16.3	57.0	65.4	63.1	8.0	6.2	5.7	56.3	62.1	62.5	15.7	15.2	13.9
Organization known	29.6	35.2	33.6	12.6	16.8	13.6	27.8	30.0	25.9	4.8	3.4	3.0	45.4	42.1	40.6	8.5	12.8	11.3
Organization unknown	20.8	28.8	21.0	15.1	11.1	12.1	24.5	26.7	23.4	5.9	2.8	2.1	21.9	37.0	21.9	5.6	7.6	18.2
NOTE: Percentages represent row percentages within each industry classification; these do not sum to 100 due to the inclusion of multiple questions in this table.