Table A3-35 Standard Mail Percentage of Pieces Eliciting Intended Response by Shape and Familiarity With Organization Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)												BL_B	BL_F	_NAME_	_LABEL_	COL1	COL2
												In letter sized envelope		PCT_ROW	Percent of Row Frequency
												In letter sized envelope	Previous customer	PCT_ROW	Percent of Row Frequency	16.8312	23.62213
												In letter sized envelope	Organization known	PCT_ROW	Percent of Row Frequency	30.98968	42.71182
												In letter sized envelope	Organization unknown	PCT_ROW	Percent of Row Frequency	25.60436	42.27134
												In letter sized envelope	Don't know/No answer	PCT_ROW	Percent of Row Frequency	27.61338	38.93183
Familiarity	Shape											In envelope larger than letter size (not catalog)		PCT_ROW	Percent of Row Frequency
	Letter Size Envelope			Larger Than Letter Size Envelope			Postcard					In envelope larger than letter size (not catalog)	Previous customer	PCT_ROW	Percent of Row Frequency	10.02966	4.651598
	1987	2007	2008	1987	2007	2008	1987	2007	2008			In envelope larger than letter size (not catalog)	Organization known	PCT_ROW	Percent of Row Frequency	16.05588	7.557634
Previous customer	20.3	16.8	23.6	22.7	10.0	4.7	20.3	10.5	5.2			In envelope larger than letter size (not catalog)	Organization unknown	PCT_ROW	Percent of Row Frequency	17.59612	6.656672
Organization known	5.9	31.0	42.7	7.1	16.1	7.6	8.8	10.7	4.3			In envelope larger than letter size (not catalog)	Don't know/No answer	PCT_ROW	Percent of Row Frequency	17.86225	5.940918
Organization unknown	5.0	25.6	42.3	5.2	17.6	6.7	3.6	9.1	9.5			Catalog in envelope		PCT_ROW	Percent of Row Frequency
												Catalog in envelope	Previous customer	PCT_ROW	Percent of Row Frequency	2.104513	2.012574
Familiarity	Shape											Catalog in envelope	Organization known	PCT_ROW	Percent of Row Frequency	0.887106	0.606421
	Catalog Not In Envelope			Flyers			Newspapers/Magazines					Catalog in envelope	Organization unknown	PCT_ROW	Percent of Row Frequency	1.058218	1.887036
	1987	2007	2008	1987	2007	2008	1987	2007	2008			Catalog in envelope	Don't know/No answer	PCT_ROW	Percent of Row Frequency	0.522454	1.45852
Previous customer	21.5	28.2	26.8	22.3	28.8	34.4	21.8	3.0	2.9			Catalog not in envelope		PCT_ROW	Percent of Row Frequency
Organization known	6.4	24.5	20.5	4.6	14.0	22.0	0.0	1.8	2.3			Catalog not in envelope	Previous customer	PCT_ROW	Percent of Row Frequency	28.20791	26.79297
Organization unknown	5.0	30.3	14.1	4.8	14.7	23.8	4.5	1.6	1.8			Catalog not in envelope	Organization known	PCT_ROW	Percent of Row Frequency	24.45751	20.53796
Note: Percents are row percentages within each familiarity classification.												Catalog not in envelope	Organization unknown	PCT_ROW	Percent of Row Frequency	30.31676	14.06417
Note: Totals may not equal exactly 100% due to unreported categories.												Catalog not in envelope	Don't know/No answer	PCT_ROW	Percent of Row Frequency	16.40893	13.61099
												Detached label card		PCT_ROW	Percent of Row Frequency
												Detached label card	Previous customer	PCT_ROW	Percent of Row Frequency	0.128484	0.106865
												Detached label card	Organization known	PCT_ROW	Percent of Row Frequency	0.093876	0
												Detached label card	Organization unknown	PCT_ROW	Percent of Row Frequency	0	0
												Detached label card	Don't know/No answer	PCT_ROW	Percent of Row Frequency	0	0.651102
												Postcard		PCT_ROW	Percent of Row Frequency
												Postcard	Previous customer	PCT_ROW	Percent of Row Frequency	10.54869	5.180712
												Postcard	Organization known	PCT_ROW	Percent of Row Frequency	10.73937	4.284146
												Postcard	Organization unknown	PCT_ROW	Percent of Row Frequency	9.05921	9.527603
												Postcard	Don't know/No answer	PCT_ROW	Percent of Row Frequency	3.698594	0.809353
												Addressed flyer/circulars/folded piece		PCT_ROW	Percent of Row Frequency
												Addressed flyer/circulars/folded piece	Previous customer	PCT_ROW	Percent of Row Frequency	28.82642	34.42181
												Addressed flyer/circulars/folded piece	Organization known	PCT_ROW	Percent of Row Frequency	14.01506	22.011
												Addressed flyer/circulars/folded piece	Organization unknown	PCT_ROW	Percent of Row Frequency	14.73739	23.76387
												Addressed flyer/circulars/folded piece	Don't know/No answer	PCT_ROW	Percent of Row Frequency	22.43347	26.69593
												Newspapers/Magazine/Newsletters		PCT_ROW	Percent of Row Frequency
												Newspapers/Magazine/Newsletters	Previous customer	PCT_ROW	Percent of Row Frequency	3.003588	2.857295
												Newspapers/Magazine/Newsletters	Organization known	PCT_ROW	Percent of Row Frequency	1.786412	2.291014
												Newspapers/Magazine/Newsletters	Organization unknown	PCT_ROW	Percent of Row Frequency	1.627948	1.82931
												Newspapers/Magazine/Newsletters	Don't know/No answer	PCT_ROW	Percent of Row Frequency	9.049835	11.52317
												Unclassified		PCT_ROW	Percent of Row Frequency
												Unclassified	Previous customer	PCT_ROW	Percent of Row Frequency	0.29243	0.231744
												Unclassified	Organization known	PCT_ROW	Percent of Row Frequency	0.330284	0
												Unclassified	Organization unknown	PCT_ROW	Percent of Row Frequency	0	0
												Unclassified	Don't know/No answer	PCT_ROW	Percent of Row Frequency	1.061202	0
												DK/RF		PCT_ROW	Percent of Row Frequency
												DK/RF	Previous customer	PCT_ROW	Percent of Row Frequency	0.027097	0.122308
												DK/RF	Organization known	PCT_ROW	Percent of Row Frequency	0.644817	0
												DK/RF	Organization unknown	PCT_ROW	Percent of Row Frequency	0	0
												DK/RF	Don't know/No answer	PCT_ROW	Percent of Row Frequency	1.349884	0.378187