| Table A3-35 Standard Mail Percentage of Pieces Eliciting Intended Response by Shape and Familiarity With Organization Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
BL_B | BL_F | _NAME_ | _LABEL_ | COL1 | COL2 | |||||||||||
| In letter sized envelope | PCT_ROW | Percent of Row Frequency | |||||||||||||||
| In letter sized envelope | Previous customer | PCT_ROW | Percent of Row Frequency | 16.8312 | 23.62213 | ||||||||||||
| In letter sized envelope | Organization known | PCT_ROW | Percent of Row Frequency | 30.98968 | 42.71182 | ||||||||||||
| In letter sized envelope | Organization unknown | PCT_ROW | Percent of Row Frequency | 25.60436 | 42.27134 | ||||||||||||
| In letter sized envelope | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 27.61338 | 38.93183 | ||||||||||||
| Familiarity | Shape | In envelope larger than letter size (not catalog) | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Letter Size Envelope | Larger Than Letter Size Envelope | Postcard | In envelope larger than letter size (not catalog) | Previous customer | PCT_ROW | Percent of Row Frequency | 10.02966 | 4.651598 | |||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | In envelope larger than letter size (not catalog) | Organization known | PCT_ROW | Percent of Row Frequency | 16.05588 | 7.557634 | |||
| Previous customer | 20.3 | 16.8 | 23.6 | 22.7 | 10.0 | 4.7 | 20.3 | 10.5 | 5.2 | In envelope larger than letter size (not catalog) | Organization unknown | PCT_ROW | Percent of Row Frequency | 17.59612 | 6.656672 | ||
| Organization known | 5.9 | 31.0 | 42.7 | 7.1 | 16.1 | 7.6 | 8.8 | 10.7 | 4.3 | In envelope larger than letter size (not catalog) | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 17.86225 | 5.940918 | ||
| Organization unknown | 5.0 | 25.6 | 42.3 | 5.2 | 17.6 | 6.7 | 3.6 | 9.1 | 9.5 | Catalog in envelope | PCT_ROW | Percent of Row Frequency | |||||
| Catalog in envelope | Previous customer | PCT_ROW | Percent of Row Frequency | 2.104513 | 2.012574 | ||||||||||||
| Familiarity | Shape | Catalog in envelope | Organization known | PCT_ROW | Percent of Row Frequency | 0.887106 | 0.606421 | ||||||||||
| Catalog Not In Envelope | Flyers | Newspapers/Magazines | Catalog in envelope | Organization unknown | PCT_ROW | Percent of Row Frequency | 1.058218 | 1.887036 | |||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | Catalog in envelope | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 0.522454 | 1.45852 | |||
| Previous customer | 21.5 | 28.2 | 26.8 | 22.3 | 28.8 | 34.4 | 21.8 | 3.0 | 2.9 | Catalog not in envelope | PCT_ROW | Percent of Row Frequency | |||||
| Organization known | 6.4 | 24.5 | 20.5 | 4.6 | 14.0 | 22.0 | 0.0 | 1.8 | 2.3 | Catalog not in envelope | Previous customer | PCT_ROW | Percent of Row Frequency | 28.20791 | 26.79297 | ||
| Organization unknown | 5.0 | 30.3 | 14.1 | 4.8 | 14.7 | 23.8 | 4.5 | 1.6 | 1.8 | Catalog not in envelope | Organization known | PCT_ROW | Percent of Row Frequency | 24.45751 | 20.53796 | ||
| Note: Percents are row percentages within each familiarity classification. | Catalog not in envelope | Organization unknown | PCT_ROW | Percent of Row Frequency | 30.31676 | 14.06417 | |||||||||||
| Note: Totals may not equal exactly 100% due to unreported categories. | Catalog not in envelope | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 16.40893 | 13.61099 | |||||||||||
| Detached label card | PCT_ROW | Percent of Row Frequency | |||||||||||||||
| Detached label card | Previous customer | PCT_ROW | Percent of Row Frequency | 0.128484 | 0.106865 | ||||||||||||
| Detached label card | Organization known | PCT_ROW | Percent of Row Frequency | 0.093876 | 0 | ||||||||||||
| Detached label card | Organization unknown | PCT_ROW | Percent of Row Frequency | 0 | 0 | ||||||||||||
| Detached label card | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 0 | 0.651102 | ||||||||||||
| Postcard | PCT_ROW | Percent of Row Frequency | |||||||||||||||
| Postcard | Previous customer | PCT_ROW | Percent of Row Frequency | 10.54869 | 5.180712 | ||||||||||||
| Postcard | Organization known | PCT_ROW | Percent of Row Frequency | 10.73937 | 4.284146 | ||||||||||||
| Postcard | Organization unknown | PCT_ROW | Percent of Row Frequency | 9.05921 | 9.527603 | ||||||||||||
| Postcard | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 3.698594 | 0.809353 | ||||||||||||
| Addressed flyer/circulars/folded piece | PCT_ROW | Percent of Row Frequency | |||||||||||||||
| Addressed flyer/circulars/folded piece | Previous customer | PCT_ROW | Percent of Row Frequency | 28.82642 | 34.42181 | ||||||||||||
| Addressed flyer/circulars/folded piece | Organization known | PCT_ROW | Percent of Row Frequency | 14.01506 | 22.011 | ||||||||||||
| Addressed flyer/circulars/folded piece | Organization unknown | PCT_ROW | Percent of Row Frequency | 14.73739 | 23.76387 | ||||||||||||
| Addressed flyer/circulars/folded piece | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 22.43347 | 26.69593 | ||||||||||||
| Newspapers/Magazine/Newsletters | PCT_ROW | Percent of Row Frequency | |||||||||||||||
| Newspapers/Magazine/Newsletters | Previous customer | PCT_ROW | Percent of Row Frequency | 3.003588 | 2.857295 | ||||||||||||
| Newspapers/Magazine/Newsletters | Organization known | PCT_ROW | Percent of Row Frequency | 1.786412 | 2.291014 | ||||||||||||
| Newspapers/Magazine/Newsletters | Organization unknown | PCT_ROW | Percent of Row Frequency | 1.627948 | 1.82931 | ||||||||||||
| Newspapers/Magazine/Newsletters | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 9.049835 | 11.52317 | ||||||||||||
| Unclassified | PCT_ROW | Percent of Row Frequency | |||||||||||||||
| Unclassified | Previous customer | PCT_ROW | Percent of Row Frequency | 0.29243 | 0.231744 | ||||||||||||
| Unclassified | Organization known | PCT_ROW | Percent of Row Frequency | 0.330284 | 0 | ||||||||||||
| Unclassified | Organization unknown | PCT_ROW | Percent of Row Frequency | 0 | 0 | ||||||||||||
| Unclassified | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 1.061202 | 0 | ||||||||||||
| DK/RF | PCT_ROW | Percent of Row Frequency | |||||||||||||||
| DK/RF | Previous customer | PCT_ROW | Percent of Row Frequency | 0.027097 | 0.122308 | ||||||||||||
| DK/RF | Organization known | PCT_ROW | Percent of Row Frequency | 0.644817 | 0 | ||||||||||||
| DK/RF | Organization unknown | PCT_ROW | Percent of Row Frequency | 0 | 0 | ||||||||||||
| DK/RF | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 1.349884 | 0.378187 | ||||||||||||