Table A3-34
Standard Mail Response to Advertising by Shape
(If Mail Piece Contained Advertising or Request for Donation)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Response Letter Size Envelope Larger Than
Letter Size Envelope
Detached Label Postcard Postcard
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
Yes 12.8 5.9 6.5 16.5 9.2 11.0 8.6 3.6 3.5 15.4 11.9 10.9
No 69.6 73.2 75.9 62.1 67.3 65.9 69.5 66.3 69.2 63.6 60.0 62.3
Maybe 13.1 8.8 7.7 16.7 11.6 13.2 10.5 6.3 6.6 13.6 14.4 13.2
No answer 4.5 12.1 9.9 4.8 11.9 9.8 11.4 23.8 20.7 7.4 13.7 13.5
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
Response Catalog Not in Envelope Flyers Newspapers/ Magazines Total
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
Yes 16.1 12.3 12.9 15.6 14.0 13.4 10.2 10.7 10.2 14.6 10.0 10.4
No 46.6 44.4 45.8 54.2 53.3 56.2 44.3 48.4 48.5 58.6 59.6 61.1
Maybe 32.5 31.9 30.5 21.2 18.5 17.2 16.9 23.6 22.8 19.9 16.9 16.5
No answer 4.8 11.5 10.8 9.1 14.2 13.3 28.6 17.3 18.5 7.0 13.5 12.0
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
Total includes pieces for which no response was given as to shape.
Note: Totals may not sum to 100 due to rounding.