| Table A3-34 Standard Mail Percentage of Pieces Read Immediately and Set Aside by Shape and Familiarity With Organization Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
BL_B | READING | BL_F | _NAME_ | _LABEL_ | COL1 | COL2 | ||||||||||||||||||||
| Letter Size Envelope | READ IMMEDIATELY | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||
| Letter Size Envelope | READ IMMEDIATELY | Previous customer | PCT_ROW | Percent of Row Frequency | 52.2913 | 53.5147 | |||||||||||||||||||||
| Letter Size Envelope | READ IMMEDIATELY | Organization known | PCT_ROW | Percent of Row Frequency | 20.9062 | 23.682 | |||||||||||||||||||||
| Letter Size Envelope | READ IMMEDIATELY | Organization unknown | PCT_ROW | Percent of Row Frequency | 23.26509 | 23.5612 | |||||||||||||||||||||
| Letter Size Envelope | READ IMMEDIATELY | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 17.18239 | 13.96967 | |||||||||||||||||||||
| Familiarity | Shape | Letter Size Envelope | SET ASIDE | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||
| Letter Size Envelope | Larger Than Letter Size Envelope | Postcard | Letter Size Envelope | SET ASIDE | Previous customer | PCT_ROW | Percent of Row Frequency | 3.133973 | 4.383313 | ||||||||||||||||||
| Read | Set Aside | Read | Set Aside | Read | Set Aside | Letter Size Envelope | SET ASIDE | Organization known | PCT_ROW | Percent of Row Frequency | 1.94748 | 2.062235 | |||||||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | Letter Size Envelope | SET ASIDE | Organization unknown | PCT_ROW | Percent of Row Frequency | 2.024479 | 2.408909 | |||
| Previous customer | 64.7 | 52.3 | 53.5 | 5.3 | 3.1 | 4.4 | 60.1 | 57.1 | 58.8 | 10.4 | 6.4 | 8.1 | 67.9 | 67.5 | 72.4 | 2.6 | 2.4 | 2.8 | Letter Size Envelope | SET ASIDE | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 1.361138 | 1.63571 | ||
| Organization known | 34.6 | 20.9 | 23.7 | 5.8 | 1.9 | 2.1 | 30.3 | 26.2 | 26.9 | 6.2 | 3.1 | 2.8 | 38.3 | 32.9 | 40.5 | 2.1 | 1.7 | 0.5 | Larger Envelope | READ IMMEDIATELY | PCT_ROW | Percent of Row Frequency | |||||
| Organization unknown | 29.0 | 23.3 | 23.6 | 4.6 | 2.0 | 2.4 | 27.6 | 26.5 | 25.4 | 7.0 | 1.7 | 4.6 | 32.8 | 27.8 | 27.3 | 1.9 | 0.7 | 3.1 | Larger Envelope | READ IMMEDIATELY | Previous customer | PCT_ROW | Percent of Row Frequency | 57.10558 | 58.76608 | ||
| Larger Envelope | READ IMMEDIATELY | Organization known | PCT_ROW | Percent of Row Frequency | 26.18591 | 26.9017 | |||||||||||||||||||||
| Larger Envelope | READ IMMEDIATELY | Organization unknown | PCT_ROW | Percent of Row Frequency | 26.518 | 25.40845 | |||||||||||||||||||||
| Familiarity | Shape | Larger Envelope | READ IMMEDIATELY | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 19.9789 | 16.8902 | |||||||||||||||||||
| Catalog Not in Envelope | Flyers | Newspapers/Magazines | Larger Envelope | SET ASIDE | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||
| Read | Set Aside | Read | Set Aside | Read | Set Aside | Larger Envelope | SET ASIDE | Previous customer | PCT_ROW | Percent of Row Frequency | 6.379731 | 8.065813 | |||||||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | Larger Envelope | SET ASIDE | Organization known | PCT_ROW | Percent of Row Frequency | 3.068852 | 2.758287 | |||
| Previous customer | 53.1 | 58.3 | 58.8 | 17.6 | 16.3 | 15.4 | 57.0 | 63.1 | 62.9 | 8.0 | 5.7 | 5.2 | 56.3 | 62.5 | 65.6 | 15.7 | 13.9 | 13.6 | Larger Envelope | SET ASIDE | Organization unknown | PCT_ROW | Percent of Row Frequency | 1.711696 | 4.596239 | ||
| Organization known | 29.6 | 33.6 | 32.7 | 12.6 | 13.6 | 12.8 | 27.8 | 25.9 | 29.6 | 4.8 | 3.0 | 1.9 | 45.4 | 40.6 | 42.3 | 8.5 | 11.3 | 9.6 | Larger Envelope | SET ASIDE | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 2.268454 | 2.575274 | ||
| Organization unknown | 20.8 | 21.0 | 22.3 | 15.1 | 12.1 | 12.9 | 24.5 | 23.4 | 24.5 | 5.9 | 2.1 | 1.8 | 21.9 | 21.9 | 29.9 | 5.6 | 18.2 | 7.2 | Other/Don't Know/No answer | READ IMMEDIATELY | PCT_ROW | Percent of Row Frequency | |||||
| NOTE: Percentages represent row percentages within each industry
classification; these do not sum to 100 due to the inclusion of multiple questions in this table. |
Other/Don't Know/No answer | READ IMMEDIATELY | Previous customer | PCT_ROW | Percent of Row Frequency | 60.62984 | 62.37482 | ||||||||||||||||||||
| Other/Don't Know/No answer | READ IMMEDIATELY | Organization known | PCT_ROW | Percent of Row Frequency | 30.75852 | 36.24089 | |||||||||||||||||||||
| Other/Don't Know/No answer | READ IMMEDIATELY | Organization unknown | PCT_ROW | Percent of Row Frequency | 22.22413 | 29.96109 | |||||||||||||||||||||
| Other/Don't Know/No answer | READ IMMEDIATELY | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 15.64271 | 7.171137 | |||||||||||||||||||||
| Other/Don't Know/No answer | SET ASIDE | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||
| Other/Don't Know/No answer | SET ASIDE | Previous customer | PCT_ROW | Percent of Row Frequency | 13.91562 | 12.87122 | |||||||||||||||||||||
| Other/Don't Know/No answer | SET ASIDE | Organization known | PCT_ROW | Percent of Row Frequency | 8.166744 | 4.879691 | |||||||||||||||||||||
| Other/Don't Know/No answer | SET ASIDE | Organization unknown | PCT_ROW | Percent of Row Frequency | 8.862702 | 6.834969 | |||||||||||||||||||||
| Other/Don't Know/No answer | SET ASIDE | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 2.189836 | 3.70626 | |||||||||||||||||||||
| Catalog (not in envelope) | READ IMMEDIATELY | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||
| Catalog (not in envelope) | READ IMMEDIATELY | Previous customer | PCT_ROW | Percent of Row Frequency | 58.29338 | 58.83962 | |||||||||||||||||||||
| Catalog (not in envelope) | READ IMMEDIATELY | Organization known | PCT_ROW | Percent of Row Frequency | 33.63604 | 32.68488 | |||||||||||||||||||||
| Catalog (not in envelope) | READ IMMEDIATELY | Organization unknown | PCT_ROW | Percent of Row Frequency | 20.99937 | 22.29601 | |||||||||||||||||||||
| Catalog (not in envelope) | READ IMMEDIATELY | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 11.70188 | 14.51813 | |||||||||||||||||||||
| Catalog (not in envelope) | SET ASIDE | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||
| Catalog (not in envelope) | SET ASIDE | Previous customer | PCT_ROW | Percent of Row Frequency | 16.33118 | 15.35521 | |||||||||||||||||||||
| Catalog (not in envelope) | SET ASIDE | Organization known | PCT_ROW | Percent of Row Frequency | 13.55256 | 12.77978 | |||||||||||||||||||||
| Catalog (not in envelope) | SET ASIDE | Organization unknown | PCT_ROW | Percent of Row Frequency | 12.05256 | 12.87232 | |||||||||||||||||||||
| Catalog (not in envelope) | SET ASIDE | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 3.41353 | 2.812049 | |||||||||||||||||||||
| Detached label card | READ IMMEDIATELY | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||
| Detached label card | READ IMMEDIATELY | Previous customer | PCT_ROW | Percent of Row Frequency | 63.32614 | 58.72815 | |||||||||||||||||||||
| Detached label card | READ IMMEDIATELY | Organization known | PCT_ROW | Percent of Row Frequency | 15.31041 | 14.94506 | |||||||||||||||||||||
| Detached label card | READ IMMEDIATELY | Organization unknown | PCT_ROW | Percent of Row Frequency | 18.13514 | 23.36359 | |||||||||||||||||||||
| Detached label card | READ IMMEDIATELY | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 83.57661 | 66.52376 | |||||||||||||||||||||
| Detached label card | SET ASIDE | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||
| Detached label card | SET ASIDE | Previous customer | PCT_ROW | Percent of Row Frequency | 2.330416 | 0 | |||||||||||||||||||||
| Detached label card | SET ASIDE | Organization known | PCT_ROW | Percent of Row Frequency | 0 | 0 | |||||||||||||||||||||
| Detached label card | SET ASIDE | Organization unknown | PCT_ROW | Percent of Row Frequency | 0 | 12.28663 | |||||||||||||||||||||
| Detached label card | SET ASIDE | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 0 | 0 | |||||||||||||||||||||
| Postcard | READ IMMEDIATELY | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||
| Postcard | READ IMMEDIATELY | Previous customer | PCT_ROW | Percent of Row Frequency | 67.51811 | 72.35863 | |||||||||||||||||||||
| Postcard | READ IMMEDIATELY | Organization known | PCT_ROW | Percent of Row Frequency | 32.87425 | 40.50354 | |||||||||||||||||||||
| Postcard | READ IMMEDIATELY | Organization unknown | PCT_ROW | Percent of Row Frequency | 27.82187 | 27.28555 | |||||||||||||||||||||
| Postcard | READ IMMEDIATELY | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 18.03813 | 19.69922 | |||||||||||||||||||||
| Postcard | SET ASIDE | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||
| Postcard | SET ASIDE | Previous customer | PCT_ROW | Percent of Row Frequency | 2.436495 | 2.774419 | |||||||||||||||||||||
| Postcard | SET ASIDE | Organization known | PCT_ROW | Percent of Row Frequency | 1.698723 | 0.52086 | |||||||||||||||||||||
| Postcard | SET ASIDE | Organization unknown | PCT_ROW | Percent of Row Frequency | 0.701577 | 3.073718 | |||||||||||||||||||||
| Postcard | SET ASIDE | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 1.631527 | 2.34412 | |||||||||||||||||||||
| Flyers/Circulars | READ IMMEDIATELY | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||
| Flyers/Circulars | READ IMMEDIATELY | Previous customer | PCT_ROW | Percent of Row Frequency | 63.14031 | 62.93537 | |||||||||||||||||||||
| Flyers/Circulars | READ IMMEDIATELY | Organization known | PCT_ROW | Percent of Row Frequency | 25.91975 | 29.6335 | |||||||||||||||||||||
| Flyers/Circulars | READ IMMEDIATELY | Organization unknown | PCT_ROW | Percent of Row Frequency | 23.41529 | 24.53168 | |||||||||||||||||||||
| Flyers/Circulars | READ IMMEDIATELY | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 17.45623 | 12.55518 | |||||||||||||||||||||
| Flyers/Circulars | SET ASIDE | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||
| Flyers/Circulars | SET ASIDE | Previous customer | PCT_ROW | Percent of Row Frequency | 5.659414 | 5.233102 | |||||||||||||||||||||
| Flyers/Circulars | SET ASIDE | Organization known | PCT_ROW | Percent of Row Frequency | 2.986779 | 1.883725 | |||||||||||||||||||||
| Flyers/Circulars | SET ASIDE | Organization unknown | PCT_ROW | Percent of Row Frequency | 2.064703 | 1.755349 | |||||||||||||||||||||
| Flyers/Circulars | SET ASIDE | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 1.561918 | 0.951694 | |||||||||||||||||||||
| Magazines/Newsletters | READ IMMEDIATELY | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||
| Magazines/Newsletters | READ IMMEDIATELY | Previous customer | PCT_ROW | Percent of Row Frequency | 62.5489 | 65.60982 | |||||||||||||||||||||
| Magazines/Newsletters | READ IMMEDIATELY | Organization known | PCT_ROW | Percent of Row Frequency | 40.5615 | 42.31362 | |||||||||||||||||||||
| Magazines/Newsletters | READ IMMEDIATELY | Organization unknown | PCT_ROW | Percent of Row Frequency | 21.89647 | 29.85259 | |||||||||||||||||||||
| Magazines/Newsletters | READ IMMEDIATELY | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 20.97637 | 22.3642 | |||||||||||||||||||||
| Magazines/Newsletters | SET ASIDE | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||
| Magazines/Newsletters | SET ASIDE | Previous customer | PCT_ROW | Percent of Row Frequency | 13.89104 | 13.62083 | |||||||||||||||||||||
| Magazines/Newsletters | SET ASIDE | Organization known | PCT_ROW | Percent of Row Frequency | 11.32226 | 9.557064 | |||||||||||||||||||||
| Magazines/Newsletters | SET ASIDE | Organization unknown | PCT_ROW | Percent of Row Frequency | 18.21477 | 7.224159 | |||||||||||||||||||||
| Magazines/Newsletters | SET ASIDE | Don't know/No answer | PCT_ROW | Percent of Row Frequency | 5.688059 | 4.916469 | |||||||||||||||||||||