| Table A3-34 Standard Mail Response to Advertising by Shape (If Mail Piece Contained Advertising or Request for Donation) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Response | Letter Size Envelope | Larger Than
Letter Size Envelope |
Detached Label Postcard | Postcard | ||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | |
| Yes | 12.8 | 5.9 | 6.5 | 16.5 | 9.2 | 11.0 | 8.6 | 3.6 | 3.5 | 15.4 | 11.9 | 10.9 |
| No | 69.6 | 73.2 | 75.9 | 62.1 | 67.3 | 65.9 | 69.5 | 66.3 | 69.2 | 63.6 | 60.0 | 62.3 |
| Maybe | 13.1 | 8.8 | 7.7 | 16.7 | 11.6 | 13.2 | 10.5 | 6.3 | 6.6 | 13.6 | 14.4 | 13.2 |
| No answer | 4.5 | 12.1 | 9.9 | 4.8 | 11.9 | 9.8 | 11.4 | 23.8 | 20.7 | 7.4 | 13.7 | 13.5 |
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 |
| Response | Catalog Not in Envelope | Flyers | Newspapers/ Magazines | Total | ||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | |
| Yes | 16.1 | 12.3 | 12.9 | 15.6 | 14.0 | 13.4 | 10.2 | 10.7 | 10.2 | 14.6 | 10.0 | 10.4 |
| No | 46.6 | 44.4 | 45.8 | 54.2 | 53.3 | 56.2 | 44.3 | 48.4 | 48.5 | 58.6 | 59.6 | 61.1 |
| Maybe | 32.5 | 31.9 | 30.5 | 21.2 | 18.5 | 17.2 | 16.9 | 23.6 | 22.8 | 19.9 | 16.9 | 16.5 |
| No answer | 4.8 | 11.5 | 10.8 | 9.1 | 14.2 | 13.3 | 28.6 | 17.3 | 18.5 | 7.0 | 13.5 | 12.0 |
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 |
| Total includes pieces for which no response was given as to shape. | ||||||||||||
| Note: Totals may not sum to 100 due to rounding. | ||||||||||||