Table A3-33
Standard Mail Response to Advertising by Shape
(If Mail Piece Contained Advertising or Request for Donation)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)
BL_B BL_K _NAME_ _LABEL_ COL1 COL2 BL_K _NAME_ _LABEL_ COL1 COL2
In letter sized envelope   PCT_COL Percent of Column Frequency     PCT_COL Percent of Column Frequency  
In letter sized envelope Yes PCT_COL Percent of Column Frequency 6.479796 7.294124 Yes PCT_COL Percent of Column Frequency 10.39328 10.63638
In letter sized envelope No PCT_COL Percent of Column Frequency 75.8972 74.89755 No PCT_COL Percent of Column Frequency 61.14716 62.92047
In letter sized envelope Maybe PCT_COL Percent of Column Frequency 7.726617 8.725071 Maybe PCT_COL Percent of Column Frequency 16.45861 16.17818
In letter sized envelope No answer PCT_COL Percent of Column Frequency 9.896385 9.08326 No answer PCT_COL Percent of Column Frequency 12.00094 10.26497
Response Letter Size Envelope Larger Than
Letter Size Envelope
Detached Label Postcard Postcard In envelope larger than letter size (not catalog)   PCT_COL Percent of Column Frequency    
In envelope larger than letter size (not catalog) Yes PCT_COL Percent of Column Frequency 11.04225 11.04688  
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 In envelope larger than letter size (not catalog) No PCT_COL Percent of Column Frequency 65.88907 70.70196  
Yes 12.8 6.5 7.3 16.5 11.0 11.0 8.6 3.5 6.0 15.4 10.9 15.2 In envelope larger than letter size (not catalog) Maybe PCT_COL Percent of Column Frequency 13.23429 12.29898  
No 69.6 75.9 74.9 62.1 65.9 70.7 69.5 69.2 65.8 63.6 62.3 62.0 In envelope larger than letter size (not catalog) No answer PCT_COL Percent of Column Frequency 9.834391 5.952171  
Maybe 13.1 7.7 8.7 16.7 13.2 12.3 10.5 6.6 8.7 13.6 13.2 18.0 Catalog in envelope   PCT_COL Percent of Column Frequency    
No answer 4.5 9.9 9.1 4.8 9.8 6.0 11.4 20.7 19.4 7.4 13.5 4.8 Catalog in envelope Yes PCT_COL Percent of Column Frequency 17.54279 17.56205  
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Catalog in envelope No PCT_COL Percent of Column Frequency 48.56896 53.43408  
Catalog in envelope Maybe PCT_COL Percent of Column Frequency 27.57853 21.83379  
Response Catalog Not in Envelope Flyers Newspapers/ Magazines Total 1 Catalog in envelope No answer PCT_COL Percent of Column Frequency 6.309718 7.17008  
Catalog not in envelope   PCT_COL Percent of Column Frequency    
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 Catalog not in envelope Yes PCT_COL Percent of Column Frequency 12.90861 12.58105  
Yes 16.1 12.9 12.6 15.6 13.4 12.6 10.2 10.2 10.5 14.6 10.4 10.6 Catalog not in envelope No PCT_COL Percent of Column Frequency 45.78644 49.47469  
No 46.6 45.8 49.5 54.2 56.2 58.5 44.3 48.5 54.4 58.6 61.1 62.9 Catalog not in envelope Maybe PCT_COL Percent of Column Frequency 30.5387 28.89601  
Maybe 32.5 30.5 28.9 21.2 17.2 16.7 16.9 22.8 19.2 19.9 16.5 16.2 Catalog not in envelope No answer PCT_COL Percent of Column Frequency 10.76625 9.048253  
No answer 4.8 10.8 9.0 9.1 13.3 12.2 28.6 18.5 15.9 7.0 12.0 10.3 Detached label card   PCT_COL Percent of Column Frequency    
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Detached label card Yes PCT_COL Percent of Column Frequency 3.505982 6.0193  
Note: Totals may not sum to 100 due to rounding. Detached label card No PCT_COL Percent of Column Frequency 69.18939 65.81386  
1 Total includes pieces for which no response was given as to shape. Detached label card Maybe PCT_COL Percent of Column Frequency 6.589416 8.741393  
Detached label card No answer PCT_COL Percent of Column Frequency 20.71521 19.42545  
Postcard   PCT_COL Percent of Column Frequency    
Postcard Yes PCT_COL Percent of Column Frequency 10.87521 15.22752  
Postcard No PCT_COL Percent of Column Frequency 62.34953 61.97555  
Postcard Maybe PCT_COL Percent of Column Frequency 13.22721 17.99617  
Postcard No answer PCT_COL Percent of Column Frequency 13.54805 4.800765  
Addressed flyer/circulars/folded piece   PCT_COL Percent of Column Frequency    
Addressed flyer/circulars/folded piece Yes PCT_COL Percent of Column Frequency 13.3537 12.59289  
Addressed flyer/circulars/folded piece No PCT_COL Percent of Column Frequency 56.2333 58.52279  
Addressed flyer/circulars/folded piece Maybe PCT_COL Percent of Column Frequency 17.16007 16.6845  
Addressed flyer/circulars/folded piece No answer PCT_COL Percent of Column Frequency 13.25293 12.19982  
Newspapers/Magazine/Newsletters   PCT_COL Percent of Column Frequency    
Newspapers/Magazine/Newsletters Yes PCT_COL Percent of Column Frequency 10.1906 10.49676  
Newspapers/Magazine/Newsletters No PCT_COL Percent of Column Frequency 48.45869 54.40167  
Newspapers/Magazine/Newsletters Maybe PCT_COL Percent of Column Frequency 22.8245 19.16531  
Newspapers/Magazine/Newsletters No answer PCT_COL Percent of Column Frequency 18.52621 15.93626  
Unclassified   PCT_COL Percent of Column Frequency    
Unclassified Yes PCT_COL Percent of Column Frequency 13.90333 16.20959  
Unclassified No PCT_COL Percent of Column Frequency 49.65373 65.34583  
Unclassified Maybe PCT_COL Percent of Column Frequency 11.57182 12.18075  
Unclassified No answer PCT_COL Percent of Column Frequency 24.87112 6.263828  
DK/RF   PCT_COL Percent of Column Frequency    
DK/RF Yes PCT_COL Percent of Column Frequency 8.165323 6.253651  
DK/RF No PCT_COL Percent of Column Frequency 31.4229 27.71877  
DK/RF Maybe PCT_COL Percent of Column Frequency 17.17148 8.842243  
DK/RF No answer PCT_COL Percent of Column Frequency 43.2403 57.18533