| Table A3-33 Standard Mail Usefulness of Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Usefulness | Letter Size Envelope | Larger Than
Letter Size Envelope |
Detached Label Postcard | Postcard | |||||||||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | ||||||||
| Useful | 32.6 | 22.5 | 24.2 | 36.4 | 31.3 | 34.0 | 26.8 | 23.0 | 23.7 | 38.4 | 38.0 | 37.3 | |||||||
| Interesting | 21.3 | 10.6 | 9.6 | 27.4 | 13.0 | 13.0 | 16.3 | 8.7 | 9.8 | 20.1 | 11.8 | 12.1 | |||||||
| Not interesting | 29.0 | 50.0 | 52.2 | 21.1 | 39.8 | 40.1 | 34.7 | 48.3 | 50.6 | 27.7 | 39.0 | 40.0 | |||||||
| Objectionable | 5.7 | 8.2 | 7.7 | 5.8 | 7.0 | 6.5 | 7.5 | 7.6 | 6.3 | 4.9 | 4.1 | 5.0 | |||||||
| Don't Know/No answer | 11.5 | 8.7 | 6.3 | 9.2 | 9.0 | 6.5 | 14.7 | 12.4 | 9.7 | 8.9 | 7.0 | 5.5 | |||||||
| Total Mail Received by Households | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | |||||||
| Usefulness | Catalog Not in Envelope | Flyers | Newspapers/ Magazines | Total | |||||||||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | ||||||||
| Useful | 53.8 | 54.4 | 55.2 | 44.7 | 43.5 | 41.6 | 33.3 | 53.7 | 53.3 | 40.2 | 36.9 | 37.9 | |||||||
| Interesting | 26.1 | 19.2 | 17.6 | 19.4 | 11.6 | 11.0 | 16.7 | 12.1 | 14.0 | 22.0 | 12.8 | 12.3 | |||||||
| Not interesting | 10.8 | 15.4 | 17.0 | 19.5 | 31.7 | 34.8 | 9.0 | 18.6 | 19.6 | 21.3 | 35.6 | 37.2 | |||||||
| Objectionable | 2.3 | 2.0 | 1.9 | 3.8 | 4.0 | 4.6 | 2.5 | 4.0 | 2.6 | 4.6 | 5.4 | 5.2 | |||||||
| Don't Know/No answer | 7.0 | 9.0 | 8.2 | 12.5 | 9.2 | 7.9 | 38.5 | 11.6 | 10.4 | 12.0 | 9.3 | 7.4 | |||||||
| Total Mail Received by Households | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | |||||||
| Note: Totals may not sum to 100 due to rounding. | |||||||||||||||||||
| Total includes pieces for which no response was given as to shape. | |||||||||||||||||||