| Table A3-32 Standard Mail Treatment of Mail Piece by Shape (Percentage of Mail Pieces Received by Households) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Treatment | Letter Size Envelope | Larger Than Letter Size Envelope | Detached Label Postcard | Postcard | |||||||||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | ||||||||
| Read by member of household | 44.5 | 30.5 | 31.6 | 44.0 | 33.3 | 35.2 | 30.8 | 22.9 | 25.3 | 50.1 | 41.7 | 41.5 | |||||||
| Read by more than one member of household | N/A | 4.4 | 4.2 | N/A | 5.3 | 6.5 | N/A | 5.2 | 5.9 | N/A | 7.3 | 7.0 | |||||||
| Looked at | 26.1 | 20.0 | 19.5 | 26.0 | 18.7 | 17.9 | 33.8 | 23.4 | 24.6 | 24.7 | 17.8 | 18.1 | |||||||
| Discarded | 15.3 | 34.2 | 35.8 | 13.8 | 29.4 | 29.2 | 19.6 | 34.6 | 33.1 | 15.7 | 24.7 | 26.3 | |||||||
| Set aside | 4.8 | 2.5 | 2.6 | 8.8 | 4.4 | 5.1 | 3.9 | 1.8 | 1.9 | 2.2 | 2.0 | 1.9 | |||||||
| Don't know/No answer | 9.3 | 8.5 | 6.3 | 7.4 | 8.9 | 6.2 | 11.9 | 12.2 | 9.1 | 7.4 | 6.5 | 5.2 | |||||||
| Total Mail Received by Households | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | |||||||
| Treatment | Catalog Not in Envelope | Flyers | Newspapers/ Magazines | Total ‚ | |||||||||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | ||||||||
| Read by member of household | 42.9 | 36.2 | 35.2 | 40.8 | 36.5 | 35.7 | 30.1 | 31.4 | 32.1 | 41.5 | 33.8 | 34.3 | |||||||
| Read by more than one member of household | N/A | 10.8 | 11.2 | N/A | 9.3 | 8.2 | N/A | 14.6 | 14.8 | N/A | 7.6 | 7.6 | |||||||
| Looked at | 25.9 | 12.8 | 13.8 | 27.0 | 16.7 | 17.3 | 17.6 | 13.5 | 12.2 | 26.4 | 17.4 | 17.3 | |||||||
| Discarded | 9.7 | 16.2 | 18.1 | 15.1 | 23.8 | 26.2 | 9.4 | 16.4 | 19.1 | 14.0 | 26.2 | 27.6 | |||||||
| Set aside | 15.9 | 15.2 | 14.1 | 6.7 | 4.8 | 4.6 | 8.1 | 12.5 | 11.4 | 8.1 | 6.0 | 6.0 | |||||||
| Don't know/No answer | 5.6 | 8.8 | 7.7 | 10.5 | 8.9 | 7.9 | 34.9 | 11.6 | 10.5 | 10.0 | 9.1 | 7.2 | |||||||
| Total Mail Received by Households | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | |||||||
| This code was not presented in household diaries prior to 1992. | |||||||||||||||||||
| ‚ Total includes pieces for which no response was given as to shape. | |||||||||||||||||||
| Note: Totals may not sum to 100 due to rounding. | |||||||||||||||||||