Table A3-32
Standard Mail Usefulness of Mail Piece by Shape
(Percentage of Pieces)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 BL_B BL_I _NAME_ _LABEL_ COL1 COL2 BL_I _NAME_ _LABEL_ COL1 COL2
In letter sized envelope Useful PCT_COL Percent of Column Frequency 24.17116 25.42068 Useful PCT_COL Percent of Column Frequency 37.93876 37.73998
In letter sized envelope Interesting PCT_COL Percent of Column Frequency 9.596158 10.89441 Interesting PCT_COL Percent of Column Frequency 12.29765 13.0983
In letter sized envelope Not interesting PCT_COL Percent of Column Frequency 52.23457 48.6607 Not interesting PCT_COL Percent of Column Frequency 37.15706 36.12289
In letter sized envelope Objectionable PCT_COL Percent of Column Frequency 7.699997 6.999869 Objectionable PCT_COL Percent of Column Frequency 5.186466 4.704405
In letter sized envelope Don't know/No answer PCT_COL Percent of Column Frequency 6.298114 8.024344 Don't know/No answer PCT_COL Percent of Column Frequency 7.420062 8.334419
Usefulness Letter Size Envelope Larger Than
Letter Size Envelope		 Detached Label Postcard Postcard In envelope larger than letter size (not catalog) Useful PCT_COL Percent of Column Frequency 33.96878 36.22853  
In envelope larger than letter size (not catalog) Interesting PCT_COL Percent of Column Frequency 13.00914 13.57744  
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 In envelope larger than letter size (not catalog) Not interesting PCT_COL Percent of Column Frequency 40.07807 41.12711  
Useful 32.6 24.2 25.4 36.4 34.0 36.2 26.8 23.7 25.2 38.4 37.3 44.8 In envelope larger than letter size (not catalog) Objectionable PCT_COL Percent of Column Frequency 6.475857 5.206309  
Interesting 21.3 9.6 10.9 27.4 13.0 13.6 16.3 9.8 8.0 20.1 12.1 11.0 In envelope larger than letter size (not catalog) Don't know/No answer PCT_COL Percent of Column Frequency 6.468145 3.860607  
Not interesting 29.0 52.2 48.7 21.1 40.1 41.1 34.7 50.6 50.3 27.7 40.0 38.1 Catalog in envelope Useful PCT_COL Percent of Column Frequency 55.67616 54.6485  
Objectionable 5.7 7.7 7.0 5.8 6.5 5.2 7.5 6.3 3.9 4.9 5.0 4.1 Catalog in envelope Interesting PCT_COL Percent of Column Frequency 16.86836 18.05416  
Don't Know/No answer 11.5 6.3 8.0 9.2 6.5 3.9 14.7 9.7 12.7 8.9 5.5 2.1 Catalog in envelope Not interesting PCT_COL Percent of Column Frequency 20.86282 18.20379  
Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Catalog in envelope Objectionable PCT_COL Percent of Column Frequency 3.440768 4.529251  
Catalog in envelope Don't know/No answer PCT_COL Percent of Column Frequency 3.151893 4.564301  
Usefulness Catalog Not in Envelope Flyers Newspapers/ Magazines Total 1 Catalog not in envelope Useful PCT_COL Percent of Column Frequency 55.23434 52.65274  
Catalog not in envelope Interesting PCT_COL Percent of Column Frequency 17.61746 19.92545  
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 Catalog not in envelope Not interesting PCT_COL Percent of Column Frequency 17.04394 17.51217  
Useful 53.8 55.2 52.7 44.7 41.6 40.6 33.3 53.3 53.3 40.2 37.9 37.7 Catalog not in envelope Objectionable PCT_COL Percent of Column Frequency 1.900897 2.076107  
Interesting 26.1 17.6 19.9 19.4 11.0 12.0 16.7 14.0 13.4 22.0 12.3 13.1 Catalog not in envelope Don't know/No answer PCT_COL Percent of Column Frequency 8.203357 7.833533  
Not interesting 10.8 17.0 17.5 19.5 34.8 34.8 9.0 19.6 19.4 21.3 37.2 36.1 Detached label card Useful PCT_COL Percent of Column Frequency 23.6686 25.157  
Objectionable 2.3 1.9 2.1 3.8 4.6 3.9 2.5 2.6 2.9 4.6 5.2 4.7 Detached label card Interesting PCT_COL Percent of Column Frequency 9.798355 7.958478  
Don't Know/No answer 7.0 8.2 7.8 12.5 7.9 8.8 38.5 10.4 11.0 12.0 7.4 8.3 Detached label card Not interesting PCT_COL Percent of Column Frequency 50.59736 50.31145  
Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Detached label card Objectionable PCT_COL Percent of Column Frequency 6.269911 3.887539  
Note: Totals may not sum to 100 due to rounding. Detached label card Don't know/No answer PCT_COL Percent of Column Frequency 9.66577 12.68553  
1 Total includes pieces for which no response was given as to shape. Postcard Useful PCT_COL Percent of Column Frequency 37.34005 44.80206  
Postcard Interesting PCT_COL Percent of Column Frequency 12.12334 10.99606  
Postcard Not interesting PCT_COL Percent of Column Frequency 39.98254 38.06814  
Postcard Objectionable PCT_COL Percent of Column Frequency 5.023206 4.07136  
Postcard Don't know/No answer PCT_COL Percent of Column Frequency 5.530865 2.062379  
Addressed flyer/circulars/folded piece Useful PCT_COL Percent of Column Frequency 41.61402 40.55057  
Addressed flyer/circulars/folded piece Interesting PCT_COL Percent of Column Frequency 11.03862 11.96251  
Addressed flyer/circulars/folded piece Not interesting PCT_COL Percent of Column Frequency 34.8107 34.81199  
Addressed flyer/circulars/folded piece Objectionable PCT_COL Percent of Column Frequency 4.616502 3.860887  
Addressed flyer/circulars/folded piece Don't know/No answer PCT_COL Percent of Column Frequency 7.920159 8.814039  
Newspapers/Magazine/Newsletters Useful PCT_COL Percent of Column Frequency 53.34471 53.34699  
Newspapers/Magazine/Newsletters Interesting PCT_COL Percent of Column Frequency 13.96821 13.3836  
Newspapers/Magazine/Newsletters Not interesting PCT_COL Percent of Column Frequency 19.63995 19.35765  
Newspapers/Magazine/Newsletters Objectionable PCT_COL Percent of Column Frequency 2.639792 2.877347  
Newspapers/Magazine/Newsletters Don't know/No answer PCT_COL Percent of Column Frequency 10.40735 11.03441  
Unclassified Useful PCT_COL Percent of Column Frequency 46.35475 52.99411  
Unclassified Interesting PCT_COL Percent of Column Frequency 11.56155 10.13772  
Unclassified Not interesting PCT_COL Percent of Column Frequency 30.23102 24.68877  
Unclassified Objectionable PCT_COL Percent of Column Frequency 1.60228 6.886319  
Unclassified Don't know/No answer PCT_COL Percent of Column Frequency 10.25039 5.293087  
DK/RF Useful PCT_COL Percent of Column Frequency 18.04042 8.83125  
DK/RF Interesting PCT_COL Percent of Column Frequency 1.704402 3.882379  
DK/RF Not interesting PCT_COL Percent of Column Frequency 15.54754 6.197391  
DK/RF Objectionable PCT_COL Percent of Column Frequency 5.046195 2.953516  
DK/RF Don't know/No answer PCT_COL Percent of Column Frequency 59.66144 78.13546