Table A3-31 Standard Mail Pieces from Publishers Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Familiarity	Read Immediately			Set Aside			Found Useful			Will Respond
	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007
Previous customer	65.1	63.3	65.1	8.7	6.4	6.0	54.5	52.7	57.0	27.9	17.7	21.5
Organization known	30.7	29.5	37.6	5.9	7.2	5.5	20.9	21.6	24.8	6.5	2.7	2.9
Organization unknown	27.2	28.5	28.1	9.4	4.7	4.2	16.0	11.3	11.9	6.5	3.0	2.8
NOTE: Percentages represent row percentages within each familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table.