Table A3-31
Standard Mail Treatment of Mail Piece by Shape
(Percentage of Mail Pieces Received by Households)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 BL_B BL_H _NAME_ _LABEL_ COL1 COL2 BL_H _NAME_ _LABEL_ COL1 COL2
In letter sized envelope Read by member of household PCT_COL Percent of Column Frequency 31.58549 33.41109 Read by member of household PCT_COL Percent of Column Frequency 34.34904 35.21214
In letter sized envelope Read by more than one member of household 1 PCT_COL Percent of Column Frequency 4.23004 3.83749 Read by more than one member of household 1 PCT_COL Percent of Column Frequency 7.551372 7.232713
In letter sized envelope Looked at PCT_COL Percent of Column Frequency 19.48489 18.59913 Looked at PCT_COL Percent of Column Frequency 17.32255 16.43756
In letter sized envelope Discarded PCT_COL Percent of Column Frequency 35.76252 32.98158 Discarded PCT_COL Percent of Column Frequency 27.55075 27.00807
In letter sized envelope Set aside PCT_COL Percent of Column Frequency 2.64016 3.376308 Set aside PCT_COL Percent of Column Frequency 5.979426 5.98924
Treatment Letter Size Envelope Larger Than Letter Size Envelope Detached Label Postcard Postcard In letter sized envelope Don't know/No answer PCT_COL Percent of Column Frequency 6.296894 7.794403 Don't know/No answer PCT_COL Percent of Column Frequency 7.246866 8.120271
In envelope larger than letter size (not catalog) Read by member of household PCT_COL Percent of Column Frequency 35.23793 39.17906  
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 In envelope larger than letter size (not catalog) Read by more than one member of household 1 PCT_COL Percent of Column Frequency 6.467341 5.446717  
Read by member of household 44.5 31.6 33.4 44.0 35.2 39.2 30.8 25.3 24.7 50.1 41.5 47.9 In envelope larger than letter size (not catalog) Looked at PCT_COL Percent of Column Frequency 17.86108 17.26535  
Read by more than one member of household 1 N/A 4.2 3.8 N/A 6.5 5.4 N/A 5.9 4.6 N/A 7.0 8.3 In envelope larger than letter size (not catalog) Discarded PCT_COL Percent of Column Frequency 29.19352 28.56245  
Looked at 26.1 19.5 18.6 26.0 17.9 17.3 33.8 24.6 20.4 24.7 18.1 15.2 In envelope larger than letter size (not catalog) Set aside PCT_COL Percent of Column Frequency 5.065192 6.279439  
Discarded 15.3 35.8 33.0 13.8 29.2 28.6 19.6 33.1 34.2 15.7 26.3 24.1 In envelope larger than letter size (not catalog) Don't know/No answer PCT_COL Percent of Column Frequency 6.174941 3.266991  
Set aside 4.8 2.6 3.4 8.8 5.1 6.3 3.9 1.9 3.5 2.2 1.9 2.5 Catalog in envelope Read by member of household PCT_COL Percent of Column Frequency 43.30071 41.91497  
Don't know/No answer 9.3 6.3 7.8 7.4 6.2 3.3 11.9 9.1 12.6 7.4 5.2 2.0 Catalog in envelope Read by more than one member of household 1 PCT_COL Percent of Column Frequency 8.601677 11.1948  
Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Catalog in envelope Looked at PCT_COL Percent of Column Frequency 14.41647 13.0364  
Catalog in envelope Discarded PCT_COL Percent of Column Frequency 19.25191 18.43876  
Treatment Catalog Not in Envelope Flyers Newspapers/ Magazines Total 1 Catalog in envelope Set aside PCT_COL Percent of Column Frequency 11.27756 11.26129  
Catalog in envelope Don't know/No answer PCT_COL Percent of Column Frequency 3.151669 4.15378  
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 Catalog not in envelope Read by member of household PCT_COL Percent of Column Frequency 35.15156 36.81376  
Read by member of household 42.9 35.2 36.8 40.8 35.7 35.2 30.1 32.1 33.0 41.5 34.3 35.2 Catalog not in envelope Read by more than one member of household 1 PCT_COL Percent of Column Frequency 11.15143 10.28018  
Read by more than one member of household 1 N/A 11.2 10.3 N/A 8.2 8.3 N/A 14.8 14.6 N/A 7.6 7.2 Catalog not in envelope Looked at PCT_COL Percent of Column Frequency 13.75609 12.54973  
Looked at 25.9 13.8 12.5 27.0 17.3 16.9 17.6 12.2 13.0 26.4 17.3 16.4 Catalog not in envelope Discarded PCT_COL Percent of Column Frequency 18.05512 19.34092  
Discarded 9.7 18.1 19.3 15.1 26.2 26.6 9.4 19.1 17.9 14.0 27.6 27.0 Catalog not in envelope Set aside PCT_COL Percent of Column Frequency 14.14323 13.41148  
Set aside 15.9 14.1 13.4 6.7 4.6 4.2 8.1 11.4 10.7 8.1 6.0 6.0 Catalog not in envelope Don't know/No answer PCT_COL Percent of Column Frequency 7.742571 7.603924  
Don't know/No answer 5.6 7.7 7.6 10.5 7.9 8.7 34.9 10.5 10.8 10.0 7.2 8.1 Detached label card Read by member of household PCT_COL Percent of Column Frequency 25.2936 24.69967  
Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Detached label card Read by more than one member of household 1 PCT_COL Percent of Column Frequency 5.944517 4.571847  
Note: Totals may not sum to 100 due to rounding. Detached label card Looked at PCT_COL Percent of Column Frequency 24.59217 20.44506  
1 Total includes pieces for which no response was given as to shape. Detached label card Discarded PCT_COL Percent of Column Frequency 33.12716 34.19321  
Detached label card Set aside PCT_COL Percent of Column Frequency 1.941805 3.472813  
Detached label card Don't know/No answer PCT_COL Percent of Column Frequency 9.100752 12.6174  
Postcard Read by member of household PCT_COL Percent of Column Frequency 41.48337 47.93417  
Postcard Read by more than one member of household 1 PCT_COL Percent of Column Frequency 6.980383 8.254261  
Postcard Looked at PCT_COL Percent of Column Frequency 18.10808 15.23639  
Postcard Discarded PCT_COL Percent of Column Frequency 26.34444 24.08737  
Postcard Set aside PCT_COL Percent of Column Frequency 1.907042 2.499793  
Postcard Don't know/No answer PCT_COL Percent of Column Frequency 5.176688 1.988014  
Addressed flyer/circulars/folded piece Read by member of household PCT_COL Percent of Column Frequency 35.65565 35.21585  
Addressed flyer/circulars/folded piece Read by more than one member of household 1 PCT_COL Percent of Column Frequency 8.239805 8.348613  
Addressed flyer/circulars/folded piece Looked at PCT_COL Percent of Column Frequency 17.34264 16.94381  
Addressed flyer/circulars/folded piece Discarded PCT_COL Percent of Column Frequency 26.2347 26.61072  
Addressed flyer/circulars/folded piece Set aside PCT_COL Percent of Column Frequency 4.630483 4.188655  
Addressed flyer/circulars/folded piece Don't know/No answer PCT_COL Percent of Column Frequency 7.896722 8.692349  
Newspapers/Magazine/Newsletters Read by member of household PCT_COL Percent of Column Frequency 32.06677 32.95749  
Newspapers/Magazine/Newsletters Read by more than one member of household 1 PCT_COL Percent of Column Frequency 14.76136 14.58452  
Newspapers/Magazine/Newsletters Looked at PCT_COL Percent of Column Frequency 12.21045 13.0424  
Newspapers/Magazine/Newsletters Discarded PCT_COL Percent of Column Frequency 19.1443 17.9195  
Newspapers/Magazine/Newsletters Set aside PCT_COL Percent of Column Frequency 11.36227 10.67902  
Newspapers/Magazine/Newsletters Don't know/No answer PCT_COL Percent of Column Frequency 10.45485 10.81706  
Unclassified Read by member of household PCT_COL Percent of Column Frequency 31.24266 45.07881  
Unclassified Read by more than one member of household 1 PCT_COL Percent of Column Frequency 4.918059 9.249785  
Unclassified Looked at PCT_COL Percent of Column Frequency 17.08258 14.25107  
Unclassified Discarded PCT_COL Percent of Column Frequency 20.99252 18.0983  
Unclassified Set aside PCT_COL Percent of Column Frequency 15.93127 9.592859  
Unclassified Don't know/No answer PCT_COL Percent of Column Frequency 9.83291 3.729179  
DK/RF Read by member of household PCT_COL Percent of Column Frequency 21.37153 7.971151  
DK/RF Read by more than one member of household 1 PCT_COL Percent of Column Frequency 3.688877 4.199519  
DK/RF Looked at PCT_COL Percent of Column Frequency 4.196796 5.080013  
DK/RF Discarded PCT_COL Percent of Column Frequency 8.765441 3.1042  
DK/RF Set aside PCT_COL Percent of Column Frequency 2.877033 1.87212  
DK/RF Don't know/No answer PCT_COL Percent of Column Frequency 59.10032 77.773