Table A3-30 Standard Mail Pieces from Publishers Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)															BL_F	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2
															Previous customer	PCT_ROW	Percent of Row Frequency	65.09835	63.77524	6.03165	6.396751	57.04379	52.81231	21.5076	18.47364
															Organization known	PCT_ROW	Percent of Row Frequency	37.56497	34.9394	5.497345	4.593194	24.82594	21.42656	2.927341	2.581009
															Organization unknown	PCT_ROW	Percent of Row Frequency	28.10616	31.32833	4.168545	4.247294	11.88303	12.00345	2.786085	2.857518
															Don't know/No answer	PCT_ROW	Percent of Row Frequency	20.96863	19.08215	3.656308	2.909344	17.22126	13.71073	6.05369	6.683846
Familiarity	Read Immediately			Set Aside			Found Useful			Will Respond
	1987	2007	2008	1987	2007	2008	1987	2007	2008	1987	2007	2008
Previous customer	65.1	65.1	63.8	8.7	6.0	6.4	54.5	57.0	52.8	27.9	21.5	18.5
Organization known	30.7	37.6	34.9	5.9	5.5	4.6	20.9	24.8	21.4	6.5	2.9	2.6
Organization unknown	27.2	28.1	31.3	9.4	4.2	4.2	16.0	11.9	12.0	6.5	2.8	2.9
NOTE: Percentages represent row percentages within each familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table.