| Table A3-29 Standard Mail Pieces from Department Stores Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Familiarity | Read Immediately | Set Aside | Found Useful | Will Respond | |||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | ||
| Previous customer | 52.4 | 69.2 | 69.7 | 11.2 | 7.3 | 7.3 | 64.4 | 71.6 | 74.0 | 17.6 | 23.9 | 24.5 | |
| Organization known | 25.5 | 39.7 | 36.9 | 6.4 | 3.8 | 3.4 | 23.4 | 25.2 | 21.3 | 6.0 | 5.2 | 4.1 | |
| Organization unknown | 24.4 | 35.5 | 27.3 | 4.5 | 2.8 | 4.9 | 17.5 | 20.5 | 15.8 | 7.1 | 6.2 | 6.0 | |
| NOTE: Percentages represent row percentages within each
familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table. |
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| Fluctuations may be due to small sample size. | |||||||||||||