Table A3-29 Standard Mail Pieces from Mail Order Companies Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)															BL_F	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2
															Previous customer	PCT_ROW	Percent of Row Frequency	57.66307	58.4287	16.18668	15.19614	69.82988	67.02171	17.648	16.90133
															Organization known	PCT_ROW	Percent of Row Frequency	34.24878	34.58655	11.77279	12.53316	28.84766	27.24115	5.893822	3.444626
															Organization unknown	PCT_ROW	Percent of Row Frequency	20.91338	21.99488	11.51059	10.94576	14.52302	13.7779	2.402319	1.84216
															Don't know/No answer	PCT_ROW	Percent of Row Frequency	14.0588	15.67651	2.963729	2.409502	10.95936	11.71802	3.553647	4.261179
Familiarity	Read Immediately			Set Aside			Found Useful			Will Respond
	1987	2007	2008	1987	2007	2008	1987	2007	2008	1987	2007	2008
Previous customer	58.4	57.7	58.4	14.0	16.2	15.2	63.0	69.8	67.0	24.0	17.6	16.9
Organization known	32.3	34.2	34.6	10.3	11.8	12.5	26.8	28.8	27.2	6.5	5.9	3.4
Organization unknown	22.2	20.9	22.0	11.3	11.5	10.9	13.9	14.5	13.8	4.6	2.4	1.8
NOTE: Percentages represent row percentages within each familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table.