Table A3-29 Standard Mail Pieces from Department Stores Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Familiarity	Read Immediately			Set Aside			Found Useful			Will Respond
	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007
Previous customer	52.4	69.2	69.7	11.2	7.3	7.3	64.4	71.6	74.0	17.6	23.9	24.5
Organization known	25.5	39.7	36.9	6.4	3.8	3.4	23.4	25.2	21.3	6.0	5.2	4.1
Organization unknown �	24.4	35.5	27.3	4.5	2.8	4.9	17.5	20.5	15.8	7.1	6.2	6.0
NOTE: Percentages represent row percentages within each familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table.
� Fluctuations may be due to small sample size.