| Table A3-28 Standard Mail Pieces from Insurance Companies Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Familiarity | Read Immediately | Set Aside | Found Useful | Will Respond | ||||||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | |||||
| Previous customer | 56.7 | 57.5 | 56.2 | 5.6 | 5.7 | 6.4 | 48.2 | 53.7 | 52.0 | 12.9 | 10.6 | 7.3 | ||||
| Organization known | 31.1 | 24.3 | 20.8 | 6.7 | 1.2 | 2.7 | 20.8 | 13.5 | 10.4 | 5.4 | 1.4 | 1.6 | ||||
| Organization unknown | 20.2 | 19.1 | 20.7 | 1.9 | 1.8 | 1.6 | 8.5 | 6.7 | 5.7 | 1.9 | 1.2 | 0.9 | ||||
| NOTE: Percentages represent row percentages within each
familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table. |
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