Table A3-28 Standard Mail Pieces from Department Stores Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)															BL_F	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2
															Previous customer	PCT_ROW	Percent of Row Frequency	69.69911	71.20648	7.25927	7.992357	73.98112	73.47384	24.49863	25.75466
															Organization known	PCT_ROW	Percent of Row Frequency	36.93082	30.23972	3.407784	6.277345	21.33482	26.01598	4.09392	8.006404
															Organization unknown	PCT_ROW	Percent of Row Frequency	27.26431	27.93494	4.861266	2.976747	15.79077	23.63364	6.03281	7.545967
															Don't know/No answer	PCT_ROW	Percent of Row Frequency	18.73331	19.83005	4.906895	2.274658	17.90793	17.07925	2.849657	3.897155
Familiarity	Read Immediately			Set Aside			Found Useful			Will Respond
	1987	2007	2008	1987	2007	2008	1987	2007	2008	1987	2007	2008
Previous customer	52.4	69.7	71.2	11.2	7.3	8.0	64.4	74.0	73.5	17.6	24.5	25.8
Organization known	25.5	36.9	30.2	6.4	3.4	6.3	23.4	21.3	26.0	6.0	4.1	8.0
Organization unknown	24.4	27.3	27.9	4.5	4.9	3.0	17.5	15.8	23.6	7.1	6.0	7.5
NOTE: Percentages represent row percentages within each familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table.