Table A3-28 Standard Mail Pieces from Insurance Companies Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Familiarity		Read Immediately		Set Aside				Found Useful			Will Respond
	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007
Previous customer	56.7	57.5	56.2	5.6	5.7	6.4	48.2	53.7	52.0	12.9	10.6	7.3
Organization known	31.1	24.3	20.8	6.7	1.2	2.7	20.8	13.5	10.4	5.4	1.4	1.6
Organization unknown	20.2	19.1	20.7	1.9	1.8	1.6	8.5	6.7	5.7	1.9	1.2	0.9
NOTE: Percentages represent row percentages within each familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table.