Table A3-27 Standard Mail Pieces from Credit Card Industry Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Familiarity		Read Immediately			Set Aside			Found Useful			Will Respond
	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007
Previous customer	51.4	38.2	36.5	7.2	3.4	3.0	40.0	26.2	26.1	9.3	4.5	4.9
Organization known	28.4	14.6	12.8	7.9	1.6	1.7	17.7	5.2	5.4	5.6	1.3	1.3
Organization unknown	30.2	14.6	14.8	4.2	0.4	1.4	21.3	4.2	5.3	7.8	0.5	1.8
NOTE: Percentages represent row percentages within each familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table.