Table A3-27 Standard Mail Pieces from Insurance Companies Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)															BL_F	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2
															Previous customer	PCT_ROW	Percent of Row Frequency	56.18648	61.79126	6.396415	6.247472	51.99735	54.99897	7.286104	9.173088
															Organization known	PCT_ROW	Percent of Row Frequency	20.80286	23.49125	2.747465	2.782789	10.35713	11.2473	1.646961	0.858729
															Organization unknown	PCT_ROW	Percent of Row Frequency	20.74162	21.74223	1.598765	4.057366	5.66937	6.810788	0.875318	2.631207
															Don't know/No answer	PCT_ROW	Percent of Row Frequency	9.414839	12.49161	1.186609	0.200718	5.557954	6.57889	1.631551	1.495388
Familiarity		Read Immediately		Set Aside				Found Useful			Will Respond
	1987	2007	2008	1987	2007	2008	1987	2007	2008	1987	2007	2008
Previous customer	56.7	56.2	61.8	5.6	6.4	6.2	48.2	52.0	55.0	12.9	7.3	9.2
Organization known	31.1	20.8	23.5	6.7	2.7	2.8	20.8	10.4	11.2	5.4	1.6	0.9
Organization unknown	20.2	20.7	21.7	1.9	1.6	4.1	8.5	5.7	6.8	1.9	0.9	2.6
NOTE: Percentages represent row percentages within each familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table.