Table A3-25
Standard Mail Usefulness by Intended Response
(Percentage of Pieces)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Usefulness Intended Response
Yes No Maybe
1987 2006 2007 1987 2006 2007 1987 2006 2007
Useful 29.4 25.3 25.7 33.8 32.2 32.8 33.7 36.4 35.6
Interesting 6.2 3.3 2.9 72.6 75.2 77.5 17.9 15.6 13.8
Not interesting 1.3 0.7 0.6 92.2 89.2 89.9 3.0 2.6 2.3
Objectionable 3.7 1.4 1.4 83.6 80.2 81.6 9.0 8.5 7.7
Usefulness  Intended Response
Don't Know/No Answer Total
1987 2006 2007 1987 2006 2007
Useful 3.2 6.1 5.9 100.0 100.0 100.0
Interesting 3.3 5.8 5.8 100.0 100.0 100.0
Not interesting 3.5 7.4 7.1 100.0 100.0 100.0
Objectionable 3.8 9.9 9.3 100.0 100.0 100.0
Note: Percents are row percentages within each Usefulness category. 
Totals may not sum to 100 due to rounding.