Table A3-24
Standard Mail Intended Response by Treatment
(Percentage of Pieces)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Treatment Intended Response
Yes No Maybe
1987 2006 2007 1987 2006 2007 1987 2006 2007
Read by member of household 18.8 65.7 68.2 30.8 26.3 25.7 57.0 53.1 53.4
Read by more than one member of household N/A 21.1 19.6 N/A 3.9 3.7 N/A 15.4 16.5
Looked at 9.8 4.3 3.8 38.9 24.8 24.4 20.7 9.3 9.2
Discarded 0.9 1.3 1.3 23.7 41.5 42.6 1.8 2.8 3.1
Set aside 9.0 7.1 6.6 5.1 3.2 3.2 19.7 19.0 17.4
Don't know/No answer 1.5 0.5 0.5 1.5 0.4 0.4 0.9 0.5 0.5
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
Note: Totals may not sum to 100 due to rounding.
  This code was not presented in household diaries prior to 1992.