Table A3-23
Standard Mail Treatment by Intended Response
(Percentage of Pieces)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Treatment Intended Response
Yes No Maybe No Answer Total
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
Read by member of household 27.1 19.6 21.0 42.6 46.9 46.4 26.8 26.8 26.0 3.6 6.8 6.6 100.0 100.0 100.0
Read by more than one member
of household
N/A 28.2 27.0 N/A 30.8 30.2 N/A 34.9 36.0 N/A 6.1 6.8 N/A 100.0 100.0
Looked at 4.9 2.4 2.2 77.9 82.0 83.2 14.1 8.7 8.4 3.1 6.9 6.2 100.0 100.0 100.0
Discarded 0.9 0.5 0.5 92.5 89.9 90.8 2.4 1.7 1.8 4.3 7.9 7.0 100.0 100.0 100.0
Set aside 15.4 11.6 11.7 35.3 31.2 33.5 46.2 52.7 48.8 3.0 4.5 6.0 100.0 100.0 100.0
  This code was not presented in household diaries prior to 1992.
Note: Percents are row percentages within each Treatment category. 
Totals may not sum to 100 due to rounding.