Table A3-23
Standard Mail Intended Response by Treatment
(Percentage of Pieces)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)
BL_K BL_H _NAME_ _LABEL_ COL1 COL2
  Read by member of household PCT_COL Percent of Column Frequency  
  Read by more than one member of household 1 PCT_COL Percent of Column Frequency  
  Looked at PCT_COL Percent of Column Frequency  
  Discarded PCT_COL Percent of Column Frequency  
  Set aside PCT_COL Percent of Column Frequency  
Treatment Intended Response   Don't know/No answer PCT_COL Percent of Column Frequency  
Yes No Maybe Yes Read by member of household PCT_COL Percent of Column Frequency 68.18367 68.95209
1987 2007 2008 1987 2007 2008 1987 2007 2008 Yes Read by more than one member of household 1 PCT_COL Percent of Column Frequency 19.63192 18.5766
Read by member of household 18.8 68.2 69.0 30.8 25.7 27.4 57.0 53.4 55.1 Yes Looked at PCT_COL Percent of Column Frequency 3.797719 3.98119
Read by more than one member of household 1 N/A 19.6 18.6 N/A 3.7 3.7 N/A 16.5 15.5 Yes Discarded PCT_COL Percent of Column Frequency 1.32374 1.509742
Looked at 9.8 3.8 4.0 38.9 24.4 23.2 20.7 9.2 9.1 Yes Set aside PCT_COL Percent of Column Frequency 6.582628 6.833441
Discarded 0.9 1.3 1.5 23.7 42.6 42.2 1.8 3.1 1.9 Yes Don't know/No answer PCT_COL Percent of Column Frequency 0.480326 0.146932
Set aside 9.0 6.6 6.8 5.1 3.2 3.4 19.7 17.4 18.2 No Read by member of household PCT_COL Percent of Column Frequency 25.65895 27.38677
Don't know/No answer 1.5 0.5 0.1 1.5 0.4 0.1 0.9 0.5 0.1 No Read by more than one member of household 1 PCT_COL Percent of Column Frequency 3.734553 3.746332
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 No Looked at PCT_COL Percent of Column Frequency 24.38198 23.16005
Note: Totals may not sum to 100 due to rounding. No Discarded PCT_COL Percent of Column Frequency 42.63412 42.20465
No Set aside PCT_COL Percent of Column Frequency 3.204613 3.387685
No Don't know/No answer PCT_COL Percent of Column Frequency 0.385784 0.114514
Maybe Read by member of household PCT_COL Percent of Column Frequency 53.408 55.10166
Maybe Read by more than one member of household 1 PCT_COL Percent of Column Frequency 16.52743 15.5285
Maybe Looked at PCT_COL Percent of Column Frequency 9.155174 9.138255
Maybe Discarded PCT_COL Percent of Column Frequency 3.076298 1.928463
Maybe Set aside PCT_COL Percent of Column Frequency 17.36583 18.20262
Maybe Don't know/No answer PCT_COL Percent of Column Frequency 0.46727 0.100509
DK/RF Read by member of household PCT_COL Percent of Column Frequency 18.54354 12.80844
DK/RF Read by more than one member of household 1 PCT_COL Percent of Column Frequency 4.268106 2.909569
DK/RF Looked at PCT_COL Percent of Column Frequency 9.257631 6.478589
DK/RF Discarded PCT_COL Percent of Column Frequency 16.72641 13.63733
DK/RF Set aside PCT_COL Percent of Column Frequency 2.935717 1.398971
DK/RF Don't know/No answer PCT_COL Percent of Column Frequency 48.2686 62.76711