Table A3-22
Standard Mail Usefulness by Treatment
(Percentage of Pieces)
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Treatment                  Usefulness
Useful Interesting Not Interesting Objectionable
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
Read 70.2 76.5 76.5 38.0 51.1 47.9 13.6 14.3 14.8 20.0 22.3 26.2
Looked at 15.9 9.0 8.7 43.8 27.4 29.4 39.0 26.3 25.4 30.1 21.3 16.5
Discarded 1.6 2.8 3.3 8.2 13.6 15.4 43.7 57.6 58.1 39.6 50.8 52.0
Set aside 11.7 11.5 11.4 9.4 7.7 6.9 3.2 1.4 1.4 8.2 4.9 4.7
Don't know/No answer 0.6 0.2 0.2 0.6 0.2 0.3 0.5 0.4 0.3 2.1 0.6 0.5
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
Note: Totals may not sum to 100 due to rounding.