Table A3-21
Standard Mail Usefulness by Treatment
(Percentage of Pieces)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)
BL_I A318ROW _NAME_ _LABEL_ COL1 COL2
Useful READ PCT_COL Percent of Column Frequency 76.46804 77.9414
Useful LOOKED AT PCT_COL Percent of Column Frequency 8.658871 8.481988
Useful DISCARDED PCT_COL Percent of Column Frequency 3.333244 2.833429
Useful SET ASIDE PCT_COL Percent of Column Frequency 11.38305 10.62361
Useful Don't know/No answer PCT_COL Percent of Column Frequency 0.156788 0.119581
Treatment                  Usefulness Interesting READ PCT_COL Percent of Column Frequency 47.9352 48.59931
Useful Interesting Not Interesting Objectionable Interesting LOOKED AT PCT_COL Percent of Column Frequency 29.44055 27.28241
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 Interesting DISCARDED PCT_COL Percent of Column Frequency 15.37304 15.00979
Read 70.2 76.5 77.9 38.0 47.9 48.6 13.6 14.8 15.0 20.0 26.2 23.4 Interesting SET ASIDE PCT_COL Percent of Column Frequency 6.935737 8.934937
Looked at 15.9 8.7 8.5 43.8 29.4 27.3 39.0 25.4 24.1 30.1 16.5 19.2 Interesting Don't know/No answer PCT_COL Percent of Column Frequency 0.315483 0.173557
Discarded 1.6 3.3 2.8 8.2 15.4 15.0 43.7 58.1 59.2 39.6 52.0 52.3 Not interesting READ PCT_COL Percent of Column Frequency 14.78097 15.03816
Set aside 11.7 11.4 10.6 9.4 6.9 8.9 3.2 1.4 1.5 8.2 4.7 4.8 Not interesting LOOKED AT PCT_COL Percent of Column Frequency 25.4269 24.13345
Don't know/No answer 0.6 0.2 0.1 0.6 0.3 0.2 0.5 0.3 0.1 2.1 0.5 0.2 Not interesting DISCARDED PCT_COL Percent of Column Frequency 58.11363 59.20932
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Not interesting SET ASIDE PCT_COL Percent of Column Frequency 1.4065 1.540503
Note: Totals may not sum to 100 due to rounding. Not interesting Don't know/No answer PCT_COL Percent of Column Frequency 0.271996 0.078569
Objectionable READ PCT_COL Percent of Column Frequency 26.24083 23.38761
Objectionable LOOKED AT PCT_COL Percent of Column Frequency 16.5316 19.19264
Objectionable DISCARDED PCT_COL Percent of Column Frequency 51.97744 52.33291
Objectionable SET ASIDE PCT_COL Percent of Column Frequency 4.709223 4.845693
Objectionable Don't know/No answer PCT_COL Percent of Column Frequency 0.540908 0.241146
Don't know/No answer READ PCT_COL Percent of Column Frequency 1.904787 1.579449
Don't know/No answer LOOKED AT PCT_COL Percent of Column Frequency 1.505245 0.507811
Don't know/No answer DISCARDED PCT_COL Percent of Column Frequency 1.4356 1.471527
Don't know/No answer SET ASIDE PCT_COL Percent of Column Frequency 0.553194 0.30155
Don't know/No answer Don't know/No answer PCT_COL Percent of Column Frequency 94.60117 96.13966