| Table A3-21 Standard Mail Usefulness by Treatment (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
BL_I | A318ROW | _NAME_ | _LABEL_ | COL1 | COL2 | ||||||||||||||
| Useful | READ | PCT_COL | Percent of Column Frequency | 76.46804 | 77.9414 | |||||||||||||||
| Useful | LOOKED AT | PCT_COL | Percent of Column Frequency | 8.658871 | 8.481988 | |||||||||||||||
| Useful | DISCARDED | PCT_COL | Percent of Column Frequency | 3.333244 | 2.833429 | |||||||||||||||
| Useful | SET ASIDE | PCT_COL | Percent of Column Frequency | 11.38305 | 10.62361 | |||||||||||||||
| Useful | Don't know/No answer | PCT_COL | Percent of Column Frequency | 0.156788 | 0.119581 | |||||||||||||||
| Treatment | Usefulness | Interesting | READ | PCT_COL | Percent of Column Frequency | 47.9352 | 48.59931 | |||||||||||||
| Useful | Interesting | Not Interesting | Objectionable | Interesting | LOOKED AT | PCT_COL | Percent of Column Frequency | 29.44055 | 27.28241 | |||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | Interesting | DISCARDED | PCT_COL | Percent of Column Frequency | 15.37304 | 15.00979 | |||
| Read | 70.2 | 76.5 | 77.9 | 38.0 | 47.9 | 48.6 | 13.6 | 14.8 | 15.0 | 20.0 | 26.2 | 23.4 | Interesting | SET ASIDE | PCT_COL | Percent of Column Frequency | 6.935737 | 8.934937 | ||
| Looked at | 15.9 | 8.7 | 8.5 | 43.8 | 29.4 | 27.3 | 39.0 | 25.4 | 24.1 | 30.1 | 16.5 | 19.2 | Interesting | Don't know/No answer | PCT_COL | Percent of Column Frequency | 0.315483 | 0.173557 | ||
| Discarded | 1.6 | 3.3 | 2.8 | 8.2 | 15.4 | 15.0 | 43.7 | 58.1 | 59.2 | 39.6 | 52.0 | 52.3 | Not interesting | READ | PCT_COL | Percent of Column Frequency | 14.78097 | 15.03816 | ||
| Set aside | 11.7 | 11.4 | 10.6 | 9.4 | 6.9 | 8.9 | 3.2 | 1.4 | 1.5 | 8.2 | 4.7 | 4.8 | Not interesting | LOOKED AT | PCT_COL | Percent of Column Frequency | 25.4269 | 24.13345 | ||
| Don't know/No answer | 0.6 | 0.2 | 0.1 | 0.6 | 0.3 | 0.2 | 0.5 | 0.3 | 0.1 | 2.1 | 0.5 | 0.2 | Not interesting | DISCARDED | PCT_COL | Percent of Column Frequency | 58.11363 | 59.20932 | ||
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | Not interesting | SET ASIDE | PCT_COL | Percent of Column Frequency | 1.4065 | 1.540503 | ||
| Note: Totals may not sum to 100 due to rounding. | Not interesting | Don't know/No answer | PCT_COL | Percent of Column Frequency | 0.271996 | 0.078569 | ||||||||||||||
| Objectionable | READ | PCT_COL | Percent of Column Frequency | 26.24083 | 23.38761 | |||||||||||||||
| Objectionable | LOOKED AT | PCT_COL | Percent of Column Frequency | 16.5316 | 19.19264 | |||||||||||||||
| Objectionable | DISCARDED | PCT_COL | Percent of Column Frequency | 51.97744 | 52.33291 | |||||||||||||||
| Objectionable | SET ASIDE | PCT_COL | Percent of Column Frequency | 4.709223 | 4.845693 | |||||||||||||||
| Objectionable | Don't know/No answer | PCT_COL | Percent of Column Frequency | 0.540908 | 0.241146 | |||||||||||||||
| Don't know/No answer | READ | PCT_COL | Percent of Column Frequency | 1.904787 | 1.579449 | |||||||||||||||
| Don't know/No answer | LOOKED AT | PCT_COL | Percent of Column Frequency | 1.505245 | 0.507811 | |||||||||||||||
| Don't know/No answer | DISCARDED | PCT_COL | Percent of Column Frequency | 1.4356 | 1.471527 | |||||||||||||||
| Don't know/No answer | SET ASIDE | PCT_COL | Percent of Column Frequency | 0.553194 | 0.30155 | |||||||||||||||
| Don't know/No answer | Don't know/No answer | PCT_COL | Percent of Column Frequency | 94.60117 | 96.13966 | |||||||||||||||