Table A3-20 Standard Mail Response to Advertising by Familiarity With Organization (If Pieces Contained an Advertisement of Request for Donation and was from One Organization Only) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Response to Advertising	Previous Customer			Organization Known			Organization Not Known			Total �
	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007
Yes	21.6	17.3	17.1	5.7	2.6	2.7	4.6	2.4	1.8	14.6	10.0	10.4
No	47.7	50.4	52.6	78.6	80.7	82.2	83.0	83.5	85.7	58.6	59.6	61.1
Maybe	27.4	26.1	24.5	12.1	9.7	8.1	9.0	7.5	6.0	19.9	16.9	16.5
No answer	3.3	6.2	5.8	3.6	7.0	7.0	3.4	6.5	6.4	7.0	13.5	12.0
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Pieces Per Household Per Week	3.0	5.5	5.6	1.5	2.4	2.3	1.2	1.6	1.5	6.1	10.8	10.2
Note: Totals may not sum to 100 due to rounding.
� Includes pieces for which no response was given for familiarity with institution.