Table A3-19 Standard Mail Usefulness of Mail Pieces by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Reaction to Advertising	Previous Customer			Organization Known			Organization Not Known			Total �
	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007
Useful	62.5	59.6	58.6	25.9	17.8	17.1	14.8	12.5	10.3	40.2	36.9	37.9
Interesting	21.7	13.6	12.5	31.7	16.9	15.9	24.4	12.5	11.7	22.0	12.8	12.3
Not interesting	10.6	22.9	25.1	32.9	56.3	58.9	46.7	63.9	66.7	21.3	35.6	37.2
Objectionable	2.2	3.2	3.3	6.7	8.3	7.7	10.7	10.6	10.2	4.6	5.4	5.2
Don't know/No answer	3.1	0.7	0.5	2.8	0.7	0.5	3.4	0.5	1.0	12.0	9.3	7.4
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Note: Totals may not sum to 100 due to rounding.
� Includes pieces for which no response was given for familiarity with institution.