Table A3-19 Standard Mail Response to Advertising by Familiarity With Organization (If Pieces Contained an Advertisement of Request for Donation and was from One Organization Only) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)															BL_F	BL_K	_NAME_	_LABEL_	COL1	COL2			BL_K	_NAME_	_LABEL_	COL1	COL2			BL_F	_NAME_	_LABEL_	COL1	COL2			BL_K	_NAME_	_LABEL_	COL1	COL2
																	PCT_COL	Percent of Column Frequency						PCT_COL	Percent of Column Frequency						COUNT	Frequency Count	1.238914	1.268538				COUNT	Frequency Count	1.341999	1.140355
																Yes	PCT_COL	Percent of Column Frequency					Yes	PCT_COL	Percent of Column Frequency	10.39328	10.63638			Previous customer	COUNT	Frequency Count	5.630574	5.642791			Yes	COUNT	Frequency Count	1.064273	1.093679
																No	PCT_COL	Percent of Column Frequency					No	PCT_COL	Percent of Column Frequency	61.14716	62.92047			Organization known	COUNT	Frequency Count	2.29192	2.273731			No	COUNT	Frequency Count	6.261472	6.469759
																Maybe	PCT_COL	Percent of Column Frequency					Maybe	PCT_COL	Percent of Column Frequency	16.45861	16.17818			Organization unknown	COUNT	Frequency Count	1.461087	1.228232			Maybe	COUNT	Frequency Count	1.685362	1.663512
																No answer	PCT_COL	Percent of Column Frequency					No answer	PCT_COL	Percent of Column Frequency	12.00094	10.26497			Don't know/No answer	COUNT	Frequency Count	0.959508	1.009502			No answer	COUNT	Frequency Count	1.228897	1.055489
Response to Advertising	Previous Customer			Organization Known			Organization Not Known			Total 1					Does or has done business with		PCT_COL	Percent of Column Frequency
															Does or has done business with	Yes	PCT_COL	Percent of Column Frequency	17.07186	16.79764
	1987	2007	2008	1987	2007	2008	1987	2007	2008	1987	2007	2008			Does or has done business with	No	PCT_COL	Percent of Column Frequency	52.63178	56.39374
Yes	21.6	17.1	16.8	5.7	2.7	2.4	4.6	1.8	1.9	14.6	10.4	10.6			Does or has done business with	Maybe	PCT_COL	Percent of Column Frequency	24.47016	23.23542
No	47.7	52.6	56.4	78.6	82.2	85.8	83.0	85.7	88.6	58.6	61.1	62.9			Does or has done business with	No answer	PCT_COL	Percent of Column Frequency	5.826202	3.573199
Maybe	27.4	24.5	23.2	12.1	8.1	7.3	9.0	6.0	6.0	19.9	16.5	16.2			Knows, but no one does business with		PCT_COL	Percent of Column Frequency
No answer	3.3	5.8	3.6	3.6	7.0	4.6	3.4	6.4	3.5	7.0	12.0	10.3			Knows, but no one does business with	Yes	PCT_COL	Percent of Column Frequency	2.729907	2.392464
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0			Knows, but no one does business with	No	PCT_COL	Percent of Column Frequency	82.24213	85.75023
Pieces Per Household Per Week	3.0	5.6	5.6	1.5	2.3	2.3	1.2	1.5	1.2	6.1	10.2	10.3			Knows, but no one does business with	Maybe	PCT_COL	Percent of Column Frequency	8.070563	7.299125
Note: Totals may not sum to 100 due to rounding.															Knows, but no one does business with	No answer	PCT_COL	Percent of Column Frequency	6.957403	4.558177
1 Total includes pieces for which no response was given as to familiarity.															Organization no one in HH knows		PCT_COL	Percent of Column Frequency
															Organization no one in HH knows	Yes	PCT_COL	Percent of Column Frequency	1.845963	1.919388
															Organization no one in HH knows	No	PCT_COL	Percent of Column Frequency	85.72632	88.60143
															Organization no one in HH knows	Maybe	PCT_COL	Percent of Column Frequency	6.013308	6.023854
															Organization no one in HH knows	No answer	PCT_COL	Percent of Column Frequency	6.414411	3.455331
															DK/RF		PCT_COL	Percent of Column Frequency
															DK/RF	Yes	PCT_COL	Percent of Column Frequency	4.483824	3.719825
															DK/RF	No	PCT_COL	Percent of Column Frequency	23.52886	22.71907
															DK/RF	Maybe	PCT_COL	Percent of Column Frequency	6.729628	5.612995
															DK/RF	No answer	PCT_COL	Percent of Column Frequency	65.25769	67.94811