Table A3-19
Standard Mail Response to Advertising by Familiarity With Organization
(If Pieces Contained an Advertisement of Request for Donation and was from One Organization Only)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)
BL_F BL_K _NAME_ _LABEL_ COL1 COL2 BL_K _NAME_ _LABEL_ COL1 COL2 BL_F _NAME_ _LABEL_ COL1 COL2 BL_K _NAME_ _LABEL_ COL1 COL2
  PCT_COL Percent of Column Frequency     PCT_COL Percent of Column Frequency     COUNT Frequency Count 1.238914 1.268538   COUNT Frequency Count 1.341999 1.140355
  Yes PCT_COL Percent of Column Frequency   Yes PCT_COL Percent of Column Frequency 10.39328 10.63638 Previous customer COUNT Frequency Count 5.630574 5.642791 Yes COUNT Frequency Count 1.064273 1.093679
  No PCT_COL Percent of Column Frequency   No PCT_COL Percent of Column Frequency 61.14716 62.92047 Organization known COUNT Frequency Count 2.29192 2.273731 No COUNT Frequency Count 6.261472 6.469759
  Maybe PCT_COL Percent of Column Frequency   Maybe PCT_COL Percent of Column Frequency 16.45861 16.17818 Organization unknown COUNT Frequency Count 1.461087 1.228232 Maybe COUNT Frequency Count 1.685362 1.663512
  No answer PCT_COL Percent of Column Frequency   No answer PCT_COL Percent of Column Frequency 12.00094 10.26497 Don't know/No answer COUNT Frequency Count 0.959508 1.009502 No answer COUNT Frequency Count 1.228897 1.055489
Response to Advertising Previous Customer Organization Known Organization Not Known Total 1 Does or has done business with   PCT_COL Percent of Column Frequency        
Does or has done business with Yes PCT_COL Percent of Column Frequency 17.07186 16.79764      
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 Does or has done business with No PCT_COL Percent of Column Frequency 52.63178 56.39374      
Yes 21.6 17.1 16.8 5.7 2.7 2.4 4.6 1.8 1.9 14.6 10.4 10.6 Does or has done business with Maybe PCT_COL Percent of Column Frequency 24.47016 23.23542      
No 47.7 52.6 56.4 78.6 82.2 85.8 83.0 85.7 88.6 58.6 61.1 62.9 Does or has done business with No answer PCT_COL Percent of Column Frequency 5.826202 3.573199      
Maybe 27.4 24.5 23.2 12.1 8.1 7.3 9.0 6.0 6.0 19.9 16.5 16.2 Knows, but no one does business with   PCT_COL Percent of Column Frequency        
No answer 3.3 5.8 3.6 3.6 7.0 4.6 3.4 6.4 3.5 7.0 12.0 10.3 Knows, but no one does business with Yes PCT_COL Percent of Column Frequency 2.729907 2.392464      
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Knows, but no one does business with No PCT_COL Percent of Column Frequency 82.24213 85.75023      
   Pieces Per Household Per Week 3.0 5.6 5.6 1.5 2.3 2.3 1.2 1.5 1.2 6.1 10.2 10.3 Knows, but no one does business with Maybe PCT_COL Percent of Column Frequency 8.070563 7.299125      
Note: Totals may not sum to 100 due to rounding. Knows, but no one does business with No answer PCT_COL Percent of Column Frequency 6.957403 4.558177      
1 Total includes pieces for which no response was given as to familiarity. Organization no one in HH knows   PCT_COL Percent of Column Frequency        
Organization no one in HH knows Yes PCT_COL Percent of Column Frequency 1.845963 1.919388      
Organization no one in HH knows No PCT_COL Percent of Column Frequency 85.72632 88.60143      
Organization no one in HH knows Maybe PCT_COL Percent of Column Frequency 6.013308 6.023854      
Organization no one in HH knows No answer PCT_COL Percent of Column Frequency 6.414411 3.455331      
DK/RF   PCT_COL Percent of Column Frequency        
DK/RF Yes PCT_COL Percent of Column Frequency 4.483824 3.719825      
DK/RF No PCT_COL Percent of Column Frequency 23.52886 22.71907      
DK/RF Maybe PCT_COL Percent of Column Frequency 6.729628 5.612995      
DK/RF No answer PCT_COL Percent of Column Frequency 65.25769 67.94811