Table A3-18 Standard Mail Usefulness of Mail Pieces by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)															BL_F	BL_I	_NAME_	_LABEL_	COL1	COL2			BL_I	_NAME_	_LABEL_	COL1	COL2
																Useful	PCT_COL	Percent of Column Frequency					Useful	PCT_COL	Percent of Column Frequency	37.93876	37.73998
																Interesting	PCT_COL	Percent of Column Frequency					Interesting	PCT_COL	Percent of Column Frequency	12.29765	13.0983
																Not interesting	PCT_COL	Percent of Column Frequency					Not interesting	PCT_COL	Percent of Column Frequency	37.15706	36.12289
																Objectionable	PCT_COL	Percent of Column Frequency					Objectionable	PCT_COL	Percent of Column Frequency	5.186466	4.704405
																Don't know/No answer	PCT_COL	Percent of Column Frequency					Don't know/No answer	PCT_COL	Percent of Column Frequency	7.420062	8.334419
Reaction to Advertising	Previous Customer			Organization Known			Organization Not Known			Total 1					Does or has done business with	Useful	PCT_COL	Percent of Column Frequency	58.60168	57.00477
															Does or has done business with	Interesting	PCT_COL	Percent of Column Frequency	12.51721	13.61176
	1987	2007	2008	1987	2007	2008	1987	2007	2008	1987	2007	2008			Does or has done business with	Not interesting	PCT_COL	Percent of Column Frequency	25.08095	25.74494
Useful	62.5	58.6	57.0	25.9	17.1	16.0	14.8	10.3	11.1	40.2	37.9	37.7			Does or has done business with	Objectionable	PCT_COL	Percent of Column Frequency	3.307936	3.255952
Interesting	21.7	12.5	13.6	31.7	15.9	16.7	24.4	11.7	12.4	22.0	12.3	13.1			Does or has done business with	Don't know/No answer	PCT_COL	Percent of Column Frequency	0.492218	0.382574
Not interesting	10.6	25.1	25.7	32.9	58.9	59.5	46.7	66.7	68.0	21.3	37.2	36.1			Knows, but no one does business with	Useful	PCT_COL	Percent of Column Frequency	17.0796	15.98902
Objectionable	2.2	3.3	3.3	6.7	7.7	7.4	10.7	10.2	8.2	4.6	5.2	4.7			Knows, but no one does business with	Interesting	PCT_COL	Percent of Column Frequency	15.89028	16.65721
Don't know/No answer	3.1	0.5	0.4	2.8	0.5	0.5	3.4	1.0	0.4	12.0	7.4	8.3	DK/RF		Knows, but no one does business with	Not interesting	PCT_COL	Percent of Column Frequency	58.85674	59.47092
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0			Knows, but no one does business with	Objectionable	PCT_COL	Percent of Column Frequency	7.688092	7.42259
Note: Totals may not sum to 100 due to rounding.															Knows, but no one does business with	Don't know/No answer	PCT_COL	Percent of Column Frequency	0.485284	0.460264
1 Total includes pieces for which no response was given as to familiarity.															Organization no one in HH knows	Useful	PCT_COL	Percent of Column Frequency	10.307	11.11354
															Organization no one in HH knows	Interesting	PCT_COL	Percent of Column Frequency	11.73697	12.35234
															Organization no one in HH knows	Not interesting	PCT_COL	Percent of Column Frequency	66.73821	68.00499
															Organization no one in HH knows	Objectionable	PCT_COL	Percent of Column Frequency	10.17914	8.168054
															Organization no one in HH knows	Don't know/No answer	PCT_COL	Percent of Column Frequency	1.038682	0.361069
															DK/RF	Useful	PCT_COL	Percent of Column Frequency	12.09085	10.49445
															DK/RF	Interesting	PCT_COL	Percent of Column Frequency	5.342272	4.895817
															DK/RF	Not interesting	PCT_COL	Percent of Column Frequency	13.42385	11.16105
															DK/RF	Objectionable	PCT_COL	Percent of Column Frequency	2.6741	1.859474
															DK/RF	Don't know/No answer	PCT_COL	Percent of Column Frequency	66.46893	71.58921