Table A3-18 Standard Mail Treatment of Mail Piece by Familiarity With Organization (Percentage of Mail Received by Household) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Treatment of Advertising	Previous Customer			Organization Known			Organization Not Known			Total �
	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007
Read	58.4	59.9	58.7	31.2	27.4	26.2	26.2	25.2	23.9	41.5	41.3	41.9
Looked at	23.3	15.0	15.8	38.2	24.2	22.7	35.2	22.4	22.2	26.4	17.4	17.3
Discarded	7.0	16.0	17.3	23.5	43.0	46.5	31.1	48.3	49.7	14.0	26.2	27.6
Set Aside	10.2	8.6	7.9	6.3	4.9	4.2	6.4	3.5	3.8	8.1	6.0	6.0
Don't know/No answer	1.1	0.5	0.4	0.8	0.5	0.4	1.2	0.6	0.4	10.0	9.1	7.2
Total Mail Received by Household	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Note: Totals may not sum to 100 due to rounding.
�Total includes pieces for which no response was given as to familiarity.