| Table A3-17 Standard Mail Treatment of Mail Piece by Familiarity With Organization (Percentage of Mail Received by Household) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
BL_F | A318ROW | _NAME_ | _LABEL_ | COL1 | COL2 | A318ROW | _NAME_ | _LABEL_ | COL1 | COL2 | ||||||||||||||||
| READ | PCT_COL | Percent of Column Frequency | READ | PCT_COL | Percent of Column Frequency | 41.90041 | 42.44486 | ||||||||||||||||||||
| LOOKED AT | PCT_COL | Percent of Column Frequency | LOOKED AT | PCT_COL | Percent of Column Frequency | 17.32255 | 16.43756 | ||||||||||||||||||||
| DISCARDED | PCT_COL | Percent of Column Frequency | DISCARDED | PCT_COL | Percent of Column Frequency | 27.55075 | 27.00807 | ||||||||||||||||||||
| SET ASIDE | PCT_COL | Percent of Column Frequency | SET ASIDE | PCT_COL | Percent of Column Frequency | 5.979426 | 5.98924 | ||||||||||||||||||||
| Don't know/No answer | PCT_COL | Percent of Column Frequency | Don't know/No answer | PCT_COL | Percent of Column Frequency | 7.246866 | 8.120271 | ||||||||||||||||||||
| Treatment of Advertising | Previous Customer | Organization Known | Organization Not Known | Total 1 | Does or has done business with | READ | PCT_COL | Percent of Column Frequency | 58.68351 | 59.01244 | |||||||||||||||||
| Does or has done business with | LOOKED AT | PCT_COL | Percent of Column Frequency | 15.78368 | 14.80879 | ||||||||||||||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | Does or has done business with | DISCARDED | PCT_COL | Percent of Column Frequency | 17.27297 | 18.14857 | ||||||||||
| Read | 58.4 | 58.7 | 59.0 | 31.2 | 26.2 | 27.6 | 26.2 | 23.9 | 24.2 | 41.5 | 41.9 | 42.4 | Does or has done business with | SET ASIDE | PCT_COL | Percent of Column Frequency | 7.873939 | 7.81421 | |||||||||
| Looked at | 23.3 | 15.8 | 14.8 | 38.2 | 22.7 | 22.1 | 35.2 | 22.2 | 21.3 | 26.4 | 17.3 | 16.4 | Does or has done business with | Don't know/No answer | PCT_COL | Percent of Column Frequency | 0.385898 | 0.215981 | |||||||||
| Discarded | 7.0 | 17.3 | 18.1 | 23.5 | 46.5 | 46.4 | 31.1 | 49.7 | 50.3 | 14.0 | 27.6 | 27.0 | Knows, but no one does business with | READ | PCT_COL | Percent of Column Frequency | 26.18873 | 27.61771 | |||||||||
| Set Aside | 10.2 | 7.9 | 7.8 | 6.3 | 4.2 | 3.6 | 6.4 | 3.8 | 4.1 | 8.1 | 6.0 | 6.0 | Knows, but no one does business with | LOOKED AT | PCT_COL | Percent of Column Frequency | 22.73393 | 22.14706 | |||||||||
| Don't know/No answer | 1.1 | 0.4 | 0.2 | 0.8 | 0.4 | 0.2 | 1.2 | 0.4 | 0.1 | 10.0 | 7.2 | 8.1 | Knows, but no one does business with | DISCARDED | PCT_COL | Percent of Column Frequency | 46.45115 | 46.4056 | |||||||||
| Total Mail Received by Household | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | Knows, but no one does business with | SET ASIDE | PCT_COL | Percent of Column Frequency | 4.192215 | 3.608906 | |||||||||
| Note: Totals may not sum to 100 due to rounding. | Knows, but no one does business with | Don't know/No answer | PCT_COL | Percent of Column Frequency | 0.433977 | 0.220722 | |||||||||||||||||||||
| 1 Total includes pieces for which no response was given as to familiarity. | Organization no one in HH knows | READ | PCT_COL | Percent of Column Frequency | 23.86334 | 24.19977 | |||||||||||||||||||||
| Organization no one in HH knows | LOOKED AT | PCT_COL | Percent of Column Frequency | 22.20412 | 21.28184 | ||||||||||||||||||||||
| Organization no one in HH knows | DISCARDED | PCT_COL | Percent of Column Frequency | 49.70756 | 50.28345 | ||||||||||||||||||||||
| Organization no one in HH knows | SET ASIDE | PCT_COL | Percent of Column Frequency | 3.778775 | 4.095185 | ||||||||||||||||||||||
| Organization no one in HH knows | Don't know/No answer | PCT_COL | Percent of Column Frequency | 0.446192 | 0.13975 | ||||||||||||||||||||||
| DK/RF | READ | PCT_COL | Percent of Column Frequency | 16.82284 | 14.22361 | ||||||||||||||||||||||
| DK/RF | LOOKED AT | PCT_COL | Percent of Column Frequency | 5.112473 | 5.243123 | ||||||||||||||||||||||
| DK/RF | DISCARDED | PCT_COL | Percent of Column Frequency | 9.445253 | 7.559612 | ||||||||||||||||||||||
| DK/RF | SET ASIDE | PCT_COL | Percent of Column Frequency | 2.281194 | 1.961513 | ||||||||||||||||||||||
| DK/RF | Don't know/No answer | PCT_COL | Percent of Column Frequency | 66.33824 | 71.01214 | ||||||||||||||||||||||