Table A3-17 Standard Mail Treatment of Mail Piece by Familiarity With Organization (Percentage of Mail Received by Household) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)															BL_F	A318ROW	_NAME_	_LABEL_	COL1	COL2			A318ROW	_NAME_	_LABEL_	COL1	COL2
																READ	PCT_COL	Percent of Column Frequency					READ	PCT_COL	Percent of Column Frequency	41.90041	42.44486
																LOOKED AT	PCT_COL	Percent of Column Frequency					LOOKED AT	PCT_COL	Percent of Column Frequency	17.32255	16.43756
																DISCARDED	PCT_COL	Percent of Column Frequency					DISCARDED	PCT_COL	Percent of Column Frequency	27.55075	27.00807
																SET ASIDE	PCT_COL	Percent of Column Frequency					SET ASIDE	PCT_COL	Percent of Column Frequency	5.979426	5.98924
																Don't know/No answer	PCT_COL	Percent of Column Frequency					Don't know/No answer	PCT_COL	Percent of Column Frequency	7.246866	8.120271
Treatment of Advertising	Previous Customer			Organization Known			Organization Not Known			Total 1					Does or has done business with	READ	PCT_COL	Percent of Column Frequency	58.68351	59.01244
															Does or has done business with	LOOKED AT	PCT_COL	Percent of Column Frequency	15.78368	14.80879
	1987	2007	2008	1987	2007	2008	1987	2007	2008	1987	2007	2008			Does or has done business with	DISCARDED	PCT_COL	Percent of Column Frequency	17.27297	18.14857
Read	58.4	58.7	59.0	31.2	26.2	27.6	26.2	23.9	24.2	41.5	41.9	42.4			Does or has done business with	SET ASIDE	PCT_COL	Percent of Column Frequency	7.873939	7.81421
Looked at	23.3	15.8	14.8	38.2	22.7	22.1	35.2	22.2	21.3	26.4	17.3	16.4			Does or has done business with	Don't know/No answer	PCT_COL	Percent of Column Frequency	0.385898	0.215981
Discarded	7.0	17.3	18.1	23.5	46.5	46.4	31.1	49.7	50.3	14.0	27.6	27.0			Knows, but no one does business with	READ	PCT_COL	Percent of Column Frequency	26.18873	27.61771
Set Aside	10.2	7.9	7.8	6.3	4.2	3.6	6.4	3.8	4.1	8.1	6.0	6.0			Knows, but no one does business with	LOOKED AT	PCT_COL	Percent of Column Frequency	22.73393	22.14706
Don't know/No answer	1.1	0.4	0.2	0.8	0.4	0.2	1.2	0.4	0.1	10.0	7.2	8.1			Knows, but no one does business with	DISCARDED	PCT_COL	Percent of Column Frequency	46.45115	46.4056
Total Mail Received by Household	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0			Knows, but no one does business with	SET ASIDE	PCT_COL	Percent of Column Frequency	4.192215	3.608906
Note: Totals may not sum to 100 due to rounding.															Knows, but no one does business with	Don't know/No answer	PCT_COL	Percent of Column Frequency	0.433977	0.220722
1 Total includes pieces for which no response was given as to familiarity.															Organization no one in HH knows	READ	PCT_COL	Percent of Column Frequency	23.86334	24.19977
															Organization no one in HH knows	LOOKED AT	PCT_COL	Percent of Column Frequency	22.20412	21.28184
															Organization no one in HH knows	DISCARDED	PCT_COL	Percent of Column Frequency	49.70756	50.28345
															Organization no one in HH knows	SET ASIDE	PCT_COL	Percent of Column Frequency	3.778775	4.095185
															Organization no one in HH knows	Don't know/No answer	PCT_COL	Percent of Column Frequency	0.446192	0.13975
															DK/RF	READ	PCT_COL	Percent of Column Frequency	16.82284	14.22361
															DK/RF	LOOKED AT	PCT_COL	Percent of Column Frequency	5.112473	5.243123
															DK/RF	DISCARDED	PCT_COL	Percent of Column Frequency	9.445253	7.559612
															DK/RF	SET ASIDE	PCT_COL	Percent of Column Frequency	2.281194	1.961513
															DK/RF	Don't know/No answer	PCT_COL	Percent of Column Frequency	66.33824	71.01214