| Table A3-15 Standard Mail -- Mail Order Industry Shape by Familiarity With Organization (Percentage of Mail Pieces Received by Households) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
|||||||||||||||||||
| Familiarity | Letter Size Envelope | Larger Than
Letter Size Envelope |
Catalog Not In Envelope | Flyers | |||||||||||||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | ||||||||
| Previous customer | 46.6 | 47.8 | 50.8 | 52.9 | 56.8 | 52.4 | 53.0 | 58.0 | 58.7 | 42.0 | 46.8 | 53.9 | |||||||
| Organization known | 17.1 | 21.1 | 22.5 | 15.4 | 12.8 | 19.6 | 18.8 | 16.8 | 17.1 | 15.5 | 13.9 | 16.6 | |||||||
| Organization unknown | 27.3 | 20.8 | 15.3 | 19.8 | 15.8 | 15.1 | 20.7 | 12.4 | 13.6 | 29.7 | 20.6 | 19.0 | |||||||
| Don't know/No answer | 9.0 | 10.4 | 11.4 | 11.9 | 14.6 | 12.9 | 7.5 | 12.8 | 10.6 | 12.8 | 18.6 | 10.5 | |||||||
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | |||||||
| Note: Totals may not sum to 100 due to rounding. | |||||||||||||||||||
| Fluctuations may be due to small sample size. | |||||||||||||||||||