Table A3-13 Standard Mail -- Shape by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)															BL_B	A314ROW	_NAME_	_LABEL_	COL1	COL2
															In letter sized envelope	Previous customer	PCT_COL	Percent of Column Frequency	45.0604	46.86001
															In letter sized envelope	Organization known	PCT_COL	Percent of Column Frequency	26.93937	27.48934
															In letter sized envelope	Organization unknown	PCT_COL	Percent of Column Frequency	15.49893	11.49965
															In letter sized envelope	More than one company/ Don't Know/ No Answer	PCT_COL	Percent of Column Frequency	12.5013	14.151
															In envelope larger than letter size (not catalog)	Previous customer	PCT_COL	Percent of Column Frequency	48.59835	53.39579
Familiarity	Letter Size Envelope			Larger Than Letter Size Envelope			Detached Label Postcard			Postcard					In envelope larger than letter size (not catalog)	Organization known	PCT_COL	Percent of Column Frequency	22.83738	22.93719
															In envelope larger than letter size (not catalog)	Organization unknown	PCT_COL	Percent of Column Frequency	12.55856	12.79636
	1987	2007	2008	1987	2007	2008	1987	2007	2008	1987	2007	2008			In envelope larger than letter size (not catalog)	More than one company/ Don't Know/ No Answer	PCT_COL	Percent of Column Frequency	16.00572	10.87066
Previous customer	44.5	45.1	46.9	48.6	48.6	53.4	17.9	1.9	5.2	48.7	49.9	58.7			Catalog in envelope	Previous customer	PCT_COL	Percent of Column Frequency	69.01073	66.49064
Organization known	19.8	26.9	27.5	18.8	22.8	22.9	16.4	1.8	2.8	17.6	21.3	17.5			Catalog in envelope	Organization known	PCT_COL	Percent of Column Frequency	13.44856	13.32014
Organization unknown	23.9	15.5	11.5	19.8	12.6	12.8	30.0	1.1	2.1	20.9	18.7	18.9			Catalog in envelope	Organization unknown	PCT_COL	Percent of Column Frequency	9.101605	7.945282
More than one company/ Don't Know/ No Answer	11.9	12.5	14.2	12.8	16.0	10.9	35.7	95.2	89.8	12.8	10.0	4.9			Catalog in envelope	More than one company/ Don't Know/ No Answer	PCT_COL	Percent of Column Frequency	8.439103	12.24394
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0			Catalog not in envelope	Previous customer	PCT_COL	Percent of Column Frequency	64.26401	64.64746
															Catalog not in envelope	Organization known	PCT_COL	Percent of Column Frequency	14.17806	14.3797
Familiarity	Catalog Not In Envelope			Flyers			Newspapers/Magazines								Catalog not in envelope	Organization unknown	PCT_COL	Percent of Column Frequency	10.2512	9.133767
															Catalog not in envelope	More than one company/ Don't Know/ No Answer	PCT_COL	Percent of Column Frequency	11.30673	11.83907
	1987	2007	2008	1987	2007	2008	1987	2007	2008						Detached label card	Previous customer	PCT_COL	Percent of Column Frequency	1.918332	5.243293
Previous customer	63.1	64.3	64.6	49.4	48.2	45.0	24.4	39.7	37.8						Detached label card	Organization known	PCT_COL	Percent of Column Frequency	1.758446	2.848917
Organization known	14.5	14.2	14.4	17.7	17.7	16.5	10.6	13.0	10.3						Detached label card	Organization unknown	PCT_COL	Percent of Column Frequency	1.142777	2.110818
Organization unknown	13.0	10.3	9.1	13.5	12.0	11.3	6.3	5.5	4.0						Detached label card	More than one company/ Don't Know/ No Answer	PCT_COL	Percent of Column Frequency	95.18044	89.79697
More than one company/ Don't Know/ No Answer	9.5	11.3	11.8	19.5	22.1	27.2	58.8	41.8	47.8						Postcard	Previous customer	PCT_COL	Percent of Column Frequency	49.89464	58.72372
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0						Postcard	Organization known	PCT_COL	Percent of Column Frequency	21.33547	17.51819
Note: Totals may not sum to 100 due to rounding.															Postcard	Organization unknown	PCT_COL	Percent of Column Frequency	18.72369	18.90192
															Postcard	More than one company/ Don't Know/ No Answer	PCT_COL	Percent of Column Frequency	10.0462	4.856177
															Addressed flyer/circulars/folded piece	Previous customer	PCT_COL	Percent of Column Frequency	48.18683	45.00634
															Addressed flyer/circulars/folded piece	Organization known	PCT_COL	Percent of Column Frequency	17.72844	16.51967
															Addressed flyer/circulars/folded piece	Organization unknown	PCT_COL	Percent of Column Frequency	11.99827	11.25399
															Addressed flyer/circulars/folded piece	More than one company/ Don't Know/ No Answer	PCT_COL	Percent of Column Frequency	22.08646	27.22
															Newspapers/Magazine/Newsletters	Previous customer	PCT_COL	Percent of Column Frequency	39.69783	37.81965
															Newspapers/Magazine/Newsletters	Organization known	PCT_COL	Percent of Column Frequency	13.03286	10.34844
															Newspapers/Magazine/Newsletters	Organization unknown	PCT_COL	Percent of Column Frequency	5.485243	3.98241
															Newspapers/Magazine/Newsletters	More than one company/ Don't Know/ No Answer	PCT_COL	Percent of Column Frequency	41.78407	47.8495
															Unclassified	Previous customer	PCT_COL	Percent of Column Frequency	53.53895	70.30361
															Unclassified	Organization known	PCT_COL	Percent of Column Frequency	13.91212	15.51878
															Unclassified	Organization unknown	PCT_COL	Percent of Column Frequency	14.57081	9.107947
															Unclassified	More than one company/ Don't Know/ No Answer	PCT_COL	Percent of Column Frequency	17.97812	5.069657
															DK/RF	Previous customer	PCT_COL	Percent of Column Frequency	14.33228	11.07253
															DK/RF	Organization known	PCT_COL	Percent of Column Frequency	4.491686	3.594708
															DK/RF	Organization unknown	PCT_COL	Percent of Column Frequency	2.904586	2.838828
															DK/RF	More than one company/ Don't Know/ No Answer	PCT_COL	Percent of Column Frequency	78.27145	82.49393