Table A3-13 Standard Mail by Industry and Familiarity (Percentage of Pieces) Postal Fiscal Years 1987, 2006 and 2007 (Diary Data)
Industry	Previous Customer			Organization Known			Organization Unknown			Don't Know/ No Answer			Total
	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007	1987	2006	2007
Financial:
Credit card	52.4	41.6	47.1	19.9	37.3	36.7	17.7	10.1	10.3	10.0	10.9	6.0	100.0	100.0	100.0
Bank	43.6	42.6	48.9	17.3	24.0	25.6	23.1	21.1	17.9	16.0	12.2	7.6	100.0	100.0	100.0
Securities broker	49.5	70.6	76.1	13.5	8.5	6.6	25.7	10.0	9.6	11.3	10.8	7.7	100.0	100.0	100.0
Money Market �	55.3	59.8	66.0	13.3	12.0	8.9	15.9	19.6	11.4	15.5	8.5	13.7	100.0	100.0	100.0
Insurance Company	33.6	32.1	35.5	21.8	32.2	36.2	32.3	20.8	19.2	12.3	14.9	9.1	100.0	100.0	100.0
Real Estate/Mortgage	13.3	15.3	22.1	41.1	26.5	27.2	32.6	48.2	41.8	13.0	9.9	8.9	100.0	100.0	100.0
Total Financial	40.5	39.6	45.6	21.3	30.5	30.5	25.7	18.1	16.4	12.5	11.8	7.4	100.0	100.0	100.0
Merchants:
Supermarkets	60.1	71.3	77.1	15.2	11.6	10.2	5.4	5.7	2.6	19.3	11.4	10.1	100.0	100.0	100.0
Department store	75.2	81.9	86.3	9.1	6.9	5.4	4.3	2.3	1.9	11.4	8.9	6.5	100.0	100.0	100.0
Mail order company	50.8	56.9	57.4	17.3	16.7	17.8	22.4	13.6	14.1	9.4	12.7	10.6	100.0	100.0	100.0
Specialty store	50.5	68.0	71.5	20.0	13.4	12.5	17.2	8.0	6.6	12.4	10.7	9.3	100.0	100.0	100.0
Publisher	40.9	48.8	50.1	18.6	22.0	21.5	14.3	11.6	12.5	26.2	17.5	15.9	100.0	100.0	100.0
Land promotion company �	3.0	10.3	16.4	15.4	23.1	31.2	70.4	60.2	46.2	11.2	6.5	6.2	100.0	100.0	100.0
Online Auction	N/A	N/A	75.1	N/A	N/A	11.8	N/A	N/A	10.1	N/A	N/A	3.0	N/A	N/A	100.0
Restaurant	50.2	52.9	55.6	20.2	19.2	20.0	13.4	14.6	16.0	16.2	13.3	8.3	100.0	100.0	100.0
Consumer packaged goods	55.7	48.9	51.0	20.5	26.1	24.4	11.7	13.5	14.1	12.1	11.5	10.4	100.0	100.0	100.0
Auto dealers	48.2	34.4	32.0	27.1	33.4	37.1	12.5	19.3	23.3	12.2	12.9	7.5	100.0	100.0	100.0
Service stations �	23.6	60.5	57.5	34.1	20.9	19.1	24.7	8.0	11.2	17.6	10.6	12.2	100.0	100.0	100.0
Mall �	39.8	19.9	45.5	2.5	11.3	7.8	0.4	0.0	0.0	57.3	68.8	46.7	100.0	100.0	100.0
Total Merchants	54.0	62.6	64.2	16.1	15.1	15.6	14.7	10.1	10.1	15.2	12.1	10.1	100.0	100.0	100.0
Services:
Telephone	65.1	54.5	63.5	17.1	26.4	23.8	5.9	5.6	4.9	11.9	13.4	7.8	100.0	100.0	100.0
Other Utilities �	70.9	63.6	67.5	5.8	17.5	15.0	7.9	10.3	11.1	15.4	8.7	6.4	100.0	100.0	100.0
Medical	35.0	34.4	36.6	19.5	18.0	22.0	34.4	35.0	33.5	11.2	12.5	7.9	100.0	100.0	100.0
Other professional �	43.9	32.0	31.4	13.9	24.3	22.7	31.2	37.1	35.9	11.0	6.7	10.0	100.0	100.0	100.0
Leisure service	33.7	56.7	58.9	21.2	20.0	20.8	31.0	12.6	12.8	14.1	10.7	7.5	100.0	100.0	100.0
Cable TV	65.4	42.2	51.4	17.7	38.5	34.6	6.1	8.4	6.4	10.8	10.9	7.6	100.0	100.0	100.0
Computer	42.7	50.7	54.0	26.7	27.3	26.0	22.7	10.3	10.6	8.0	11.8	9.4	100.0	100.0	100.0
Craftsman �	7.7	9.5	8.6	32.1	17.5	24.4	47.7	58.9	61.6	12.5	14.2	5.5	100.0	100.0	100.0
Total Services	41.6	45.4	46.7	20.0	24.4	25.3	24.9	18.4	19.6	13.5	11.9	8.4	100.0	100.0	100.0
Nonfederal Government	47.8	55.3	58.6	26.5	24.8	22.3	8.9	11.3	9.7	16.9	8.5	9.4	100.0	100.0	100.0
Note: Percents are row percentages within each Industry classification.
� Fluctuations may be due to small sample sizes.