Table A3-13
Standard Mail -- Shape by Familiarity With Organization
(Percentage of Pieces)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)
BL_B A314ROW _NAME_ _LABEL_ COL1 COL2
In letter sized envelope Previous customer PCT_COL Percent of Column Frequency 45.0604 46.86001
In letter sized envelope Organization known PCT_COL Percent of Column Frequency 26.93937 27.48934
In letter sized envelope Organization unknown PCT_COL Percent of Column Frequency 15.49893 11.49965
In letter sized envelope More than one company/ Don't Know/ No Answer PCT_COL Percent of Column Frequency 12.5013 14.151
In envelope larger than letter size (not catalog) Previous customer PCT_COL Percent of Column Frequency 48.59835 53.39579
Familiarity Letter Size Envelope Larger Than
Letter Size Envelope
Detached Label Postcard Postcard In envelope larger than letter size (not catalog) Organization known PCT_COL Percent of Column Frequency 22.83738 22.93719
In envelope larger than letter size (not catalog) Organization unknown PCT_COL Percent of Column Frequency 12.55856 12.79636
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 In envelope larger than letter size (not catalog) More than one company/ Don't Know/ No Answer PCT_COL Percent of Column Frequency 16.00572 10.87066
Previous customer 44.5 45.1 46.9 48.6 48.6 53.4 17.9 1.9 5.2 48.7 49.9 58.7 Catalog in envelope Previous customer PCT_COL Percent of Column Frequency 69.01073 66.49064
Organization known 19.8 26.9 27.5 18.8 22.8 22.9 16.4 1.8 2.8 17.6 21.3 17.5 Catalog in envelope Organization known PCT_COL Percent of Column Frequency 13.44856 13.32014
Organization unknown 23.9 15.5 11.5 19.8 12.6 12.8 30.0 1.1 2.1 20.9 18.7 18.9 Catalog in envelope Organization unknown PCT_COL Percent of Column Frequency 9.101605 7.945282
More than one company/ Don't Know/ No Answer 11.9 12.5 14.2 12.8 16.0 10.9 35.7 95.2 89.8 12.8 10.0 4.9 Catalog in envelope More than one company/ Don't Know/ No Answer PCT_COL Percent of Column Frequency 8.439103 12.24394
   Total  100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Catalog not in envelope Previous customer PCT_COL Percent of Column Frequency 64.26401 64.64746
Catalog not in envelope Organization known PCT_COL Percent of Column Frequency 14.17806 14.3797
Familiarity Catalog Not In Envelope Flyers Newspapers/Magazines Catalog not in envelope Organization unknown PCT_COL Percent of Column Frequency 10.2512 9.133767
Catalog not in envelope More than one company/ Don't Know/ No Answer PCT_COL Percent of Column Frequency 11.30673 11.83907
1987 2007 2008 1987 2007 2008 1987 2007 2008 Detached label card Previous customer PCT_COL Percent of Column Frequency 1.918332 5.243293
Previous customer 63.1 64.3 64.6 49.4 48.2 45.0 24.4 39.7 37.8 Detached label card Organization known PCT_COL Percent of Column Frequency 1.758446 2.848917
Organization known 14.5 14.2 14.4 17.7 17.7 16.5 10.6 13.0 10.3 Detached label card Organization unknown PCT_COL Percent of Column Frequency 1.142777 2.110818
Organization unknown 13.0 10.3 9.1 13.5 12.0 11.3 6.3 5.5 4.0 Detached label card More than one company/ Don't Know/ No Answer PCT_COL Percent of Column Frequency 95.18044 89.79697
More than one company/ Don't Know/ No Answer 9.5 11.3 11.8 19.5 22.1 27.2 58.8 41.8 47.8 Postcard Previous customer PCT_COL Percent of Column Frequency 49.89464 58.72372
   Total  100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Postcard Organization known PCT_COL Percent of Column Frequency 21.33547 17.51819
Note: Totals may not sum to 100 due to rounding. Postcard Organization unknown PCT_COL Percent of Column Frequency 18.72369 18.90192
Postcard More than one company/ Don't Know/ No Answer PCT_COL Percent of Column Frequency 10.0462 4.856177
Addressed flyer/circulars/folded piece Previous customer PCT_COL Percent of Column Frequency 48.18683 45.00634
Addressed flyer/circulars/folded piece Organization known PCT_COL Percent of Column Frequency 17.72844 16.51967
Addressed flyer/circulars/folded piece Organization unknown PCT_COL Percent of Column Frequency 11.99827 11.25399
Addressed flyer/circulars/folded piece More than one company/ Don't Know/ No Answer PCT_COL Percent of Column Frequency 22.08646 27.22
Newspapers/Magazine/Newsletters Previous customer PCT_COL Percent of Column Frequency 39.69783 37.81965
Newspapers/Magazine/Newsletters Organization known PCT_COL Percent of Column Frequency 13.03286 10.34844
Newspapers/Magazine/Newsletters Organization unknown PCT_COL Percent of Column Frequency 5.485243 3.98241
Newspapers/Magazine/Newsletters More than one company/ Don't Know/ No Answer PCT_COL Percent of Column Frequency 41.78407 47.8495
Unclassified Previous customer PCT_COL Percent of Column Frequency 53.53895 70.30361
Unclassified Organization known PCT_COL Percent of Column Frequency 13.91212 15.51878
Unclassified Organization unknown PCT_COL Percent of Column Frequency 14.57081 9.107947
Unclassified More than one company/ Don't Know/ No Answer PCT_COL Percent of Column Frequency 17.97812 5.069657
DK/RF Previous customer PCT_COL Percent of Column Frequency 14.33228 11.07253
DK/RF Organization known PCT_COL Percent of Column Frequency 4.491686 3.594708
DK/RF Organization unknown PCT_COL Percent of Column Frequency 2.904586 2.838828
DK/RF More than one company/ Don't Know/ No Answer PCT_COL Percent of Column Frequency 78.27145 82.49393