| Table A3-12 Standard Mail by Industry and Familiarity (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
BL_F | A34ROW | _NAME_ | _LABEL_ | COL1 | COL2 | BL_F | A348ROWB | _NAME_ | _LABEL_ | COL1 | COL2 | |||||||||||||||||||
| PCT_ROW | Percent of Row Frequency | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||||
| CREDIT CARD | PCT_ROW | Percent of Row Frequency | Total Financial | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||
| BANK | PCT_ROW | Percent of Row Frequency | Total Merchants | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||
| Securities broker | PCT_ROW | Percent of Row Frequency | Total Services | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||
| Industry | Previous Customer | Organization Known | Organization Unknown | Don't Know/ No Answer |
Total | MONEY MARKET | PCT_ROW | Percent of Row Frequency | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||
| Insurance Company | PCT_ROW | Percent of Row Frequency | Does or has done business with | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||
| 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | 1987 | 2007 | 2008 | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | Does or has done business with | Total Financial | PCT_ROW | Percent of Row Frequency | 45.6461 | 47.45502 | ||||||||
| Financial: | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | Does or has done business with | Total Merchants | PCT_ROW | Percent of Row Frequency | 64.34389 | 65.84824 | ||||||||||||||||||||||
| Credit card | 52.4 | 47.1 | 50.4 | 19.9 | 36.7 | 40.6 | 17.7 | 10.3 | 5.4 | 10.0 | 6.0 | 3.6 | 100.0 | 100.0 | 100.0 | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | Does or has done business with | Total Services | PCT_ROW | Percent of Row Frequency | 46.41281 | 48.45633 | |||||||
| Bank | 43.6 | 48.9 | 51.2 | 17.3 | 25.6 | 19.2 | 23.1 | 17.9 | 15.4 | 16.0 | 7.6 | 14.2 | 100.0 | 100.0 | 100.0 | Department store | PCT_ROW | Percent of Row Frequency | Does or has done business with | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 35.0937 | 35.17509 | |||||||
| Securities broker | 49.5 | 76.1 | 73.6 | 13.5 | 6.6 | 7.0 | 25.7 | 9.6 | 10.0 | 11.3 | 7.7 | 9.5 | 100.0 | 100.0 | 100.0 | Mail order company | PCT_ROW | Percent of Row Frequency | Knows, but no one does business with | PCT_ROW | Percent of Row Frequency | ||||||||||
| Money Market | 55.3 | 66.0 | 72.2 | 13.3 | 8.9 | 9.3 | 15.9 | 11.4 | 10.6 | 15.5 | 13.7 | 7.9 | 100.0 | 100.0 | 100.0 | Specialty store | PCT_ROW | Percent of Row Frequency | Knows, but no one does business with | Total Financial | PCT_ROW | Percent of Row Frequency | 30.5473 | 31.28449 | |||||||
| Insurance Company | 33.6 | 35.5 | 33.6 | 21.8 | 36.2 | 38.7 | 32.3 | 19.2 | 17.2 | 12.3 | 9.1 | 10.5 | 100.0 | 100.0 | 100.0 | PUBLISHER | PCT_ROW | Percent of Row Frequency | Knows, but no one does business with | Total Merchants | PCT_ROW | Percent of Row Frequency | 15.41988 | 14.43283 | |||||||
| Real Estate/Mortgage | 13.3 | 22.1 | 24.9 | 41.1 | 27.2 | 26.4 | 32.6 | 41.8 | 38.5 | 13.0 | 8.9 | 10.3 | 100.0 | 100.0 | 100.0 | Land promotion company | PCT_ROW | Percent of Row Frequency | Knows, but no one does business with | Total Services | PCT_ROW | Percent of Row Frequency | 25.71092 | 26.14918 | |||||||
| Total Financial | 40.5 | 45.6 | 47.5 | 21.3 | 30.5 | 31.3 | 25.7 | 16.4 | 12.8 | 12.5 | 7.4 | 8.4 | 100.0 | 100.0 | 100.0 | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | Knows, but no one does business with | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 30.04144 | 33.19332 | |||||||
| Merchants: | Other merchants | PCT_ROW | Percent of Row Frequency | Organization no one in HH knows | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||
| Supermarkets | 60.1 | 77.1 | 74.7 | 15.2 | 10.2 | 13.7 | 5.4 | 2.6 | 4.4 | 19.3 | 10.1 | 7.2 | 100.0 | 100.0 | 100.0 | TELEPHONE | PCT_ROW | Percent of Row Frequency | Organization no one in HH knows | Total Financial | PCT_ROW | Percent of Row Frequency | 16.40084 | 12.81512 | |||||||
| Department store | 75.2 | 86.3 | 85.6 | 9.1 | 5.4 | 4.9 | 4.3 | 1.9 | 1.9 | 11.4 | 6.5 | 7.6 | 100.0 | 100.0 | 100.0 | Other Utilities | PCT_ROW | Percent of Row Frequency | Organization no one in HH knows | Total Merchants | PCT_ROW | Percent of Row Frequency | 10.0877 | 9.153305 | |||||||
| Mail order company | 50.8 | 57.4 | 57.9 | 17.3 | 17.8 | 16.5 | 22.4 | 14.1 | 13.2 | 9.4 | 10.6 | 12.5 | 100.0 | 100.0 | 100.0 | MEDICAL | PCT_ROW | Percent of Row Frequency | Organization no one in HH knows | Total Services | PCT_ROW | Percent of Row Frequency | 19.53986 | 16.66805 | |||||||
| Specialty store | 50.5 | 71.5 | 73.4 | 20.0 | 12.5 | 12.3 | 17.2 | 6.6 | 6.1 | 12.4 | 9.3 | 8.2 | 100.0 | 100.0 | 100.0 | Other professional | PCT_ROW | Percent of Row Frequency | Organization no one in HH knows | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 26.33371 | 20.56094 | |||||||
| Publisher | 40.9 | 50.1 | 52.3 | 18.6 | 21.5 | 21.7 | 14.3 | 12.5 | 10.2 | 26.2 | 15.9 | 15.8 | 100.0 | 100.0 | 100.0 | Leisure service | PCT_ROW | Percent of Row Frequency | DK/RF | PCT_ROW | Percent of Row Frequency | ||||||||||
| Land promotion company | 3.0 | 16.4 | 18.6 | 15.4 | 31.2 | 25.7 | 70.4 | 46.2 | 49.0 | 11.2 | 6.2 | 6.7 | 100.0 | 100.0 | 100.0 | CABLE TV | PCT_ROW | Percent of Row Frequency | DK/RF | Total Financial | PCT_ROW | Percent of Row Frequency | 7.40576 | 8.445375 | |||||||
| Online Auction | N/A | 75.1 | 71.3 | N/A | 11.8 | 11.2 | N/A | 10.1 | 5.9 | N/A | 3.0 | 11.6 | N/A | 100.0 | 100.0 | COMPUTER | PCT_ROW | Percent of Row Frequency | DK/RF | Total Merchants | PCT_ROW | Percent of Row Frequency | 10.14852 | 10.56562 | |||||||
| Restaurant | 50.2 | 55.6 | 50.8 | 20.2 | 20.0 | 19.3 | 13.4 | 16.0 | 15.7 | 16.2 | 8.3 | 14.2 | 100.0 | 100.0 | 100.0 | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | DK/RF | Total Services | PCT_ROW | Percent of Row Frequency | 8.336403 | 8.726445 | |||||||
| Consumer packaged goods | 55.7 | 51.0 | 49.7 | 20.5 | 24.4 | 23.6 | 11.7 | 14.1 | 15.6 | 12.1 | 10.4 | 11.1 | 100.0 | 100.0 | 100.0 | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | DK/RF | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 8.531144 | 11.07065 | |||||||
| Auto dealers | 48.2 | 32.0 | 31.5 | 27.1 | 37.1 | 37.5 | 12.5 | 23.3 | 22.8 | 12.2 | 7.5 | 8.2 | 100.0 | 100.0 | 100.0 | Federal Government | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Service stations | 23.6 | 57.5 | 59.8 | 34.1 | 19.1 | 17.2 | 24.7 | 11.2 | 11.9 | 17.6 | 12.2 | 11.0 | 100.0 | 100.0 | 100.0 | Nonfederal Government | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Mall | 39.8 | 45.5 | 37.9 | 2.5 | 7.8 | 4.7 | 0.4 | 0.0 | 3.9 | 57.3 | 46.7 | 53.5 | 100.0 | 100.0 | 100.0 | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Total Merchants | 54.0 | 64.3 | 65.8 | 16.1 | 15.4 | 14.4 | 14.7 | 10.1 | 9.2 | 15.2 | 10.1 | 10.6 | 100.0 | 100.0 | 100.0 | CHURCH | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Services: | VETERANS | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||||
| Telephone | 65.1 | 63.5 | 64.6 | 17.1 | 23.8 | 24.4 | 5.9 | 4.9 | 2.3 | 11.9 | 7.8 | 8.7 | 100.0 | 100.0 | 100.0 | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Other Utilities | 70.9 | 67.5 | 71.4 | 5.8 | 15.0 | 9.4 | 7.9 | 11.1 | 10.5 | 15.4 | 6.4 | 8.6 | 100.0 | 100.0 | 100.0 | CHARITIES | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Medical | 35.0 | 36.6 | 36.4 | 19.5 | 22.0 | 19.2 | 34.4 | 33.5 | 34.5 | 11.2 | 7.9 | 9.9 | 100.0 | 100.0 | 100.0 | Political Campaign | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Other professional | 43.9 | 31.4 | 28.8 | 13.9 | 22.7 | 21.5 | 31.2 | 35.9 | 41.7 | 11.0 | 10.0 | 8.0 | 100.0 | 100.0 | 100.0 | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Leisure service | 33.7 | 58.9 | 60.7 | 21.2 | 20.8 | 21.4 | 31.0 | 12.8 | 10.9 | 14.1 | 7.5 | 7.0 | 100.0 | 100.0 | 100.0 | RESTAURANT | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Cable TV | 65.4 | 51.4 | 49.8 | 17.7 | 34.6 | 38.8 | 6.1 | 6.4 | 3.4 | 10.8 | 7.6 | 8.0 | 100.0 | 100.0 | 100.0 | AARP | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Computer | 42.7 | 54.0 | 60.1 | 26.7 | 26.0 | 27.7 | 22.7 | 10.6 | 5.0 | 8.0 | 9.4 | 7.2 | 100.0 | 100.0 | 100.0 | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Craftsman | 7.7 | 8.6 | 11.2 | 32.1 | 24.4 | 27.1 | 47.7 | 61.6 | 53.1 | 12.5 | 5.5 | 8.6 | 100.0 | 100.0 | 100.0 | Service stations | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Total Services | 41.6 | 46.4 | 48.5 | 20.0 | 25.7 | 26.1 | 24.9 | 19.5 | 16.7 | 13.5 | 8.3 | 8.7 | 100.0 | 100.0 | 100.0 | Craftsman | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Nonfederal Government | 47.8 | 58.6 | 58.3 | 26.5 | 22.3 | 19.6 | 8.9 | 9.7 | 5.4 | 16.9 | 9.4 | 16.7 | 100.0 | 100.0 | 100.0 | MALL | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Note: Percents are row percentages within each Industry classification. | Does or has done business with | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||||
| Does or has done business with | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 47.054 | 50.40366 | ||||||||||||||||||||||||||
| Does or has done business with | BANK | PCT_ROW | Percent of Row Frequency | 48.90758 | 51.20332 | ||||||||||||||||||||||||||
| Does or has done business with | Securities broker | PCT_ROW | Percent of Row Frequency | 76.13351 | 73.58678 | ||||||||||||||||||||||||||
| Does or has done business with | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 66.01032 | 72.1904 | ||||||||||||||||||||||||||
| Does or has done business with | Insurance Company | PCT_ROW | Percent of Row Frequency | 35.5291 | 33.63633 | ||||||||||||||||||||||||||
| Does or has done business with | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 22.10334 | 24.87058 | ||||||||||||||||||||||||||
| Does or has done business with | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 39.57914 | 38.4219 | ||||||||||||||||||||||||||
| Does or has done business with | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 77.09997 | 74.66494 | ||||||||||||||||||||||||||
| Does or has done business with | Department store | PCT_ROW | Percent of Row Frequency | 86.27546 | 85.57194 | ||||||||||||||||||||||||||
| Does or has done business with | Mail order company | PCT_ROW | Percent of Row Frequency | 57.43016 | 57.8626 | ||||||||||||||||||||||||||
| Does or has done business with | Specialty store | PCT_ROW | Percent of Row Frequency | 71.49281 | 73.40064 | ||||||||||||||||||||||||||
| Does or has done business with | PUBLISHER | PCT_ROW | Percent of Row Frequency | 50.10669 | 52.31378 | ||||||||||||||||||||||||||
| Does or has done business with | Land promotion company | PCT_ROW | Percent of Row Frequency | 16.37869 | 18.63138 | ||||||||||||||||||||||||||
| Does or has done business with | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 75.05418 | 71.28369 | ||||||||||||||||||||||||||
| Does or has done business with | Other merchants | PCT_ROW | Percent of Row Frequency | 38.30335 | 41.29481 | ||||||||||||||||||||||||||
| Does or has done business with | TELEPHONE | PCT_ROW | Percent of Row Frequency | 63.52339 | 64.59854 | ||||||||||||||||||||||||||
| Does or has done business with | Other Utilities | PCT_ROW | Percent of Row Frequency | 67.47354 | 71.42001 | ||||||||||||||||||||||||||
| Does or has done business with | MEDICAL | PCT_ROW | Percent of Row Frequency | 36.55739 | 36.35478 | ||||||||||||||||||||||||||
| Does or has done business with | Other professional | PCT_ROW | Percent of Row Frequency | 31.38953 | 28.76676 | ||||||||||||||||||||||||||
| Does or has done business with | Leisure service | PCT_ROW | Percent of Row Frequency | 58.92657 | 60.70979 | ||||||||||||||||||||||||||
| Does or has done business with | CABLE TV | PCT_ROW | Percent of Row Frequency | 51.42326 | 49.83375 | ||||||||||||||||||||||||||
| Does or has done business with | COMPUTER | PCT_ROW | Percent of Row Frequency | 54.03655 | 60.13051 | ||||||||||||||||||||||||||
| Does or has done business with | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 28.20728 | 29.19628 | ||||||||||||||||||||||||||
| Does or has done business with | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 51.03826 | 49.74856 | ||||||||||||||||||||||||||
| Does or has done business with | Federal Government | PCT_ROW | Percent of Row Frequency | 76.4639 | 62.15518 | ||||||||||||||||||||||||||
| Does or has done business with | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 58.58504 | 58.27026 | ||||||||||||||||||||||||||
| Does or has done business with | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 64.83697 | 59.52316 | ||||||||||||||||||||||||||
| Does or has done business with | CHURCH | PCT_ROW | Percent of Row Frequency | 60.63725 | 60.68159 | ||||||||||||||||||||||||||
| Does or has done business with | VETERANS | PCT_ROW | Percent of Row Frequency | 66.58574 | 71.79633 | ||||||||||||||||||||||||||
| Does or has done business with | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 34.63706 | 31.97749 | ||||||||||||||||||||||||||
| Does or has done business with | CHARITIES | PCT_ROW | Percent of Row Frequency | 51.9087 | 63.65328 | ||||||||||||||||||||||||||
| Does or has done business with | Political Campaign | PCT_ROW | Percent of Row Frequency | 12.44347 | 12.30647 | ||||||||||||||||||||||||||
| Does or has done business with | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 53.70857 | 46.45869 | ||||||||||||||||||||||||||
| Does or has done business with | RESTAURANT | PCT_ROW | Percent of Row Frequency | 55.64708 | 50.76726 | ||||||||||||||||||||||||||
| Does or has done business with | AARP | PCT_ROW | Percent of Row Frequency | 55.964 | 56.28187 | ||||||||||||||||||||||||||
| Does or has done business with | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 32.04103 | 31.52249 | ||||||||||||||||||||||||||
| Does or has done business with | Service stations | PCT_ROW | Percent of Row Frequency | 57.48176 | 59.83247 | ||||||||||||||||||||||||||
| Does or has done business with | Craftsman | PCT_ROW | Percent of Row Frequency | 8.558058 | 11.17932 | ||||||||||||||||||||||||||
| Does or has done business with | MALL | PCT_ROW | Percent of Row Frequency | 45.52561 | 37.93362 | ||||||||||||||||||||||||||
| Knows, but no one does business with | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Knows, but no one does business with | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 36.66019 | 40.56932 | ||||||||||||||||||||||||||
| Knows, but no one does business with | BANK | PCT_ROW | Percent of Row Frequency | 25.59785 | 19.19905 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Securities broker | PCT_ROW | Percent of Row Frequency | 6.570282 | 6.957203 | ||||||||||||||||||||||||||
| Knows, but no one does business with | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 8.884211 | 9.287258 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Insurance Company | PCT_ROW | Percent of Row Frequency | 36.20325 | 38.70127 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 27.20544 | 26.37791 | ||||||||||||||||||||||||||
| Knows, but no one does business with | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 13.90944 | 15.99075 | ||||||||||||||||||||||||||
| Knows, but no one does business with | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 10.22693 | 13.65228 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Department store | PCT_ROW | Percent of Row Frequency | 5.40743 | 4.862099 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Mail order company | PCT_ROW | Percent of Row Frequency | 17.8215 | 16.45472 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Specialty store | PCT_ROW | Percent of Row Frequency | 12.53925 | 12.28561 | ||||||||||||||||||||||||||
| Knows, but no one does business with | PUBLISHER | PCT_ROW | Percent of Row Frequency | 21.46532 | 21.66435 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Land promotion company | PCT_ROW | Percent of Row Frequency | 31.24343 | 25.67828 | ||||||||||||||||||||||||||
| Knows, but no one does business with | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 11.80971 | 11.20998 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Other merchants | PCT_ROW | Percent of Row Frequency | 26.68105 | 19.36202 | ||||||||||||||||||||||||||
| Knows, but no one does business with | TELEPHONE | PCT_ROW | Percent of Row Frequency | 23.78313 | 24.37572 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Other Utilities | PCT_ROW | Percent of Row Frequency | 15.0269 | 9.408009 | ||||||||||||||||||||||||||
| Knows, but no one does business with | MEDICAL | PCT_ROW | Percent of Row Frequency | 22.03132 | 19.15777 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Other professional | PCT_ROW | Percent of Row Frequency | 22.67365 | 21.47806 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Leisure service | PCT_ROW | Percent of Row Frequency | 20.83457 | 21.39993 | ||||||||||||||||||||||||||
| Knows, but no one does business with | CABLE TV | PCT_ROW | Percent of Row Frequency | 34.55895 | 38.76699 | ||||||||||||||||||||||||||
| Knows, but no one does business with | COMPUTER | PCT_ROW | Percent of Row Frequency | 26.01949 | 27.66772 | ||||||||||||||||||||||||||
| Knows, but no one does business with | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 28.89158 | 30.44111 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 24.41247 | 23.57806 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Federal Government | PCT_ROW | Percent of Row Frequency | 10.4682 | 22.08087 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 22.28782 | 19.60621 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 15.44605 | 20.0493 | ||||||||||||||||||||||||||
| Knows, but no one does business with | CHURCH | PCT_ROW | Percent of Row Frequency | 15.55131 | 17.28427 | ||||||||||||||||||||||||||
| Knows, but no one does business with | VETERANS | PCT_ROW | Percent of Row Frequency | 19.56632 | 17.22543 | ||||||||||||||||||||||||||
| Knows, but no one does business with | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 32.72409 | 36.6675 | ||||||||||||||||||||||||||
| Knows, but no one does business with | CHARITIES | PCT_ROW | Percent of Row Frequency | 20.74442 | 20.61225 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Political Campaign | PCT_ROW | Percent of Row Frequency | 38.24574 | 44.85724 | ||||||||||||||||||||||||||
| Knows, but no one does business with | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 21.08589 | 21.20253 | ||||||||||||||||||||||||||
| Knows, but no one does business with | RESTAURANT | PCT_ROW | Percent of Row Frequency | 20.029 | 19.33451 | ||||||||||||||||||||||||||
| Knows, but no one does business with | AARP | PCT_ROW | Percent of Row Frequency | 26.34457 | 23.30953 | ||||||||||||||||||||||||||
| Knows, but no one does business with | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 37.14734 | 37.4876 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Service stations | PCT_ROW | Percent of Row Frequency | 19.13857 | 17.23343 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Craftsman | PCT_ROW | Percent of Row Frequency | 24.41185 | 27.12434 | ||||||||||||||||||||||||||
| Knows, but no one does business with | MALL | PCT_ROW | Percent of Row Frequency | 7.815271 | 4.747837 | ||||||||||||||||||||||||||
| Organization no one in HH knows | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Organization no one in HH knows | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 10.33429 | 5.393414 | ||||||||||||||||||||||||||
| Organization no one in HH knows | BANK | PCT_ROW | Percent of Row Frequency | 17.86989 | 15.35446 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Securities broker | PCT_ROW | Percent of Row Frequency | 9.62236 | 10.00265 | ||||||||||||||||||||||||||
| Organization no one in HH knows | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 11.43208 | 10.5765 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Insurance Company | PCT_ROW | Percent of Row Frequency | 19.19641 | 17.20154 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 41.81641 | 38.47314 | ||||||||||||||||||||||||||
| Organization no one in HH knows | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 37.59849 | 37.54437 | ||||||||||||||||||||||||||
| Organization no one in HH knows | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 2.555119 | 4.439828 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Department store | PCT_ROW | Percent of Row Frequency | 1.861456 | 1.941961 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Mail order company | PCT_ROW | Percent of Row Frequency | 14.11086 | 13.19234 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Specialty store | PCT_ROW | Percent of Row Frequency | 6.626034 | 6.104912 | ||||||||||||||||||||||||||
| Organization no one in HH knows | PUBLISHER | PCT_ROW | Percent of Row Frequency | 12.50517 | 10.17633 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Land promotion company | PCT_ROW | Percent of Row Frequency | 46.19025 | 48.9626 | ||||||||||||||||||||||||||
| Organization no one in HH knows | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 10.08813 | 5.913146 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Other merchants | PCT_ROW | Percent of Row Frequency | 25.81731 | 27.36012 | ||||||||||||||||||||||||||
| Organization no one in HH knows | TELEPHONE | PCT_ROW | Percent of Row Frequency | 4.911713 | 2.277863 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Other Utilities | PCT_ROW | Percent of Row Frequency | 11.13131 | 10.52662 | ||||||||||||||||||||||||||
| Organization no one in HH knows | MEDICAL | PCT_ROW | Percent of Row Frequency | 33.52525 | 34.53884 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Other professional | PCT_ROW | Percent of Row Frequency | 35.93744 | 41.7332 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Leisure service | PCT_ROW | Percent of Row Frequency | 12.78652 | 10.8735 | ||||||||||||||||||||||||||
| Organization no one in HH knows | CABLE TV | PCT_ROW | Percent of Row Frequency | 6.449719 | 3.397926 | ||||||||||||||||||||||||||
| Organization no one in HH knows | COMPUTER | PCT_ROW | Percent of Row Frequency | 10.56279 | 4.995168 | ||||||||||||||||||||||||||
| Organization no one in HH knows | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 32.83412 | 29.73929 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 14.14221 | 15.61616 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Federal Government | PCT_ROW | Percent of Row Frequency | 3.516828 | 7.228163 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 9.741737 | 5.389506 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 9.091269 | 11.42771 | ||||||||||||||||||||||||||
| Organization no one in HH knows | CHURCH | PCT_ROW | Percent of Row Frequency | 16.40651 | 15.91948 | ||||||||||||||||||||||||||
| Organization no one in HH knows | VETERANS | PCT_ROW | Percent of Row Frequency | 7.521932 | 6.439721 | ||||||||||||||||||||||||||
| Organization no one in HH knows | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 28.17497 | 25.7448 | ||||||||||||||||||||||||||
| Organization no one in HH knows | CHARITIES | PCT_ROW | Percent of Row Frequency | 17.22314 | 11.46066 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Political Campaign | PCT_ROW | Percent of Row Frequency | 40.3402 | 29.87399 | ||||||||||||||||||||||||||
| Organization no one in HH knows | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 17.37146 | 16.57837 | ||||||||||||||||||||||||||
| Organization no one in HH knows | RESTAURANT | PCT_ROW | Percent of Row Frequency | 16.01713 | 15.69785 | ||||||||||||||||||||||||||
| Organization no one in HH knows | AARP | PCT_ROW | Percent of Row Frequency | 2.054238 | 2.798617 | ||||||||||||||||||||||||||
| Organization no one in HH knows | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 23.2823 | 22.76071 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Service stations | PCT_ROW | Percent of Row Frequency | 11.18163 | 11.91475 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Craftsman | PCT_ROW | Percent of Row Frequency | 61.57155 | 53.0635 | ||||||||||||||||||||||||||
| Organization no one in HH knows | MALL | PCT_ROW | Percent of Row Frequency | 0 | 3.863155 | ||||||||||||||||||||||||||
| DK/RF | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| DK/RF | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 5.95152 | 3.633608 | ||||||||||||||||||||||||||
| DK/RF | BANK | PCT_ROW | Percent of Row Frequency | 7.624688 | 14.24318 | ||||||||||||||||||||||||||
| DK/RF | Securities broker | PCT_ROW | Percent of Row Frequency | 7.673852 | 9.45337 | ||||||||||||||||||||||||||
| DK/RF | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 13.67338 | 7.945847 | ||||||||||||||||||||||||||
| DK/RF | Insurance Company | PCT_ROW | Percent of Row Frequency | 9.071233 | 10.46086 | ||||||||||||||||||||||||||
| DK/RF | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 8.874815 | 10.27837 | ||||||||||||||||||||||||||
| DK/RF | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 8.912931 | 8.042984 | ||||||||||||||||||||||||||
| DK/RF | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 10.11798 | 7.242947 | ||||||||||||||||||||||||||
| DK/RF | Department store | PCT_ROW | Percent of Row Frequency | 6.455655 | 7.623999 | ||||||||||||||||||||||||||
| DK/RF | Mail order company | PCT_ROW | Percent of Row Frequency | 10.63748 | 12.49034 | ||||||||||||||||||||||||||
| DK/RF | Specialty store | PCT_ROW | Percent of Row Frequency | 9.341909 | 8.208831 | ||||||||||||||||||||||||||
| DK/RF | PUBLISHER | PCT_ROW | Percent of Row Frequency | 15.92283 | 15.84555 | ||||||||||||||||||||||||||
| DK/RF | Land promotion company | PCT_ROW | Percent of Row Frequency | 6.187631 | 6.727739 | ||||||||||||||||||||||||||
| DK/RF | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 3.04799 | 11.59319 | ||||||||||||||||||||||||||
| DK/RF | Other merchants | PCT_ROW | Percent of Row Frequency | 9.198293 | 11.98305 | ||||||||||||||||||||||||||
| DK/RF | TELEPHONE | PCT_ROW | Percent of Row Frequency | 7.781775 | 8.747879 | ||||||||||||||||||||||||||
| DK/RF | Other Utilities | PCT_ROW | Percent of Row Frequency | 6.368245 | 8.645358 | ||||||||||||||||||||||||||
| DK/RF | MEDICAL | PCT_ROW | Percent of Row Frequency | 7.886035 | 9.948616 | ||||||||||||||||||||||||||
| DK/RF | Other professional | PCT_ROW | Percent of Row Frequency | 9.999382 | 8.021979 | ||||||||||||||||||||||||||
| DK/RF | Leisure service | PCT_ROW | Percent of Row Frequency | 7.452346 | 7.016774 | ||||||||||||||||||||||||||
| DK/RF | CABLE TV | PCT_ROW | Percent of Row Frequency | 7.568069 | 8.001333 | ||||||||||||||||||||||||||
| DK/RF | COMPUTER | PCT_ROW | Percent of Row Frequency | 9.381172 | 7.206607 | ||||||||||||||||||||||||||
| DK/RF | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 10.06702 | 10.62331 | ||||||||||||||||||||||||||
| DK/RF | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 10.40705 | 11.05723 | ||||||||||||||||||||||||||
| DK/RF | Federal Government | PCT_ROW | Percent of Row Frequency | 9.551073 | 8.535779 | ||||||||||||||||||||||||||
| DK/RF | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 9.38541 | 16.73403 | ||||||||||||||||||||||||||
| DK/RF | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 10.62572 | 8.999827 | ||||||||||||||||||||||||||
| DK/RF | CHURCH | PCT_ROW | Percent of Row Frequency | 7.404931 | 6.114663 | ||||||||||||||||||||||||||
| DK/RF | VETERANS | PCT_ROW | Percent of Row Frequency | 6.326002 | 4.538518 | ||||||||||||||||||||||||||
| DK/RF | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 4.463885 | 5.610216 | ||||||||||||||||||||||||||
| DK/RF | CHARITIES | PCT_ROW | Percent of Row Frequency | 10.12374 | 4.273814 | ||||||||||||||||||||||||||
| DK/RF | Political Campaign | PCT_ROW | Percent of Row Frequency | 8.970587 | 12.9623 | ||||||||||||||||||||||||||
| DK/RF | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 7.834082 | 15.76042 | ||||||||||||||||||||||||||
| DK/RF | RESTAURANT | PCT_ROW | Percent of Row Frequency | 8.30678 | 14.20038 | ||||||||||||||||||||||||||
| DK/RF | AARP | PCT_ROW | Percent of Row Frequency | 15.63719 | 17.60998 | ||||||||||||||||||||||||||
| DK/RF | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 7.529325 | 8.229203 | ||||||||||||||||||||||||||
| DK/RF | Service stations | PCT_ROW | Percent of Row Frequency | 12.19804 | 11.01935 | ||||||||||||||||||||||||||
| DK/RF | Craftsman | PCT_ROW | Percent of Row Frequency | 5.458537 | 8.632842 | ||||||||||||||||||||||||||
| DK/RF | MALL | PCT_ROW | Percent of Row Frequency | 46.65912 | 53.45539 | ||||||||||||||||||||||||||