Table A3-12
Standard Mail by Industry and Familiarity
(Percentage of Pieces)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 BL_F A34ROW _NAME_ _LABEL_ COL1 COL2 BL_F A348ROWB _NAME_ _LABEL_ COL1 COL2
  PCT_ROW Percent of Row Frequency     PCT_ROW Percent of Row Frequency  
  CREDIT CARD PCT_ROW Percent of Row Frequency     Total Financial PCT_ROW Percent of Row Frequency  
  BANK PCT_ROW Percent of Row Frequency     Total Merchants PCT_ROW Percent of Row Frequency  
  Securities broker PCT_ROW Percent of Row Frequency     Total Services PCT_ROW Percent of Row Frequency  
Industry Previous Customer Organization Known Organization Unknown Don't Know/
No Answer		 Total   MONEY MARKET PCT_ROW Percent of Row Frequency     Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency  
  Insurance Company PCT_ROW Percent of Row Frequency   Does or has done business with   PCT_ROW Percent of Row Frequency  
1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008 1987 2007 2008   Real Estate/Mortgage PCT_ROW Percent of Row Frequency   Does or has done business with Total Financial PCT_ROW Percent of Row Frequency 45.6461 47.45502
Financial:                                 OTHER FINANCIAL PCT_ROW Percent of Row Frequency   Does or has done business with Total Merchants PCT_ROW Percent of Row Frequency 64.34389 65.84824
Credit card 52.4 47.1 50.4 19.9 36.7 40.6 17.7 10.3 5.4 10.0 6.0 3.6 100.0 100.0 100.0   SUPERMARKETS PCT_ROW Percent of Row Frequency   Does or has done business with Total Services PCT_ROW Percent of Row Frequency 46.41281 48.45633
Bank 43.6 48.9 51.2 17.3 25.6 19.2 23.1 17.9 15.4 16.0 7.6 14.2 100.0 100.0 100.0   Department store PCT_ROW Percent of Row Frequency   Does or has done business with Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 35.0937 35.17509
Securities broker 49.5 76.1 73.6 13.5 6.6 7.0 25.7 9.6 10.0 11.3 7.7 9.5 100.0 100.0 100.0   Mail order company PCT_ROW Percent of Row Frequency   Knows, but no one does business with   PCT_ROW Percent of Row Frequency  
Money Market 55.3 66.0 72.2 13.3 8.9 9.3 15.9 11.4 10.6 15.5 13.7 7.9 100.0 100.0 100.0   Specialty store PCT_ROW Percent of Row Frequency   Knows, but no one does business with Total Financial PCT_ROW Percent of Row Frequency 30.5473 31.28449
Insurance Company 33.6 35.5 33.6 21.8 36.2 38.7 32.3 19.2 17.2 12.3 9.1 10.5 100.0 100.0 100.0   PUBLISHER PCT_ROW Percent of Row Frequency   Knows, but no one does business with Total Merchants PCT_ROW Percent of Row Frequency 15.41988 14.43283
Real Estate/Mortgage 13.3 22.1 24.9 41.1 27.2 26.4 32.6 41.8 38.5 13.0 8.9 10.3 100.0 100.0 100.0   Land promotion company PCT_ROW Percent of Row Frequency   Knows, but no one does business with Total Services PCT_ROW Percent of Row Frequency 25.71092 26.14918
Total Financial 40.5 45.6 47.5 21.3 30.5 31.3 25.7 16.4 12.8 12.5 7.4 8.4 100.0 100.0 100.0   ONLINE AUCTION PCT_ROW Percent of Row Frequency   Knows, but no one does business with Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 30.04144 33.19332
Merchants:                                 Other merchants PCT_ROW Percent of Row Frequency   Organization no one in HH knows   PCT_ROW Percent of Row Frequency  
Supermarkets 60.1 77.1 74.7 15.2 10.2 13.7 5.4 2.6 4.4 19.3 10.1 7.2 100.0 100.0 100.0   TELEPHONE PCT_ROW Percent of Row Frequency   Organization no one in HH knows Total Financial PCT_ROW Percent of Row Frequency 16.40084 12.81512
Department store 75.2 86.3 85.6 9.1 5.4 4.9 4.3 1.9 1.9 11.4 6.5 7.6 100.0 100.0 100.0   Other Utilities PCT_ROW Percent of Row Frequency   Organization no one in HH knows Total Merchants PCT_ROW Percent of Row Frequency 10.0877 9.153305
Mail order company 50.8 57.4 57.9 17.3 17.8 16.5 22.4 14.1 13.2 9.4 10.6 12.5 100.0 100.0 100.0   MEDICAL PCT_ROW Percent of Row Frequency   Organization no one in HH knows Total Services PCT_ROW Percent of Row Frequency 19.53986 16.66805
Specialty store 50.5 71.5 73.4 20.0 12.5 12.3 17.2 6.6 6.1 12.4 9.3 8.2 100.0 100.0 100.0   Other professional PCT_ROW Percent of Row Frequency   Organization no one in HH knows Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 26.33371 20.56094
Publisher 40.9 50.1 52.3 18.6 21.5 21.7 14.3 12.5 10.2 26.2 15.9 15.8 100.0 100.0 100.0   Leisure service PCT_ROW Percent of Row Frequency   DK/RF   PCT_ROW Percent of Row Frequency  
Land promotion company 3.0 16.4 18.6 15.4 31.2 25.7 70.4 46.2 49.0 11.2 6.2 6.7 100.0 100.0 100.0   CABLE TV PCT_ROW Percent of Row Frequency   DK/RF Total Financial PCT_ROW Percent of Row Frequency 7.40576 8.445375
Online Auction N/A 75.1 71.3 N/A 11.8 11.2 N/A 10.1 5.9 N/A 3.0 11.6 N/A 100.0 100.0   COMPUTER PCT_ROW Percent of Row Frequency   DK/RF Total Merchants PCT_ROW Percent of Row Frequency 10.14852 10.56562
Restaurant 50.2 55.6 50.8 20.2 20.0 19.3 13.4 16.0 15.7 16.2 8.3 14.2 100.0 100.0 100.0   OTHER SERVICES PCT_ROW Percent of Row Frequency   DK/RF Total Services PCT_ROW Percent of Row Frequency 8.336403 8.726445
Consumer packaged goods 55.7 51.0 49.7 20.5 24.4 23.6 11.7 14.1 15.6 12.1 10.4 11.1 100.0 100.0 100.0   Consumer packaged goods PCT_ROW Percent of Row Frequency   DK/RF Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 8.531144 11.07065
Auto dealers 48.2 32.0 31.5 27.1 37.1 37.5 12.5 23.3 22.8 12.2 7.5 8.2 100.0 100.0 100.0   Federal Government PCT_ROW Percent of Row Frequency    
Service stations 23.6 57.5 59.8 34.1 19.1 17.2 24.7 11.2 11.9 17.6 12.2 11.0 100.0 100.0 100.0   Nonfederal Government PCT_ROW Percent of Row Frequency    
Mall 39.8 45.5 37.9 2.5 7.8 4.7 0.4 0.0 3.9 57.3 46.7 53.5 100.0 100.0 100.0   Union or Professional Organization PCT_ROW Percent of Row Frequency    
Total Merchants 54.0 64.3 65.8 16.1 15.4 14.4 14.7 10.1 9.2 15.2 10.1 10.6 100.0 100.0 100.0   CHURCH PCT_ROW Percent of Row Frequency    
Services:                                 VETERANS PCT_ROW Percent of Row Frequency    
Telephone 65.1 63.5 64.6 17.1 23.8 24.4 5.9 4.9 2.3 11.9 7.8 8.7 100.0 100.0 100.0   EDUCATIONAL PCT_ROW Percent of Row Frequency    
Other Utilities 70.9 67.5 71.4 5.8 15.0 9.4 7.9 11.1 10.5 15.4 6.4 8.6 100.0 100.0 100.0   CHARITIES PCT_ROW Percent of Row Frequency    
Medical 35.0 36.6 36.4 19.5 22.0 19.2 34.4 33.5 34.5 11.2 7.9 9.9 100.0 100.0 100.0   Political Campaign PCT_ROW Percent of Row Frequency    
Other professional 43.9 31.4 28.8 13.9 22.7 21.5 31.2 35.9 41.7 11.0 10.0 8.0 100.0 100.0 100.0   OTHER SOCIAL PCT_ROW Percent of Row Frequency    
Leisure service 33.7 58.9 60.7 21.2 20.8 21.4 31.0 12.8 10.9 14.1 7.5 7.0 100.0 100.0 100.0   RESTAURANT PCT_ROW Percent of Row Frequency    
Cable TV 65.4 51.4 49.8 17.7 34.6 38.8 6.1 6.4 3.4 10.8 7.6 8.0 100.0 100.0 100.0   AARP PCT_ROW Percent of Row Frequency    
Computer 42.7 54.0 60.1 26.7 26.0 27.7 22.7 10.6 5.0 8.0 9.4 7.2 100.0 100.0 100.0   AUTO DEALERS PCT_ROW Percent of Row Frequency    
Craftsman 7.7 8.6 11.2 32.1 24.4 27.1 47.7 61.6 53.1 12.5 5.5 8.6 100.0 100.0 100.0   Service stations PCT_ROW Percent of Row Frequency    
Total Services 41.6 46.4 48.5 20.0 25.7 26.1 24.9 19.5 16.7 13.5 8.3 8.7 100.0 100.0 100.0   Craftsman PCT_ROW Percent of Row Frequency    
Nonfederal Government 47.8 58.6 58.3 26.5 22.3 19.6 8.9 9.7 5.4 16.9 9.4 16.7 100.0 100.0 100.0   MALL PCT_ROW Percent of Row Frequency    
Note: Percents are row percentages within each Industry classification.  Does or has done business with   PCT_ROW Percent of Row Frequency    
Does or has done business with CREDIT CARD PCT_ROW Percent of Row Frequency 47.054 50.40366  
Does or has done business with BANK PCT_ROW Percent of Row Frequency 48.90758 51.20332  
Does or has done business with Securities broker PCT_ROW Percent of Row Frequency 76.13351 73.58678  
Does or has done business with MONEY MARKET PCT_ROW Percent of Row Frequency 66.01032 72.1904  
Does or has done business with Insurance Company PCT_ROW Percent of Row Frequency 35.5291 33.63633  
Does or has done business with Real Estate/Mortgage PCT_ROW Percent of Row Frequency 22.10334 24.87058  
Does or has done business with OTHER FINANCIAL PCT_ROW Percent of Row Frequency 39.57914 38.4219  
Does or has done business with SUPERMARKETS PCT_ROW Percent of Row Frequency 77.09997 74.66494  
Does or has done business with Department store PCT_ROW Percent of Row Frequency 86.27546 85.57194  
Does or has done business with Mail order company PCT_ROW Percent of Row Frequency 57.43016 57.8626  
Does or has done business with Specialty store PCT_ROW Percent of Row Frequency 71.49281 73.40064  
Does or has done business with PUBLISHER PCT_ROW Percent of Row Frequency 50.10669 52.31378  
Does or has done business with Land promotion company PCT_ROW Percent of Row Frequency 16.37869 18.63138  
Does or has done business with ONLINE AUCTION PCT_ROW Percent of Row Frequency 75.05418 71.28369  
Does or has done business with Other merchants PCT_ROW Percent of Row Frequency 38.30335 41.29481  
Does or has done business with TELEPHONE PCT_ROW Percent of Row Frequency 63.52339 64.59854  
Does or has done business with Other Utilities PCT_ROW Percent of Row Frequency 67.47354 71.42001  
Does or has done business with MEDICAL PCT_ROW Percent of Row Frequency 36.55739 36.35478  
Does or has done business with Other professional PCT_ROW Percent of Row Frequency 31.38953 28.76676  
Does or has done business with Leisure service PCT_ROW Percent of Row Frequency 58.92657 60.70979  
Does or has done business with CABLE TV PCT_ROW Percent of Row Frequency 51.42326 49.83375  
Does or has done business with COMPUTER PCT_ROW Percent of Row Frequency 54.03655 60.13051  
Does or has done business with OTHER SERVICES PCT_ROW Percent of Row Frequency 28.20728 29.19628  
Does or has done business with Consumer packaged goods PCT_ROW Percent of Row Frequency 51.03826 49.74856  
Does or has done business with Federal Government PCT_ROW Percent of Row Frequency 76.4639 62.15518  
Does or has done business with Nonfederal Government PCT_ROW Percent of Row Frequency 58.58504 58.27026  
Does or has done business with Union or Professional Organization PCT_ROW Percent of Row Frequency 64.83697 59.52316  
Does or has done business with CHURCH PCT_ROW Percent of Row Frequency 60.63725 60.68159  
Does or has done business with VETERANS PCT_ROW Percent of Row Frequency 66.58574 71.79633  
Does or has done business with EDUCATIONAL PCT_ROW Percent of Row Frequency 34.63706 31.97749  
Does or has done business with CHARITIES PCT_ROW Percent of Row Frequency 51.9087 63.65328  
Does or has done business with Political Campaign PCT_ROW Percent of Row Frequency 12.44347 12.30647  
Does or has done business with OTHER SOCIAL PCT_ROW Percent of Row Frequency 53.70857 46.45869  
Does or has done business with RESTAURANT PCT_ROW Percent of Row Frequency 55.64708 50.76726  
Does or has done business with AARP PCT_ROW Percent of Row Frequency 55.964 56.28187  
Does or has done business with AUTO DEALERS PCT_ROW Percent of Row Frequency 32.04103 31.52249  
Does or has done business with Service stations PCT_ROW Percent of Row Frequency 57.48176 59.83247  
Does or has done business with Craftsman PCT_ROW Percent of Row Frequency 8.558058 11.17932  
Does or has done business with MALL PCT_ROW Percent of Row Frequency 45.52561 37.93362  
Knows, but no one does business with   PCT_ROW Percent of Row Frequency    
Knows, but no one does business with CREDIT CARD PCT_ROW Percent of Row Frequency 36.66019 40.56932  
Knows, but no one does business with BANK PCT_ROW Percent of Row Frequency 25.59785 19.19905  
Knows, but no one does business with Securities broker PCT_ROW Percent of Row Frequency 6.570282 6.957203  
Knows, but no one does business with MONEY MARKET PCT_ROW Percent of Row Frequency 8.884211 9.287258  
Knows, but no one does business with Insurance Company PCT_ROW Percent of Row Frequency 36.20325 38.70127  
Knows, but no one does business with Real Estate/Mortgage PCT_ROW Percent of Row Frequency 27.20544 26.37791  
Knows, but no one does business with OTHER FINANCIAL PCT_ROW Percent of Row Frequency 13.90944 15.99075  
Knows, but no one does business with SUPERMARKETS PCT_ROW Percent of Row Frequency 10.22693 13.65228  
Knows, but no one does business with Department store PCT_ROW Percent of Row Frequency 5.40743 4.862099  
Knows, but no one does business with Mail order company PCT_ROW Percent of Row Frequency 17.8215 16.45472  
Knows, but no one does business with Specialty store PCT_ROW Percent of Row Frequency 12.53925 12.28561  
Knows, but no one does business with PUBLISHER PCT_ROW Percent of Row Frequency 21.46532 21.66435  
Knows, but no one does business with Land promotion company PCT_ROW Percent of Row Frequency 31.24343 25.67828  
Knows, but no one does business with ONLINE AUCTION PCT_ROW Percent of Row Frequency 11.80971 11.20998  
Knows, but no one does business with Other merchants PCT_ROW Percent of Row Frequency 26.68105 19.36202  
Knows, but no one does business with TELEPHONE PCT_ROW Percent of Row Frequency 23.78313 24.37572  
Knows, but no one does business with Other Utilities PCT_ROW Percent of Row Frequency 15.0269 9.408009  
Knows, but no one does business with MEDICAL PCT_ROW Percent of Row Frequency 22.03132 19.15777  
Knows, but no one does business with Other professional PCT_ROW Percent of Row Frequency 22.67365 21.47806  
Knows, but no one does business with Leisure service PCT_ROW Percent of Row Frequency 20.83457 21.39993  
Knows, but no one does business with CABLE TV PCT_ROW Percent of Row Frequency 34.55895 38.76699  
Knows, but no one does business with COMPUTER PCT_ROW Percent of Row Frequency 26.01949 27.66772  
Knows, but no one does business with OTHER SERVICES PCT_ROW Percent of Row Frequency 28.89158 30.44111  
Knows, but no one does business with Consumer packaged goods PCT_ROW Percent of Row Frequency 24.41247 23.57806  
Knows, but no one does business with Federal Government PCT_ROW Percent of Row Frequency 10.4682 22.08087  
Knows, but no one does business with Nonfederal Government PCT_ROW Percent of Row Frequency 22.28782 19.60621  
Knows, but no one does business with Union or Professional Organization PCT_ROW Percent of Row Frequency 15.44605 20.0493  
Knows, but no one does business with CHURCH PCT_ROW Percent of Row Frequency 15.55131 17.28427  
Knows, but no one does business with VETERANS PCT_ROW Percent of Row Frequency 19.56632 17.22543  
Knows, but no one does business with EDUCATIONAL PCT_ROW Percent of Row Frequency 32.72409 36.6675  
Knows, but no one does business with CHARITIES PCT_ROW Percent of Row Frequency 20.74442 20.61225  
Knows, but no one does business with Political Campaign PCT_ROW Percent of Row Frequency 38.24574 44.85724  
Knows, but no one does business with OTHER SOCIAL PCT_ROW Percent of Row Frequency 21.08589 21.20253  
Knows, but no one does business with RESTAURANT PCT_ROW Percent of Row Frequency 20.029 19.33451  
Knows, but no one does business with AARP PCT_ROW Percent of Row Frequency 26.34457 23.30953  
Knows, but no one does business with AUTO DEALERS PCT_ROW Percent of Row Frequency 37.14734 37.4876  
Knows, but no one does business with Service stations PCT_ROW Percent of Row Frequency 19.13857 17.23343  
Knows, but no one does business with Craftsman PCT_ROW Percent of Row Frequency 24.41185 27.12434  
Knows, but no one does business with MALL PCT_ROW Percent of Row Frequency 7.815271 4.747837  
Organization no one in HH knows   PCT_ROW Percent of Row Frequency    
Organization no one in HH knows CREDIT CARD PCT_ROW Percent of Row Frequency 10.33429 5.393414  
Organization no one in HH knows BANK PCT_ROW Percent of Row Frequency 17.86989 15.35446  
Organization no one in HH knows Securities broker PCT_ROW Percent of Row Frequency 9.62236 10.00265  
Organization no one in HH knows MONEY MARKET PCT_ROW Percent of Row Frequency 11.43208 10.5765  
Organization no one in HH knows Insurance Company PCT_ROW Percent of Row Frequency 19.19641 17.20154  
Organization no one in HH knows Real Estate/Mortgage PCT_ROW Percent of Row Frequency 41.81641 38.47314  
Organization no one in HH knows OTHER FINANCIAL PCT_ROW Percent of Row Frequency 37.59849 37.54437  
Organization no one in HH knows SUPERMARKETS PCT_ROW Percent of Row Frequency 2.555119 4.439828  
Organization no one in HH knows Department store PCT_ROW Percent of Row Frequency 1.861456 1.941961  
Organization no one in HH knows Mail order company PCT_ROW Percent of Row Frequency 14.11086 13.19234  
Organization no one in HH knows Specialty store PCT_ROW Percent of Row Frequency 6.626034 6.104912  
Organization no one in HH knows PUBLISHER PCT_ROW Percent of Row Frequency 12.50517 10.17633  
Organization no one in HH knows Land promotion company PCT_ROW Percent of Row Frequency 46.19025 48.9626  
Organization no one in HH knows ONLINE AUCTION PCT_ROW Percent of Row Frequency 10.08813 5.913146  
Organization no one in HH knows Other merchants PCT_ROW Percent of Row Frequency 25.81731 27.36012  
Organization no one in HH knows TELEPHONE PCT_ROW Percent of Row Frequency 4.911713 2.277863  
Organization no one in HH knows Other Utilities PCT_ROW Percent of Row Frequency 11.13131 10.52662  
Organization no one in HH knows MEDICAL PCT_ROW Percent of Row Frequency 33.52525 34.53884  
Organization no one in HH knows Other professional PCT_ROW Percent of Row Frequency 35.93744 41.7332  
Organization no one in HH knows Leisure service PCT_ROW Percent of Row Frequency 12.78652 10.8735  
Organization no one in HH knows CABLE TV PCT_ROW Percent of Row Frequency 6.449719 3.397926  
Organization no one in HH knows COMPUTER PCT_ROW Percent of Row Frequency 10.56279 4.995168  
Organization no one in HH knows OTHER SERVICES PCT_ROW Percent of Row Frequency 32.83412 29.73929  
Organization no one in HH knows Consumer packaged goods PCT_ROW Percent of Row Frequency 14.14221 15.61616  
Organization no one in HH knows Federal Government PCT_ROW Percent of Row Frequency 3.516828 7.228163  
Organization no one in HH knows Nonfederal Government PCT_ROW Percent of Row Frequency 9.741737 5.389506  
Organization no one in HH knows Union or Professional Organization PCT_ROW Percent of Row Frequency 9.091269 11.42771  
Organization no one in HH knows CHURCH PCT_ROW Percent of Row Frequency 16.40651 15.91948  
Organization no one in HH knows VETERANS PCT_ROW Percent of Row Frequency 7.521932 6.439721  
Organization no one in HH knows EDUCATIONAL PCT_ROW Percent of Row Frequency 28.17497 25.7448  
Organization no one in HH knows CHARITIES PCT_ROW Percent of Row Frequency 17.22314 11.46066  
Organization no one in HH knows Political Campaign PCT_ROW Percent of Row Frequency 40.3402 29.87399  
Organization no one in HH knows OTHER SOCIAL PCT_ROW Percent of Row Frequency 17.37146 16.57837  
Organization no one in HH knows RESTAURANT PCT_ROW Percent of Row Frequency 16.01713 15.69785  
Organization no one in HH knows AARP PCT_ROW Percent of Row Frequency 2.054238 2.798617  
Organization no one in HH knows AUTO DEALERS PCT_ROW Percent of Row Frequency 23.2823 22.76071  
Organization no one in HH knows Service stations PCT_ROW Percent of Row Frequency 11.18163 11.91475  
Organization no one in HH knows Craftsman PCT_ROW Percent of Row Frequency 61.57155 53.0635  
Organization no one in HH knows MALL PCT_ROW Percent of Row Frequency 0 3.863155  
DK/RF   PCT_ROW Percent of Row Frequency    
DK/RF CREDIT CARD PCT_ROW Percent of Row Frequency 5.95152 3.633608  
DK/RF BANK PCT_ROW Percent of Row Frequency 7.624688 14.24318  
DK/RF Securities broker PCT_ROW Percent of Row Frequency 7.673852 9.45337  
DK/RF MONEY MARKET PCT_ROW Percent of Row Frequency 13.67338 7.945847  
DK/RF Insurance Company PCT_ROW Percent of Row Frequency 9.071233 10.46086  
DK/RF Real Estate/Mortgage PCT_ROW Percent of Row Frequency 8.874815 10.27837  
DK/RF OTHER FINANCIAL PCT_ROW Percent of Row Frequency 8.912931 8.042984  
DK/RF SUPERMARKETS PCT_ROW Percent of Row Frequency 10.11798 7.242947  
DK/RF Department store PCT_ROW Percent of Row Frequency 6.455655 7.623999  
DK/RF Mail order company PCT_ROW Percent of Row Frequency 10.63748 12.49034  
DK/RF Specialty store PCT_ROW Percent of Row Frequency 9.341909 8.208831  
DK/RF PUBLISHER PCT_ROW Percent of Row Frequency 15.92283 15.84555  
DK/RF Land promotion company PCT_ROW Percent of Row Frequency 6.187631 6.727739  
DK/RF ONLINE AUCTION PCT_ROW Percent of Row Frequency 3.04799 11.59319  
DK/RF Other merchants PCT_ROW Percent of Row Frequency 9.198293 11.98305  
DK/RF TELEPHONE PCT_ROW Percent of Row Frequency 7.781775 8.747879  
DK/RF Other Utilities PCT_ROW Percent of Row Frequency 6.368245 8.645358  
DK/RF MEDICAL PCT_ROW Percent of Row Frequency 7.886035 9.948616  
DK/RF Other professional PCT_ROW Percent of Row Frequency 9.999382 8.021979  
DK/RF Leisure service PCT_ROW Percent of Row Frequency 7.452346 7.016774  
DK/RF CABLE TV PCT_ROW Percent of Row Frequency 7.568069 8.001333  
DK/RF COMPUTER PCT_ROW Percent of Row Frequency 9.381172 7.206607  
DK/RF OTHER SERVICES PCT_ROW Percent of Row Frequency 10.06702 10.62331  
DK/RF Consumer packaged goods PCT_ROW Percent of Row Frequency 10.40705 11.05723  
DK/RF Federal Government PCT_ROW Percent of Row Frequency 9.551073 8.535779  
DK/RF Nonfederal Government PCT_ROW Percent of Row Frequency 9.38541 16.73403  
DK/RF Union or Professional Organization PCT_ROW Percent of Row Frequency 10.62572 8.999827  
DK/RF CHURCH PCT_ROW Percent of Row Frequency 7.404931 6.114663  
DK/RF VETERANS PCT_ROW Percent of Row Frequency 6.326002 4.538518  
DK/RF EDUCATIONAL PCT_ROW Percent of Row Frequency 4.463885 5.610216  
DK/RF CHARITIES PCT_ROW Percent of Row Frequency 10.12374 4.273814  
DK/RF Political Campaign PCT_ROW Percent of Row Frequency 8.970587 12.9623  
DK/RF OTHER SOCIAL PCT_ROW Percent of Row Frequency 7.834082 15.76042  
DK/RF RESTAURANT PCT_ROW Percent of Row Frequency 8.30678 14.20038  
DK/RF AARP PCT_ROW Percent of Row Frequency 15.63719 17.60998  
DK/RF AUTO DEALERS PCT_ROW Percent of Row Frequency 7.529325 8.229203  
DK/RF Service stations PCT_ROW Percent of Row Frequency 12.19804 11.01935  
DK/RF Craftsman PCT_ROW Percent of Row Frequency 5.458537 8.632842  
DK/RF MALL PCT_ROW Percent of Row Frequency 46.65912 53.45539