Table A3-11
Standard Mail by Familiarity With Institution
(Percentage of Mail Pieces Received by Households)
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)
BL_F _NAME_ _LABEL_ COL1 COL2
  PCT_COL Percent of Column Frequency  
Previous customer PCT_COL Percent of Column Frequency 54.43803 55.5707
Organization known PCT_COL Percent of Column Frequency 22.15895 22.3919
Organization unknown PCT_COL Percent of Column Frequency 14.12622 12.09573
Don't know/No answer PCT_COL Percent of Column Frequency 9.276801 9.941663
Familiarity 1987 2007 2008  
 
Previous customer 47.5 54.4 55.6  
Organization known 17.4 22.2 22.4  
Organization unknown 18.1 14.1 12.1  
Don't know/No answer 17.1 9.3 9.9  
Total Received 100.0 100.0 100.0  
Note: Totals may not sum to 100 due to rounding.