| Table A3-11 Standard Mail by Familiarity With Institution (Percentage of Mail Pieces Received by Households) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data) |
BL_F | _NAME_ | _LABEL_ | COL1 | COL2 | |||||
| PCT_COL | Percent of Column Frequency | |||||||||
| Previous customer | PCT_COL | Percent of Column Frequency | 54.43803 | 55.5707 | ||||||
| Organization known | PCT_COL | Percent of Column Frequency | 22.15895 | 22.3919 | ||||||
| Organization unknown | PCT_COL | Percent of Column Frequency | 14.12622 | 12.09573 | ||||||
| Don't know/No answer | PCT_COL | Percent of Column Frequency | 9.276801 | 9.941663 | ||||||
| Familiarity | 1987 | 2007 | 2008 | |||||||
| Previous customer | 47.5 | 54.4 | 55.6 | |||||||
| Organization known | 17.4 | 22.2 | 22.4 | |||||||
| Organization unknown | 18.1 | 14.1 | 12.1 | |||||||
| Don't know/No answer | 17.1 | 9.3 | 9.9 | |||||||
| Total Received | 100.0 | 100.0 | 100.0 | |||||||
| Note: Totals may not sum to 100 due to rounding. | ||||||||||